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Americans dedicate nearly four hours per week just to cleaning, according to new research. The survey of 2,000 Americans revealed that nearly half (49%) report that their cleaning habits were greatly affected by the pandemic. Respondents reported that during the pandemic, they would spend five hours cleaning per week, but they’ve managed to cut that number down in recent months. Keeping carpets and rugs clean (44%) was uncovered as a daily struggle, followed by dirty kitchen appliances (41%) and other surfaces within the home. Some pandemic-era hacks people found to streamline their cleaning included microfiber cloths or mops for quick and efficient cleaning (58%), opting for multi-purpose or DIY cleaning solutions (56%), and utilizing steam cleaners for thorough surface sanitization (51%). A fifth of Americans (21%) said their favorite cleaning hack was to use a 2-in-1 vacuum and mop. The survey, conducted by OnePoll on behalf of Tineco, found that six in 10 Americans have become increasingly concerned about the effectiveness of their cleaning practices following the pandemic. As a result, cleaning habits have become an area of focus. Many are sanitizing frequently touched surfaces (71%) and cleaning shoes before entering their home (67%) on a more regular basis. Two in three (64%) also reported cleaning their carpets and floors more often. Popular ways found to make cleaning easier included using a 2-in-1 device like a floor washer that combines vacuuming and mopping (58%), embracing new technologies such as sanitization sensors and dirt/grime detectors (57%), and getting help from other household members (51%). “These changes have impacted the way we drive innovation to consistently deliver and meet the ever-changing needs of our customers," said Todd Manegold, General Manager of Tineco North America. “Our mission is to make cleaning easier and continue bringing the latest technologies into homes across the nation to further elevate that experience for people.” The survey also affirmed that cleaning isn’t exactly a chore, with 67% of respondents finding it therapeutic and a practice that reduces their stress and improves their mental health. Increased productivity and focus (56%), improved aesthetics and comfort (49%), and even improved physical health (48%) were among the other reported advantages. CLEANING HABITS THAT HAVE BECOME THE NEW NORMAL - Regular sanitization of frequently touched surfaces - 71% - Cleaning shoes upon entering the home - 67% - Bathroom surfaces (e.g., sink, toilet, shower) - 67% - More frequent cleaning of devices - 66% - More frequent cleaning of carpet/floors - 64% - Electronics and devices (e.g., smartphones, tablets, keyboards) - 57% - Doorknobs and handles - 53% - Switched to natural/eco-friendly products - 49% TOP THINGS THAT WOULD MAKE CLEANING EASIER - Using a 2-in-1 device like a floor washer (vacuum + mop) - 58% - New technology (sanitization sensors, dirt/grime detectors, etc) - 57% - Help from other household members - 51% - Having a cleaning schedule - 48% - Organizational systems and storage - 32% - Hiring professional cleaning services - 16% BEST BENEFITS OF CLEANING - Therapeutic/Reduced stress and improved mental well-being - 67% - Enhanced safety from germs - 63% - Increased productivity and focus - 56% - Improved aesthetics and comfort - 49% - Improved physical health - 48% Survey methodology This random double-opt-in survey of 2,000 general population Americans was commissioned by Tineco between June 12 and June 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans “don’t feel like adults” until they hit their late 20s, according to a new study. The poll of 2,000 US adults found another 6% said it took them until their mid-30s before they began to feel like adults. This data comes in as many admit to enjoying the mundane, “adult” tasks in their lives, such as shopping for groceries (65%), balancing their budget (62%), doing dishes (60%), laundry (57%) and vacuuming (56%). And a large majority (91%) enjoy tasks they’d be afraid to admit they like to others — doing dishes (40%), balancing their budget (39%) and vacuuming (37%). When examining generational differences, Gen Z was the most afraid to admit they like vacuuming (62%), while millennials’ guilty pleasure is doing dishes (40%) and Gen X has a deep appreciation for grocery shopping (44%). Baby boomers were the most unafraid of admitting they enjoy doing boring tasks (43%). Commissioned by LG Electronics and conducted by OnePoll, the results found the average person does the boring, “adulting” tasks they enjoy eight times per week and 67% get bothered when the things they get excited about are seen as “boring” by other people. Nearly half (49%) have come across a group of people who are just as interested in the same “adulting” tasks that they are, and usually come across these groups through in-person social groups (70%), social media (60%) and online forums (53%). Three-quarters (74%) said cleaning their home is one such enjoyable task — 77% even claimed cleaning was therapeutic for them. Eighty-three percent said it’s “satisfying” when they’ve finished cleaning their home, and that they often feel a sense of happiness (24%), calmness (23%) and accomplishment (21%). The most satisfying rooms to clean are the living room (24%), kitchen (21%) and dining room (18%). “So many people misunderstand ‘adulting’ tasks as ‘boring’ tasks,” said Josie Salazar, director of brand marketing – living at LG Electronics. “But we’re finding the opposite is true — people enjoy taking care of the small things in their lives. Even a simple task, like vacuuming, can leave a person feeling a sense of satisfaction and clarity. The physical feeling of a clean floor can cause people to gain an appreciation for things that make the mundane parts of our routines enjoyable and convenient.” The poll also found Americans get excited when they shop for items that are a part of their “boring” adulting tasks. Many get excited to buy new appliances (58%), dishes and silverware (47%) and stationary (42%). A quarter (26%) take joy in shopping for a new vacuum. Just over half (51%) said they’re likely to buy something “adult” for themselves this holiday season that others might see as boring. They also shared the boring gifts they’d love to receive: new appliances (52%), dishes and silverware (46%), stationary (40%), vacuums (35%) and groceries (32%). “Having fun with ‘boring’ tasks is a trend we’re seeing gain traction this year,” continued Josie. “It will be very interesting to see how many will enjoy indulging in their favorite tasks this holiday season and into 2024.” TOP 13 “BORING” TASKS AMERICANS LOVE DOING 1. Shopping for groceries - 65% 2. Balancing my budget - 62% 3. Doing dishes - 60% 4. Laundry - 57% 5. Vacuuming - 56% 6. Cleaning/sanitizing the home - 55% 7. Picking up messes around the home - 46% 8. Cooking for yourself - 37% 9. Cooking for family/others - 37% 10. Yard work - 36% 11. Planning your meals - 35% 12. Paying bills - 32% 13. Scheduling appointments - 32% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LG Electronics between October 24 and October 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Every job will be a tech job by the year 2033, according to the nation’s CEOs and hiring managers. A new survey examining the skillsets and recruitment decisions of 650 C-suite executives, 100 hiring managers and 1,500 office workers unveiled the extent to which every role will require a level of tech knowledge in the next 10 years. Results showed 98% of C-suite executives feel tech skills are likely to be essential across every work sector in the next 10 years — with three-quarters of employees (75%) acutely aware that tech knowledge will be a must-have for them. And while we may have a decade until the tech skills necessity infiltrates previously non-technological working roles, the data showed a majority of workers aren’t waiting to be caught cold — 57% are currently upskilling (acquiring new knowledge or competencies) either through their employer or individual means. The research, conducted by OnePoll on behalf of Per Scholas, a national nonprofit that provides free tech skills training programs for individuals and diverse talent solutions for enterprises, found younger generations increasingly more likely to say they’re currently upskilling: Gen Z workers (97%), Gen X (65%) and millennials (55%). What are employees currently trying to master? Unsurprisingly, tech is the most pursued upskill — 43% of upskilling workers polled said they were currently learning in some form about software, apps, artificial intelligence (AI) or coding and data science. "The data supports what I've learned from working over 20 years in this industry. Having access to a sustainable pipeline of talent trained in the right skills to succeed in business helps organizations remain agile, innovative, and ahead of the curve. While the data shows that 46% of employees surveyed are already using AI at work, it’s important to recognize that most organizations are not ready nor do they have the infrastructure needed to utilize this new technology,” said Damien Howard, Chief Enterprise Solutions Officer at Per Scholas. While 45% of c-suite executives still prioritize a four-year degree when hiring and over 93% require a 4-year degree to be hired at their organization, 44% see a lack of tech skills as a bigger concern. Hiring decision-makers are also increasingly prioritizing tech skills more than any others as they consider candidates. “Today's rapidly evolving landscape demands more than just employee upskilling,” said Howard. “It's imperative for CEOs, CTOs, CIOs and the entire C-suite to champion diversity and inclusion with the hiring of ‘skilled through alternative routes’ or STAR talent to remain agile, innovative, and ahead of the curve." When it comes to young leadership and tech, millennials (ages 27–42), who make up the majority of C-suite executives polled, could be why tech skills and adaptability are so important. This younger group grew up during the digital transformation, so they know how crucial tech skills are. The top tech skills employers are looking for? IT savvy (39%), AI (29%) and cybersecurity (28%). Technical knowledge and skills (63%) topped the list of keywords C-suite executives look for when interviewing job applicants, followed by communication (49%) and