How to Import Keywords into Listing Builder | Listing Builder Pro Training
How to Import Keywords into Listing Builder | Listing Builder Pro Training
Helium 10 Listing Builder is the premiere listing optimization tool for Amazon sellers. Part of the reason it's so useful is being able to make sure you have used all of your keywords in your listing. This video will show you how to import keywords into the tool for that purpose.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Subscribe & Save Update and Walmart.com New Features | Helium 10 Weekly Buzz 6/13/24
Could this single change to Amazon's Subscribe and Save program revolutionize your Amazon selling strategy? Listen as we unpack all the latest buzzing news in the E-commerce space!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Registration is now live for Amazon's premier selling partner conference: Amazon Accelerate.
Go to: h10.me/accelerate to get your tickets and use the code “HELIUM10SELLER” to get additional discounts
Virtual Packs Are Available on Walmart.com
https://www.linkedin.com/posts/david-milstein-53692611a_walmart-walmartmarketplace-ecommerce-activity-7205970821775822850-m-0y/
TikTok Shop is huge for the beauty industry
https://www.theverge.com/2024/6/11/24176221/tiktok-shop-beauty-wellness-industry-growth-ecommerce
Amazon Is a Top Destination for Brand-Focused Beauty Shoppers
https://civicscience.com/amazon-is-a-top-destination-for-brand-focused-beauty-shoppers/
Temu Attracts More Repeat Buyers than eBay, Challenges Amazon
https://www.msn.com/en-us/money/companies/temu-attracts-more-repeat-buyers-than-ebay-challenges-amazon/ar-BB1o4ili
TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop
https://techcrunch.com/2024/06/11/tiktok-comes-for-google-as-it-quietly-rolls-out-image-search-capabilities-in-tiktok-shop/
Finally, gear up for some valuable training sessions, including a free TikTok Shop webinar and strategies for making the most of Prime Day with Amazon’s latest advertising tools. Plus, a cool new update to Helium 10’s Demand Analyzer tool. Don’t miss out on these essential updates and strategies to boost your e-commerce success!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:50 - Amazon Subscribe & Save
03:12 - Amazon Accelerate http://h10.me/accelerate
04:32 - Walmart Virtual Packs
05:26 - TikTok Shop Beauty
06:38 - Amazon Beauty
07:57 - Temu Vs. Ebay
10:03 - OX Insights
11:34 - Walmart 4 Star +
12:46 - TikTok Image Search
13:53 - TikTok Shop Webinar with Helium 10 http://h10.me/tiktokwebinar
14:20 - Prime PPC Webinar http://h10.me/primeppc
14:51 - New Feature Alert & Training: Demand Analyzer
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
#amazonseller #amazonfba #walmartseller
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How to Create Images for Amazon with AI | Listing Builder Pro Training
How to Create Images for Amazon with AI | Listing Builder Pro Training
Do you need to create images for Amazon Posts, Lifestyle images for your Amazon Listing, A+ Content images, and more? Use Helium 10 Listing Builder to generate all the images you need! For more information on Listing Builder, go to h10.me/listingbuilder
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Split Test Your Amazon Listings To Make More Money | SSP #567
Did you know that improving your click-through rate from search results on a product even only 4% could mean up to $40,000 of extra sales in a year? In this episode, Bradley will show you how you can split-test your listing images in order to achieve results like this.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential.
What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go.
Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence!
