Americans believe they’ll never have enough saved for retirement
Seven in 10 (69%) Americans plan to retire, but of those who don't think they will, 42% believe that they will never have enough savings to do so.
That’s according to a new survey of 2,000 adults split evenly by generation, where 22% of Gen Z, 19% of millennials and 18% of Gen X don’t believe retirement is in their future.
Despite approaching their 60s, 37% of Gen Xers say they won’t be retiring within the next 10 years.
In addition to their savings concerns, respondents plan to keep working in fear that they need their income to support their family (21%) or because they started planning too late (22%).
About one-quarter (26%) admit the fact that they never started planning for retirement will likely deter them entirely.
Seven in 10 (71%) of respondents feel they are behind on certain life goals they thought they’d reach by now.
The goals include their living situation (51%), career path (47%) and starting a family (41%).
Conducted by OnePoll on behalf of Prudential, results found 52% also admit they’ve fallen short of the amount of retirement savings they planned to have by now.
And the retirement planning mindset varies greatly by generation. Forty-five percent of Gen Zers started thinking about retirement before the age of 20 and another 33% had it top of mind in their 20s.
On the flip side, one in 10 Gen Xers admit they still haven’t started thinking about it, more than any other generation.
Almost one-third (29%) of Gen Z think about retirement “always”, while 50% of baby boomers say it crosses their mind “often.”
However, if respondents were hypothetically to retire tomorrow, millennials feel the most prepared (71%), compared to 66% of Gen Z and 62% of Gen Xers.
“The survey data show that many Americans need help when it comes to reaching their retirement and other financial goals,” said Michelle Samuel, head of Prudential Financial's Direct-to-Consumer business. “Many people have been saving, but they want a better handle on where they are. Others aren't confident they'll be able to stop working, and they need guidance to show them a path to retirement.”
Almost one third of Americans (28%) said that they do not have a strong understanding of what to do to plan for retirement. This was not a surprising finding when many aren’t familiar with the most common financial products used in retirement planning.
More than half of Americans (59%) don’t have a 401(k), one of the primary savings vehicles for retirement. Of those who do, 21% don’t know how much money they have.
On top of that, the majority of respondents either don’t have or don’t know what IRAs (65%) or annuities (72%) are.
Two in five (42%) don’t have life insurance and another 11% don't know what it is.
Retirement is not the only area where people aren't planning in advance. Three-quarters (75%) of respondents spend less than a year planning for major financial decisions, with 15% of Gen Zers spending one week or less.
“The good news is that there are places people can turn to for help. Consumers can tap into online tools to get a better read on where they stand and some next steps," said Samuel. “They can also find a trusted advisor, including virtual advisors who make it easy to get people started from the comfort of their home.”
TOP GOALS EACH GENERATION FEELS BEHIND ON
Gen Z
● My salary – 61%
● Retirement savings – 57%
● My education level – 56%
Millennials
● The amount of money I have in savings – 56%
● Retirement savings – 52%
● My salary – 51%
Gen X
● The amount of money I have in savings – 54%
● Retirement savings – 49%
● My living situation – 48%
Baby boomers
● The amount of money I have in savings – 63%
● Retirement savings – 51%
● My living situation – 49%
Survey methodology:
This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Prudential between March 23 and March 28, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Fashion trends to wear and not wear in 2023: survey
Is it time to upgrade your wardrobe? A new study has revealed what’s warming up, what’s hot, and what should stay in the back of your closet.
The poll of 2,000 US adults found many are predicting future fashion trends to focus on a rise for tie-dye (35%), shirt pockets (33%) and portrait photography (33%).
Meanwhile, the best current trends when it comes to custom apparel are to have clothing featuring either quotes (32%), bright colors (31%) or logos on the front (31%).
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3 in 4 Americans fear missing out on the latest food trendsemail share send cloud_download
According to a new survey, three in four Americans are experiencing FOODMO — the fear of missing out on new food trends.
The poll of 2,000 Americans who use social media found 77% felt food-related FOMO and nearly as many (75%) said they instantly crave food when they see it online.
To prevent the fear of missing out, half of respondents (57%) have attempted to make recipes they found online, and on average make four online recipes per month.
Fifty-four percent had their last social media inspired meal within two weeks previous to taking the survey.
According to the survey, conducted by OnePoll on behalf of EnvyTM Apples, social media plays a significant role in the recipes people are drawn to make — on average, people feel the need to post their meal on social six times a month.
Nearly a quarter (24%) said they use YouTube and Facebook the most when it comes to finding trendy food inspiration.
Given the average respondent spends four hours of their day on social media, food content comes across their social at least seven times throughout the day. The average person follows at least 10 food-related accounts on social media, as a result.
Some respondents wanted to go above and beyond just looking at food content. Sixty-seven percent would want to become a snack influencer if they had the chance.
"Many people often think you have to compromise taste and flavor in order to eat ‘healthy,’ but this mentality of thinking you have to sacrifice is often what leads us to crave the foods we deem ‘unhealthy’ and drives our FOMO when you see an indulgent snack on social media that you would rather be having,” said Ashley Hawk, dietitian, and Food Network star from the TV show ‘How Healthy Happens.’ “My simple advice to my followers and clients on how to combat this is to start with whole foods that are naturally delicious and use them as the backbone of your recipe.
“For example, instead of going straight for that slice of cheesecake, try a cheesecake dip and use fresh apple slices to dip with it. This allows you to still indulge in the sweet flavors we all crave, but the fiber and other nutrients from the apples will actually allow you to feel satiated and avoid overindulging.”
The survey also revealed a decisive split for whether or not snacks should be healthy or indulgent.
For 61%, healthy recipes are appealing because of their perceived taste, while nearly as many opt for healthy recipes due to how simple they are to make (60%) and how easy it is to share with others (49%).
Meanwhile, 62% like the appeal of “indulgent” recipes — also for being simple to make (61%) and perceived taste (59%). However, 41% who prefer indulgent recipes like its inherent trendiness and Instagramability.
Sixty-nine percent find themselves “liking” and “favoriting” healthy recipes they spot on social media. By comparison, 63% like and favorite the indulgent recipes they see online.
Even when it comes to their own recipes, 73% admitted they spend extra time preparing their meals just to make them more picturesque for social media.
When trying out a new recipe, 46% of respondents enjoyed the meal for themselves, but also shared the meal with their family (25%) or friends (10%).
“With searches for healthy recipes being just as popular as searches for indulgent recipes on social media, it’s clear consumers don’t want to miss out on either,” said Cecilia Flores Paez, Head of Marketing at EnvyTM Apples. “There is a real sense of FOMO when it comes to flavor, which is why taste is important to consumers—even when it comes to the purest form of snacks, such as an apple.”
TOP 5 FEELINGS THAT ARISE WHEN PEOPLE SEE FOOD CONTENT ON SOCIAL MEDIA
I feel impressed that someone can make that dish - 43%
I feel a sense of accomplishment and pride for the person who made it - 42%
I feel inspired to make my own food - 41%
I feel envious of the person who gets to eat it - 39%
I feel hungry - 35%
TOP 5 TYPES OF FOOD INFLUENCERS PEOPLE FOLLOW
Professional chefs - 50%
Restaurant influencers - 49%
Amateur home cooks - 48%
Baking influencers - 47%
Fitness/health professionals - 45%
Survey methodology:
This random double-opt-in survey of 2,000 Americans who use social media was commissioned by EnvyTM Apples between February 8 and February 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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2 out of 3 Americans prefer spontaneous trips over pre-planned trips
More than three in five Americans feel the best trips are spontaneous trips.
That’s according to a new survey of 2,045 adults with travel plans this year, where 67% enjoy trips more if they happen on a whim.
One in five (22%) even base their travel on personal preference and spontaneous decision-making.
Conducted by OnePoll on behalf of Motel 6, the survey also showed that many respondents don’t seem to care where they go, they just want to go. Almost three-quarters (73%) would be willing to take a trip to a surprise destination.
Three-quarters (75%) agree that when traveling, the journey is just as much fun as the actual destination.
When asked about companions, more than three in four (78%) travelers prefer to travel with other people, while almost one in three (28%) are planning to travel with pets.
And typical “travel season” may be a thing of the past — almost half of Americans (47%) are equally likely to travel during peak seasons, like the summer and holidays, as they are during the off-season or weekdays.
And 29% noted they even prefer to travel during those quieter times.