project management (43%). Non-C-suite decision-makers look for these same skills during the hiring process, with 57% also prioritizing tech knowledge. Interestingly, while 65% of C-suite leaders say they look for candidates with diverse thoughts/perspectives, just 42% indicate they consider candidates from different ethnic or racial backgrounds when recruiting. Howard added: “I firmly believe that bridging the tech talent gap through professional skills training isn't just about filling roles—it's about fueling economic growth and ensuring a diverse, inclusive workforce that reflects the multifaceted society we live in. By equipping individuals with the skills they need, we're not only opening doors to personal opportunities but also building a stronger, more resilient economy for everyone.” MOST COMMON UPSKILLS WORKERS ARE TRAINING IN ● Tech (e.g., software/ apps, Artificial Intelligence, coding, data science) — 43% ● Project management — 38% ● Customer service — 37% ● Graphic design — 36% ● Leadership — 36% ● Financial/budget management — 36% ● Marketing — 35% ● Research — 33% ● Communication — 33% ● Sales — 30% WHAT DO C-SUITE EXECS LOOK FOR IN JOB APPLICATIONS? ● Technical knowledge/ skills — 63% ● Communication — 49% ● Leadership — 44% ● Data — 42% ● Project management — 41% ● Relationship management — 40% ● Analysis — 39% ● Training/counseling — 36% ● Research — 32% ● Supervising — 29% ● Troubleshooting — 29% ● Writing — 23% ● Agile — 19% TOP THREE INDUSTRIES WHERE EMPLOYEES SAY THEY ARE UPSKILLING THE MOST ● Engineering — 79% ● Education — 71% ● Tech — 71% TOP THREE INDUSTRIES WHERE EMPLOYEES SAY THEY ARE UPSKILLING THE LEAST ● Hospitality — 49% ● Banking — 54% ● Medical/health — 58% Survey methodology: This random double-opt-in survey of 650 C-suite executives, 100 hiring managers and 1,500 office workers was commissioned by Per Scholas between Aug. 2 and Sept. 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three in five millennials and 41% of Gen Z said it’s “important” they have the best holiday decor in their neighborhood, according to a new survey. A poll of 2,000 Gen Z and millennials found when it comes to holiday decor, a third (32%) prefer the classic, traditional decor — lots of reds and greens or blues and silver. Twenty percent prefer to keep everything wintery and white, while 14% like to embrace trendy, artistic decor for the holidays. For many, following a theme doesn’t stop at decor — 46% from both generations like their gifts to follow a specific theme and 52% are willing to spend at least $100 on wrapping materials to make sure gifts stick to an aesthetic. Commissioned by Michaels, and conducted by OnePoll, the study also looked into the holiday traditions younger Americans are following and sharing with others. Both millennials and Gen Zers prefer traditions like watching their favorite holiday movies (59%), cooking (56%) and baking (53%). Cookie swaps — where participants bake cookies and trade their baked goods — are also back: 47% are planning to participate in one this year, and 74% of those respondents reporting this is the first year after the pandemic they feel comfortable participating in a swap. Another highly popular holiday tradition included putting up a Christmas tree during the holidays (88%). Almost half actually prefer a faux tree over a real tree (46% and 26%, respectively) and 40% put up more than one tree in their homes. Traditions like Elf on the Shelf® were also found to be popular with one in five Gen Z and Millennials (22%) planning to participate for the holidays. Overall, 71% said they’ve been following the same holiday traditions for most of their lives, though 74% are open to creating new traditions. Social media is changing the landscape of holiday traditions, as 59% admit they find new traditions through the social apps they use daily. Meanwhile, others find new traditions through TV or in movies (43%) or are creating them with others by coincidence (41%). “Younger generations are continuing to make the holidays special by creating memories through new and old traditions,” said Mandi Clark, Lead Trend and Design Expert at Michaels. “Everything from decking out your home, to baking up homemade holiday treats and getting creative with your wrapped presents for loved ones play a role in making the holidays unforgettable.” The survey also aimed to discover the important role homemade goods play in the holidays. Four in 10 (41%) believe handmade gifts are the most meaningful to either give or receive during the holidays. One in four millennials also prefer to receive handmade gifts for the holidays. Over half plan to DIY their holiday gifts and decor this year (58%) or gift homemade baked goods (56%) to save money, though 47% said they “always” or “often” prepare their home for the holidays with handmade decorations. A majority of parents surveyed (84%) said they like to let their kids decorate the home for the holidays — letting them decorate the tree (75%), handcraft ornaments (57%) and make paper snowflakes (53%). “We’re also seeing more and more people preferring handmade and handcrafted gifts for the holidays,” continued Clark. “Sure, the rising costs of gifts can play a factor — but price aside, more people care about the meaning and thoughtfulness that comes with handmade gifts that can’t be replicated.” TOP 5 HOLIDAY DECOR STYLES 1. Classic, traditional decor (reds and greens or blues and silver) - 32% 2. Wintery and white (whites and silvers, shiny and metallic pieces) - 20% 3. Trendy/artistic (unexpected twists on classic holiday décor) - 14% 4. Modern/monochromatic (everything is decorated to fit a certain color palette) - 14% 5. Rustic (natural wood, earthy tones, plaids) - 9% Survey methodology: This random double-opt-in survey of 2,000 American Gen Z and millennial adults who celebrate a winter holiday was commissioned by Michaels between October 31 and November 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Parents field an average of 11 questions from their young children each day, according to new research. A new poll of 2,000 parents of kids ages 0-6 found that between being asked “what?” (37%), “when?” (22%) and “why?” (11%), parents are always on call for when their kids get curious. Children most commonly ask questions to better understand the world around them (76%), such as asking about animals, nature, current events and home experiences. Other topics of interest include school subjects such as math, reading or science (64%) and family-related inquiries, such as questions about their parents, siblings or caregivers (62%). When asked about the most interesting question their child has ever asked, parents highlighted, “Why is the sky so high?” and “Why can fish keep their eyes open in water?” Children’s questions may be frequent, but they aren’t always easy, as parents admit they can confidently answer an average of only 42% of their child’s questions. In the event they’re stumped, parents turn to their friends who are also parents (63%), their doctor (49%) and faculty or teachers at their child’s school (46%) to source answers. Conducted by OnePoll on behalf of The Goddard School, results also revealed that 81% of parents learn just as much from their child as their child learns from them. Many parents describe their child as intelligent (57%), inquisitive (56%) or curious (43%). And parents who identify their child as “curious” are most likely to “strongly agree” that learning from one another is a two-way street. The average parent learns something new from their child about five times per week, and 80% of parents are surprised by their child’s knowledge of certain topics. In order to foster their child’s creativity, parents give them opportunities to ask others questions (65%), expose them to different lifestyles and cultures (59%), let them explore the world around them (59%) and encourage them to play and use their imagination (45%). “It’s no secret that kids are curious and love to ask questions,” said Dr. Lauren (Starnes) Loquasto, senior vice president and chief academic officer at Goddard Systems, LLC, manager of The Goddard School franchise system. “It’s important for parents, caregivers and educators to harness every child’s innate inquisitiveness to help them develop and grow. When selecting a preschool, I encourage parents to seek programs that value the power of curiosity and foster their students’ interests through questions to help them discover the joy and wonder of learning.” Beyond fostering curiosity, when asked to identify the top areas in which their child needs the most support or improvement, parents said learning social skills (68%), gaining social-emotional intelligence (51%), being in new situations (49%) and learning how to be independent (47%). Thankfully, aside from the curriculum, parents believe that the benefits their child receives from attending school include learning those social skills (69%), being exposed to different situations (52%) and learning independence (52%). “Attending preschool can be a valuable avenue for young children to support their social-emotional growth, and prepare them for academics later in life,” added Dr. Loquasto. “However, all parents and caregivers can support the well-rounded development of their children by embracing a child’s curiosity, appreciating their unique talents and personalities and supporting their individual social, emotional and academic development.” WHAT TOPICS DO KIDS ASK QUESTIONS ABOUT? ● The world around them (animals/nature, current events, home experiences) - 76% ● School-related (history, math, reading, writing, science) - 64% ● Family-related (Parents/caregivers/siblings) - 62% ● Safety - 39% ● Relationships/friendships - 35% ● Daily experiences (food, clothing, sleep, routines) - 30% ● Future-facing (careers, money, dreams) - 29% ● Entertainment (TV, movies, music, sports) - 20% Survey methodology: This random double-opt-in survey of 2,000 parents of kids ages 0-6 was commissioned by The Goddard School between October 17 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Fifty-five percent of Americans believe that the concept of New Year’s resolutions is outdated, according to new research. A survey of 2,000 adults who follow resolutions evenly split by generation found that millennials, in particular, are the most over the classic “resolution” (66%). Over half of those surveyed give up on their resolutions by March (52%).

