One Base Media

Want to know what Google Ad types and objectives to choose for your campaigns? In this video, we explain all the campaign types and objectives there are and how to use them. Is your local business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get-local-customers/ for more information. Anyway, on with the video… 00:00 - Intro 00:43 - Sales 01:06 - Leads 01:26 - Website traffic 01:45 - Awareness & consideration 02:15 - App promotion 02:28 - Local store visits 02:51 - Search ads 03:16 - Performance max 03:40 - Display ads 04:23 - Video ads 04:55 - demand gen This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #googleadscampaigntypes #googleads

Step 1️⃣: Go to Google.com/business and set up your very own Google Business Profile. 🌐📈 Step 2️⃣: Check out the competition! Look at the top 3 businesses in your area and see how many reviews they have. 🧐📋 Step 3️⃣: Now, it's time to supercharge your reviews! 🔥 Ask your satisfied customers for feedback and collect those 5-star ratings. 🌟📝 Step 4️⃣: Share your review short code with your customers and encourage them to leave their thoughts. 💌🙌 Step 5️⃣: Keep the momentum going until you become the BEST rated business in area! 🏆🌆 Why does it matter? 🤔 Because a great reputation means MORE LEADS coming your way! 📈🤝 #LocaMarketingTips #DigitalMarketing #CustomerReviews #BoostYourBusiness

In this video we do a full breakdown of how much Google Ads cost for local businesses. Is your local business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Anyway, on with the video… 00:00 - Intro 00:37 - How budgeting works 01:11 - How lifetime budget works 01:44 - How much Google Ads cost 02:04 - Keyword research 03:55 - Working out your average cost per job 04:09 - Finding keywords with SEMRush 05:28 - Campaign overview Are you a local business owner wondering how much Google Ads will cost you? Look no further! In this video, we dive deep into the world of Google Ads and break down the essential factors that determine your advertising expenses. Learn how to calculate the Cost Per Click (CPC) for your campaigns, allowing you to budget effectively and get the most out of your advertising budget. We'll also explore conversion rates and their impact on your ad spend, ensuring you understand how to optimise your campaigns for better results. Don't miss out on crucial insights on projecting your campaign spending. We'll provide practical tips and strategies to help you plan your Google Ads budget efficiently, so you can reach your local audience without breaking the bank. This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #googleadscost #googleadcost

Are you ready to supercharge your business with videos? 🚀 Here's a simple strategy that can bring thousands of new customers your way: 1️⃣ Start by heading to Google and searching for your service or industry. 2️⃣ Click on the "Videos" tab to discover what kind of videos are ranking at the top. 3️⃣ 📹 Now it's your turn! Create a YouTube channel and share similar, but BETTER, content than what you found. 4️⃣ Watch your views increase and your customer base expand. 🌟 💡 Many of these top-ranking videos get thousands of views, making it an excellent way to attract more customers to your business. #VideoMarketing #GetMoreCustomers #DigitalSuccess #DigitalmarketingTips

🌟 Boost Your Local Business with Proven Strategies! 🌟 🔍 Want to attract more local customers and skyrocket your sales? Look no further! 🚀 📈 Go to Google Keyword Planner to uncover the most searched keywords in your industry. 📊 After selecting the best keywords, don’t stop there! Google them and analyse the competitions headlines closely. 🕵️‍♂️ ✨ Start writing headlines that outshine the rest. 💡 Stand out in the crowd and draw more local customers. 🌐 Your success is just a click away. Don’t miss out! 📲 #GoogleAds #MarketingTips #LocalMarketing