Visiting family and friends (53%), needing a break from life (50%) and the desire to explore a new city (35%) are some of the top reasons for planned trips.
And these aren’t just quick trips down the road, as 70% are planning to travel more than three hours from their hometown.
On average, travelers feel excited (74%), joyful (50%) and energized (49%) at the start of a trip and relaxed (38%) by the time they’re ready to head home.
“Taking a last-minute getaway is a great way to add some joy into your life,” said Julie Arrowsmith, President and Interim CEO of Motel 6. “For those seeking a new adventure this summer, they can rest easy knowing that we are here to provide a clean, comfortable and affordable place to stay so travelers can spend more on the actual experiences and events that brought them to the destination.”
More than two in five (44%) say they are changing up their travel experiences this year. Of those respondents, 57% will be traveling to a new destination.
Another 34% plan to hit more than one place in a single trip and 32% are taking longer vacations than ever before.
But when it comes to budgeting, travelers are saving money on the road this year by traveling during the off-season and avoiding weekend travel (33%) and bringing their own snacks instead of purchasing them (32%) on the road.
Nearly one in three (30%) are opting for more budget-friendly lodging and others are avoiding tourist hotspots in favor of a more local experience (24%).
Of those traveling this year, nearly half (49%) plan to stay at a hotel or motel and when booking accommodations, and two-thirds (66%) say rewards programs are important to them when traveling.
Thanks to the money saved on budget-friendly lodging, 43% of travelers are planning to spend big on experiences like tours and dining out.
“A vacation doesn’t have to break the bank in order to be memorable,” added Arrowsmith. “There are many ways travelers can save while on the road from opting for more budget-friendly accommodations, utilizing rewards programs and packing their own refreshments, nothing should stand in the way of the trip of a lifetime.”
Survey methodology:
This random double-opt-in survey of 2,045 people with travel plans was commissioned by Motel 6 between Feb. 22 and Feb. 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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How kids learn from their parents at mealtime
Want to get your kids to eat their vegetables? Eat your own first.
A recent survey of 2,000 parents to children ages six and younger found that 53% have noticed their kids eating unwanted vegetables specifically to mimic them.
Overall, 78% believe their children learned their table manners specifically by imitating them at the table.
Conducted by OnePoll on behalf of Stokke, the survey found that 82% feel it’s important for their child to sit at the same table as them during mealtimes, and that 80% described eating with their child as one of their favorite ways to bond.
Most respondents began feeding their children solid food between 6 to 12 months of age, but didn’t synchronize their meal schedules together until their child was between 13-23 months old.
Once they did, however, they described themselves as less likely to make different meals for them and their children (45%), instead opting to eat the same foods together (75%).
Almost half (48%) reportedly never make separate meals for themselves and their children, making it five times more popular than always making separate meals (7%).
And although fewer people (72%) said it’s important that their meals are eaten at an actual dining or kitchen table, that kitchen table also ranked high among the most potent places for bonding time to occur (45%), just behind bedtime (47%).
“Every interaction is a window of opportunity for learning and development,” said Johanne Smith-Nielsen, Associate Professor Ph.D. Clinical Psychologist at the University of Copenhagen.
In fact, 70% of respondents said they frequently notice their child learning from their own behavior.
The most commonly adopted manners kids typically learn from their parents include using “please” and “thank you” (42%), eating with their mouths closed (42%), and figuring out how to use utensils (41%).
But it’s not just during mealtime, as 73% have witnessed their child use the same language as them in conversations, picking up complex words and phrases like “predicament” or “appropriate,” in addition to common expressions like “thank you” or “excuse me.”
“I think that it’s so heartwarming when a child shows gratitude for the little things,” one parent said in an open-ended response. It’s a great gift that they will carry with them for the rest of their lives.”
Overall, a whopping 81% of parents are very aware that the conversations they have with their child have an impact.
“The table is where real growth occurs. It’s where we take the time to slow down, connect, listen, and learn from each other,” said a spokesperson from Stokke. “Sitting together at eye level throughout childhood allows them to bond, connect, and form deeper relationships.”
MOST COMMONLY UNDERSTOOD TABLE RULES AMONG KIDS 0-6:
1. Using “please” and “thank you” - 42%
2. Eating with their mouth closed - 42%
3. Learning how to hold utensils - 41%
4. Asking nicely for second servings - 39%
5. Finishing what’s on their plate - 39%
6. Letting others talk - 35%
7. Not screaming - 34%
8. Not burping - 29%
Survey methodology:
This random double-opt-in survey of 2,000 American parents of children ages 0-6 was commissioned by Stokke between March 24 and March 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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8 in 10 believe small sustainable actions can make a big impact on the planet
Seven in 10 Americans admit that they treat their own home better than they treat the planet.
However, there is hope as people are trying to reduce their carbon footprints by taking steps like installing energy-efficient appliances (55%), cutting down on single-use plastics (47%), and buying locally sourced and organic produce (44%), according to a survey of 2,000 Americans.
Gen Z expressed the most concern for the future of the planet (78%), followed by Millennials (67%), and found this concern to be the top motivator for making environmentally conscious choices.
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Nearly half think corporations should be held more responsible for the waste their products generate
“You make it, you recycle it” — a new survey found half of Americans claim major companies need to be accountable for climate action.
A poll of 2,000 US adults revealed 48% think corporations should be held more responsible for the waste their products generate.
Likewise, 63% believe it’s important for companies to have a strong stance for sustainability and nearly as many (62%) agree they should be the leaders in sustainability efforts and climate action.
Respondents shared the actions they would like to see companies take regarding their waste stream: safely and securely destroy hazardous materials (59%), reuse and recycle materials when possible (58%) and make products with recyclable materials (53%).
Six in 10 (63%) believe companies that are sustainably focused can make a difference in the global climate crisis, and 62% predict companies will put more effort into sustainability within the next five years.
Commissioned by Covanta, an innovative resource in sustainable materials management, and conducted by OnePoll, the study found three in five are inspired by eco-friendly companies and 58% are more likely to shop from a company that sustainably manages the waste their products generate.
For four in 10, sustainability is the “most important” factor to them when it comes to shopping. Forty-six percent believe items made from recycled materials are better than traditionally manufactured items.
Meanwhile, 45% would be willing to spend more money on products that are sustainably made than those that aren’t. Over half (56%) are also more likely to shop from a company that uses recycled materials in its products.
“It’s clear that a majority of individuals care about the environment and want to take actions to fight climate change, but there’s a major challenge in the way,” said Chief Sustainability Officer Tequila Smith at Covanta.
“Corporations have a massive impact on the environment, whether they’re aware of it or not, added Smith. “And it’s in their favor — as well as in the favor of the planet and its people alike — to be responsible for the waste they generate. They can achieve this by utilizing sustainable service options that maximize product reuse that contributes to the circular economy.”
The results also found that 91% of Americans take part in some sort of sustainability practice either in their home or neighborhood — recycling everything that they can (65%), bringing their own bag while shopping (51%) and recycling their electronics (44%).
Yet despite the large number of people who take part, 54% believe their personal sustainability actions have little to no impact on the environment at a larger scale.
Fifty-three percent said they’d be more inclined to be sustainable in their own home or neighborhood if they saw a large company take a stronger stance on climate action.
Many respondents said they have a positive view of companies that make sustainable products (40%) and provide support for their surrounding communities (40%).
“Aside from the ecological benefits, companies should come to realize the other, lesser-known benefits that come from taking meaningful actions towards sustainability,” Smith continued. “There is a clear ‘want’ people have for products made sustainably and a level of inspiration that people gain when they see a company they like doing something good for the environment.”
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Is spiritual fulfillment the key to happiness?
People who are spiritually fulfilled are nearly twice as likely to believe in the “law of attraction” and that they have control over their own happiness.
That’s according to a recent survey of 2,000 Americans, 74% of whom subscribe to the popular new age theory that positive thinking will yield positive experiences.
People who identified as spiritually fulfilled were nearly twice as likely to believe in the law of attraction as those who weren’t (86% vs 45%).
Similarly, these same respondents, who made up 69% of those polled, were more likely to claim that they have control over their own happiness (86% vs 44%).
Conducted by OnePoll on behalf of Behold Retreats, the survey also found plenty of support for other spiritual concepts like karma (69%), fate (75%) and the existence of a higher power (85%).
Regardless of their level of fulfillment, a whopping 90% even believe “that each of us have the ability to choose what kind of person we become.”