Nearly six in 10 (57%) Americans have bought or read a book based solely on its cover, new research suggests. A survey of 2,000 U.S. adults found that surprisingly, a whopping 96% of those who did so said the book largely met their expectations. Two-thirds (67%) also admitted they only read books that have been adapted into movies or TV shows. Overall, the average person reads eight books a month, totaling almost 100 books a year. However, eight in 10 (80%) admitted to avoiding a book because of its outward appearance. The top reasons? The book cover looked too plain (61%), used a title font that wasn’t likable (56%), featured art that didn’t match the genre (52%) or used the movie poster of the book’s film adaptation (49%). Conducted by OnePoll on behalf of ThriftBooks, the research also found which elements make the best book covers. People noted a detailed illustration is important (53%), as is an image of the story’s setting (53%). Other callouts were a compelling color palette (50%) and an image of the protagonist (47%). Respondents shared their favorite covers of the books they’ve read, including “Think and Grow Rich” by Napoleon Hill, “Atomic Habits” by James Clear, “Misery” by Stephen King, “Harry Potter” by J. K. Rowling, the “Twilight” series by Stephanie Meyer, “Fifty Shades of Gray” by E. L. James, and books by Danielle Steel. When it comes to the winter holidays, over half (53%) regularly give books as gifts to others. The top genres for gifted books include romance (47%), fantasy (45%), comedy (40%), sci-fi (39%) and history (39%). Surprisingly, though, the biggest factors that influence what type of books people buy as gifts are their presence on a well-known bestseller list (44%), social media buzz (29%) and the cover (29%) — much more so than genre (10%) or even the author (9%). “Books make for a great holiday gift, no matter the recipient,” said a spokesperson for ThriftBooks. “From classic favorites and book-to-movie adaptations to short or long stories, there are as many books to choose from as there are types of readers, making it easy to find something for everyone on your list this holiday season.” Additionally, the survey uncovered the different habits of day and night readers. If you consider yourself an avid reader, you most likely read during the day rather than at night (88% vs. 69%). Among day readers, nearly two-thirds (65%) attribute their preference to avoiding nightmares based on their reading material, while over half (52%) want to escape to another place during the day. Day readers are also more likely than night readers to prefer to read while surrounded by others (49% vs. 36%). Nighttime reading may have its advantages, though. Fifty-six percent of those who read at night said it helps them get better shuteye, and 55% noted it helps them fall asleep faster. “Our research shows that sometimes, readers can tap into their experience to correctly predict whether they’ll like a book based on its cover alone,” the spokesperson added. “Although readers differ in how and when they enjoy their favorites, they all find ways to enhance their daily lives through reading.” BOOKS WITH THE BEST COVERS ● “Misery” by Stephen King ● “Harry Potter” by J. K. Rowling ● The “Twilight” series ● “Fifty Shades of Gray” by E. L. James ● Books by Danielle Steel ● “Atomic Habits” by James Clear ● “The Pilot’s Wife” by Anita Shreve ● “Things Fall Apart” by Chinua Achebe ● “Ball Four” by Jim Bouton and Leonard Shecter ● “Goals” by Brian Tracy ● “The Grapes of Wrath” by John Steinbeck ● “My Sister’s Keeper” by Jodi Picoult ● “The Little Prince” by Antoine de Saint-Exupéry ● “The Secret History” by Donna Tartt ● “Legends and Lattes” by Travis Baldree – The average respondent reads 8.28 books a month x 12 months = 99.36 books a year Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by ThriftBooks between Oct. 10 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to their “Spending Wrapped”, Americans saved nearly $2,000, paid off three debts and spent the most money online shopping ($744) in 2023. A new survey of 2,000 U.S. adults revealed that going into 2023, 93% had financial goals and many Americans met them. Those goals included paying off debts (67%), having a certain amount of money in their savings (62%), spending less on non-necessities (62%) and sticking to a budget each month (50%). When taking a deep dive into the ways Americans spent their money in 2023, it’s clear that food and fun go hand in hand as Americans spent nearly $1,800 ($1,791) on dining out, fast food and food delivery. Similarly, Americans spent about $744 shopping online and spent another $702 at in-person retailers like big box stores, boutiques or malls. Health and wellness continues to be a priority, with Americans estimating they spent upwards of almost $1,300 on health items such as vitamins and gym memberships ($649) and self-care such as nail salons and massages ($648). Conducted by OnePoll on behalf of Chime, the “Spending Wrapped” survey looked at all the ways Americans managed their finances in 2023. The top three debts Americans hoped to pay off included credit card debt (69%), health care or medical debt (57%) and home loans (53%). Others planned to chip away at commercial debts (51%) and student loans (44%). According to the survey, the average American successfully paid off three different debts this year. Almost two in five (39%) have already achieved their debt-free goals and another 50% are working hard through the rest of the year to do so. Respondents spent an average of four days each month feeling stressed about paying bills and other necessities. When it comes to savings, Americans set out to save about $2,100 ($2,132) in 2023 and impressively came within $200 dollars ($1,982) this year. More than two in five (43%) also say this goal is “in progress,” spending the remainder of the year stashing away their cash. “It’s encouraging to see that Americans are not only setting financial goals, but also reaching them,” said Chime’s Chief Experience Officer Janelle Sallenave. “Financial progress is a marathon, not a sprint and taking advantage of the financial technology that works best for you can be helpful on your journey.” Most Americans (59%) prefer to manage their bank account digitally, rather than in-person (28%). Respondents who bank digitally check their account an average of four times per week, though 12% said they check their balances at least once a day. Almost three-quarters (74%) believe that digital banking helped them achieve their financial goals for 2023. Looking ahead to 2024, Americans already have their eyes on the prize. The two most popular goals are reaching new milestones in their 2023 goals (54%) and working towards achieving overall financial wellness (52%). And at the end of the day, 76% feel more confident that they’ll be able to achieve their goals in 2024, compared to 2023. “With a new year comes new goals. Results showed that 44% of respondents are hoping to take another crack at this year’s goals and 47% are hoping to improve their financial planning,” said Sallenave. “We are seeing the ways that digital banking can help people manage their day-to-day finances and position you for even more success in your financial future.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than two in five Americans would consider a solo vacation instead of celebrating the holidays this season (45%), according to new research. A survey of 2,000 Americans looked at travel plans for this holiday season and found that 63% will be traveling this year — up from 41% last year — with their kids (72%), partner (66%) and other family members (52%). This year, more of those who are traveling for the holidays are interested in exploring the holidays in a new way (52%, up from 29% last year). However, more than three-quarters (77%) of respondents admit that by the time the holidays roll around, they’re going to need a vacation. And for 27%, “vacation” does not include traveling to be with family. Respondents feel like they’ll need a break from work (53%), their partner (49%) and even their kids (46%) once the holidays do start. This may be why the average respondent ideally caps their holiday vacation at six days. Conducted by OnePoll on behalf of Apple Vacations, the survey found that while 70% of respondents are excited about their holiday plans, 16% feel bored. In years past, respondents spent their holidays either at their home (31%), a family member’s home (23%) or their partner’s home (20%). This year, 58% of respondents don’t want to sit around at home, and instead, 16% are looking to go on a vacation or avoid someone’s house entirely. But that doesn’t come without its challenges. Last year, the top struggle people worried about when it came to holiday travel was crowds (42%), while this year they have greater concerns about lost luggage (49%). Delayed flights are also more of a concern this year (41%) than last (37%) along with overpacking (31% vs. 16% last year) and forgetting something at home (46% vs. 31% last year). Regardless, Americans would spend an average of over $1,500 ($1,514.26) on holiday travel. Tropical getaways and small towns tied for the top destination Americans would be interested in visiting this holiday season (both 51%). These were followed by all-inclusive resorts (50%), family-friendly destinations (43%) and even snowy mountains (43%). “No matter if your holidays will look the same as they have in the past or if you’re spending them exploring somewhere new, it’s important to find time to relax and reset for the new year,” said Dana Studebaker, vice president of marketing of consumer brands at ALG Vacations. “For some, that means a family reunion and for others it may mean a getaway to a beach with no responsibilities.” More than half (53%) of Americans will be buying themselves a gift this holiday season and they’d be willing to spend almost $250 ($246.42). Those gifts include clothes or shoes (47%), jewelry (44%), electronics (35%) and a vacation (26%). But if given the choice, respondents are slightly more likely to be happier if they were given a vacation rather than a physical gift to unwrap (28% vs 20%). “In recent years, there’s been a shift from wanting physical gifts toward giving experiences. The survey data shows just that. Americans are hoping to get away and experience something new with their friends and family and rather than accumulate more things, they will rather create new memories,” said Henry Perez, business development director at Bahia Principe Hotels & Resorts. WHY ARE AMERICANS TRAVELING THIS HOLIDAY SEASON? ● To spend time with their kids - 60% ● To spend time with their partner 59% ● To go on a leisure vacation - 55% ● To experience the holidays in a new way - 52% ● To visit loved ones - 49% ● To take some time off of work - 39% ● To visit somewhere new - 25% ● To upkeep tradition - 17% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Apple Vacations between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

