nmimsassignments

Business Law 1. In the recent past, social media marketing has witnessed an enormous increase. This has given birth to a bandwagon of social media influencers, who spend hours creating content and doing various other activities such as endorsing, reviewing, or advertising a brand. A survey recently conducted showed that 92% of consumers believed that influencer marketing was an effective form of marketing. With the increase in the industry, various issues in this regard have also elevated. Explain whether the Consumer Protection Act 2019 covers advertisements by social media influencers and if yes, the situations when and all the advertisement by such social media influencer may be considered as misleading advertisement. (10 marks) 2. It was observed that a contract made by free consent and will of parties who are thus competent under the law to contract for a lawful consideration providing a lawful consideration and thus not expressly declared by any law or contract act to be void. Explain the concept of valid, void and voidable contract along with explaining the essentials of valid contract. (10 marks) 3. Digital Personal Data Protection (DPDP) Bill 2023 is proposed to be passed by the Government of India. It is opined in public that Digital Personal Data Protection (DPDP) Bill 2023 would erode the right to information and weaken the accountability of public servants to citizens. a) Examine how DPDP Bill 2023 might affect the genesis of the Right to Information Act . (5 marks) b) Explain the duties of a Public Information Officer under the Right to Information Act. (5 marks)

Business Ethics and Corporate Governance Q1. Samantha works as a pharmacy technician at a local community pharmacy. One day, her close friend Emily comes into the pharmacy with a prescription for a medication that is known to be commonly abused. However, Samantha notices that the prescription looks altered and might have been stolen or forged. Emily pleads with Samantha to fill the prescription, saying it's for a family member who urgently needs the medication. Samantha is torn between her loyalty to her friend and her ethical responsibility as a pharmacy technician to ensure the proper use of prescription medications. She knows that filling a potentially stolen or forged prescription could contribute to drug misuse and harm to individuals. Question: In this situation, what ethical dilemma does Samantha face? What are the conflicting interests, and how might they impact her decision-making process? Provide a recommendation for how Samantha could navigate this dilemma while upholding ethical principles. (10 Marks) Q2. Alex works for a construction company that is bidding for a government contract to build a new public school. The competition is tough, and the company is eager to secure the project. The government official in charge of awarding the contract hints to Alex that if the company provides him with a significant sum of money, he can ensure that their bid is selected. In addition, the official suggests that if Alex agrees to pay him, he will expedite the approval process for the necessary permits and licenses, which will save the company valuable time and resources. Alex knows that his company is struggling financially and that winning the contract could greatly benefit them. Question: In this scenario, can you distinguish between bribery, graft, and corruption? Explain how each of these terms applies to the situation Alex is facing and their potential implications for both him and his company. (10 Marks) Q3. Scenario: Pursuit of Personal Happiness Sarah is a young professional who recently started her dream job as a wildlife conservationist. She's passionate about protecting endangered species and preserving their natural habitats. She spends her days conducting field research, working with local communities, and advocating for conservation policies. Using the PERMA model, which focuses on five essential elements of well-being - Positive emotion, Engagement, Relationships, Meaning, and Accomplishment - let's examine Sarah's situation. a) How does Sarah's role as a wildlife conservationist align with the elements of the PERMA model? Identify specific aspects of her job that contribute to each element of well-being. (5 marks) b) Despite having a fulfilling job, Sarah occasionally experiences burnout due to the challenging nature of her work and the emotional toll of witnessing environmental degradation. How can she apply the PERMA model to address her burnout and maintain a sustainable level of well-being in her career? (5 marks)

Business Economics Q1. Complete the given table by showing the calculation/Steps for marginal utility. Also, enumerate the relationship between Total utility and marginal Utility. (10 Marks) Shirt ( units ) Total Utility Marginal Utility 1 22 2 43 3 63 4 81 5 97 6 111 7 123 8 133 Q2. Anika is working in “Footon ltd Company” that manufactures formal and informal shoes for both men and women. It is observed that for the last few years, the sales figures are fluctuating and there are no vivid reason for the same. Anika’s manager have asked her to prepare a short notes on the importance of forecasting .Also her manager wants to know if implementing sales force composite and Delphi method can be useful for their Organisation? (10 Marks) Q3 a. “For a business owner, knowing their cost of production is a vital step in creating and maintaining a profitable business. “With reference to the above statement explain Business Cost, Opportunity cost and Social cost with example (5 Marks) Q3 b. “Economies of scale are cost advantages reaped by companies when production becomes efficient “With reference to the given statement explain what do you understand by Economies of scale and elaborate on any two types of Economies of scale. (5 Marks)