Creating high-quality content is essential for businesses looking to establish a strong online presence. One often-overlooked goldmine of content ideas can be found right on Google's search results page, in the "People Also Ask" (PAA) section. This section not only provides insights into what your potential customers are curious about but also offers an opportunity to engage with them. We'll explore how you can use the PAA section to build more content, increase website traffic, and attract more customers to your business. 1. Start with a Google Search: To begin, open your web browser and perform a Google search using keywords related to your company or service. Scroll down the search results until you come across the "People Also Ask" section, typically located beneath the main search results. 2. Analyse the Questions: Click on one of the questions listed in the PAA section. You'll notice that when you click on a question, Google expands it to display a concise answer. Beneath this answer, you'll find additional questions related to the original query. These questions can serve as valuable content ideas. 3. Build Blog Posts: Once you've identified relevant questions, create blog posts that answer them comprehensively. Each blog post should address one specific question from the PAA section. Be sure to provide detailed and informative answers, and use SEO techniques to optimise your content for search engines. Include relevant keywords and phrases naturally within the post. 4. Craft Engaging Video Content: In addition to written content, consider creating video content to answer the questions found in the PAA section. Videos are highly engaging and can help your audience connect with your brand on a more personal level. You can create explainer videos, tutorials, or Q&A sessions to address the questions. 5. Promote Your Content: After creating the blog posts and videos, share them across your social media channels, email newsletters, and other marketing platforms. Encourage your audience to share and engage with the content, which can lead to increased visibility and website traffic. 6. Monitor and Analyse Results: Use analytics tools to track the performance of the content you've created. Keep an eye on metrics such as website traffic, click-through rates, and engagement. This will help you gauge the effectiveness of your PAA-inspired content and make improvements as needed. 7. Rinse and Repeat: Continue to explore the "People Also Ask" section periodically to discover new questions and topics to address. Building a library of informative content can establish your business as an authority in your niche and attract more potential customers. Conclusion: Leveraging the "People Also Ask" section on Google is a powerful strategy to build valuable content, drive more traffic to your business website, and ultimately attract more customers. By consistently addressing the questions and concerns of your target audience, you can establish trust and credibility while nurturing long-term customer relationships. Stay proactive, stay informed, and watch your online presence grow.

In this local SEO tutorial, we show you the entire strategy to rank number one for any local keyword. Dominate your local area with this full local SEO guide. Is your local business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Anyway, on with the video… 00:00 - Intro 01:49 - Using screaming frog 02:13 - Assigning page types 02:30 - Content actions 03:41 - Competition research 04:32 - Competitors local rankings 05:31 - Speed testing 07:46 - Content strategy 09:24 - Blogging for extra authority & traffic 10:29 - Directory citations 11:00 - Niche directories 11:24 - Optimising content 13:13 - Creating backlinks - guest posting 13:37 - Technical website audit 14:41 - Optimising Google business profile 16:36 - Local Schema 17:05 - Adding a sitemap 17:25 - Task list & visual changes Use this sheet - http://tinyurl.com/y9e4hm3d Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/ GT Metrix - https://gtmetrix.com/ Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 SEMRush - https://www.semrush.com/ ChatGPT - https://chat.openai.com/ Sitemap - https://www.xml-sitemaps.com/ This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to rank locally. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 How to use SuferSEO - https://www.youtube.com/watch?v=bWn5XXuggmg 👉 Optimise Google Business Profile - https://www.youtube.com/watch?v=FOhvTH5WOMs&t= 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t= ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #localseoguide #localseo #localseotips

Local SEO tip using ChatGPT - Boost your local service business with ChatGPT! Discover the most populated towns to build local service pages, this will help you rank in areas that will get more traffic. #chatgpt #localseo #localmarketingtips

🌟 What Does a Google Ad Specialist Do? 🌟 Is your local business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Anyway, on with the video… 00:00 - Intro 01:25 - Finding keywords 01:58 - Negative keywords 02:27 - Writing ad copy 02:41 - Setting up ad budgets 03:03 - Building landing pages 03:40 - Monitoring ad performance & optimising Google Ad Specialists are the secret ingredient behind your online success, and here's why: 🎯 1. Maximising Visibility: Their primary mission is to ensure your business stands out in the Google ecosystem. They guarantee your presence on both Google Guaranteed/Local Service Ads and regular Google Ads, those prime real estate spots at the top of Google search results. 📈 2. Top Rankings at Lowest Cost: Ad specialists make sure you not only appear at the top but also become the obvious choice for potential customers. Their goal is to drive the highest number of leads at the lowest cost per lead possible. 🔍 3. Keyword Research: A crucial part of their job involves meticulous keyword research. They aim to put your business in front of users searching for high buyer intent keywords that align perfectly with your services, increasing the likelihood of turning clicks into customers. 🚫 4. Negative Keywords: A Google Ad specialist will create a list of negative keywords to prevent your ads from showing up for irrelevant search terms. Google tends to spend your budget by default, so ad specialists strategically use negative keywords to avoid wasting your resources. 📝 5. Crafting Compelling Ad Copy: It's not just about keywords; your ad copy plays a crucial role. Google Ad specialists analyse your competitors and create ad copy and extensions that outshine the rest, ultimately driving more clicks and customers. 💰 6. Smart Bidding Strategies: Setting the right bid limits is pivotal. If not done correctly, you might overspend or miss out on opportunities. Ad specialists conduct research to determine the optimal bidding strategy for your campaign. 🖥️ 7. Conversion-Oriented Landing Pages: Getting clicks is one thing, but converting those clicks into customers is another. Ad specialists build landing pages designed to entice and convert visitors into leads, ensuring your investment is well-spent. 📊 8. Constant Monitoring and Optimisation: The work doesn't stop after the initial setup. Specialists continuously monitor performance metrics such as click-through rates, cost per conversion, total conversions, and monthly spending. They fine-tune your campaign to drive down the cost per lead and maximise your ROI. Combining data-driven strategies with creative expertise to help your business thrive in the online arena. If you're looking to harness the power of Google Ads for your business, don't forget to like and subscribe to our channel for more insights into the world of digital marketing! Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166