New research shows that the average American expresses gratitude more than 2,200 times each year. The survey of 2,000 Americans aged 21 and above delved into the daily habits of people when it comes to practicing thankfulness daily and during the holiday season The poll found that on an average day, a person says the phrase "thank you" six times. More than half of those surveyed claimed that they've been saying "thank you" more frequently compared to the previous year, with 57% acknowledging this uptick. However, mere words aren't always sufficient when it comes to expressing gratitude. According to the survey’s respondents, gratitude is best defined as the appreciation they hold for individuals who have made a positive impact on their lives (62%), and the sense of thankfulness they experience for things that affect them on a daily basis (57%). For another 28%, gratitude involves taking action to reciprocate kindness and genuine gestures. Conducted by OnePoll for Josh Cellars, the survey also found that a majority of those polled aim to practice some form of gratitude on a daily basis (83%). To achieve this, forty percent of those surveyed even maintain a written "gratitude list," and an additional 25% express their gratitude verbally. Apart from their families, Americans predominantly feel grateful towards their friends (55%) and neighbors (51%). But perhaps more surprisingly, those polled are feeling the love even for their bosses, with 50% saying they're showing gratitude for their supervisors this year. Other surprising individuals in their lives people express gratitude for include their hairstylists (41%) and service workers (28%). The reasons for this gratitude? They vary greatly, but Americans are inspired to express their appreciation for folks "making a difference in the community" or being "supportive," "helping in times of hardship," and often just the ability to "relate to their experiences. Compared to the previous year, 55% of respondents believe they have more to be thankful for this year, such as their homes (63%), good health (54%), their pets (51%), favorite food or drinks (45%), and their jobs (43%). The survey conducted also highlighted gratitude in relation to the upcoming holiday season. Results showed that 77% of respondents felt more grateful during the holidays than any other time of the year, with 75% expressing their gratitude more often as well. During this time, 76% of those surveyed felt more connected to their loved ones, and 46% noticed that others expressed their gratitude more, too. To show their appreciation for those they are thankful for during this season, people polled chose to give personalized gifts (53%). Others choose instead to engage in heartfelt conversations (53%) or leave video or voice messages (47%). Some even went the extra mile by performing specific acts of kindness, such as taking out the neighbors' trash, lending money to a friend, preparing dinner for their partners, or helping friends get to the airport before a vacation. “I started Josh Cellars in honor of my dad, Josh, as an expression of my gratitude for all he did for me over the years,” says brand founder, Joseph Carr. “I think it’s important for people to make time to reflect on who and what they are thankful for and find ways to demonstrate their appreciation in a meaningful way, especially during the holidays.” The study also discovered that a significant majority (81%) of those surveyed continue to feel grateful even after the holiday season has ended. These feelings are not confined to a specific time of year, as 53% say they also experience gratitude on their loved ones' birthdays, 52% on Mother's Day, and 48% on Father's Day. While many try to keep gratitude in mind regularly, 73% admit that the busyness of life often makes it challenging to remember to be thankful for the things in their lives. Nevertheless, nearly two-thirds of respondents plan to reflect on 2023 at the year's end to take stock of all that has transpired (64%). An impressive 80% of respondents have set a goal to make gratitude a regular practice in 2024, even in the midst of their busy lives. Survey methodology: This random double-opt-in survey of 2,000 Americans 21+ was commissioned by Josh Cellars between October 13 and October 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Half of Americans have attended a holiday party specifically for the treats and desserts, according to new research. The survey of 2,000 general population Americans revealed that, while 48% have attended a party solely for the sweets they expected to be there, 43% have also stayed at a gathering for the treats — then left. The data explored Americans’ love for all things sweet, and results found indulging their sweet tooth is the activity most likely to bring back the childlike wonder of the holidays (56%).

This holiday season is sure to be a big one, as new data reveals that Americans who are celebrating the winter holidays will partake in over 10 gatherings this year. That’s according to a survey of 2,000 U.S. adults who celebrate a winter holiday, which revealed that most Americans are celebrating Christmas Day (70%), Christmas Eve (65%) and Thanksgiving (62%). And they’ll celebrate each holiday an average of two separate times. Others are celebrating New Year’s Eve (33%), Kwanzaa (32%), New Year’s Day (30%) and Friendsgiving (30%). Of those respondents, they celebrate both New Year’s Eve and New Year’s Day twice, Friendsgiving twice and Kwanzaa thrice, bringing Americans’ yearly holiday celebration total to more than 10. Results also showed that more than four in five (84%) of respondents plan to travel for at least some holidays this year. In fact, over half (52%) are traveling more than last year and only 10% of respondents aren’t planning to travel at all this season. This may be because nearly nine in 10 (85%) say the joy of traveling to be with friends and family during the holidays outweighs the challenges of travel. Conducted by OnePoll on behalf of Motel 6, the survey aimed to uncover how Americans are celebrating the upcoming holiday season — whether it be away from home, with family or for some much-needed R&R. Respondents are planning to get to their holiday destinations by plane (63%), train (53%), driving (48%), walking (41%) or rideshares like an Uber or taxi (39%). When it comes to lodging, most respondents are staying with either their siblings (51%) or at their parents’ house (51%). Almost two in five (39%) are planning to stay in a hotel with others, and 26% are staying in one alone. Additionally, 60% plan to take their furry friends along for their holiday journeys this year, up from 22% in a 2022 survey which polled the same demographic. The excitement of a busy holiday season and family gatherings can sometimes cause social batteries to run out, which may be why the average American looks forward to alone time just four hours into a holiday, while nearly one in five (19%) says it only takes between one to two hours. While over half (55%) are planning to celebrate the holidays on the day itself, 55% are also looking at the days leading up to the holiday and even a few days after (49%). Of those who are choosing to celebrate on a different day, the most common reasons for this are to accommodate everyone’s schedules (52%), save money (48%), celebrate with both sides of the family (47%) and even to celebrate with friends first and then with family (39%). “The number of holiday occasions seems to be higher than ever before, so it’s no surprise Americans are planning to hit the road more than last year for their holiday celebrations,” said Julie Arrowsmith, President and CEO of economy lodging brands Motel 6 and Studio 6. “And despite the hustle, bustle and travel of the holiday season, it’s always memorable to spend time and make new memories with loved ones near and far.” This year, more than four in five (83%) respondents say that the current economic climate will impact how they celebrate the holidays. For many, this means reducing the number of gifts they’re giving (65%), changing their approach to gifting (56%) and finding more affordable lodging (55%). But that doesn’t mean respondents aren’t looking forward to gifts. This year, they’re hoping to receive electronics (66%), experiences like concerts or sporting events (57%), clothing and accessories (56%) and even cash or money (47%). In fact, 66% of respondents would appreciate a cash gift now more than they did when they were a child. If given $500 cash or check as a holiday gift, many respondents would use it for an experience (59%). “The holidays are meant to prioritize time together, so don’t let travel, costs or logistics get in the way of your gatherings,” added Arrowsmith, “Opting for budget-friendly lodging is a great way to keep expenses minimal so that travelers can focus on time with friends and family and worry less about travel costs.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans who celebrate a winter holiday was commissioned by Motel 6 between September 25 and September 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Who says snail mail is dead? More than half (54%) of Americans say they still mail their greeting cards versus sending via digital and social platforms, new research suggests. A new survey of 2,000 U.S. adults split evenly by generation uncovered that taking an extra step in personalization of holiday expressions goes a long way. Two in three prefer to receive physical cards as opposed to digital ones, including younger respondents who are millennials (62%) or are part of Gen Z (59%). Conducted by OnePoll on behalf of Shutterfly, the survey also found that generally, people prefer to feature their family photos (30%) in holiday cards, in addition to vacation (17%) and pet pics (13%). And featuring a theme on holiday cards is an absolute must-have for Gen Z (49%), millennials (51%) and Gen X respondents (39%). When it comes to card designs, overall, 55% prefer greetings with a personalized message, rather than generic templates (24%) or anything AI-generated (16%). Millennials are the most likely generation to be upset about receiving the same generic card as someone else (38%), while baby boomers are the ones who would feel least offended (60%). The survey also uncovered that the average millennial also spends 27 minutes choosing a holiday card and 42 minutes picking out the perfect holiday gift. The time spent shopping can add up when feeling stressed to find the perfect gift, and 36% feel a significant amount of pressure shopping for a person in their lives who seemingly has everything. Still, the effort is worth it for more than half of Gen Z and millennials who are equally excited to give than receive a gift. Many put extra effort into holiday gifting, as 36% of respondents are more likely to personalize a gift during the season than any other occasion. However, some gift-givers may need to go back to the drawing board since the average person pretends to like over a third (35%) of gifts. "The holidays can be a stressful time and we know people still want to be thoughtful and gift something that feels one-of-a-kind," says Jessica Lesesky, Vice President of Merchandising at Shutterfly. "For unique personalized gifts, people need options that fit into their budget and busy holiday schedule to allow them to express their care and thoughtfulness to those who make the holidays special." Seventy percent believe that personalization shows a closer connection to the gift-giver, especially since personal presents are reserved: on average, survey-takers said you’ll need to know a person for an average of 1.4 years before personalizing their gifts. Respondents also shared that their partner is most likely to appreciate a personalized present, more so than a child (31%), sibling (26%) or co-worker (12%). When shopping for presents that feel more custom, people tend to personalize items such as greeting cards (43%), jewelry (34%), clothing (32%) and artwork (27%). WHAT ARE POPULAR ITEMS PEOPLE PERSONALIZE AS GIFTS? Pillows Quilts Bakeware Keychains Photographs Jewelry Tote bags Decor Wallet Luggage Books Phone case Survey methodology: This random double-opt-in survey of 2,000 U.S. adults who celebrate a fall/winter holiday split evenly by generation was commissioned by Shutterfly between Sept. 27 and Oct. 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans are delaying their holiday shopping in order to get more bang for their buck, according to new research. The survey of 2,000 adults found that almost all (97%) people plan to holiday shop, yet nearly half (47%) have yet to start. What’s the hold up? They are playing the long game, keeping an eye out for deals like interest-free promotions and discounts.

