Branding | Branding 101 w/ Michael Levine (The PR consultant of choice for Nike, Pizza Hut, George Carlin, Michael Jackson, Prince, etc.) + Why Advertising Is What You Pay for And Why Public Relations Is What You Pray For + Ryan Wimpey Success Story
Branding 101 | “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.” Michael Levine