Although most respondents were raised in a specific organized religion (63%) that they still culturally identify with (60%), only one in five (21%) still actively follow that same religion today.
And while 44% self-identified as being religious, almost twice as many (79%) consider themselves spiritual – and of those, half (50%) feel more spiritual than they do religious.
Overall, 76% believe it’s possible to be spiritually fulfilled without following a specific religion, including 86% of those who already feel fulfilled themselves.
“No matter how much one succeeds in life, fulfillment and happiness are states of being that can only originate from within,” said Jonathan de Potter, founder of Behold Retreats. “The reality is, we all face some struggles in times of change, and these findings indicate we can all benefit from a stronger commitment to self-discovery, positive thinking, and spiritual practices.”
The survey found that the most common struggles were feeling anxious (40%) and stuck (39%), a sense of overwhelm (39%), and three in 10 (36%) claimed to frequently experience frustration.
Interestingly, the data showed that those who already feel fulfilled were twice as likely to have tried some sort of psychedelic treatment (23% vs. 10%).
Compared to a previous study from 2021, respondents were slightly more interested in the idea of trying psychedelics in 2022, particularly “magic mushrooms,” or psilocybin (44% vs. 37%).
Results also indicated a slight increase in interest with 5-MeO-DMT (19% vs. 14%), also known as the “God Molecule,” broadly considered the most potent psychedelic medicine.
“Working with 5-MeO-DMT, Ayahuasca, and Psilocybin in a safe and sacred setting, like a retreat, can be a powerful and transformative experience,” said de Potter. “But it’s not for everyone, and a holistic approach is crucial. The key to ongoing improvements to quality of life and fulfillment is healthy daily practices that continue to deepen our self-understanding and an embodied connection to spirit.”
MOST POPULAR SPIRITUAL PRACTICES
1. Prayer - 60%
2. Meditation - 57%
3. Performing acts of service - 49%
4. Deep breathing - 47%
5. Positive affirmations - 42%
6. Connecting with nature - 42%
7. Attending a religious service - 40%
8. Yoga - 39%
9. Journalling - 38%
10. Manifestation - 38%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Behold Retreats between Nov. 18–19, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Nearly 1 in 3 forget about leftovers once they're out of sight
The average American spends nearly $3,000 a year on unused groceries, according to new research.
A survey of 2,000 adults found that on average, those who do grocery shopping for their household spend $248 on weekly groceries, and one in 10 claim that they spend even more — upwards of $500.
Of that, people usually end up throwing away about $63 worth of weekly groceries.
Conducted by OnePoll on behalf of HelloFresh, the survey found that when respondents do cook, a quarter of them “always” or “often” make more food than they’re able to finish, usually with the intention of having leftovers (83%).
On average, people have leftovers to put into their fridges three times a week; however, they don’t always get around to using them up.
Nearly a third of Americans admit they’re likely to forget about leftovers once they’re out of sight (32%).
Forgetting about food is one of the top reasons people end up having food waste (35%), along with leftovers not being popular among members of their household (23%).
While 43% prefer to eat their leftovers until they’re finished, a quarter of respondents admitted they get tired of eating the same thing before they’re able to finish (24%).
“With inflation contributing to record high food costs, wasting groceries each week hurts both the environment and consumers’ wallets,” said Jeffrey Yorzyk, senior director of sustainability at HelloFresh. “Families cook with the best intention of using their leftovers, but our research shows that they are generally not consuming all of those leftovers. Getting creative with the food in your fridge can help families feel like they’re eating something new and exciting!”
And 38% revealed that they’ve thrown food away simply because they didn’t feel like eating it after purchasing it.
Waste starts even before shoppers get home, as a fifth of respondents shared that they often overestimate how much food they’ll use when grocery shopping (19%).
In fact, 23% of people who go grocery shopping wind up purchasing at least five food items a week that they wish they could get in smaller quantities, like bunches of grapes or strands of herbs.
With these foods, a similar percentage (22%) are not confident that they know the best ways to store foods to maximize freshness.
According to respondents, the hardest foods to use up are lettuce (27%), bananas (23%) and milk (21%).
Thirty-five percent of those surveyed said they throw away more food than they want to and a majority admitted that they’re riddled with guilt when this happens (73%).
Consequently, seven in 10 are trying to cut down on food waste with the hopes of saving money (60%), being less wasteful (52%) and increasing food availability to those who need it (26%).
Some of the ways people have considered cutting down on food waste are by using leftovers creatively (55%), creating a meal plan (37%) or composting (17%).
Although individuals want to cut down on food waste, only a quarter of respondents currently compost their scraps.
“We’re inspired by the fact that 70% of individuals care about food waste,” said Yorzyk. “Cooking with meal kits which provide pre-portioned ingredients, composting food waste and using ‘ugly’ produce are great ways to help you cut back on waste and contribute to a more sustainable future.”
HARDEST INGREDIENTS/FOODS TO USE UP
1. Lettuce — 27%
2. Bananas — 23%
3. Milk — 21%
4. Apples — 21%
5. Bread — 21%
6. Avocado — 17%
7. Deli items (meat, cheese, prepared foods, etc.) — 16%
8. Eggs — 16%
9. Meat — 15%
10. Carrots — 14%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by HelloFresh between March 23 and March 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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6 in 10 pet owners prefer to snuggle up with their pet instead of their partner
Ninety percent of pet owners want only the best for their furry companions, recognizing that pets are more than just companions.
It’s no secret that pets hold a special place in their owners’ hearts, as eight in 10 said that their pets are their number one source of joy, according to a survey of 2,000 cat and dog owners.
Pets give so much more than just love and loyalty to their parents, whether it's helping them become more mature (48%), teaching them patience (45%), or improving their overall mental health (43%).
It's no wonder that six in 10 pet owners admit to confiding in their pets when they have a bad day and prefer to snuggle up with them instead of their partners.
The survey, conducted by OnePoll on behalf of PetSafe, found that parents love showering their pets with appreciation and spoiling them throughout the year, as 78% admit they have a hard time saying no to their pets.
Seven in 10 cat and dog owners believe their furry friends live like kings and queens, which explains why they indulge them with luxuries like designer clothing and custom-made beds (49%) and take them to high-end pet spas (44%).
According to the survey, pets have their own demands too, with their favorite activities being running or playing in the backyard (47%) and playing fetch (44%).
Pet owners love seeing their pets play and have fun but also prioritize their pets' mental and physical well-being. Nearly half (49%) actively seek ways to provide their furry companions with enough mental stimulation.
Even when pet parents are not at home, they worry about their pets' safety, with 52% expressing concern. This is why pet owners invest in safety measures such as pet doors and electronic pet fences, with 17% citing them as essential.
Forty-three percent would also put up a wireless fence system for their pet to promote safety while they are outdoors.
"Pet parents are continuously evolving in the ways they show their day-to-day appreciation for their pets," Karla Attanasio, global marketing director of PetSafe, said. "Apart from providing indoor care and pampering, cat and dog owners are increasingly prioritizing the creation of safe outdoor spaces for their pets. This way, they can enjoy the physical and emotional benefits that come with being out in nature."
Pet owners love to indulge their pets with toys and special treats. On average, pet owners buy their pets a toy twice a month, and 76% report that their pet becomes more energetic after receiving a special treat or toy.
For pet owners, their pets' unique personalities (44%), cuteness (42%), loyalty (38%), intelligence (35%), and ability to provide emotional support (33%) are the most important things.
Pet parents prioritize their pets' well-being and are willing to go the extra mile to show their love and appreciation.
"Pets are part of the family," Attanasio said. "We're seeing more and more people slim spending on other household categories so they can continue to provide their pets with the very best and most innovative product solutions."
TOP 3 WAYS PET OWNERS SHOW THEIR APPRECIATION TO THEIR PETS
● Buying pets designer clothing or accessories -49%
● Taking pets to a high-end pet spa -44%
● Setting up a wireless fence system at home -43%
FIVE THINGS ALL PET OWNERS NEED
● Pet door -17%
● Electronic pet fence -17%
● Pet fountain -14%
● No pull leash -13%
● Automatic pet feeder -13%
BEST WAYS PETS HELP THEIR OWNER GROW
● Become more mature -48%
● To be patient -45%
● To be more compassionate -43%
● Improved mental health -43%,
● Become more active -40%
● Become more responsible -33%
Survey methodology:
This random double-opt-in survey of 2,000 pet owners was commissioned by PetSafe between March 29 and March 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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7 in 10 Americans convinced their body is lacking key nutrients from their diet
Seven in ten Americans think they aren’t getting enough nutrients in their diet, new research suggests.