Forty-five percent of Americans said having different movie tastes is a relationship dealbreaker. A survey of 5,000 Americans who stream (100 per state) found when it comes to streaming and romance in real life, nearly six in 10 (57%) people polled across all 50 states consider streaming a movie or series and hooking up as an acceptable first date. Beyond that, 37% of Americans stream movies or TV shows the most with their partner, more so than their children (14%) or their parents (14%). The survey also looked at genre preferences and found that more than half (52%) of Nevadans prefer romantic comedies. But as cuffing season approaches and Americans are looking for the perfect flick, both men and women are likely to put on a rom-com (27% and 36%). People’s top series or shows to stream included “Law & Order” (28%) and “Family Guy” (26%), with “The Masked Singer” (24%) and “The Simpsons” (24%) tied for third. Their top three movie franchises? “John Wick” (31%), “Avengers/Marvel Cinematic Universe” (26%) and “The Super Mario Bros. Movie” (24%). Conducted by OnePoll on behalf of Tubi, the survey also found the average person reportedly streams a whopping 1,112 hours of content a year. It’s about 21 hours a week, which equates to a part time job. Wyoming was the most likely state to stream more than 50 hours per week, with 40% of respondents doing so. And Nevadans surpassed other states in streaming the most TV shows or movies, with 40% currently watching more than 10. If you’re a fan of true crime, though, you may find a friend in Minnesota, where this genre is most popular (53%). Indiana is all about dramas — nearly half (48%) named it their favorite genre to stream. And Idaho's claim to fame may be as the state that has streamed the same movie more than any other, with 36% of respondents reportedly streaming their favorite movie 41 to 50 times this past year. Additionally, the data revealed some unexpected streaming habits people have, such as watching a holiday movie off-season, which nearly two-thirds admitted to doing (65%). The state most likely to stream a holiday movie at other times of the year? Alaska (93%). However, women are more likely than men to turn on seasonal content outside of the holiday season (74% vs 60%). “America’s content consumption habits are as diverse as the states themselves,” said Adam Lewinson, Chief Content Officer at Tubi. “Having a wide selection of titles, from original content to new releases to cult classics, is key to keeping viewers engaged across a wide range of demographics.” Half of respondents plan to stream three to six new movies. People’s No. 1 story source when streaming something new? Anything that’s based on a true story (35%), more so than book adaptations (16%). “As people continue to cut back on subscriptions, including streaming, they can seek out options that let them enjoy their preferred series or movies across multiple devices with minimal ads and no subscription requirement,” the spokesperson added. AMERICANS’ TOP TV SHOWS/SERIES “Law & Order” - 28% “Family Guy” - 26% “The Masked Singer” - 24% “The Simpsons” - 24% “Yellowstone” - 19% “Westworld” - 15% “Stranger Things” - 14% “90210” - 12% “Ted Lasso” - 12% “Succession” - 11% AMERICANS’ TOP MOVIES/MOVIE FRANCHISES “John Wick” - 31% “Avengers/Marvel Cinematic Universe” - 26% “The Super Mario Bros. Movie” - 24% “Avatar” - 20% “Batman” - 16% “X-Men” - 15% “Fast & Furious” - 13% “The Texas Chain Saw Massacre” - 13% “Jurassic Park” - 13% “Harry Potter” - 12% – 21.4 hours of streaming per week x 52 weeks = 1,112 hours a year Survey methodology: This random double-opt-in survey of 5,000 Americans who stream (100 per state) was commissioned by Tubi between July 31 and Aug. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Over the years, nearly one-quarter of seniors have selected a health care plan that they weren’t happy with. That’s according to a survey of 2,000 Americans 65+ who have healthcare. Results also found that a similar number (24%) have chosen a plan simply because it was the cheapest option. But today, seniors tend to prioritize plans that cover what they need, regardless of the cost rather than focusing only on the price tag (54% vs 34%). Despite the average respondent having the same healthcare plan for five years, 50% say reading through it gives them a headache. But all those years must have taught them something as 86% of seniors believe they are knowledgeable about their current plan. Though when asked what terms they’d need to research, words like “deductible” (27%), “out-of-pocket limit" (26%) and “co-payment” (26%) ranked at the top of the list. Conducted by OnePoll for ClearMatch Medicare, the survey found that 41% of respondents have no idea how much money they’d need to spend if they had to go to the doctor for an emergency right now. Furthermore, a little more than one-third (34%) are often hit with unexpected costs after receiving medical care. Over the past year, those unexpected costs set seniors back an average of over $550 ($555.60). Twenty percent of seniors even admit that an unplanned medical expense has caused them not to be able to pay bills at least once over the years. When thinking about the amount of unplanned money they’ve forked over, seniors feel frustrated (27%), annoyed (22%) and even worried (21%). “Between unexpected bills and confusing, costly plans, seniors have their work cut out for them. It’s important to not only choose a plan that works financially, but to also helps cut down on unexpected costs,” said Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne, LLC. “It’s easy to feel overwhelmed by all the options during open enrollment. It would be beneficial to sit down with a trusted licensed agent to review all options and help you choose the one that is right for them.” Though only 11% of respondents are planning to switch their healthcare plan during open enrollment this year, 79% know when it starts. During previous enrollment periods, seniors have spent time researching plans online to ensure they select the right one (35%) and discussed their options with a licensed insurance agent (33%). Almost two in five (39%) admit they’re likely to just “click through” annual enrollment options without truly reading them. This may be because 54% of seniors feel overwhelmed by the number of options offered during enrollment. Currently, one-third (32%) of seniors have more healthcare-related needs than they did last year. “It’s clear that seniors are overwhelmed with their healthcare options and with increasing healthcare needs, it’s important that they are covered in the areas they need most,” said Jennifer Girdler, Vice President of Sales. “The Annual Enrollment Period runs through December 7, which gives seniors plenty of time to review their options and find an insurance plan that will fit their budget and healthcare needs.” Survey methodology: This random double-opt-in survey of 2,000 Americans 65+ who have health care was commissioned by ClearMatch Medicare between Oct. 5 and Oct. 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than three-quarters of small business owners believe that their company is equipped to handle any upcoming economic instability, according to new research. The survey of 1,000 small business owners revealed that increased interest rates (61%), inflation (59%) and a looming recession (44%) are small business owners’ top economic concerns for the remainder of 2023. Results revealed that record-high inflation has driven small business owners to make tough decisions about their businesses this year (62%). Specifically, small businesses have tapped into different financial resources including savings accounts and loans (61%), adapted prices (50%) and reduced the production of various goods and services (45%). Other small businesses have raised prices (38%) or reduced staff (35%) as a result of inflation. Conducted by OnePoll on behalf of Melio, the survey asked small business owners about inflation and the impact of the rocky economic climate. Though almost half (48%) of respondents have raised their prices by an average of 7% over the last six months, those that increased their prices are still reporting an increase in repeat business (66%), sales (63%) and number of new clients (56%). Interestingly, despite inflation and other economic concerns, 72% of small business owners feel more optimistic now about the financial prospects of their company than they did at the beginning of the year. This might be due in part to some of the changes they have made this year: respondents have increased their advertising and marketing efforts (66%), increased their digital presence (58%) and started selling products online (52%). In fact, more than two-thirds (67%) believe that having an online presence is more important to small businesses than it used to be. “Despite the challenges posed by inflation and interest rates, small business owners seem to adapt to the current economic climate and demonstrate impressive agility and resilience,” said Tomer Barel, Melio’s president and COO. “Small businesses are the foundation of the economy, and it is critical that they have the tools to overcome future challenges.” Small businesses are interested in digitizing or further digitizing all aspects of their businesses, including bookkeeping and payments (53%), inventory management (51%) and customer service (42%). But even beyond the importance of their digital footprint, three-quarters feel that it is more imperative to accept forms of payment beyond cash than it used to be. “Since the pandemic began over three years ago, there’s been a strong demand for tools to help small businesses digitize – and that trend has only continued in 2023,” said Prashant Gandhi, Melio’s CBO. “Small businesses are embracing new technologies that can help them take control over their finances and weather economic uncertainty.” Survey methodology: This random double-opt-in survey of 1,000 small business owners (with a statistically significant amount of African American respondents, Hispanic/Latino respondents and women small business owners) was commissioned by Melio between Sept. 6 and Sept. 