Michael Levine | Branding 101 | The Best-Selling Author & Public Relations Expert of Choice for Prince, Michael Jackson, Nike, George Carlin, Charlton Heston, 58 Academy Award Winners, 36 Grammy Award-Winners
Branding 101 | “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.” Michael Levine