In episode 567 of the Serious Sellers Podcast, Bradley discusses:
00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales
01:08 - Split Testing Images for Amazon Success
09:22 - Amazon Listing A/B Testing Image Results
11:17 - Optimizing Product Images With Audience Testing
16:00 - Improve Your Product Launches With Helium 10
19:13 - Targeting Audience for Advertising Campaign
24:13 - Listing Optimization Strategies and Launch Tactics
26:18 - Importance of Helium 10 Audience Testing
30:34 - A/B Testing for Product Images
31:33 - Testing for Best-Selling Variation in Audience
34:30 - Utilizing Tools for Amazon Sellers
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Introduction and Overview | Listing Builder Pro Training
Do you want to make sure that you have included all of the most important keywords in your Amazon Listing? Do you need help with generating listing copy in other languages with AI? Do you want to generate images for your listings with the help of AI? You can do all that and more with Helium 10 Listing Builder, the premier listing optimization tool for Amazon sellers. Get an overview of Listing Builder's features in this video. For more information go to h10.me/listingbuilder
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Listing Optimization Masterclass | SSP #566
In this episode, let’s talk about 10 strategies that are going to help you craft your best Amazon listing with the help of AI, as well as even image generation and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Join us on our latest journey through the innovative world of AI-assisted Amazon selling! We kick off with the transformative capabilities of Helium 10’s Listing Builder tool. Listen in as Bradley guides you through the intricacies of crafting the ultimate Amazon listing, utilizing cutting-edge tools with the power of AI to enhance searchability and PPC effectiveness. We also unravel the secrets behind the Listing Quality Score, ensuring you leave with the knowledge to make your product stand out in the Amazon marketplace.
Discover the future of e-commerce imagery with our dive into AI image generators, perfect for your lifestyle main images, Amazon Post, and all A+ content formats. Bradley also shares his personal experience in creating stunning visuals, emphasizing the prompt-writing process to achieve images that could even eclipse the originals. In this conversation, the power of keyword optimization comes to life as we import vital search terms into Listing Builder, setting the stage for an Amazon algorithm-friendly listing. Whether you’re a seasoned seller or new to the game, you’ll gain invaluable insights on making your product shine.
In our final chapters, we tackle the craft of creating and optimizing Amazon listings with the assistance of AI. Bradley walks you through the process, from studying competitor listings to tailoring the tone of your product description. The strategic use of keywords is front and center, as we focus on targeting specific audiences and enhancing product visibility. We wrap up with a look at how to optimize listings against competitors and discuss the advantages of syncing listings directly to Amazon. With these strategies at your disposal, you’re well on your way to mastering the art of Amazon listing optimization.
In episode 566 of the Serious Sellers Podcast, Bradley talks about:
00:00 – Mastering Helium 10’s Amazon Listing Builder With AI
03:39 – Optimizing Keywords With Listing Builder
07:52 – AI Image Generator and Listing Creation
09:53 – Generating and Editing Amazon Listing Images
13:35 – Optimizing Keywords and Competitor Analysis
14:43 – Creating Amazon Listings With AI
21:22 – Optimizing Keywords in Listing Creation
25:11 – Understanding Amazon Keyword SEO Score
33:10 – Optimizing Amazon Listings With Listing Builder
33:41 – YouTube Keywords Analysis for Listing Optimization
40:38 – Creating Amazon Posts Efficiently with AI
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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TikTok Shop Cancelled?, Walmart Review Mapping, and Amazon Award Opportunity | Helium 10 Buzz 6/6/24
TikTok shop plans canceled in some countries, a chance to win cash directly from Amazon, and Walmart now allows you to tie reviews to orders. This and more buzzing news on today's episode!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
TikTok Shop Puts European Plans on Hold, Concentrates on US
https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-puts-european-plans-on-hold-concentrates-on-us/
Amazon Small Business Report
https://sellingpartners.aboutamazon.com/impact
The Amazon 2024 Force for Good application is now open! Amazon is searching for mission-driven selling partners who drive positive change in their community.
https://sell.amazon.com/blog/force-for-good
Learn how Amazon uses AI to spot damaged products before they’re shipped to customers
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ai-sustainability-carbon-footprint-product-defects
But that’s not all! We’re also thrilled to announce Helium 10’s new Japanese version, designed to support Japanese users with native language navigation and subtitled tutorials. Plus, we've got a brand-new dashboard widget for tracking Amazon account metrics over time. Don't miss out on the hidden gems of our Chrome extension that could transform how you manage your Amazon business. And for those looking to optimize Amazon FBA fees, we share critical tips on monitoring package dimensions to save on unnecessary costs. Tune in as we unpack these game-changing updates and arm you with the tools to elevate your e-commerce game!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:52 - TikTok Shop Cancelled?
