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  1. Not all customers are created equal. Some are evidence of product-market fit.

    Not all customers are created equal. Some are evidence of product-market fit.

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  2. You want to speak to a wider portion of the market? Here’s how.

    You want to speak to a wider portion of the market? Here’s how.

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  4. Market Validation Is Not a Tactic. It’s the Foundation of Commercial Truth.

    Market Validation Is Not a Tactic. It’s the Foundation of Commercial Truth.