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Just 59% of parents follow their mom and dad’s advice about parenting, according to new research. A survey of 4,000 American and Canadian parents and grandparents of kids 0-7 found that this is because some parents find their parents’ advice to sometimes be dated (34%) and they also have different ideas about how to raise their child (41%). Seven in 10 admit that today, they have different ideas about raising their child than their parents have (71%). Still, the average parent calls their own parent twice a week for guidance, and one in eight call them most days of the week. Commissioned by Johnson’s® Baby and conducted by OnePoll for National Caregivers Month, the survey found that most parents of young kids shared that their parents’ words are valuable, with 83% saying they’ve learned a lot about raising kids from them. And 73% of parents believe they operate at a happy medium, following their parents’ advice while also raising their children the way they want to. Parents can agree that they have different priorities now than what their parents might have had when raising them, especially when it comes to taking an interest in baby skin care (35%), managing screen time (50%) and knowing how to bathe their child (32%). On the other hand, bath time routines have stayed the same: 54% of parents bathe their child at least once a day, in line with 51% of grandparents who bathed their child just as often. Most grandparents would also agree that parenting priorities have shifted since they raised their child (69%) — so much so, that nearly half of these respondents need some time to get used to these differences (48%). Change can be good, though, as grandparents surveyed said that they wish they had some of the resources available now when they were raising their own children like hybrid work schedules (39%), more after-school activities for their kids (34%) and access to telehealth or other online health resources (34%). Grandparents surveyed admitted they’d manage things for their grandchild differently than how their child does, especially when it comes to screen time (38%) and knowing how to soothe them (26%). This isn’t the only point of contention when it comes to routines; 25% of parents say a baby needs silence to sleep, while just 16% of grandparents agree. Parents of young children are also more likely to believe that newborn babies should stay indoors (18%) compared to just 10% of grandparents. Similarly, 17% of parents bathe their child more than once a day, while only 4% of grandparents recall doing this when their child was that age. “Washing with more than water is an important routine to cleanse babies’ skin effectively,” said Devon Slauenwhite, senior brand manager at Johnson’s Baby. “Water as a cleanser doesn't remove the fat-soluble impurities left behind under diapers and clothes, and if they remain, they can cause the delicate skin barrier* to break down. Repeated use of water only has been shown to cause moisture loss from skin cells, which can leave baby skin irritated or red. A gentle cleanser designed for baby is recommended to leave your baby’s skin clean and feeling healthy.” No matter their differences, many parents appreciate all they’ve learned from their parents and are carrying over routines from their childhood like family dinners (52%), reading their child a story before bed (41%) and certain bath time activities they used to do (32%). Parents also wish their child’s grandparents were more involved in different steps like their education (29%), babysitting (29%) and playtime (29%). While grandparents surveyed recall being most involved in babysitting (54%), playtime (52%) and shopping for their grandchild’s clothing (39%), many want to care for their grandchild more by teaching them (35%) and being able to read them a bedtime story (34%). There may be a place for grandparents at bedtime, as the standard bedtime routine for young kids and consists of reading them a story before bed (50%), tucking them in (44%) and bathing them before bed (42%). Although the average grandparent spends two days a week with their grandchild, 83% of those who don’t see them every day want to visit them more often. Overall, 69% of all respondents agree there’s no one right way to raise kids. Three-quarters of parents agree that although they may disagree with their parents’ advice, they know they have their grandchild’s best interest at heart, and even more grandparents said the same about their child (84%). "It's clear that bed bath and bedtime rituals are critical, as many parents and grandparents have shared the same routines across generations,” Slauenwhite said. “To keep these routines going, they need to be supported and able to trust the products they use. With the launch of the Together We Raise Routine Report, we hope to honor the relationship between parents and grandparents and celebrate the togetherness that goes into raising their children. While parenting styles and rituals may differ, we are unified by the common goal of raising the next generation of healthy and happy babies.” *The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria, and allergens, helping protect the body from disease. Babies' skin barrier is uniquely different from adults’ and is still developing, so it needs special care. Survey methodology: This random double-opt-in survey of 4,000 parents and grandparents of kids 0-7 from the US and Canada was commissioned by Johnson’s Baby between October 4 and October 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Money is an important aspect of life, and the ability to talk about money matters could help individuals grow their personal finance knowledge. However, the hesitancy to discuss personal finance topics continues to plague certain generations. A new survey by Forbes Advisor uncovered differences and similarities across generations (Generation Z, Millennials, Generation X and Baby Boomers) when it comes to talking about money. The data also revealed how confident Americans are in their financial literacy, and identify the group Americans think should be responsible for teaching people about money. We’re Generally Open To Talking About Money No matter who you’re talking to, discussing money can be uncomfortable—but many people are up to the challenge anyway. The survey found that most people are open to talking about money, regardless of their age. When asked to rate their current openness when discussing money-related topics on a scale of zero to five, with five being the most open, there was little variance among generations. Overall, more than one-third of respondents (37%) chose four or five and about 35% chose three, indicating that they were neither open nor opposed to discussing finances. When respondents were asked to select the personal finance topics they are comfortable discussing with others, the survey found that Millennials (55%) were the most comfortable discussing salary and compensation compared to those who are older and younger. But across all generations represented, savings and investments are consistently the most talked about topic. While oversharing about your personal or financial information is never recommended, those who have healthy financial discussions with others are better for it. According to the survey, 68% of Millennials have learned valuable financial insights or information by having open conversations about money or finances, followed by Generation X (63%), Baby Boomers (56%) and Generation Z (55%). But despite conversations about money being productive for most, money is often still taboo, and many people feel apprehensive about opening up. However, over half of all respondents stated that they would be more willing to have financial discussions if someone else initiated them. Millennials (65%) led the way, with Generation X (56%), Generation Z (54%) and Baby Boomers (49%) trailing behind. For those who aren’t willing to discuss their finances with others, even if someone else initiates the conversation, Baby Boomers (57%) and Generation X (45%) cited “money is personal” as their top reason, and 48% of Millennials cited “insecurity about their finances” as theirs. Financial Openness in the Workplace Financial openness in the workplace could contribute to a more transparent work environment, but different generations have varying opinions about whether this would be beneficial or not. Only 23% of Baby Boomers think talking about money at work could improve financial literacy in the workplace, compared to younger generations (55% of Millennials and 42% of Gen Z). And while more than 65% of Millennials (76%), Gen Zers (74%) and Gen Xers (66%) were very or somewhat willing to share their salary or compensation with a co-worker, just 37% of Baby Boomers reported the same. Baby Boomers not only feel uncomfortable sharing their salary information, but they also tend to refrain from asking colleagues about their pay. According to the survey, 36% said they’d be very or somewhat willing to ask a co-worker how much money they make. For comparison, 74% of Millennials said the same. How Honest Are We With Others About Our Salaries? When it comes to discussing salaries, people might be open, but they’re not always truthful. The survey also asked survey respondents if they had ever lied about their salaries to family, friends or co-workers, and although many said they had not, some said they had. While Millennials led the charge as the generation most willing to talk about salary with co-workers, they were also more likely to lie to co-workers (52%) and friends (50%) about their salaries than any other generation. On the other side of the spectrum, Baby Boomers were least likely to bend the truth when disclosing their pay to their friends (25%) and co-workers (28%). Tips for Talking About Money With Others If you’ve been avoiding discussions about your finances but are ready to give it a try, follow these tips to feel more comfortable and better equipped when talking about money. Keep your emotions in check. Money discussions can become heated if you and the other person don’t see eye to eye on certain topics. If you’re struggling to keep your emotions under control, revisit the conversation later for a better chance at productive, objective discussions. Be transparent. If you want transparency from the other person, lead by example. By sharing your financial goals, successes and struggles, you create a safe space for open and honest conversations about money. And if you're seeking guidance from a financial expert, being honest about your finances and goals is even more important. Seek professional advice when necessary. Certain subjects, such as taxes and loans, are complex by nature. If you’re feeling overwhelmed or confused by anything, consider finding a financial advisor to talk to. Financial advisors provide neutral and expert guidance to clarify confusion, answer questions and help you make informed decisions. Be respectful and understanding. Money can be a touchy topic for many. Always approach a conversation with respect, acknowledge the other person's perspective and avoid passing judgment on others' financial choices. If there’s anything the survey revealed, it’s that everyone feels differently about talking about money but that many people are at least somewhat open to it. Try having more conversations about personal finance in your everyday life if you want to learn from others’ experiences. Survey methodology: This online survey of 2,000 U.S. adults evenly split by generation (Gen Z, Millennials, Gen X and Baby Boomers) was commissioned by Forbes and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected from Sept. 6 to Sept. 19, 2023. The margin of error is +/- 2.2 points with 95% confidence. This survey was overseen by the OnePoll research team, which is a member of the MRS and has corporate membership with the American Association for Public Opinion Research (AAPOR).