In a recent survey of 2,000 U.S. residents, 70% are convinced their body is currently lacking in some key vitamin or nutrient, causing them to feel unmotivated (56%) and slower than usual (56%).
Another 42% have self-diagnosed themselves with some sort of food allergy or intolerance, most commonly shellfish (56%), nuts (28%) or wheat (48%).
Conducted by OnePoll on behalf of online health and wellness retailer iHerb, the survey also revealed that the vitamins Americans are most concerned about missing are the same ones they feel are the most important.
Ironically, the most abundant mineral in the body is also the one that the greatest number of respondents are concerned about: Calcium, which is found in bones and teeth and helps to carry out many important functions.
Of those polled, 56% feel calcium is one of the top five most essential nutrients in the body – and 42% are worried that they aren’t getting enough of it.
Similarly, respondents were also worried about getting enough Vitamin C (42%), iron (41%), and Vitamin B12 (41%).
And they might have every reason to be concerned, according to naturopathic doctor Michael T. Murray, iHerb’s Chief Scientific Advisor.
“Data analyzed from the National Health and Nutrition Examination Survey suggests that 39% of people consume less than the average required amount of calcium that they need,” said Murray. “And that’s just one nutrient – the data also suggests that people aren’t getting enough Vitamins C, D or E and minerals like iron and magnesium from either the foods they eat or from supplements they take.”
Almost two-thirds (63%) of respondents have also tried modifying their diet to see if it would help with an undiagnosed food-related condition.
Most (29%) only lasted three to four months on that modified diet, and only 17% could continue their modified diet for longer than six months.
In fact, the survey suggests that people are more likely to try a new diet based on the promise of weight loss (48%) than on claims backed by medical research (40%).
Maybe that’s why fatigue in particular remains a pervasive issue among those polled, with the average person feeling a lack of energy almost three days a week.
One in four (27%) even admitted that the last time they felt healthy was more than a year ago
“Vitamins and minerals are essential nutrients, meaning the body cannot function properly without them. They also function interactively and codependently,” said Murray. “What this means is that a deficiency of any single vitamin or mineral disrupts this complex system. Nutrient deficiency of any kind must be avoided to achieve and maintain health. Taking a multiple vitamin and mineral formula provides a sort of nutritional insurance that you are giving your body some of the tools that it needs to be healthy. ”
TOP TEN NUTRIENTS AMERICAN THINK THEY’RE LACKING
1. Calcium - 44%
2. Vitamin C - 42%
3. Iron - 41%
4. Vitamin B12 - 41%
5. Zinc - 37%
6. Vitamin A - 34%
7. Iodine - 33%
8. Vitamin D - 33%
9. Magnesium - 23%
10. Potassium - 23%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by iHerb between March 22 and March 24, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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When a trip doesn't go as planned, most people stay calm and flexible, survey finds
Less than half of American travelers found that their last vacation lived up to expectations, according to new research.
That was revealed in a survey of 2,000 Americans who have traveled internationally in the past five years, which found only 45% of respondents’ vacations lived up to — or exceeded — the perfect picture they’d painted in their minds.
Social media is at least in part to blame, as 72% believe that it contributed to unrealistic expectations for travel.
But respondents also admit their own role in this: 67% said their own planning has led them to be disappointed while traveling for leisure.
Commissioned by Exodus Travels, and conducted by OnePoll, the survey looked at respondents’ travel expectations and explored tips on how to make the most of every trip.
For about one-third (31%), finding the destination didn’t match expectations impacted their entire trip.
But many didn’t let that get them down, as 51% admit they got past their initial disappointment and didn’t let it impact their entire trip.
Furthermore, 74% were confident they’d still be able to make the most of a trip that didn’t go as planned.
In fact, most respondents (55%) choose to stay calm, making the most of their circumstances, while 49% stay flexible and adapt to the new situation.
Many respondents are doing what they sought out to do — they’re traveling to see and experience new things (40%), create memories (40%) and escape their daily routine (37%).
“Incredible vacations don’t just happen by chance. Making the most of precious time away in new places takes knowhow, experience and incredible planning” said Katy Rockett, Director of Growth at Exodus Travels, which was voted Best Operator in National Geographic’s Reader Awards.
The survey also asked respondents about their future travel plans, and anything they’re doing to avoid disappointment on upcoming trips.
Interestingly, 87% of those with trips planned for later in the year, are taking steps to make the most of their next vacation.
This involves learning about the history and story of the places they’re visiting (35%), learning some words in the local language (35%) and using information from local experts who know more than the guidebook (34%).
Respondents also think traveling with an itinerary planned by someone who’s an expert in the area (33%) would help prevent disappointment.
“Most of the time I see expectations surpassed,” said Rocket. “We’re on a mission to make vacations better, and that is very much to do with the presence of an expert local guide and brilliant itineraries, as they are the secret to creating memorable experiences. I see more and more people now choosing to travel this way.”
WHAT STEPS CAN PEOPLE TAKE TO MAKE THE MOST OF THEIR VACATION?
● Learn about the history and story of the places — 35%
● Work to learn some words in the local language — 35%
● Use information from local experts who know more than the guidebook — 34%
● Travel with an itinerary planned by someone who’s an expert in the area — 33%
● Have the full itinerary organized by an expert — 33%
● Do more research before traveling — 33%
● Have backup plans in case anything goes wrong — 31%
● Plan the trip with a tour group or travel guide — 31%
● Better plan the sights they want to see — 27%
● Travel with a local tour guide — 26%
● Travel as part of a small group trip — 25%
● Seek out non-touristy locations — 25%
Survey methodology:
This random double-opt-in survey of 2,000 Americans who have traveled internationally in the past five years was commissioned by Exodus Travels between Feb. 2 and Feb. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Nearly 8 in 10 parents say their child has a ‘mature palate’
Nearly eight in 10 parents (78%) said their child has a “mature palate,” preferring foods adults usually consume.
A survey of 2,000 parents with school-age kids (ages 5–17) revealed what exactly goes into a lunch their young ones enjoy, including some surprisingly “grown-up” favorites.
Carrots (45%), cucumbers (43%) and potatoes (44%) topped the list of preferred vegetables, while apples (45%), bananas (44%) and oranges (41%) were kids’ fruits of choice.
As for protein, more than half (55%) of parents said their child prefers chicken for lunch, much more so than ham (39%), which was the least popular.
Conducted by OnePoll on behalf of Veggies Made Great, the survey also found that 58% of kids are the rebels of their friend group, opting for vegetables (43%), fruits (37%) and meats (37%) that none of their friends would eat.
What’s behind kids’ favorite foods? The flavor, according to 53% of parents. Foods that smell good (46%) and are shareable with friends (45%) also influenced kids’ choices.
For breakfast, pancakes (29%) were favored over croissants (14%) or waffles (10%).
A hot breakfast was also found to be much more preferred over a cold one (56% vs. 23%).
Aside from traditional picks, kids have requested other additions to their first meal of the day, from chocolate (36%) and donuts (36%) to pizza (34%) and cookies (34%).
And kids’ snack times aren’t complete without such staples as fruits (37%), yogurt (36%), crackers (36%), smoothies (34%) and popcorn (34%).
However, when it comes to lunch, 56% of parents said their child “always” or “often” leaves this meal uneaten. The No. 1 part left over? Vegetables, according to 46%.
“Multiple studies over the years have shown that eating balanced meals throughout the day affects children’s behavior and academic potential,” said Carolyn O'Neil, a registered dietitian nutritionist and spokesperson for Veggies Made Great. “Things we don’t always link to nutrition, such as the ability to focus and think clearly, are impacted by what kids eat, and how often.”
Is there a correlation between academic achievements and food preferences? Among parents who agreed their child is a top student, the overwhelming majority said their young one prefers potatoes (98%) and carrots (97%) for lunch. Meanwhile, those with children who don’t do well at school were less likely to cite these preferences (60% and 53%, respectively).
But as kids get older, they’re not always eating the same things. More than half (56%) of parents said their child’s palate has changed over the years, with friends (34%) and influencers or celebrities (34%) playing the biggest role in this shift.
The survey also found most kids prefer lunches their parents cook over the ones served at school (75% vs. 10%).
And 37% of parents said their child is more likely to eat the entirety of their lunch compared to other meals, with 25% finishing their breakfast and only 18% eating their full serving of dinner.
