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  1. The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

    The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

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  2. Episode 7: Marketing Budget Concepts for Startups and Scale-Ups

    Episode 7: Marketing Budget Concepts for Startups and Scale-Ups

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  3. Not all customers are created equal. Some are evidence of product-market fit.

    Not all customers are created equal. Some are evidence of product-market fit.

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  4. You want to speak to a wider portion of the market? Here’s how.

    You want to speak to a wider portion of the market? Here’s how.

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  5. Predictable Revenue (Aaron Ross) Versus Closed-Circuit Selling™

    Predictable Revenue (Aaron Ross) Versus Closed-Circuit Selling™

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  7. Market Validation Is Not a Tactic. It’s the Foundation of Commercial Truth.

    Market Validation Is Not a Tactic. It’s the Foundation of Commercial Truth.