1. Keyword Placement in Title and Description - The title tag is one of the most crucial on-page SEO elements. Including your main keyword in the title helps search engines understand the topic of your page. Keep it concise, relevant, for both users and search engines. - The meta description is a brief summary of your page that appears in search results. While it doesn't directly impact rankings, it can influence click-through rates. Including your keyword in the meta description can make it more appealing to users searching for that keyword. 2. **Keyword Usage in the First Paragraph**: - Incorporating your main keyword naturally in the opening paragraph of your content is an effective way to signal the topic to both search engines and readers. - However, it's essential to prioritise user experience. Don't force keywords; instead, focus on providing valuable and informative content. Google's algorithms have evolved to understand context and semantics, so writing for readers should be your primary goal. Remember, SEO involves numerous factors beyond just keyword placement, such as high-quality content, mobile-friendliness, page speed, backlinks, and user experience. Additionally, Google's algorithms are continuously changing, so it's essential to stay updated with the latest SEO best practices to maintain and improve your website's ranking. #localseo #seo #marketingtips #localmarketing

Get more local customers - https://onebasemedia.co.uk/get-local-customers/ Welcome to our channel! In this video, we're going to show you a powerful technique to find keywords with high buyer intent for your Google Ad campaigns. If you're looking to attract more local customers and increase your ad campaign's effectiveness, you're in the right place. Start by searching for your service in your local area on Google. This will help you identify the top-ranking websites in your niche. Copy the Top-Ranking Website: Once you've identified the leading website in your local market, simply copy its URL and paste it into SEMRush. SEMRush will provide you with a comprehensive list of keywords that this website ranks for on Google. One of SEMRush's standout features is the "Intent" tab. Hover over this and select the keywords with commercial or transactional intent and copy them into your Google Ad campaigns. These are the keywords that are more likely to bring in customers who are ready to make a purchase. This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166

🚀 Boost Your SEO with This 1-Minute Hack! 🚀 🔗 Internal Linking: The Secret to Higher Rankings! 🔗 Looking to skyrocket your website's SEO ranking in just one minute? Here's a golden nugget of wisdom: Internal Linking! 🌟 🔗 What is it? 🔗 Internal linking is the practice of connecting different pages within your website using links. By doing this, you're essentially creating a web of connections that Google just loves! 🕸️ 💡 Why does it matter? 💡 When you link your pages internally, you're telling Google that these pages are essential and related. As a result, Google starts passing authority and ranking power throughout your site, making your content more credible and boosting your chances of ranking higher in search results! 📈🔝 👉 How to Do It in Just 1 Minute: 👈 1️⃣ Take a quick scan of your website. 2️⃣ Identify related topics or pages. 3️⃣ Insert relevant internal links within your content. 4️⃣ Voila! You're on your way to SEO success! 🚀 Give it a try today, and watch your website climb the SEO rankings ⬆️📊 Got more SEO tips to share? Drop them in the comments below! Let's conquer the digital world together! 🌐👑

How to get thousands of leads using YouTube for a local service business: Post how-to guides of your service, give as much away as possible about your process, and people will pay you to implement it. Check out this company, Tussey Landscaping; they have over 19k subscribers and almost 4 million views on their page. They are just uploading videos of their projects and how-to guides. Not only will they be getting business from this, but they will also be paid by YouTube for uploading the content.