Two in five seniors claim they’ll “never” move out of their house. A survey of 2,000 Americans aged 65+ found that 49% believe that the idea that people need to move away when they retire is outdated and 41% aren’t planning on leaving their current home any time soon. An astounding 95% of respondents are either already retired or plan to do so, and, of those respondents, only 29% already have or will adjust their living arrangements. One-third of those (33%) downsized their space, while others moved closer to family (28%), to a quieter area (28%) or to a warmer climate (25%). If given the opportunity to relocate anywhere, 29% would head to the Southern U.S. while an almost equal amount (27%) would stay where they’re at. Conducted by OnePoll on behalf of ClearMatch Medicare, results revealed that 75% of seniors would rather live in their own home than move into an assisted living community (11%) or in with family (10%). The top reasons for staying in their home include being able to care for themselves (73%), liking their independence (72%) and their home (64%). Others enjoy being familiar with their neighborhood (46%), like their community (42%) and don’t want to leave family behind (24%). Beyond that, other seniors would miss their friends (25%), local businesses (16%) and even their doctor (15%). "Today's seniors are redefining retirement, and their strong desire to remain in their own homes reflects a shift in what we thought traditional retirement to mean,” reflected Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne, LLC. “The survey results speak volumes about their determination to age in place, emphasizing the importance of independence, familiarity, and community connections." When retirement time comes around, 59% of seniors would rather start pursuing their passions and hobbies, but 15% said they want to keep working. But that doesn’t mean there aren’t any concerns. Two-thirds of seniors (67%) agree that changes that happen later in life are more difficult to adjust to than changes that come earlier. Concerns about retirement specifically include not having enough income (47%), having too much free time (27%) or even needing to be reliant on others (22%). A similar number (21%) worry about losing their independence, not socializing enough (19%) or being a burden on their family and friends (19%). But to combat those concerns, many seniors have retirement goals in place, including traveling (45%), visiting with family and friends (44%), exercising (39%) and even picking up a new hobby (31%). "Many retirees are eager to embark on a new chapter filled with their passions and interests,” said Vice President of Sales, Jennifer Girdler. “While there are concerns about the challenges that come with later life changes, it's inspiring to see that seniors are proactively addressing these issues by setting retirement goals." Survey methodology: This random double-opt-in survey of 2,000 Americans 65+ was commissioned by ClearMatch Medicare between October 5 and October 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American hasn’t tried a new restaurant in five months, according to new research. A survey looked at how open 2,000 adults are to trying new things and found that their favorite restaurants aren’t the only thing they stick to. The average person also hasn’t found a new song they liked or watched a new TV show in four months. Conducted by OnePoll on behalf of Funjet Vacations, the survey found that 56% of all respondents identify as “creatures of habit,” sharing that they like what they like, while only 38% prefer to venture out of their comfort zone. Those who stick to their comfort zone said they stay within the realm of knowledge because they know what they like (64%) and they enjoy the comfort that comes with familiarity (60%). While most of these respondents are interested in occasionally stepping out of their comfort zone (78%), nearly one in four have no interest in straying from what they know. On the other hand, those who like trying new things say that doing so satisfies their curiosity (53%) and helps them keep an open mind (52%). "Booking vacations at all-inclusive resorts caters to both of these types of travelers, as guests can choose to stay in their comfort zone or try new things based on the large variety of activities and restaurants offered on property for them to choose from”, says Dana Studebaker, vice president of marketing, consumer brands at Apple Leisure Group. The survey also examined personality differences between both groups and found that those who prefer to try new things are more likely to say they’re “very happy” with life (31%) and enjoy traveling more (74%). “Creatures of habit” are more introverted (52%) and are more likely to have regrets about choices they’ve made in the past (76%). When asked which activities they prefer to stick to, Americans wouldn’t tire of listening to the same music (30%) and visiting the same restaurants (22%). Similarly, they’d rather stick to what they know when considering their shower playlist (66%) or their route to work (74%). However, they can’t say they’d stick to the same thing when it comes to eating the same thing for lunch every day (40%), watching the same TV show/movies (25%) or having the same daily routine (23%). Respondents are especially keen on new experiences when it comes to eating at a restaurant (53%) or choosing a vacation destination (67%). One in eight respondents said their day would be ruined if their plans for the day got canceled, but 26% shared that they would be upset at first, yet excited to find something new. This often works out since 65% have discovered a new favorite experience because their original plans fell through. Being on vacation seems to bring out people’s adventurous side, too, as 59% of all respondents are more likely to try a new activity while on vacation. “Staying within your comfort zone provides security in making the right decisions and guarantees fulfillment as you choose what you already enjoy,” says Nicole Perez, director of sales at Princess Hotels and Resorts (Dom. Rep. & Mex). “When it comes to travel, it’s when we venture beyond our boundaries that we discover the richness of life’s experiences and new possibilities for excitement and self-growth.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Funjet Vacations between September 21 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Planning on hosting at home for the holidays? Three in four Americans are feeling stressed about hosting guests this year. The poll of 2,000 US adults revealed, while a majority (59%) stated they enjoy hosting guests at home, many are still running into stressors when hosting: making sure everyone enjoys themselves (32%), what food to serve (30%) and cleaning up in time for their guests’ arrival (28%). Many said they felt like they never have enough seating (18%), space (18%) and food (14%) for guests when they arrive. Thirty-two percent simply almost never feel prepared to have people over. Commissioned by Article and conducted by OnePoll, the study found many have a “wish list” of things that would make hosting less stressful for them: a bigger budget (32%), a larger room (30%), convenient food and drink options (27%) and more chairs and seating (23%). A majority (71%) said they need at least a day to prepare their homes to have people over; on average, they need three days to be ready for guests. Only one in five scramble to clean within hours of their guests’ arrival. Ahead of arrivals, hosts will rush to clean-up/organize (62%), cook meals (61%), plan the menu (41%), prepare drinks (40%) and prepare a background music playlist (24%). The survey found 55% said it’s important to them that their guests have a favorable opinion of their home and a third (31%) admit to worrying so much about their guests being comfortable, they end up forgetting to enjoy themselves. “People enjoy hosting at home and many design their home with guests in mind,” explained Madison Adam, interior design manager at Article. “Finding the right furniture for your space can eliminate entertaining worries as you’ll be more prepared to host on any occasion and guests will feel more comfortable. While seasonal decor can make your home feel festive, outfitting your space with stylish, functional furniture will leave a lasting impression.” The results also found 71% of respondents host guests in their living rooms, with a quarter (28%) also admitting that they feel like they don’t have enough space for guests in their home. Nearly as many (27%) said their guests have to at least occasionally stand, due to not having enough space to sit down. Likewise, 25% have to hold their own cups and plates because there’s no space to put them down. Of course, all this effort comes with some ground rules. Nearly seven in 10 (69%) of people said they have a “number one” rule in their home when guests come over. Many even shared their rules: take off your shoes before you come in, eat at the dining table, if you make a mess, clean it up— and most importantly — make yourself at home and have fun. “Incorporating thoughtful touches throughout your home makes guests feel welcomed,” continued Adam. “Entryways with convenient shoe storage, sideboards, and well-placed side tables and ottomans ensure glasses, platters, and extra guests have a designated spot to perch. Choosing furniture that has an everyday purpose in your home and delights guests when they visit will help make sure everyone has a good time, including the host.” TOP 9 HOSTING STRESSORS Making sure everyone enjoys themselves - 32% What food to serve - 30% Cleaning up in time for their arrival - 28% Having enough room for everyone - 21% Having activities to keep guests entertained - 18% What drinks to serve - 14% Making sure no one damages anything - 14% Seating arrangements - 9% Decorations - 7% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Article