How to Write Great YouTube Titles w/ Creator Hooks’ Jake Thomas
Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.
Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers
After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.
In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.
0:00 Introduction
1:23 Picking one small niche and being the best on it
5:54 Metrics that matter
8:24 Fear, Desire and Curiosity
20:07 Good understanding of getting people's attention
25:59 How to A/B test titles
36:12 Newsletter - Scoring system
38:21 Personal Challenge
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$120 Million for Major League Cricket
#shorts
Major League Cricket secures $120M funding from Microsoft CEO
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$9.5 Billion Valuation for Gusto
#shorts
HR & Payroll platform Gusto just raised $55 million.
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GetAround SPAC: Should You Invest?
Digital carsharing marketplace #Getaround will go public via a merger with special purpose acquisition company InterPrivate II Acquisition Corp. in a deal announced May 11. The deal will allow Getaround to expand its carsharing offerings in an attempt to disrupt the traditional car ownership model.
TIMESTAMPS:
00:00 Introduction
04:51 Stats
08:40 Competitors
10:57 Meme Factor
12:36 Bull vs Bear
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Rippling worth $11.25 billion
#shorts
Rippling was valued at $11.25 billion after a $250 million funding round. Their raise was led by Bedrock and Kleiner Perkins.
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$150m Raise for KuCoin Crypto
#shorts
KuCoin’s valued at $10 billion in its latest financing round.
The Seychelles-based firm has raised $150 million in a pre-Series B financing round led by Jump Crypto. Circle Ventures, IDG Capital and Matrix Partners also participated in the new round.
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Adam Haritan on Trees & Finding Purpose
Adam Haritan is one of North America's greatest young naturalists. His latest project is a course on tree identification.
1:24 Using bugs to identify a tree
9:18 Mental Diet
12:08 Pawpaw Tree
15:17 Where do you feel yourself being drawn?
25:37 Content Creation and focusing on what's really important
31:48 Commitment to the project and removing distractions
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Understand Tress, Understand Everything w/ Adam Haritan
Adam Haritan is the founder of Learn Your Land, as well as a wild food enthusiast, researcher, and forager.
He learned the value of wild food foraging while studying nutrition at the University of Pittsburgh, where he discovered just how beneficial wild foods could be in optimizing human health.
Wild plants, on average, are more nutritious than their cultivated counterparts (i.e. wild blueberries vs. domesticated blueberries, wild lettuce vs. iceberg lettuce). The wild food diet is the diet that we, as Homo sapiens, have been consuming for the majority of our time on this planet, and it is the diet that we are most adapted to consume.
Today, very few Americans consume any wild foods, and instead subsist on nutrient-deficient products that scarcely resemble anything real or natural. It’s no wonder that degenerative diseases like cancer, diabetes, and chronic inflammation are so prevalent. We have abandoned our natural diet and are suffering as a result.
In this episode, Adam and Aaron discuss trees, his new course, and commitment to quality.
0:00 Introduction
1:12 How successful was the mushroom course?
2:28 Why Trees?
10:27 How long have you been working on this?
17:39 Travel to remote locations to find each tree?
18:53 What did you learn through producing the course?
20:42 What’s this course all about?
25:32 Personal Challenge
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Banijay SPAC: Should You Invest?
#Banijay Stéphane Courbit’s TV production and distribution powerhouse behind "Survivor” and “Peaky Blinders,” is set to go public and enter the stock exchange in Amsterdam through a newly-created special purpose acquisition company or #SPAC.
TIMESTAMPS:
00:00 INTRODUCTION
02:50 STATS
04:47 COMPETITORS
08:27 MEME FACTORS
10:46 BULL VS BEAR
6
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$50 million raise for Zora ($600 million valuation)
#shorts
Zora, an Ethereum-based marketplace for buying, selling, and curating NFTs has raised $50 million in new funding, valuing the company at $600 million.
The round was led by Haun Ventures, founded by Katie Haun.
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Grindr SPAC: Should You Invest?
Dating app #Grindr plans to go public through a merger with a special purpose acquisition company, in a deal that it said would give the business an implied valuation of $2.1bn.
Timestamps:
00:00 Introduction
05:11 Stats
07:36 Competitors
09:40 Meme Factor
11:50 Bull vs Bear
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ProFrac IPO: Should You Invest?
#ProFrac Holding Corp. (PFHC) has filed to raise $360 million from the sale of its Class A common stock in an IPO, according to an amended registration statement.
The company provides a variety of alternative formation well services in major U.S. shale oil basins.
I'm bullish on U.S. fossil fuel demand for the coming years as large economies move away from Russian products and the U.S. becomes a natural and more stable partner for providing oil & gas products to regions such as the EU.
Timestamps:
00:00 Introduction
06:02 Stats
08:52 Competitors
11:32 Meme Factor
13:54 Bull vs Bear
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Matt Blocki on Wealth Advising & Goal Setting
Matt Blocki is the founder and CEO of Equilibrium Wealth Advisors. Matt is also a co-founder of Wealth Advisor Training, which was founded in 2022 to help provide resources to the top wealth advisors around the country. Wealth Advisor Training gives advisors a comprehensive education platform to give better proactive advice and develop systems to scale their business.
Matt regularly speaks in the financial planning industry, including to top firms Thrivent and Mass Mutual.
In this interview, Matt and Aaron discuss Matt’s career trajectory, how to attract great clients, and their plans for WealthAdvisorTraining.com.
0:00 Introduction
0:52 Equilibrium Wealth Advisors
8:19 Starting own firm: Decisions and Challenges
11:39 Good financial advising
19:31 Handing off business to jr advisors
23:20 Wealth advisor training
29:37 What’s it like working with Piper Creative?
