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Culture of Life 1972, commonly called COL1972, is a Philadelphia based fashion brand that gives back to organizations that protect life. The chosen name honors 1972, the final year when every American child had the right to life. It is not just an online boutique with stylish things, it is a company with a passion for sharing the love for life message. The COL1972 Foundation 501c/3 is the charitable arm of COL1972 which donates 100% of net profits to the foundation. The fashion for life brand is committed to partnering with manufacturers that ally with the companies culture of life values. The brand believes people are empowered when they choose life.