🕵️‍♂️ Unlocking Competitive Insights: Outsmart Your Rivals! 🚀 Looking to outshine your competitors? Here's a secret weapon - the Google "site:" search! 🌐 🔍 Step 1: Type "site:competitorsdomain.com service" into Google. Uncover every page mentioning their services! 💼 🔧 Step 2: Analyse their content, design, and keywords. Identify gaps and areas for improvement! 💡 ✨ Step 3: Craft superior service pages. Enhance content, UX, and SEO to outperform them! 📈 By implementing this strategy, you'll climb the ranks and dominate those keywords! 🏆💪 Stay ahead, stay competitive! Share the knowledge! 🚀 #digitalmarketingtips#localmarketingstrategy#onlinemarketing #localseo

Get better results from your Google Ad campaigns with these 4 must-read books! 📚 1️⃣ "Ultimate Guide to Google Ads" by Perry Marshall: Master advanced strategies and boost ROI. 2️⃣ "Rapid Google Ad Success" by Claire Jarrett: Achieve quick, effective results with expert shortcuts. 3️⃣ "The One Page Marketing Plan": Craft a powerful, goal-aligned strategy. 4️⃣ "Google Compliance Secrets": Learn how to stay compliant with Google's policies. Supercharge your campaigns, avoid costly mistakes, maximise your success, and get more customers using Google Ads.

Boost your local business with these essential tools: Local Service Ads and Google Business Profile. 📈⭐️ Gather more reviews on your Google Business Profile to become the top-rated choice in your area. 🌟🏆 Watch your local customer base grow!

Managing your online reputation made easy! Here is how to hide a bad review on Google #onlinereputation #digitalmarketingtips #localmarketingstrategy #onlinemarketing

Use Google's free tool, Keyword Planner, to check the search volume for your #1 keyword. Chances are, it's not getting any searches. Google will suggest keywords with higher search volume. 📈 Use these higher search volume keywords in your ads, local SEO strategy, and Google Business profile to attract more local customers.

In 2024, local Google marketing strategies have evolved, and in this video, we'll discuss effective strategies to help your business thrive. Is your local business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Tools to use.... Optimise website content with Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 Optimise Google business Profile - https://www.gmbeverywhere.com/?via=obm Anyway, on with the video… 00:00 - Intro 00:35 - Marketing budget tool 01:21 - Where to show on Google 02:05 - LSA 02:56 - Google Ads 04:40 - Find results on section 05:03 - Google Maps 05:45 - Rank in organic search 06:44 - blogging 07:45 - Conversion rate optimisation **Budgeting Tool for Success** Before diving into strategies, we've developed a budgeting tool to help you plan your marketing spend effectively. Make a copy of the sheet here - http://tinyurl.com/msbmyue6 Simply go to the provided Google Sheet, make a copy, and enter your revenue goals, average job price, conversion rate, and cost per lead. This tool will calculate your monthly advertising budget to achieve your annual target. **1. Local Service Ads (Google Guaranteed)** Local Service Ads, also known as Google Guaranteed, is an advertising solution for getting more local customers. To set it up, search for "Local Service Ads" on Google, click the top link, and start creating your account. Choose your business category, budget, and locations for your ads. These ads display your Google Business profile, allowing potential customers to call or message you. Google charges you per lead, not per click, but be sure to respond instantly to leads to maintain reliability. To stand out, add more images and get more reviews for your Google Business profile than all your competitors. **2. Google Ads** Google Ads remain a key revenue source and a powerful marketing tool. Organise your ads into keyword groups. For example, if you're a plumber, target specific keywords like "boiler fitting" and link them to a dedicated landing page with unique selling points (USPs) and clear calls to action. Craft compelling ad headlines, outperform your competitors, and use your sales skills to convert leads over the phone. **3. Find Results On Section** Google suggests other directories that list businesses offering your service. Identify relevant directories, get listed on them, and optimise your listings for better visibility. Accumulating more reviews can boost your ranking on these platforms. **4. Google Maps** Claim your listing on Google Maps at google.com/business or optimise your existing listing. Aim to rank in the top 3 results when people search for your service in your area. Utilise tools like "GMB Everywhere" to select the right categories, conduct competitor research, and gather reviews. Upload plenty of images to become the best-reviewed company in your town and secure higher rankings. **5. Organic Google Search** Optimise your website for organic search results, especially under the map pack. Ensure your website is well-structured with titles, descriptions, and full-page optimisation. Create detailed pages for all your products and services. **6. Blogging for Inbound Traffic** Implement a content strategy by blogging on your website. Write articles that solve customer problems or answer common queries related to your services. For instance, if you're in property extensions, create blog posts about house extension costs or measurement calculators. These informative articles will generate inbound traffic, so include clear calls to action (CTAs) to encourage customers to contact you for quotes. **7. Conversion-Oriented Website** Lastly, optimise your website for conversions. Make sure your landing pages have clear and enticing CTAs, guiding visitors to take desired actions, such as filling out contact forms or requesting callbacks. Whether you aim for phone calls or other interactions, ensure your website guides users effectively. Implement these strategies in 2024 and you will never worry about getting new local customers again. Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s #googlemarketing2024 #localmarketingstrategy2024 #localmarketing