02:33 - Amazon Small Business Report
04:33 - Walmart Review Mapping
06:11 - Amazon Force For Good Awards
07:30 - Amazon Project PI
09:22 - Follow The AM/PM Podcast On LinkedIn
09:50 - Helium 10 New Feature Alerts
12:39 - Pro-Training Tip: Under The Radar Chrome Extensions Features
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Product Inserts 101 | SSP #564
Is it okay to do product inserts on Amazon? If so, what can and can't you put on them? We bring on Kevin King and expert guest Rafael to answer all these questions and more.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Unlock the secrets to boosting your Amazon sales without crossing the line with product inserts as we team up with our Freedom Ticket instructors, Kevin King and Rafael Veloz of Share It Studio. This episode is your ticket to understanding how to legally and effectively use product inserts to build your brand and keep customers returning for more. Ditch the confusion and stay ahead of the competition with actionable insights and real-life examples, including Kevin and Rafael’s success stories with calendar sales and customer-retaining newsletters.
Prepare to transform your customer experience and drive repeat purchases with inventive strategies that resonate with your audience. We'll reveal the power of no-code apps as lead magnets, the smart use of QR codes, and how to craft calls to action that balance immediate sales with long-term loyalty. Rafael's Telly award-winning expertise shines as we navigate the nuances of customer engagement, ensuring your marketing efforts are not only effective but also compliant with Amazon's stringent policies.
Wrap up with a toolkit of marketing finesse, from leveraging QR codes for product-related apps to utilizing calls to action that truly speak to your buyer persona. Whether it's offering warranties, discounts, or even prize draws, we've got you covered with legal and effective strategies that hook customers in. This episode is brimming with tactics and takeaways tailored to help you master the art of Amazon product inserts and skyrocket your e-commerce success.
In episode 564 of the Serious Sellers Podcast, Bradley, Kevin, and Rafael discuss:
00:00 - How To Build An Unbreakable Brand With Product Inserts
00:59 - Advanced Amazon Product Inserts Discussion
08:57 - Leveraging Mail Leads for Calendar Sales
09:09 - Maximizing Sales Through Package Inserts
13:59 - Strategies for Amazon Product Insert Cards
18:10 - Enhancing Customer Feedback With QR Codes
26:35 - Amazon Review and QR Code Guidelines
27:15 - Prohibited Methods for Soliciting Reviews
31:02 - Generating Effective QR Codes for Customers
34:45 - Dog Treat Sample Pack Promotion
36:34 - QR Codes and Call to Actions
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon PPC Bid Management and Dayparting Tips | SSP #563
In this TACoS Tuesday episode, we answered all of your Amazon PPC questions live while also discussing the nooks and crannies of bid management, dayparting, different ad types, and so much more.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight.
Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat.
Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success.
In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss:
00:00 - Amazon PPC Q&A and Ad Strategies
05:53 - Optimizing Keyword Campaign Performance
06:57 - Strategies for Boosting Organic Sales
11:37 - Optimizing High-Cost Keywords in Campaigns
14:09 - Optimizing Keywords for Market Share
16:41 - Keyword Performance Evaluation and Decisions
17:01 - Optimizing Amazon Advertising Performance
18:59 - Analyzing Sponsored Product and Display Performance
20:16 - Optimizing Sponsored Display Campaigns for Success
23:35 - Optimizing Keyword Campaigns for Efficiency
25:53 - Maximizing Amazon Campaign Performance
28:19 - Automations in Advertising Platforms
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To View the History of Items Frequently Bought Together With Other Amazon Products |ProTraining
How To View the History of Items Frequently Bought Together With Other Amazon Products | Black Box ProTraining
Are you looking to find Amazon products that you could target in PPC Product targeting advertising campaigns? Helium 10 Black Box Product Targeting allows you in seconds to find the products that have showed up in frequently bought together sections of product pages, and even products that Amazon recommends that you advertise for!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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From Working 9-5 To Amazon Failure To 6-Figure Seller | SSP #562
In this episode, our guest talks about how he had over two years of Amazon failure but didn't give up. He then hit Amazon success and was able to quit his day job thanks to his new product research techniques.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Join us as we embark on a captivating journey with Clarence Cheang, one-half of The FBA Bros, who takes us through his inspiring transition from a full-time civil engineer in Singapore to a successful Amazon FBA entrepreneur. Clarence opens up about the rocky start to his online business back in 2019, where he faced a series of setbacks in the highly competitive niche. Despite facing compliance issues and patent infringement roadblocks, Clarence's relentless spirit and innovative product research techniques eventually led him to leave his day job behind. His story is a testament to the power of perseverance in the face of adversity.
