SWNS

Two-thirds of Americans say their pet is the four-legged version of themselves, according to new research. The survey of 2,000 dog and cat owners revealed that 65% believe they adopted themself in pet form due to the overwhelming number of similarities. Four in 10 (38%) said they share personality traits or hobbies — this includes enjoying long walks (67%) and car rides (57%) to sharing a love of peanut butter (50%). Respondents and their pets also both dislike mornings (32%) and spend their time taking naps in patches of sunlight (24%). A third (34%) believe they share physical characteristics with their pet — whether that’s the same eye color (61%), a similar overall size (54%) or the same hair and fur style (54%). Cat owners were slightly more likely to say they “adopted themselves in pet form,” compared to dog owners (70% vs. 63%). Despite that, dog owners felt there were more noticeable similarities between them and their pets — both in terms of physical characteristics (36% vs. 29% for cat owners) and personality (42% vs. 35% for cat owners). Conducted by OnePoll and commissioned by Basepaws, the survey found respondents and their pets are so similar, they have the same New Year’s resolutions for 2024. Almost half have created a resolution for themselves (44%) or their pets (46%) — of those with both (32%), the vast majority (90%) said it’ll be the same resolution for them and their furry friend. Respondents and their pets will be focused on exercising more (71%), cutting back on treats (71%) and eating healthier (64%) in 2024. They’ll also work to spend more time outside (59%) and take better care of their health (58%) throughout this upcoming year. “As we enter 2024, many people are thinking of ways to get healthier — so why shouldn't we have the same goals for our four-legged friends?” said Anna Skaya, the CEO of Basepaws. “Nutrition and exercise are just as important to a pet's health as they are to your own, and they should be an area of focus well beyond Jan. 1. Resolutions are a great way to set some initial goals, but it’s important to stay on top of them throughout the year.” When it comes to their health, 58% worry as much about their own health as they do their pet’s health — and 25% admitted they worry more about their pet’s health. This worry is because respondents know less about their pet’s family history than they do their own (63%), and they don’t know what diseases their pet might be susceptible to (62%). Not only that, but half of pet owners surveyed don’t know what preventative care they should be giving their pet, while others know less about their pet’s health history than their own (39%). And 26% don’t know how to spot early signs of different diseases in their four-legged friend. That said, 72% wish there was more they could do to ensure their pet is living a healthy life — with cat owners slightly more likely to agree (77% vs. 70% of dog owners). “This research further emphasizes the unbreakable bond between pets and their people. Humans are able to predict and prepare for certain health issues by understanding their DNA and the same goes for those with four legs,” said Skaya. “Understanding your pet's unique DNA is more than knowing what breed they are — it can give you insight into predispositions for certain health issues and help you to better care for them.” WHAT PERSONALITY TRAITS DO PEOPLE SHARE WITH THEIR PETS? ● Taking long walks — 67% ● Going on hikes — 57% ● Going on car rides — 57% ● Spending time at the beach — 51% ● A love of peanut butter — 50% ● A dislike of mornings — 32% ● A dislike of changes to the routine — 30% ● Enjoying treats — 28% ● Taking naps in patches of sunlight — 24% ● A dislike of new people or animals in my space — 23% WHAT RESOLUTIONS DO PEOPLE AND THEIR PETS HAVE IN COMMON FOR 2024? ● Exercising more — 71% ● Cutting back on treats — 71% ● Eating healthier — 64% ● Spending more time outside — 59% ● Taking better care of our health — 58% Survey methodology: This random double-opt-in survey of 2,000 American dog and cat owners was commissioned by Basepaws between Dec. 5 and Dec. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Younger Americans are more likely to feel “economically empowered” than older Americans, according to new, international research. When looking at the 2,000 Americans surveyed, data revealed Gen Z and millennials were the most likely to currently feel economically empowered (66% and 70%, respectively). This was compared to 51% of Gen X and 52% of American baby boomers.