Here we show the pros and cons of Google Ads for home service businesses. Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Anyway, on with the video… 00:00 - Intro 00:44 - Easy to reach target audience 01:31 - Less variables for ad copy 02:09 - Direct action 02:37 - Levels the playing field with bigger companies 03:18 - many points of contact 04:01 - Social presence is optional 04:49 - Expensive for inexperienced users 05:26 - Requires constant optimisation 06:03 - Clickfraud 06:36 - Technical mindset 07:24 - Visuals are not reliable increments Looking to supercharge your lead generation? Google Ads might just be the game-changer your local service business needs! In this video, we'll delve into the pros and cons of leveraging Google Ads for trades and home service businesses. 🌟 Pros: 1. Targeted Reach Made Easy: Easily connect with your potential customers by selecting keywords and specific geographic areas. When someone in your locality searches for a service you offer, your ad can be right there at the top, ready to grab their attention. 2. Short and Sweet Messaging: Unlike other platforms, Google Ads allows for concise messaging. No need for lengthy ad copy or elaborate videos—just craft short messages that instantly capture your audience's attention. 3. Direct Action: Incorporate lead forms or direct "call now" buttons directly on Google's front page. Ideal for home service businesses and emergency call-out companies looking for immediate responses. 4. Level Playing Field: Compete head-to-head with bigger companies. Analyse their strategies, optimise your ads, and strategically position yourself on the first page, regardless of their budget. 5. Multiple Points of Contact: Utilise contact forms or call-only ads, perfect for trades where immediate communication is crucial. 6. Minimal Social Presence Required: Unlike Facebook Ads, Google Ads success doesn't hinge on a massive social presence. Let your ads do the talking without the need for an extensive social media profile. 🛑 Cons: 1. Learning Curve and Cost: Google Ads can be expensive for inexperienced users due to a steep learning curve. It's not a platform you can dive into without understanding the intricacies. 2. Continuous Optimisation Required: Regularly revisit and optimise your campaigns to stay competitive. Failure to do so might result in losing ground to others in the bidding process. 3. Watch Out for Click Fraud: Be cautious of click fraud from bots and competitors. Employ tools like ClickCease to safeguard your budget and prevent fraudulent clicks. 4. Technical Mindset Required: Building and analysing ads demands a technical mindset. Understand bidding, cost per click, and ad copy to make the most of your campaigns. 5. Limited Visual Storytelling: Unlike social media, Google Ads relies on short headlines and a few images. Compensate by creating compelling ad copy and ensuring your landing page is top-notch for effective lead generation. Ready to harness the power of Google Ads for your business? Watch the full video to delve deeper into these pros and cons and make informed decisions for your marketing strategy! 💪🔍 These pros and cons apply to roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #prosandconsgoogleads #googleadsprosandcons

Most Profitable Niches For Tradespeople On Google Ads Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Optimise website content with Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 Optimise Google business Profile - https://www.gmbeverywhere.com/?via=obm Anyway, on with the video… In this video, we're going to discuss the most profitable niches for tradespeople on Google Ads. By following these tips, you can maximise your advertising opportunities and grow your business! Are you a general contractor looking for the most profitable part of your business to run on Google Ads? Here we have the answers. Or maybe you are a landscaper tired of getting enquiries for small, little odd jobs around the garden and want large landscaping projects. Again, here we have all the answers. By following these tips, you can find the most profitable niches for tradespeople on Google Ads and reach new customers! This video will teach you everything you need to know to start advertising in the most profitable niches for tradespeople and home improvement businesses! This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google My Business SEO - Rank #1 On Google Maps - https://www.youtube.com/watch?v=FOhvTH5WOMs&t=52s 👉 Google Ads with a Small Budget: 8 Tips To Get Massive Results & Save Money - https://www.youtube.com/watch?v=Qb2yPTmG7lE&t=52s 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #profitablenichesgoogleads #googleadstradesniches #googleadsprofitableleads