Listen in as Clarence shares a remarkable case study on the unpredictability of the Amazon marketplace, illustrated by the unexpected success of doormat sales amidst the COVID-19 pandemic. The surge in home decor interest during lockdowns provided a boost for one seller, but also taught a harsh lesson in inventory management as stockouts led to a loss of organic ranking on Amazon. Clarence walks us through the seller's recovery process, employing meticulous data analysis and keyword research, culminating in the serendipitous success of an egg pan product that turned their fortunes around.
In this episode, we delve into the nuances of product research and the strategic brand-building essential for standing out on Amazon. Clarence Cheang highlights the crucial role of competition analysis, discussing the tools and techniques necessary to dissect competitors' keyword strategies and assessing product viability. Clarence exemplifies the success of this approach with his 'egg pen' product and underscores the importance of value addition through bundling, which propelled his egg pan to market prominence. We wrap up by exploring the advanced capabilities of Helium 10 tools and the pivotal insights provided by Amazon's Product Opportunity Explorer, emphasizing their role in sustaining a product's top-selling status amidst the ever-evolving marketplace challenges.
In episode 562 of the Serious Sellers Podcast, Bradley and Clarence discuss:
00:00 - Amazon FBA Seller Success Story
01:55 - Career Exploration And Amazon FBA Launch
08:33 - Amazon FBA Success Through Product Research
09:15 - Stock Mistake Leads To A Big Loss
11:48 - Amazon FBA Success Through Research
13:55 - Product Research Success and Brand Building
19:17 - Strategic Niche Domination
24:32 - Amazon Success and Helium 10 Tools
28:24 - Competitor Conversion Analysis and Cerebro Queries
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Online Sales Surging, Amazon Alexa Change, & Walmart Virtual Shopping | Helium 10 Buzz 5/24/24
E-commerce reaching levels it hasn't released since COVID, Big changes coming to Amazon Alexa, and Walmart is releasing a new virtual shopping environment. These buzzing stories and more on today's episode!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Target, Walmart shoppers seek home goods, grocery delivery online
https://www.reuters.com/business/retail-consumer/target-walmart-shoppers-seek-home-goods-grocery-delivery-online-2024-05-22/
Join the Amazon Ads team and our very own Bradley Sutton on June 4 and 5 for a free virtual event to help you maximize your brand and performance marketing during Prime Day, coming back this July. http://h10.me/primeads
Amazon plans to give Alexa an AI overhaul — and a monthly subscription price
https://www.cnbc.com/2024/05/22/amazon-plans-to-give-alexa-an-ai-overhaul-monthly-subscription-price.html
New Beta Amazon Advertising Product Launch - Canva Connect
https://www.linkedin.com/posts/jeffreycohen_la-canvacreate-activity-7199484241636728835-1SAS/
TikTok unites ad tools (including new AI-driven products) with TikTok One hub
https://www.tubefilter.com/2024/05/23/tiktok-world-ad-announcements-ai-symphony-one-shop/
Amazon Ramps Up Logistics Expansion to Speed Delivery, Reduce Costs
https://www.pymnts.com/amazon/2024/amazon-ramps-up-logistics-expansion-to-speed-delivery-reduce-costs/
Amazon continues laying the groundwork for Prime to be to sports streaming what ESPN was to cable. https://www.axios.com/2024/05/19/amazon-nba-deal-nfl
Will Walmart Dominate Virtual Retail?