Business Communication 1) Ritu wants to prepare a presentation for the first time for her HNI customers about the new scheme launched by her financial company. In light of this situation, discuss the three-step process for planning a presentation in detail. How should Ritu go about using the three steps for her? (10 Marks) 2) Networking is the most important skill for anyone. Especially so at the start of one’s career. Discuss some points towards using specific potentials towards solutions focusing on taking initiatives towards finding right opportunities from the crowded market and building one’s own network for reaching to the opportunities.(10 Marks) 3) Rakesh is planning for a short workshop about using social media for home business owner women. He thinks they can use social media to their benefit a lot and need to share ideas with them. He is planning to focus on creating effective content for social media. Please answer the questions based on the given situation. a) What tips should Rakesh share with those entrepreneurs for using social media for business communication? (5 Marks) b) How should Rakesh elaborate on the role of microblogging in business communication? (5 Marks)

Brand Management Case: Rajesh, a passionate entrepreneur with a deep love for footwear, who envisions launching a thriving business venture focused on selling branded shoes across various price ranges. Rajesh's dream is to establish the largest chain of shoe stores in major cities across India, providing customers with a vast array of high-quality footwear options from popular brands. Rajesh has always been an aficionado of shoes and has observed a noticeable gap in the market for a one-stop shop offering branded footwear at varying price points. After completing his business studies, he gained experience working for an established shoe retailer and sharpened his skills in retail management, inventory control, and customer service. The Vision: Rajesh's vision for his new business is to create a brand that caters to the diverse and dynamic Indian market. He envisions opening a series of showrooms in the largest cities in India, where customers can explore a wide selection of branded shoes, ranging from affordable and trendy to premium and luxurious options. Key Components of Rajesh's Business: Store Locations: Rajesh is planning to set up his biggest showrooms in major cities like Mumbai, Delhi, Bangalore, Kolkata, and Chennai. These locations are strategically chosen to tap into the diverse consumer bases and fashion-conscious populations of these cities. Brand Selection: Rajesh understands the importance of offering a diverse portfolio of brands. His business will collaborate with both national and international brands, ensuring a wide range of styles, designs, and price points to cater to various customer preferences. Variety of Price Ranges: Rajesh's business will feature footwear in all price categories. From budget-friendly options for students and budget-conscious customers to premium brands for those seeking luxury and style, there will be something for everyone. Customer Experience: Rajesh is passionate about offering exceptional customer service. His staff will be knowledgeable about the products and offer personalized assistance to help customers find the perfect pair of shoes. He also plans to implement loyalty programs and promotions to keep customers coming back. Online Presence: Recognizing the importance of the digital landscape, Rajesh plans to establish an e-commerce platform to reach customers beyond the physical store locations. The online platform will offer the same range of brands and price options, making it convenient for customers to shop from the comfort of their homes. Supply Chain Management: To ensure a steady supply of fresh stock, Rajesh will establish strong relationships with suppliers and implement efficient inventory management systems. This will help in keeping stock levels optimized and maintaining a variety of styles for customers to choose from. Marketing and Promotion: Rajesh plans to invest in marketing strategies that encompass both traditional and digital channels. He will collaborate with influencers, run social media campaigns, and conduct local events and promotions to create buzz around his stores. Rajesh's vision for his new business venture, offering branded shoes across all price ranges in the biggest showrooms in major Indian cities, is a compelling concept. With a strong business plan focused on location, product diversity, and customer satisfaction, he is poised for success in the dynamic and ever-evolving retail market. Rajesh's dedication and strategic approach set the stage for an exciting and profitable future in the footwear industry. 1) You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Elaborate on various types of Brand elements and criteria for choosing those brand elements that you will suggest for the business. (10 Marks) 2) As a brand expert, explain the four steps of Brand Building for Rajesh’s Business. (10 Marks) 3) As a brand in charge of the business, explain your concepts on branding with example to Rajesh: a) Explain and relate the Information processing model of communication with the purchase of footwear for a consumer. (5 Marks) b) How will you promote the brand using tools of Marketing Communication?(5 Marks)