Google My Business SEO - How To Rank Number #1 On Google Maps Making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get-more-leads/ for more information. Get Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 Get GMB Everywhere - https://www.gmbeverywhere.com/?via=obm Anyway, on with the video… In this video, we'll be teaching you how to rank #1 on Google Maps for your Google My Business listing. Google My Business is a great way for small businesses to get exposure and create a presence on the internet. By following our Google My Business SEO guide, you can easily increase your rankings and make your business more visible to potential customers. In this video, we'll show you exactly how to do it! GMB Everywhere tool - https://www.gmbeverywhere.com/?via=obm Timestamps 0:00 - Intro 1:19 - Dashboard 2:07 - Business name 2:52 - Business categories 4:00 - Company description 5:03 - Opening date 5:29 - Contact number 5:39 - Website address 6:00 - Short name 6:05 - Business location 6:10 - Service areas 6:34 - Opening hrs 6:45 - More section 7:09 - Reviews 7:30 - Messages 7:50 - Adding images 8:56 - Geo Tagging images 9:16 - Image location hack 9:37 - Performance 9:58 - Google Ads 10:07 - Products 10:49 - Services 11:13 - Bookings 11:34 - Q&A 11:41 - Posting on GMB 12:44 - Requesting reviews 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Game-Changing Google My Business Review Feature - ⭐⭐⭐⭐⭐ - https://www.youtube.com/watch?v=Ck1-_GcvXD4&t=25s 👉 Posting on Google My Business Guide - https://www.youtube.com/watch?v=iiIebxCUgLQ 👉 5 Common Local SEO Mistakes To Avoid - https://www.youtube.com/watch?v=r_xtGZmyi98 ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #googlemybusinessseo #googlemybusinessseotips #googlemybusinesstutorial Disclaimer: We do not accept any liability for any loss or damage which is incurred by you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your own research. © One Base Media

Are you running a drainage fim and want more leads? Watch this video to find out how... Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Optimise website content with Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 Optimise Google business Profile - https://www.gmbeverywhere.com/?via=obm Anyway, on with the video… In this video, we're excited to walk you through the remarkable success story of one of our valued clients, a drainage contractor who was paying a hefty £83 per lead before joining forces with us. 📈 Cutting Costs, Doubling Results Our client approached us with a common challenge in the drainage industry – high lead costs. We accepted the challenge and, after optimising their Google Ads campaign, we successfully halved their cost per lead. The outcome? More work, more clients, and a thriving business. 💡 Strategic Keyword Management The first key to our success was a meticulous analysis of the keywords triggering their ads. We discovered that terms like "one shot" and "fluid" were attracting clicks but not conversions, as users were actually seeking drain cleaning products. To rectify this, we added these terms as negative keywords, ensuring our ads reached the right audience. 🎯 Location-Based Optimisation Identifying regions with the most cost-effective conversions was the next step. By increasing our bid percentages in these high-converting areas, we maximised our reach in locations where the leads were flowing in at the best possible cost. 🌐 Revamped Landing Page for Conversions A deep dive into the client's landing page revealed a missed opportunity. Initially, the page merely listed services, missing out on the chance to showcase unique selling propositions (USPs) and the benefits of choosing our client's services. After a thoughtful redesign focusing on highlighting USPs and benefits, landing page conversions soared, translating into a significant increase in leads. 📊 Results Speak Louder With these strategic adjustments, our client not only saved on advertising costs but also experienced a substantial boost in leads. The business is now growing rapidly, thanks to a well-crafted Google Ads campaign tailored to the unique needs of a drainage contractor. This strategy also works great for for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #drainagemarketing #drainageleadgen #drainageadvertising Disclaimer: We do not accept any liability for any loss or damage which is incurred by you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your own research. © One Base Media