https://retailwire.com/discussion/will-walmart-dominate-virtual-retail/
In another part of our episode, Bradley highlights the latest from Helium 10, starting with a must-have Prime Day preparation checklist courtesy of Carrie at Helium 10. Tune in for updates on Adtomic's new features, including advanced custom PPC rules and insightful metrics that could be game-changers for your strategy. Don't miss our training tip that leverages Cerebro's historical data for seasonal product research, exemplified by a dive into Valentine's Day candy keywords that could give you an edge in the market. Whether you're new to the e-commerce scene or a seasoned pro, these discussions are packed with actionable advice to help you stay ahead of the curve.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:58 - Online Sales Surging
02:54 - Amazon Prime Day Ads - http://h10.me/primeads
04:06 - Amazon Alexa Update
06:05 - Amazon x Canva
07:02 - TikTok One Hub
08:12 - Amazon Size Chart Tool
09:02 - Amazon Logistics Plans
11:33 - Amazon x NBA
12:42 - Walmart Virtual Retail
14:28 - Prime Day Checklist - http://h10.me/primelist
14:58 - Helium 10 New Feature Alerts
17:05 - Get A Free Demo Of Adtomic - http://h10.me/adtomic
17:13 - Pro Training: Cerebro's Historical Data Analysis
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Hyper Filter Amazon Search Results Without Being on Amazon | Black Box Pro Training
How To Hyper Filter Amazon Search Results Without Being on Amazon | Black Box Pro Training
Do you want to run a search on Amazon without having to be on Amazon so that you can deep dive into product metrics? Use the Helium 10 Black Box Niche Tool in order to search any keyword from inside of Helium 10!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Competitors For Any Amazon Product | Black Box Pro Training
How To Find Competitors For Any Amazon Product | Black Box Pro Training
Do you want to know in seconds, what are the closest competitors to ANY product that you see on Amazon? Use Helium 10 Black Box Competitors to be able to pull the top 100 or even more competitors for your products, or any other product you see on Amazon!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Strategies from an 8-Figure Amazon/Walmart Brand: VitaCup | SSP #561
How to increase your sales on Walmart, the success of beta coupons and subscribe on Walmart, and how to manage your inventory in this marketplace. This and more on today's episode.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
From eBay to the e-commerce big leagues, Jason McLellan of VitaCup joins me to unpack the strategy behind his success in Walmart's evolving online marketplace. We kick off with an exploration of Walmart's responsive improvements to seller feedback and their platform, which has leveled up from just another retail site to a critical component in the omnichannel market. Jason's transition from an individual seller to a mover and shaker with VitaCup showcases the agility needed to thrive in today's digital retail space, and he doesn't hold back on sharing the victories and challenges of managing inventory and leveraging Walmart's coupons and subscription beta programs to forge lasting customer relationships.
Then, we wade into the realm of subscriptions and coupons, tools that have become indispensable in the arsenal of online marketplaces. We dissect how VitaCup uses initial discounts to reel in customers and the art of maintaining them through smart cohort analysis. It's all about the numbers as we dive deep into data-driven decision-making, assessing how to track subscriber trends and harness coupons to boost conversions and brand credibility. And for those looking to sharpen their product listings, we provide a masterclass on balancing keyword richness with Walmart's preference for conciseness, ensuring your products shine brightly amidst the digital shelves.
To wrap up, we tackle the nitty-gritty of optimizing product listings for peak sales performance on Walmart, balancing the act of keyword incorporation without tipping into overstuffing. We peer into the crystal ball of Walmart's future advertising enhancements like negative targeting and muse over the challenges of price parity and infringement headaches. If you're navigating the Walmart maze, the Helium 10 Winning with Walmart Facebook group is your compass – a community where sellers come together to trade secrets and solutions. So, stay tuned for the next round of insider tips next month on Walmart Wednesday, where we'll continue to chart the course toward success in the Walmart marketplace.
In episode 561 of the Serious Sellers Podcast, Carrie and Jason discuss:
00:00 - Strategies for Success on Walmart.com
05:57 - Optimizing Listing Quality for Success
10:43 - Difference Between Amazon and Walmart
13:57 - Optimizing Subscription and Coupon Strategies
0:19:32 - Optimizing Walmart Product Listings for Sales
0:29:44 - Helping Sellers Navigate Walmart Issues
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Search And Filter Amazon Brand Analytics Keywords | Black Box Pro Training
How To Search And Filter Amazon Brand Analytics Keywords | Black Box Pro Training
Do you want to find an Amazon keyword where the top three clicked products show domination? Or maybe a keyword where the top 3 clicked products have a poor conversion rate? Learn how to use advanced filtering in Heilum 10 Black Box ABA to find new product opportunity.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon, Walmart, TikTok, & Target Strategies From A 9 Figure Seller | SSP 560
In this episode, we’ve got a seller who works at a company that makes nine figures online. Amazon is their top marketplace, but you might be shocked to find out which brings in the second most sales.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform.