“Nearly eight in 10 (77%) parents polled wish their child ate healthier, but it can be challenging to find time to prepare three healthy meals each day — especially with multiple kids,” said Elliot Huss, CEO of Veggies Made Great. “Quick and convenient options that combine vegetables with kid-friendly flavors, such as chocolate, can help ensure kids are getting their daily servings of veggies in a familiar format kids love.”
WHY DO KIDS LIKE CERTAIN FOODS?
● They taste good - 53%
● They smell good - 46%
● They’re shareable (i.e., easy to share with friends) - 45%
● Their friends eat it - 41%
● Their favorite influencer or celebrity eats it - 40%
● They’re bite-size - 40%
Survey methodology:
This random double-opt-in survey of 2,000 American parents of school-age kids (ages 5–17) was commissioned by Veggies Made Great between Feb. 21 and Feb. 22, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Average homeowner spends around $3.6K in unexpected costs during first year of homeownership
The average homeowner encountered about four surprises or unexpected costs within the first year of homeownership, spending around $3,600 to address them.
That’s according to a new survey of 2,000 homeowners split evenly by generation, which revealed the top expenses during that first year were appliance replacement (56%), exterior repairs such as windows (53%) and major repairs like roofing (52%).
That may be why 44% of those surveyed invested more money on their home within the first year of owning it than they expected.
On top of that, respondents spent two and a half years on average upgrading their home before they were pleased with it.
While time and money were invested in the property, 71% of homeowners now feel like they’ve found their forever home, with the average duration of homeownership at nine years.
Almost half (45%) of respondents said they were encouraged to purchase their home based on its accessible location, while other driving factors included yard size (44%), cost (42%) and curb appeal (39%).
Conducted by OnePoll on behalf of TruGreen, the survey results also revealed that 75% of homeowners believe it’s important that their yard or home’s exterior looks impeccable.
However, millennials might already be telling kids to get off their lawn, as younger adults care about their home’s exterior more than older generations.
Gen Z (47%) and millennials (46%) were more likely to cite curb appeal – like the color of the home, decks and balconies – as a reason for homebuying than Gen X (35%) and boomers (30%).
Younger generations were also more likely to purchase their home based on its architecture and style, with 46% of Gen Zers and 43% of millennials doing so, compared to 30% of Gen Xers and 23% of boomers.
For most, curb appeal has perks, like making a good impression on guests and neighbors (61%) and providing a sense of pride (58%).
In fact, impressions were found to matter more to millennials than Gen Xers (67% vs. 56%), and aesthetics were valued more by millennials (70%) than Gen Zers (60%).
“People take great pride in their home’s appearance, and many first-time homeowners invest without realizing the amount of work and cost involved in its upkeep,” said Johanna Metz, vice president of marketing for TruGreen. “It’s essential to understand homeownership – from the buying process to the problems and surprises faced after you’ve signed on the dotted line – with a fluctuating housing market.”
When prioritizing maintenance, homeowners focus on their home’s exterior, such as patios (42%), functionality like upgrading appliances (40%) and their yard or lawn (39%).
For those who dare to tackle a DIY project, respondents turn to YouTube videos (42%), search engines (39%), home improvement stores (38%) and prior experience (38%) as a resource.
But some things are best left to the professionals. Nearly a third of respondents would hire a professional for home maintenance, and 62% would call the pros for a home improvement project over immediate family (55%), extended family (47%) or a friend (39%).
“From maintaining a green lawn and healthy trees to preventing outdoor pests, homeowners are dealing with a number of pain points this year that can be time-consuming, and sometimes require specialized knowledge,” Metz added. “However, newer homeowners may be more hesitant to ask for help — only 38% were very likely to rely on professional aid for their home’s exterior as a new homeowner. It's best to partner with a pro who can save homeowners time, so they can spend more time enjoying life, and their home.”
WHICH FACTORS INFLUENCED RESPONDENTS’ PURCHASING DECISIONS WHEN BUYING THEIR CURRENT HOME?
● Location based on access - 45%
● Yard/land size - 44%
● Cost - 42%
● Curb appeal - 39%
● Pride in home ownership - 38%
● Architecture/style - 35%
● Proximity to family/friends - 35%
● Location based on climate - 34%
● Family planning - 33%
● Retirement - 27%
● Downsizing - 21%
● Upsizing - 21%
Survey methodology:
This random double-opt-in survey of 2,000 American homeowners with a yard/lawn split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X, and 500 baby boomers) was commissioned by TruGreen between March 7 and March 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Majority of Americans use cost-effective ways of staying eco-friendly
Three in five Americans care just as much about saving the environment as they do about saving money, new research suggests.
As part of a recent survey into the sustainability habits of 2,000 U.S. residents, 64% of those polled said they care about the health of the planet and their wallet in equal measure.
And 66% claimed they’d be “willing to try anything that can help save the environment” – although naturally, certain habits proved much more popular than others.
For 75% of respondents, it’s as easy as turning off the lights when leaving a room. Similarly, 66% make sure to turn off running water whenever possible, and 63% choose to shower rather than bathe.
If given the choice, however, they’re much more likely to prefer showers shorter than ten minutes (60%) over ones with colder water (25%).
Conducted by OnePoll on behalf of Bosch, the survey suggests that being sustainable at home needs to go further than just turning off the lights or taking quicker showers.
When asked which room in their home is the most sustainable, a quarter of respondents said it was their kitchen (26).
In order to make their kitchens as energy-efficient as possible, respondents said it was best to follow sustainable practices like recycling (60%), using reusable water bottles (46%), using energy-efficient kitchen appliances (43%), using biodegradable bags for food storage (34%) and using a high-efficiency dishwasher instead of hand washing dishes (31%).
“People would be really surprised if they knew just how much energy is used throughout their homes,” said Cara Acker, senior brand manager at Bosch. “Even if people are turning off their thermostat or lights, there are still items in the home like appliances that need electricity constantly to operate. That’s why it’s so important — both for your utility bill and for the environment — to get ENERGY STAR rated appliances.”
The survey also found that 54% of Americans have had their sustainability habits impacted by inflation. Inflation has caused people to spend more on food (69%), utilities (65%) and eco-friendly household items (54%).
Inflation has also resulted in 59% being more likely to purchase ENERGY STAR rated appliances that are more energy efficient than alternatives — suggesting people want to get more out of their dollar.
Inflation was also found to impact the grocery shopping habits of 75% of Americans. As a result, 41% are buying more frozen foods than fresh foods in an attempt to buy things that last longer.
Thirty-nine percent don’t currently monitor the energy use of their home and those who do rely on reading their own meter (25%) rather than getting information from their energy provider or smartphone apps.
Nearly two in three (63%) said they would consider investing more money upfront on improving their home’s sustainability if it saved them money in the future.
This long-term investment in sustainability improvements was further shown when 30% admitted being sustainable is more expensive upfront, while 32% found it less expensive in the long run.
“People tend to think that sustainable appliances are too expensive and cost prohibitive,” continued Acker. “But really, it’s the opposite. Sustainable and energy-efficient appliances are one of the best, hidden ways to save money long-term. Investing in an appliance with features that help keep your food fresh for longer means less money wasted on food. You’re also getting something that uses electricity efficiently, meaning less money wasted on over-use of energy. It’s a money-saving win in the end.”
TOP 8 MOST SUSTAINABLE ROOMS
1. Kitchen - 26%
2. Bedroom - 21%
3. Living room - 15%
4. Bathroom - 14%
5. Basement - 5%
6. Garage - 5 %
7. Laundry room - 5 %
8. Attic - 5 %
Survey methodology:
This random double-opt-in survey of 1,500 general population Americans and 500 Hispanic respondents was commissioned by Bosch between September 21 and September 26, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Gen Z, millennial men would rather go on a bad date than take care of their skin
More than seven in 10 (73%) Gen Z and millennial men admit they need an intervention for their self-care habits.
In a recent survey of 2,000 men ages 18–26 and 27–42, two in five (42%) revealed they need someone to confront them about their skin care regimen or lack thereof, as well as their diet (42%). Other aspects of their lives in need of an intervention include fitness levels (37%) and how much sleep they get (34%).
Amazingly, only 54% of young men brush their teeth daily, with far less washing their face (35%), flossing (30%) or moisturizing (19%) in this time frame.
Conducted by OnePoll on behalf of CeraVe, the survey also discovered that a third (33%) have no skincare routine at all.