39:31 Stay on top
42:34 Personal Challenge
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$150 Million Home Depot Venture Fund
#shorts
Home Depot gets into the corporate innovation game
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Bausch + Lomb IPO: Should You Invest?
The U.S. initial-public-offering market is bracing for what is expected to be the second-biggest deal of the year so far this week, that of eyecare company #BauschLomb, which is expected to raise up to $840 million at a valuation of more than $8 billion.
Bausch+Lomb is offering 35 million shares priced at $21 to $24 each. With 350,000 shares expected to be outstanding after the offering, the company would be valued at $8.4 billion at the top end of the price range.
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Jason Wolfe Keynote
Jason Wolfe is an entrepreneur through and through. After growing up in the Milton Hershey School, an orphanage founded by Milton Hershey, Jason found himself living out of his car.
He taught himself how to code by using books at the local library and CompUSA's 'Building the Perfect Web'. This led to building the first coupon website and launching his first internet business. From 1995 to 2000, Jason built the business, raising $500k in VC from Jupiter Media and garnering over $1 million in annual sales and 20 million page views per month.
MyCoupons.com sold for roughly $23 million in 2000, shortly before the DotCom bubble burst.
Jason rolled over his proceeds into successive wins with his companies Direct Response Technologies (acquired by Digital River for $22 million), Jambo Media (for $15 million), and Giftcards.com (by Blackhawk Network for $120 million).
goingdeepsummit.com
Thank you to Spreadshop for sponsoring the Going Deep Summit
https://www.spreadshop.com/
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Carvana: Debt Debacle?
Carvana is an online used car dealer in the United States and is known for its multi-story car vending machines. Carvana facing big loss and terrible credit rating on its debt.
TIMELAPSE
00:00 Intro
07:40 Numbies
10:43 Comps
13:17 Meme Factor
14:55 Bull vs Bear
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Nuclear Energy w/ Mark Nelson (Radiant Energy Fund)
Mark Nelson is the managing director of the Radiant Energy Fund, which advises governments, nonprofits, and industry about nuclear energy.
Mark works tirelessly to prevent early closures of nuclear plants around the world a nd has attended the UN climate conference in Glasgow as a delegate from the American Nuclear Society. His efforts span the globe, working to save nuclear plants from Germany to California.
Mark holds an MPhil in Nuclear Engineering from Cambridge University and degrees in Mechanical and Aerospace Engineering and Russian Language and Literature from Oklahoma State University.
In this episode, Mark and Aaron discuss the differences between France & Germany, the complexity of the US electric grid, and reasons for hope.
Timestamps
00:00 intro
01:35 Nuclear Energy
07:29 France and Germany utilize their nuclear
07:44 France, rich in energy
15:02 Pro-democracy movement defined nuclear energy as dictatorship
17:15 Spain Solar and Wind Energy Situation
21:28 Gulf going nuclear
24:43 Radiant Energy Fund and Radiant Energy Group
25:16 What is causing closures of Nuclear Plant
28:03 Economic Ideology about electricity
36:38 Nuclear Energy = Cheap electricity
42:55 Actionable Challenge
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2
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Elon Buys Twitter
Elon gets Twitter for $44 billion. In this episode Aaron will discuss why did Elon Musk wants to but Twitter. And how Elon's purchase of Twitter affect Tesla and SpaceX.
Timestamps
00:00 Intro
08:33 Numbies
13:12 Comps
15:27 Meme Factor
17:46 Bull vs Bear
Marco Marandiz on The Experience Economy
Marco Marandiz is a Founder and CEO for Drop Party, a platform for massive eccomerce sales & launches.
His platform has been used by Will & Jada Smith, Russell Westbrook, and Patrick Mahomes to generate major sales.
He was previously a strategist for high-potential DTC brands and has led digital product teams at HomeAway and CapitalOne, where he built and shipped products that served hundreds of millions of active users each month.
goingdeepsummit.com
Thank you to Spreadshop for sponsoring the Going Deep Summit
https://www.spreadshop.com/
6
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Bullish SPAC: Should You Invest?
Prepare for the #Bullish SPAC. Bullish is a blockchain-based cryptocurrency exchange. Allows institutions and retail customers to trade Bitcoin,
Ethereum, EOS and USDC.
The company is backed by billionaire entrepreneur Peter Thiel's Thiel Capital and Founders Fund, Galaxy Digital, and Japanese bank Nomura.
Timestamps
00:00 Intro
05:50 Numbies
07:21 Comps
09:55 Meme Factor
11:19 Bull vs Bear
Sponsored by Sai.Tech
SAI is a professional Bitcoin mining operator with innovative energy-saving technologies and solutions to industries beyond Bitcoin mining.
https://sai.tech/
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$50 Million raise for Flipside Crypto
#shorts
Blockchain analytics firm now worth $300 million.
Sponsored by Sai.Tech
https://sai.tech/
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Jasmine Cho on Asian History
Jasmine Cho is a Pittsburgh-based artist, author, and cookie activist most known for using portrait cookies to elevate representation for Asian Americans & Pacific Islanders. She is also a Food Network Champion and the Founder of Yummyholic. Jasmine believes in spreading the word about the therapeutic impacts of baking and is currently leading the charge on studying how bake therapy can impact mental health and creativity.
goingdeepsummit.com
Thank you to Spreadshop for sponsoring the Going Deep Summit
https://www.spreadshop.com/
Balaji invests $12 million in Synthesis School
#shorts
The school (based on Elon Musk's education for his kids) uses Game-Based Learning in Education
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