Need more leads for your home service business? Here we show you how to dominate Google and get unlimited leads for your home service biz. Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Optimise website content with Surfer SEO - https://get.surferseo.com/s1zb7sz610q5 Optimise Google business Profile - https://www.gmbeverywhere.com/?via=obm 00:00 - intro 0:29 - Has your business got demand in the local area 1:00 - Set up Google Ads 1:44 - Find results on section 2:44 - Fully optimise Google business profile 3:28 - Build an exact match domain website 4:53 - Building backlinks Anyway, on with the video… Unlock the secret to unlimited home service leads and contractor lead generation with our comprehensive guide on how to generate leads for your construction business. Imagine waking up every morning with your dream customers filling your inbox – it's possible, and we'll show you how! 🔍 Step 1: Assess Demand Dive into the world of home service lead generation by evaluating the demand for your services in your location. For example, if you're a loft conversion company in London, search for "Loft conversions London" with the tool UbberSuggest. With over 1300 monthly searches, this is a prime keyword to target. 💡 Step 2: Dominate the First Page To secure unlimited home service leads and dominate contractor lead generation, cover the first page with a strategic online presence. 📈 Google Ads Campaign: Initiate a targeted Google Ads campaign focusing on high-intent keywords like "home service leads" and "contractor lead generation." Our detailed guide on how to generate leads with Google Ads [https://www.youtube.com/watch?v=dDYijNINgnc] will set you on the right path. 🔗 "See Results On" Section: Identify high-authority directories in the construction industry listed by Google. Get your business listed and optimise your profile for "construction leads" and "home service lead generation." 📍 Google Map Pack: Optimise your Google Map Pack listing for increased visibility and more home service leads. Accumulate positive reviews to establish authority in the contractor lead generation landscape. 🌐 Step 3: Strategic Online Presence Create an exact match domain website (e.g., constructionleadslondon.com) dedicated to home service lead generation. Develop location-specific landing pages and informative blogs answering questions like "how to generate leads" in the construction industry. 🔗 Step 4: Optimise Your Main Website Enhance your main website with service pages, location-specific pages, and blogs focused on "construction leads" and "contractor lead generation." Be listed on top local directory citations to build backlinks and authority. 📞 Need Help Getting Home Service Leads? If you're ready to boost your business with a flood of home service leads and elevate your contractor lead generation game, give us a call today! Our team is here to guide you through every step of the process. 🚀 Don't miss out on the opportunity to transform your business – watch the full video and start generating unlimited leads today! This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Hack - https://www.youtube.com/shorts/59wG_Z-OSzk Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #leadgenhomeservice #homeserviceleads #googleleadgen

Here is the benefits of Google Ads for local businesses. Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/ Anyway, on with the video… 00:00 - intro 00:29 - best time to start running ads 02:26 - hyper focused location targeting 03:03 - You can compete with companies of any size 03:44 - the quality of the leads 🌟 Curious about the benefits of Google Ads for your local business? Look no further! In this insightful video, we break down the key advantages that can skyrocket your business to success. 🚀 🎯 High Buyer Intent: Explore how Google Ads positions your business at the top when there's a surge in buyer intent. Learn to identify demand in your area using tools like SEMRush, ensuring your business becomes prime real estate in the digital landscape. ⏱️ Speedy Results: Bid farewell to the lengthy wait with SEO! Discover how Google Ads can elevate your business to the top in mere days or hours. Unlike the time-consuming process of SEO, Google Ads offer a swift and effective alternative for instant visibility. 📍 Hyper-Focused Location Targeting: Precision matters! Dive into the art of laser-targeting specific locations, making your business visible in both small and large areas. Dominate your local market with strategic location targeting that reaches the right audience. 🤝 Leveling the Playing Field: Don't let large companies overshadow your local business. Uncover how Google Ads levels the playing field, enabling you to compete head-to-head with industry giants. Analyze competitor bids, landing pages, and strategies to gain valuable insights and stay ahead. 🔍 Quality Leads: Unlock the secret to high-quality leads! While social media users scroll endlessly, Google Ads deliver leads from users actively searching for your services in your area. Say goodbye to chasing attention and hello to potential customers already interested in what you offer. Google Ads are perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry. 🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166 Stay Connected To Us: 👉 Instagram: https://www.instagram.com/onebasemedia/ 👉 Twitter: https://twitter.com/onebasemedia 👉 Facebook: https://www.facebook.com/onebasemedia/ 👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd 👉 Website: https://onebasemedia.co.uk/ For Business Inquiries: enquiries@onebasemedia.co.uk ================== Other Videos You Might Be Interested In Watching: 👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres 👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s 👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s ================== We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too! For Collaboration and Business enquiries, please use the contact information below: 📩 Email: enquiries@onebasemedia.co.uk 🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166 #benefitsofgoogleads