Forty-two percent first began practicing skin care between the ages of 15–17. What influenced men to start taking care of their skin? A first date (50%) and first job (48%).
Still, half of men polled would rather go on a bad date (50%) or a doctor’s appointment (49%) than practice a facial skin care regimen. Forty-five percent would even prefer to clean out their email inbox completely, and 41% would do their laundry by hand for a month.
On average, men spend more time in the bathroom reading (20.3 minutes) and on their smartphone (19.1 minutes) than they do on skincare (17 minutes). However, some men may be getting a “crash course” on taking care of their skin thanks to their partners.
Over three-fourths (76%) of men in relationships are gradually using more of their partner’s personal care products, most notably shampoo or conditioner (43%) as well as their moisturizer (41%) and (32%) cleanser.
Seventy-one percent are more likely to borrow their significant other’s skin care products than purchase their own and 41% do not own a facial moisturizer. Why? 21% said because they don’t know what ingredients to look for and 17% said there are just too many to pick from.
“This research shows many Gen Z and millennial men are familiar with aspects of skin care but haven’t necessarily formed habits around them,” said Jasteena Gill, VP of Marketing at CeraVe. “However, we know that there are certain motivators for taking care of their skin, which is why people deserve skincare staples in their daily routines that are effective and easy to use.”
Among men who have had a skin care routine, nearly half (49%) used an all-in-one product when they first began their regimen. But 92% of these respondents reported switching to a more specialized skin care product at some point in their lives.
“Maintaining healthy skin doesn’t have to be complicated or require specialized knowledge,” Gill added. “As with any other self-care habits, consistency is key, and we work with dermatologists to offer products that help keep your skin healthy.”
WHAT SELF CARE HABITS DO GEN Z AND MILLENNIAL MEN SAY THEY NEED AN INTERVENTION FOR?
-My skin care regimen/the lack of it - 42%
-What I eat - 42%
-My fitness levels - 37%
-How much sleep I get - 34%
-What I wear - 34%
-What I watch on TV/streaming - 30%
WHAT INFLUENCED GEN Z AND MILLENNIAL MEN TO START TAKING CARE OF THEIR SKIN?
-First date - 50%
-First job - 48%
-Puberty - 43%
-Starting at a new school - 42%
-First selfie - 38%
-First dermatologist visit - 26%
Survey methodology:
This random double-opt-in survey of 2,000 Gen Z and millennial men was commissioned by CeraVe between March 8 and March 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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2 in 5 rely on online information over their own physician
About two in five (39%) surveyed people have used online information in lieu of visiting their physician, with the average person self-diagnosing four times in the past year based on information found online.
A recent survey of 2,016 U.S. adults ages 40 and over revealed people’s most common misconceptions about what is and isn’t healthy, such as believing fish oil (47%), garlic (45%) and honey (44%) are sufficient to cure or treat certain ailments.
And 64% associate carbs with being mainly “bad” for their health compared to “good”
for their health.
Misconceptions aside, 62% of people surveyed still trust their doctor the most for health advice, more so than health websites (42%). Women were more likely than men to trust their physicians (66% vs. 54%).
When asked what they usually do for their overall health, people reported taking vitamins or supplements (51%), getting regular check-ups with a doctor or specialist (49%) and exercising (46%) — although fewer said they manage their stress levels (30%) and monitor cholesterol levels (23%), both factors that can affect heart health.
Conducted by OnePoll on behalf of Bayer for American Heart Month, the survey also discovered how much people really know about their heart health.
Nearly three-quarters of people surveyed (74%) feel at least somewhat well-informed about their family’s health history, although men were more confident in their knowledge than women (81% vs. 69%).
Overall, a greater number of people surveyed reported heart disease running in their family (36%) compared to obesity (24%), dementia/Alzheimer’s (23%) or mental illness (21%).
However, survey results found knowledge gaps in their ability to identify heart attack symptoms.1
When asked to select potential symptoms from a list, many correctly identified chest pain or discomfort (71%) and shortness of breath (68%), but far fewer knew nausea and vomiting (42%) or jaw pain (40%) can also be common indicators.
And while the vast majority were aware that smoking (72%), obesity (71%) and stress (70%) can increase heart attack risk, just half (50%) knew over-exertion could, as well.
A whopping 41% did not know heart attack symptoms may differ for women and men.
Over half (52%) of adults surveyed “always” or “often” think about aging. Sixty-one percent say they’ve accepted it but struggle sometimes with it. Men were more likely than women to look forward to aging (35% vs. 20%).
“This survey shows older Americans are knowledgeable about certain aspects of their heart health. That's good news. But there’s still a great deal of education needed for people to fully understand prevention and potential risk factors,” said Bayer® Aspirin partner Dr. Suzanne Steinbaum, cardiologist. “Heart disease can be scary, and we often just don't want to think about it. Through the work I do, I’m dedicated to overcoming fear through accurate information about heart health and risk factors to reduce disease. Information saves lives because heart disease is preventable 80% of the time .”2
“While heart disease is skewing younger in recent years, it remains true that your risk increases with age. I often prescribe an aspirin regimen to patients who have had a heart attack, to help reduce the risk of another one,” Dr. Steinbaum added. “Elevating awareness and education about heart health, including the benefits of a doctor-directed aspirin regimen for secondary heart attack prevention, can save lives. Aspirin is not appropriate for everyone, so be sure to talk to your doctor before you begin an aspirin regimen.”
Survey methodology:
This random double-opt-in survey of 2,016 U.S. adults ages 40+ was commissioned by Bayer Aspirin between Feb. 3 and Feb. 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
ENDS
1. Results do not replace an assessment by a qualified healthcare professional. Always talk to your doctor or healthcare professional about your heart health.
2. Centers for Disease Control and Prevention. Transcript for VitalSigns Teleconference: Preventing 1 Million Heart Attacks and Strokes. https://www.cdc.gov/media/releases/2018/t0906-vital-signs-preventing-heart-attacks-strokes.html#:~:text=About%2080%20percent%20of%20deaths, that%20matter%20to%20heart%20health. September 6, 2018.
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Half of Americans exaggerate their environmentally sustainable habits to impress others
“Greenwashing” is the new “catfishing,” according to new research.
A survey of 2,000 general population Americans revealed half of respondents pretend to be more environmentally sustainable when other people are around.
And 53% have exaggerated their environmentally sustainable practices specifically to impress others.
The survey also revealed that 54% of respondents are less likely to practice environmentally sustainable habits if nobody can see them.
But while a fifth of Americans surveyed admit pressure from society (20%) and not wanting to be judged (19%) motivate them to be environmentally sustainable, those aren’t the top reasons.
Commissioned by Avocado Green Mattress and conducted by OnePoll, the survey found caring for the planet — and wanting to protect it for future generations — was the top reason for people being environmentally sustainable.
That was followed by it feeling “like the right thing to do,” and environmentally sustainable actions making respondents “feel good.”
Respondents also want to be positive role models and said their loved ones encourage them to be sustainable.
Seventy-three percent of those surveyed agreed, though, that people’s motivations for doing so don’t matter, as long as they’re taking environmentally sustainable actions.
“We only have one Earth, and future generations will judge us by the state in which we leave the planet,” said Jessica Hann, Avocado Green Senior Vice President of Brand Marketing and Sustainability. “When it comes to sustainability, it matters less what people think, and more that we all just do the best we can.”
While some individuals may be guilty of “greenwashing” — working to present a more environmentally responsible image than is true — the survey also delved into this from a corporate perspective.
Forty-five percent of respondents have purchased an item solely because it was marketed as sustainable, but only 27% are “very confident” they can tell when a company is genuine, versus when they’re trying to appear more environmentally sustainable than they are.
This might be why 42% have purchased something, only to later realize the company they bought it from wasn’t as sustainable as it seemed.
Even then, 70% said regardless of the truth, they feel better purchasing something that claims to be environmentally sustainable.
That said, 79% believe it’s important to shop at environmentally sustainable companies, and 78% agree that more companies should be committed to environmentally sustainable practices.
“Businesses know that customers prefer ‘green’ brands,” said Hann. “But it can be difficult to distinguish what’s ‘green’ from what’s greenwashing. We let our independent, third-party certifications validate that we’re operating at the highest standards of social and environmental responsibility.”
FOR WHAT REASONS DO AMERICANS WANT TO BE ENVIRONMENTALLY SUSTAINABLE?
