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    The Rise and Fall of New Coke: A Branding Lesson

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  3. The Disturbing History of Coca-Cola

    The Disturbing History of Coca-Cola

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  4. The Disturbing History of Coca-Cola

    The Disturbing History of Coca-Cola

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  6. The Disturbing History of Coca-Cola

    The Disturbing History of Coca-Cola

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  7. The Cola Wars: How the Two Multinationals Have Influenced American Politics (1984)

    The Cola Wars: How the Two Multinationals Have Influenced American Politics (1984)

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