During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness.
To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss.
In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss:
00:00 - E-Commerce Strategies for Serious Sellers
01:21 - Grace's Backstory
06:11 - Managing Brand Registry and Fees Strategy
13:24 - Amazon Advertising and Selling Strategies
14:45 - New Amazon PPC Strategies and Challenges
20:02 - Amazon Launch Strategy Evolution
23:01 - Amazon Strategy and AI Implementation
25:12 - Leveraging Amazon Data for Strategic Advantage
32:22 - PowerPlay Hockey Jerseys and Conferences
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Product Opportunity Using Amazon Brand Analytics | Black Box Pro Training
How To Find Product Opportunity Using Amazon Brand Analytics | Black Box Pro Training
Do you want to leverage Amazon data to find product opportunities? Amazon Brand Analytics has been a favorite data point for Amazon sellers for years. For the first time ever, you can now search the database of keywords in Black Box ABA (Brand Analytics) and leverage Helium 10 filters such as Title Density, Search Volume, and more!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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New Amazon High Return Rate Fee and TikTok Shop Expands | Helium 10 Weekly Buzz 5/17/24
Amazon's new fee policy is shaking up the game for sellers with high return rates. But that's not all - we're also unwrapping TikTok Shop's leap into markets like Mexico and Europe. This and more buzzing news on this episode!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest tools and features, and provide a training tip for the week for serious sellers of any level.
Amazon has announced some changes to the returns processing fee, which is expected to impact sellers on the platform who experience high return rates. https://www.helium10.com/blog/return-rate-processing-fee-update/
TikTok to expand e-commerce business into Mexico and major Western European markets amid scrutiny in the US, EU https://www.scmp.com/tech/tech-trends/article/3262039/tiktok-expand-e-commerce-business-mexico-and-major-western-european-markets-amid-scrutiny-us-eu
Amazon VP Alan Moss Tells Advertisers At Tech Giant’s First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe” – Update https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/
Join us for an exciting in-person event held in the heart of the thriving city of Madrid. Home to the Kings of European Football Real Madrid, the Spanish Royal family, and some of the largest cultural events and landmarks in Europe, and now the AVASK Plus / Helium 10 Elite Madrid Seller Workshop!
We have a day packed full of amazing speakers and topics that we’re sure you’ll love. Join some of the largest sellers in the e-commerce space as we deliver no-nonsense guidance for e-commerce sellers serious about making it big.
Did you know that in Helium 10, you have a heat map of where in the USA your inventory is being held so that you can see the distribution of it, as well as a heat map of where your sales have been at the city or state level, over any date range? In this episode, we show you how you can find these maps and how you can use them!
Plus, Helium 10 is changing the product research game by bringing back the Pinterest Trend Finder and adding the new tool Amazon Trending Keywords tool, revealing hot items with a simple click. Get set to spin the wheel of fortune and discover what's sizzling in the market on this episode of the Weekly Buzz.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:46 - Amazon High Return Rate Fee
04:57 - TikTok Shop Expansion
06:55 - Amazon Sponsored TV
09:31 - Event in Madrid
10:31 - Pro Training: Inventory Heat Maps
12:53 - Helium 10 New Feature Alerts
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
#Helium10WeeklyBuzz #AmazonNews #amazonsellertips
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Product Opportunity by Looking at the Top 10 Search Results | Black Box Pro Training
How To Find Product Opportunity by Looking at the Top 10 Search Results | Black Box Pro Training
Are you an advanced Amazon Seller who wants a very unique way to find new product opportunity? In Helium 10 Black Box Keywords, you can do a filter that allows you to find keywords that have certain results in the top 10 products that show up on the page so that you can laser focus your Amazon product research.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Can I Still Sell My Amazon Business in 2024? | SSP #559
Is exiting your Amazon business just a dream now, in 2024? Are people and companies still buying Amazon businesses? Today's expert guest will discuss this and more in this episode.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Ever dreamt of cashing out big time on your Amazon business? Scott Deetz of the Northbound Group, an Amazon business exit expert, joins us today to unravel the strategies that could lead to a windfall sale in 2024. His expertise in the shifting sands of Amazon acquisitions is not just a beacon for those sailing towards a lucrative exit, but a lifeline for those aiming to navigate the complex seas of e-commerce business sales. Together, let’s dissect the importance of positioning your business as an alluring catch for an array of buyers, from eager individual investors to the more discerning eyes of private equity firms. Scott shares golden nuggets on how diversifying your business and sharpening your niche can amplify your business’s appeal and, crucially, its final selling price.