● I care about the planet and want to protect it for future generations
● It feels like the right thing to do
● It makes me feel good
● I want to be a positive role model for others
● My loved ones encourage me to be sustainable
● It makes me look good to others
● Pressure from society
● I don’t want other people to judge me
WHAT “GREENWASHING” TACTICS HAVE RESPONDENTS SEEN COMPANIES ENGAGE IN?
● Using green imagery or buzzwords without actually implementing sustainable practices — 47%
● Highlighting one or two sustainable practices or products while ignoring other environmentally harmful ones within the company — 44%
● Ignoring or downplaying negative environmental or social impacts of products or practices — 40%
● Make vague or misleading claims about their environmental impact without providing specific details — 39%
● Using third-party certifications or labels that are not verified or have low standards for sustainability — 33%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Avocado Green Mattress between March 7 and March 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Survey says 4 in 10 don’t know what they should do when witnessing people getting cat-called
A new survey has found four in 10 Americans have no idea what they should do when they see people getting cat-called.
The poll of 2,000 US adults found 72% have either experienced harassment firsthand or have witnessed someone getting harassed. Half (52%) of them have been harassed in the past, while 37% have witnessed it happen to others in public.
Forty-six percent of those who have experienced public harassment said they’ve gone through more harassment in the past five years than “any other time in their life.”
A majority of harassment witnesses (57%) said they’ve seen it escalate into a fight or assault, and a similar amount (55%) are able to easily spot when it’s happening.
However, many can’t help but feel emotions of anger (75%), sadness (50%), being stunned (41%) and pure helplessness (32%) when they see harassment happening.
Commissioned by L’Oréal Paris Stand Up and conducted by OnePoll, the study found 73% agree the definition of harassment has evolved over the past 20 years and 64% believe it happens more frequently today than two decades ago.
Today, people defined harassment to include being touched without permission (67%), being made to feel uncomfortable (67%), being followed (55%), being racially profiled (52%) and being yelled at (49%).
Across the board, respondents believe harassment happens most often in the workplace (52%), in bars and restaurants (38%), on public transit (35%) and on college campuses (32%).
Over half (61%) feel like people in a position of power are more likely to get away with harassment.
“It is so important to recognize what harassment is and where it’s happening,” said Emily May, President, Co-Founder and Lead Executive Officer, Right To Be. “Yet so many people describe these feelings of hopelessness and not knowing what they should do or what options exist to prevent harassment from happening.”
While the results found 67% would be willing to intervene if they witnessed someone get harassed, 45% believe they could have done more to decrease instances of harassment if they knew how to properly combat it.
Many shared what they have considered doing to combat harassment: calling out bad behavior when they see it (45%), taking self-defense courses (39%) and learning how to contact the proper authorities (35%).
Over half (56%) said they’d be willing to take a short training course to learn what they should do against street harassment, and nearly as many (54%) said they would feel better equipped to defend someone experiencing harassment if they had the training.
Fifty-eight percent even believe it’s just as important to take anti-street harassment training as it is to learn CPR.
“Knowledge about how to address street harassment is true power,” continued Emily. “The best way people can take a stand against harassment is to learn the best ways to recognize it, address it, and prevent it from escalating.”
WHERE IS HARASSMENT TAKING PLACE?
-In a workplace - 52%
-At a bar/restaurant - 38%
-On public transit - 35%
-College campuses - 32%
-On the sidewalk - 22%
-In a shared private space - 19%
-While shopping - 17%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by L’Oréal Paris Stand Up between March 9 and March 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Millennials most likely to set up a side hustle to combat rise in cost of living
Four in 10 respondents have asked their loved ones for money over the past year, to deal with the rising cost of living, according to new research.
The survey of 8,500 respondents across 10 countries — including 2,000 Americans — revealed 43% of people surveyed have asked for financial help in the past 12 months.
Results show respondents are relying on others for help with essentials, including groceries (40%) and their rent or mortgage (29%).
Their parents (57%) and their friends (42%) were the people respondents were most likely to turn to for money, but a quarter have turned to a co-worker, while more than one in 10 have asked their child for money (15%) in the past year.
Commissioned by Herbalife and conducted by OnePoll, the survey found the need for help isn’t a reflection of respondents’ lack of effort.
Results found 56% of respondents currently have a side hustle or other form of supplemental income. This is compared to 40% of American respondents, specifically.
Millennials were the most likely to have a side hustle (61%), compared to 40% of baby boomers.
And 55% of respondents with a side hustle shared that they started it solely to make ends meet.
Other top reasons for starting a side hustle included dealing with the rising cost of living (40%), being less reliant on a single source of income (38%) and wanting to have a disposable income (36%).
On average, those with a side hustle commit an average of about eight and a half hours per week to that side hustle.
But that time can vary: 28% dedicate 3–5 hours a week to their side hustle, while 24% devote 6–10 hours per week.
“The increased cost of food, housing and natural resources have affected communities globally, causing people to search for supplemental income streams. This opportunity has existed for more than a century through direct selling, which provides flexibility and, more importantly, a support system,” said Ibi Montesino, Herbalife’s executive vice president of distributor and customer experience.
American respondents with a source of additional income said, on average, they’d need to earn about $404 more per month to live comfortably.
When asked about expenses, 52% of all respondents said if they needed to cover a surprise $500 cost tomorrow, it would stop them from being able to cover necessities later in the month.
Millennials were more concerned about this hypothetical expense than baby boomers (54% vs. 46%). And millennials compared to baby boomers, were also more likely to say their current financial situation makes it difficult to pay for necessities (62% vs. 41%).
Fifty-eight percent of respondents admit they have no idea what their financial future holds, and 51% said their financial situation negatively impacts their mental health.
When asked about their side hustles, selling products on e-commerce websites; content creation; and writing, editing or proofreading were the most common — while direct sales, otherwise known as network marketing, came in as the fourth most common side hustle.
“While having a side hustle can provide more financial flexibility, a sense of security and the means to make ends meet in this economic landscape, it’s important for individuals to choose a side hustle that’s right for them,” said Montesino. “Network marketing, in particular, can offer flexibility, low start-up costs and the opportunity to market a product or service you’re passionate about helping to ensure you’ll dedicate the necessary time and effort.”
WHAT ARE RESPONDENTS’ MOTIVATIONS FOR STARTING A SIDE HUSTLE?
To deal with the rising cost of living and inflation — 40%
To be less reliant on a single source of income — 38%
To have a disposable income — 36%
To have a financial safety net — 34%
To help support family members — 31%
To help pay off debt — 26%
To pursue a passion or hobby — 25%
To retire early or achieve financial freedom — 23%
Survey methodology:
This random double-opt-in survey of 8,500 general population respondents across 10 countries was commissioned by Herbalife Nutrition between Feb. 14 and March 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Going on vacation? Gen Z would rather save that money for their pet
Gen Z is more likely than any other generation to invest saved money on their pet than use it to go on vacation.
That’s according to a new survey of 2,000 pet owners split evenly by generation, that showed only 15% of Gen Z would rather buy an expensive concert ticket or go on vacation (30%) with saved cash, whereas 42% would prefer to save the money for unexpected pet expenses.
Gen X echoed the same sentiment — 30% would rather stash their money away for their pet than go on a trip (20%) or purchase a concert ticket (27%).
In fact, 41% of Gen Zers are more likely to spend $100 on their pet than on their partner.
And, Gen Zers admit they get more joy from seeing their pet happy than their partner (36% vs 21%), more than any other generation.
Conducted by OnePoll on behalf of Synchrony, the survey also found that half of baby boomers (54%) spend less than $150 each month on basic pet expenses.
This brings pet owners’ yearly spending to about $3,200.
Though pet parents plan for routine monthly expenses like food, training or vet visits, they also purchase non-necessity items like clothing, toys or even tech.
In the last year, respondents spent money on at least one unnecessary item, like “a machine that throws the ball for my dog,” “a super nice bed pillow, it was plush and it had fake diamonds,” and “a very large scratching post structure.”
One respondent even “bought [their] dog, Princess, a spa trip for a week.”
Respondents would even give up eating out for a whole year (45%) if it meant free pet expenses for the same amount of time. They’d also forego social media (42%) and streaming services (36%).
Pet parents would go a step further if it meant their pet could live an extra year. They’d give up dating or romance for a year (48%), work for their worst boss again (38%) and give up their paycheck (36%).
About half (49%) of millennials would even brave the winter weather and sleep outside in the snow to give their pet an extra year of life.