between October 6 and October 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Gen Z takes Halloween parties more seriously than millennials, according to new research. A survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween revealed that between the scares and the snacks, 42% of Gen Zers take these parties “very seriously”, compared to 34% of millennials. Overall, the top three elements for a great Halloween party include the costumes (63%), the food (61%) and the decorations (50%). When selecting a costume, respondents weigh if it needs to coordinate with group costumes (52%), if others will understand it (51%), and whether or not the food will mess up their makeup or face paint (46%). Two-thirds (67%) of Gen Z are looking for candy, compared to only 43% of millennials. In fact, over half of Gen Zers put a lot of their effort into curating the perfect candy bowl. Almost two-thirds (62%) of all respondents would be disappointed if they attended a Halloween party that didn’t have candy, though Gen Zers are more likely to be “very disappointed” than millennials (30% vs 20%). Conducted by OnePoll on behalf of HI-CHEW, results also revealed that respondents are hoping to snack on fruity (61%), chewy (59%) and chocolatey candy (57%) the most. Respondents are also hoping to snack on themed treats like “bloody” fruit punch (60%) or candy apples (54%). In addition, decorations are especially important to Gen Z, as 61% believe they can make or break the event, compared to only 40% of millennials. Respondents hope to see skeletons (63%), witches (59%), cobwebs and fake spiders (59%), Jack O’Lanterns (57%), and bats (57%) at every turn. Black cats (27%) and candles (25%) are considered outdated decor. Millennials are bored of haunted houses (26%) and cobwebs (22%), and 16% of Gen Z share the same sentiment about witches. However, two in five (38%) Gen Zers reported that no decorations are better left in the past compared to only 15% of millennials. “Candy and snacks are essential when hosting Halloween parties. Attendees have shown that candy and snacks are an important factor,” said Teruhiro Kawabe (Terry), chief representative for the USA & President, CEO of Morinaga America, Inc. “Whether your guests prefer fruity and chewy or bite-size and chocolate, the choice of candy can make or break your gathering.” A little more than two in five (41%) admit that ruining their costume or makeup can cause them to head home early. Two-thirds of respondents believe that they have what it takes to win a costume contest — and another 70% say that it is imperative their costume remains perfect for the duration of the party. In fact, most respondents will go so far as to include touch-ups throughout the event (57%) and even avoid eating messy foods (52%). And in the event that someone else is sporting the same costume, one-quarter of respondents are likely to make a joke about it. But on the other hand, another 22% admit they’d be upset about it, especially if the other person wore the costume better. Millennials are more likely to be embarrassed about wearing the same costume (12% vs 9%). But Gen Z seems to buy into the idea that imitation is a form of flattery and would take it as a compliment (19% vs. 5%). When asked the best costume they’ve ever worn or seen, respondents outlined things like, "a rat with a bucket of cheese,” “an evil mermaid” and even “a gallon of chocolate milk.” “What’s Halloween without the perfect costume?” proposed Kawabe. “When attending a Halloween party, it’s important to consider how the costume will compliment your experience – if you need to eat mess-free snacks, if it is unique, or if you’re going with a group.” Survey methodology: This random double-opt-in survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween was commissioned by HI-CHEW between September 8 and September 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Could you be the next Kardea Brown? A new survey has revealed two in three Americans have family recipes so good they believe they’re worthy of best-selling cookbooks. A recent poll of 2,000 U.S. adults found that millennials are leading the way as the generation most likely to use family recipes in meals. Three-quarters of Americans swear these passed-down recipes are “excellent” and that they plan to pass them down to future generations. The study showed that family recipes are important to most Americans’ family heritage (77%), but Gen X was found to be the most likely holder of family recipes (77%), followed by baby boomers (76%), millennials (68%) and Gen Z (53%). Overall, 71% of people have a family recipe that was handed down to them either by their parents (54%) or grandparents (40%). And 24% of respondents said they have recipes dating back to their great-grandparents’ generation. Commissioned by Bob Evans and conducted by OnePoll, the study showed that family recipes are more likely to be served at family gatherings (40%), winter holidays (39%), Thanksgiving (34%), Sunday dinners (28%) and family nights in (21%). Overall, 62% are likely to bring out family recipes for holiday gatherings this year and three in four agreed incorporating family recipes into the holidays makes them feel more meaningful. Some respondents recalled their own favorite recipes and why they’re special to them: Swedish meatballs made by first-generation Swedish immigrant grandparents, hand-written recipes for enchiladas and sausage gravy over biscuits that their grandmother taught them to make. Even though we live in a digital-first age, the study unveiled a case to be made for preserving printed recipes. Many still store their family recipes on physical note cards (46%), in a physical recipe book (40%) or purely by memory (25%) compared to digital scans (13%). Unfortunately, 15% admit they have lost or damaged a treasured recipe that has been handed down to them. Recipes tend to bring on a strong sense of connection for people, evoking feelings of joy (48%), love (46%), nostalgia (35%) and satisfaction (24%). More than one in four (27%) have created their own recipes with the intention of starting their own family tradition of passing it down. Of these, 75% have plans to hand their recipes down to their children and 25% to their grandchildren, while 25% plan to share with their spouse. Yet there’s an equal division on whether recipes will be seen as important to future generations as they are now. Interestingly, out of all generations, millennials were especially keen to continue their family’s heritage through cooking (80%), compared to Gen Z (67%), Gen X (75%) and baby boomers (76%).

The “Sunday Scaries” may be a thing of the past. Nearly nine in 10 (88%) people say they greatly enjoy completing things on a Sunday, new research suggests. According to a survey of 2,000 U.S. adults, 64% said waking up early on a Sunday sets their day up for success. When asked to define productivity, responses varied from getting their to-do list sorted (36%) and spending time with their partner or loved ones (29%) to meal prepping (28%), doing errands (28%) and even sleeping (17%). And for two-thirds (66%), getting one thing done in a day is enough to feel productive. Conducted by OnePoll on behalf of Samsung Electronics America, the survey also discovered that staying productive can often come at a cost, with 42% regularly feeling they need to sacrifice time from other activities to maintain momentum. Forty-two percent frequently scramble to finish some last-minute household chores before a big event on TV, such as a sports game or a series premiere. And, nearly six in 10 (57%) respondents have missed a major TV moment to get things done around the house. Those last-minute chores? Washing the dishes (51%), cooking a meal (48%) and taking out the trash (40%). Nearly half (48%) of people regularly resort to using commercial breaks to get things done. To make the most of their time, some respondents turn to multitasking, with more than half sharing that they regularly look at a TV screen while multitasking (52%). People look at an average of two screens while doing other things, and feel most productive with two screens in front of them. But 47% report feeling stressed when using multiple screens. While multitasking, people typically use their TV to stream a series or movie (48%), listen to music (40%) or watch sports (36%). But sometimes, people have other things on their minds. While 56% think about the content they’re watching, 36% are concerned about how many household chores still need to be completed. “It’s no surprise that people want to make the most of their weekends, but find it hard to stay on top of their chores while also enjoying some much-needed R&R,” said James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America. “Connected devices are a great way to work smarter, not harder so you can tackle your weekends more efficiently. For example, you can watch the big game on your smart TV while simultaneously video calling a friend all without missing a touchdown, goal or plot reveal. Plus, you can use your smart TV to control your entire smart home from the comfort of your couch: get alerts when your laundry is finished, start your robotic vacuum, pre-heat your oven and even make sure the fridge is stocked.” WHAT DO PEOPLE POSTPONE TO WATCH TV? Cleaning up - 37% Doing the laundry - 27% Preparing meals - 18% Spending time with my partner/spouse - 10% WHAT DO PEOPLE USE THEIR TV FOR WHEN MULTITASKING? Streaming a series/movie - 48% Listening to music - 40% Watching sports - 36% Scrolling through social media - 26% Doing chores (e.g., scheduling grocery delivery, coordinating plans for the week ahead) - 25% Sending/answering messages - 25% Reading articles/blogs - 17% – Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Samsung Electronics America between Oct. 2 and Oct. 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).