The conversation takes a turn towards the post-sale horizon, where your involvement could sweeten the deal even more. We dive into the world of non-competes and post-sale roles, revealing how your sustained presence and niche passion might command a higher premium and ensure a smoother transition for the new owners. Moreover, Scott illuminates the strategic planning and negotiation maneuvers that can elevate your business from a standard market offering to a premium, sought-after asset. With his guidance, even the most veiled aspects of exit planning become clear, from managing the intricacies of your financials to negotiating earnouts that benefit both parties.
Wrapping up, we pivot to the ultimate goal: securing seven to eight-figure exits that transform your financial landscape. Scott’s advice ranges from the practical—such as maintaining a robust product pipeline and savvy capital management—to the tactical, like understanding the fresh impact Amazon fees may have on the buyer’s calculus.
In episode 559 of the Serious Sellers Podcast, Bradley and Scott discuss:
00:00 – Amazon Business Exit Strategies in 2024
05:19 – Evolution of Successful Amazon Business Exits
07:07 – Maximizing Amazon Seller Exit Strategies
16:11 – Financial Freedom and Business Exit Strategies
16:28 – Maximizing Business Exits With Strategic Planning
22:08 – Exit Planning and Negotiation Strategies
25:03 – Maximizing Business Value Through Strategic Planning
28:25 – Strategies for 7-8 Figure Exits
31:08 – Capital Strategy for Business Growth
34:43 – The Importance of Business Forecasting
36:00 – Actionable Knowledge and Contact Information
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Product Opportunity by Searching for Keywords | Black Box Pro Training
How To Find Product Opportunity by Searching for Keywords | Black Box Pro Training
Do you want to search for which are the most trending keywords on Amazon so that you can find a new product to sell before your competitors? This video will show you how you can use Helium 10 Black Box Keywords in order to find keywords that have characteristics that could indicate opportunity for you!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Research a Brand’s or Seller’s Top Products | Black Box Pro Training
Are you an Amazon wholesale or arbitrage seller, looking to check out all of the products one of your competitor sellers or brands are selling? Find out how to leverage Helium 10 Black Box Products in order to spy on your competitors storefronts or brand products!
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Brand Building, Celebrity Partnerships & More! | SSP #558
In this episode, Janelle Page is back on the show to talk about how she’s working with a lot of celebrities and YouTubers to launch brands and all her best brand-building strategies.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry.
When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine.
Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration.
In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss:
00:00 - Brand Building Strategies With Janelle
01:18 - Entrepreneurial Success and Brand Partnerships
08:36 - Influencer Marketing Strategies and Tips
15:27 - Choosing the Best Marketplaces for Launch
16:35 - Maximizing Sales With Amazon and Shopify
22:57 - Building Brands Through Storytelling
25:52 - Product Launch Strategy Without Revealing Secrets
31:34 - Expanding E-Commerce Success Beyond Amazon
31:58 - Expanding Amazon Brand Into Other Marketplaces
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Potential Products with Opportunity To Sell | Black Box Pro Training
Are you looking to find your first or next Amazon product to sell? In this quick video, learn a fast strategy to help with your Amazon product hunting needs. Learn how to use Helium 10 Black Box Products in order to find where hidden opportunity might be.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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