“We’ve found that the total cost of care for a dog over a lifetime ranges from $20,000-$55,000. The estimated cost of care for a cat over a lifetime was between $15,000 - $46,000.” said Jonathan Wainberg, senior vice president and general manager, Pet, Synchrony. “Many Gen Z pet parents are first-timers and the costs to care for a pet can be surprising. For that reason, we want pet parents to have a deeper understanding of what to expect financially, and knowledge of the flexible payment solutions that are available to help them manage the costs of care throughout their pet’s lifetime.”
Overall, 53% of respondents believe their pet is more a part of their family than their childhood pet was.
On top of that, 90% of respondents agree that their pets are like their children.
“Millions of Americans choose to share life with a pet, and we want to help them balance the care their pet needs with what they can afford,” said Wainberg. “Whether you choose to splurge on pet gifts or not, it’s important to plan ahead for unexpected costs so you can spoil your pet AND cover the cost of their mental and physical wellbeing.”
WHAT WOULD PET OWNERS GIVE UP FOR A YEAR OF FREE PET EXPENSES?
● Eating out - 45%
● Social media - 42%
● Streaming services - 36%
● Bed - 26%
● Washer/dryer/dishwasher - 26%
● Indoor plumbing - 25%
● Phone - 23%
Survey methodology:
This random double-opt-in survey of 2,000 American pet owners split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Synchrony between Feb. 17 and Feb. 22, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
51
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Two in five people dread the spring season because of their allergies
Nearly a third (31%) of people would take a pay cut for a year to be allergy-free, new research suggests.
A survey of 2,000 U.S. adults with allergies discovered other favorite things people would be willing to part with for a year to be rid of their allergy symptoms, including cake (39%), chocolate (39%), video games (39%), coffee (38%) and social media (36%).
And about two in five (39%) people dread the spring season because of their allergies.
Conducted by OnePoll on behalf of Flonase, results also found people consider allergy symptoms to be the most frustrating part of springtime (54%), compared to spring cleaning (44%), mosquitoes (41%), and even filing taxes (38%).
In fact, 58% reported their springtime plans are “always” or “often” interrupted by allergy symptoms. Activities people avoid doing when experiencing allergies? Outdoor exercise (39%), lawn mowing or yard work (39%), swimming (38%) and playing outdoor sports (37%).
People have even had to cancel plans completely because allergies got in the way, such as get-togethers with friends (37%), birthday parties (36%), road trips (36%) and weddings (33%) and even job interviews (33%).
In fact, the average person postpones or cancels 4.5 events a season due to seasonal allergies.
Additionally, allergies can stand in the way of blossoming spring romances, as 39% of respondents reported going on fewer dates during this season.
The most frustrating symptom to deal with? A runny nose (27%), more so than a sore throat (19%), rashes (19%) or fatigue (18%).
Forty-one percent admit they feel more self-conscious when their allergies begin.
That may be why 40% excuse themselves from a social situation after just two allergy symptoms occur.
“Our research shows that allergies can have an emotional toll on people’s lives,” said Tish Tillie, brand director for Flonase. “When asked to measure their happiness levels before, during and after experiencing allergy symptoms, 31% reported being ‘very happy’ before their allergies kicked in, but this dipped to just 18% when their allergy symptoms hit.”
To relieve their symptoms, over half (52%) have tried allergy medication, and more than two in five have also tried honey, herbal remedies, and essential oils (41% each).
Some have even attempted DIY solutions such as “inhaling garlic,” a “neti pot,” an “essential oil diffuser” and “using a homemade nasal rinse.”
“Allergy symptoms, including their severity, vary from person to person, so its important to talk to your doctor about lifestyle changes and treatments that may be right for you,” Tillie added. “Additionally, journaling, mediating, and scheduling time for self-care are all good examples of how to cope with the emotional impact of suffering from allergies.
THINGS PEOPLE WOULD GIVE UP FOR A YEAR TO BE ALLERGY-FREE
● Cake - 39%
● Chocolate - 39%
● Video games - 39%
● Coffee - 38%
● Pizza - 37%
● Social media - 36%
● Streaming service - 35%
● A portion of my salary - 31%
● Smartphone - 31%
PEOPLE’S SPRINGTIME FRUSTRATIONS
● Allergy symptoms - 54%
● Spring cleaning - 44%
● Unpredictable weather - 44%
● Lawn care/maintenance - 42%
● Mosquitos - 41%
● Filing taxes/tax returns - 38%
● Daylight savings time - 37%
● Finding seasonal clothing - 37%
Survey methodology:
This random double-opt-in survey of 2,000 Americans with allergies was commissioned by Flonase between Feb. 24 and March 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
299
views
Job-seeking Americans report feeling underqualified for prospective jobs
One in four Americans feel “underqualified” for jobs today, according to a new survey.
A new poll of 2,000 Americans actively job seeking found 39% fear potential employers would also deem them underqualified for roles they’re applying for. Eighteen percent fear the opposite — that they’ll be seen as too overqualified.
Yet 39% still feel optimistic about their job prospects in the next year and 56% believe prioritizing employee education might be the answer to their troubles.
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The average American feels insecure 5 times a day: poll
The average American feels insecure five times a day, according to new research.
A survey of 2,000 people looked at their confidence levels and found that for many, confidence can be tough to come by.
Results showed that people find their nerves shaken the most when confronted with difficult situations like speaking in front of a large group (40%), not being properly prepared (34%) or starting a new job (28%).
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Here's why you should be having family dinners more often
New research has found that four in 10 parents report having only three or fewer family dinners per week, leaving 42% feeling “worried.”
That’s according to a new poll of 2,000 US parents, which revealed 56% believe that having a shared meal together is one of the best ways to bond with their family, but 54% of which report not getting enough quality time together.
However, when families do sit down for at-home dinners, meals are full of laughter (20%) and good conversation (34%).
Commissioned by The Little Potato Company and conducted by OnePoll, the study found many parents said it would be easier to have more home-cooked family dinners if they meal planned ahead for the week (20%), had quicker, healthier meals to prepare (18%) and if everyone’s schedules coincided (18%).
Parents said that the important factors of a home-cooked dinner are: having a meal using a passed down or favorite family recipe (47%), having good conversations at the table (38%) and having all family members in the household present (34%).
Parents also shared what they want their kids to remember about family dinners — being able to share family time and connection (52%), knowing the importance of spending time with family (41%), the home-cooked meals themselves (40%) and wanting to learn how to cook (35%).
It differed by generation — millennial and Gen X parents want their kids to know the importance of spending time with family (43% and 34%, respectively), while 43% of Gen Z parents want their kids to have a love of food.
To encourage conversation with their kids, 47% of parents said they have a tradition at the dinner table, including 26% who like to share what they are grateful for and 17% who use a game or discussion starter to facilitate conversation during family dinners.
Parents reported spending more time in the kitchen, taking an average of nearly 45 minutes preparing a full meal at home, but only spending an average of about 36 minutes eating together with family.
“With afterschool activities and busy schedules, making family dinners happen at home on a regular basis isn’t easy,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “That’s why having options of nutritious whole foods that are pre-washed and quick to make – like The Little Potato Co.’s little potatoes – are important so families can spend less time in the kitchen and more time creating memories.”
Sometimes kids need a little encouragement to try different foods — 61% incentive their kids to eat certain foods on their dinner plates with later bedtimes (45%), more screen time after dinner (43%), dessert (42%), a favorite hobby (41%), a second helping of a food they do like (38%) and even cash (27%).
Close to three-quarters (73%) said eating meals together are more enjoyable if they’re also made together, and 18% want their kids to see dinner time as a fun part of the day.
Nearly three in five (59%) let their kids cook with them in the kitchen, so long as they’re at least 12 years old.
“Sharing a home-cooked meal with your family helps nurture a love for food and provides an opportunity for invaluable quality family time and conversation,” continued Santiago, a mother of four herself. “That’s why we’re passionate about making it easier for families to spend more time together around the table and feel good about eating whole foods, packed with nutrients.”
7 IMPORTANT FACTORS FOR FAMILY DINNERS
A meal using a passed down or favorite family recipe - 47%
Good conversation - 38%
All family members in the household present - 34%
Everyone can agree on what to eat - 29%
Everyone can eat without complaining - 28%
Everyone asks for seconds - 21%
It is full of laughter - 20%
Survey methodology:
This random double-opt-in survey of 2,000 American parents of school-aged children was commissioned by The Little Potato Company between February 1 and February 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
60
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