One in five Americans find it harder to commit to a fitness routine than a partner. That’s according to a survey of 2,000 Americans who work out at least once a week. Results revealed that over the last 10 years, Americans tried about five different workout regimens and had four different, serious partners. In fact, more than two-thirds (68%) are likely to stick with a workout routine that doesn’t necessarily work for them simply because it’s comfortable. Similarly, more than half (53%) of respondents are likely to stay with the wrong partner for the same reason. Conducted by OnePoll on behalf of Freeletics, the survey dug into the idea of what makes a “perfect match.” The results revealed that it’s most closely defined as something or someone that helps them reach their goals (66%). Others say it’s something or someone that gives them warm, fuzzy feelings (61%) or someone or something that pushes them to be the best version of themselves (47%). The average American has already found four perfect matches and those include their best friend (46%), therapist or psychiatrist (41%), partner (41%), doctor (40%) and even a gym (32%). While 45% have already found their perfect workout, 24% are still searching for it. The survey also uncovered the biggest deterrents when it comes to both relationships and workout routines. When starting a new romantic relationship, top deal-breakers include the amount of money they’d have to spend on their partner (52%), where they live (52%) and how much time they’d need to dedicate to them (40%). Interestingly, those same three factors are the top deal-breakers when starting a new fitness routine. Beyond that, respondents also consider if they actually enjoy doing the routine (27%). When combining those two aspects of life, a little more than one-third (35%) believe that working out with a partner would help them achieve their fitness goals. "The data shows that balancing fitness and romantic relationships often involves navigating the same waters – time investment, cost considerations, and finding joy in the process," said Confidence F. Udegbue, Member of the executive team and Director of Product and UX at Freeletics. "This common ground highlights how intertwined our personal well-being and relationships can be, influencing our decisions in health and love. In the new year, we’ll be looking to further emphasize the parallel between fitness and dating, and a perfect match for each.” Though 20% of respondents struggle more with the initial commitment to a fitness routine, a similar number (22%) find it more difficult to let it go when it’s time to change their routine. When it comes time to leave a workout regimen in the past, respondents experience a multitude of emotions including relief (42%), sadness (41%), anxiety (38%) and even happiness (29%). This may be why Americans have faced barriers such as time constraints (51%), lack of customizable options (45%) and high costs (44%) when it comes to finding the “perfect” workout. Beyond that, 44% admit they simply have a fear of commitment. But at the end of the day, 78% of respondents would commit to a workout routine for longer if they knew they’d get the results they’re looking for. "Not every match is a 'perfect match,' and the search can be challenging.” said Daniel Sobhani, CEO of Freeletics. “It’s important to find ways to simplify the fitness journey, such as personalized, adaptive workout plans built by human augmented AI technology. Finding an approach that meets you where you are and that evolves with your needs makes it easier to build and maintain a fitness habit that fits your life for life.” Survey methodology: This random double-opt-in survey of 2,000 Americans who work out at least once a week was commissioned by Freeletics between Nov. 27 and Nov. 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than two-thirds of Americans share their parents’ approach to wellness, new research suggests. A survey of 2,000 U.S. adults revealed that when they were growing up, their parents used traditional approaches (39%), more so than alternative ones (13%). These remedies weren’t just decided overnight, as most respondents (55%) say their parents got their approach to wellness from their own parents. Sixty-one percent believe that their family set a good example of health and wellness when they were growing up. Today, 52% tend to prefer a mix of both traditional, like taking medicine or going to the doctor, and alternative remedies, like eating certain foods, respondents were much more divided when asked to choose one over the other. Three in five (63%) are likely to opt for traditional approaches such as getting plenty of sleep (63%) or over-the-counter medications (56%). Others increase their vitamin C intake (49%) and take supplements (35%). On the other hand, 37% tend to prefer alternative remedies such as honey (62%) or lemon (62%). Conducted by OnePoll on behalf of KAL Vitamins, the survey aimed to uncover how Americans approach their health. Interestingly, almost one in five (16%) think modern medicine is untrustworthy. This may be why the average respondent will ensure nearly four days (3.7) of symptoms before going to the doctor. However, those who prefer traditional approaches will suffer for only two days (2.3) before taking over-the-counter medications, whereas those who prefer non-traditional remedies will wait three whole days. But that doesn’t mean Americans aren’t taking matters into their own hands. Growing up, proactive approaches like drinking water (54%), eating healthy foods (48%), going to their doctor for physicals and wellness exams (45%) and taking vitamins and supplements (42%) were top of mind. In fact, 52% say they take a proactive approach to their health today rather than a reactive one (20%). “Regardless of what your parents taught you, keeping yourself healthy isn’t just visiting your doctor when you’re feeling sick. Taking a proactive approach to your health means having a yearly physical and regularly taking vitamins and supplements,” said a KAL Vitamins spokesperson. When respondents were growing up, 31% say their parents prioritized their physical health more so than their mental (9%) and emotional health (8%). Today, physical health still ranks as the top priority, though mental health has increased to a close second (15%). Three-quarters (76%) of respondents are already parents or plan to be one someday and 81% of those respondents plan to use the same approach they take to being sick with their child. In fact, 64% of respondents believe that today’s generation of children have the best health and wellness options and education opportunities. And at the end of the day, respondents are more likely to trust their own parents when it comes to health and wellness advice (46%), much more than that of their best friend (15%) or social media (13%). “It’s no secret that we all learn from our parents and health routines are no exception. While following their advice may help, it’s important to note that new advances in wellness are always being made,” said a KAL Vitamins spokesperson. “There are gaps that nutrition alone cannot fill and with generations or care and expertise, it’s important to take supplements for every life stage and need.” Survey methodology: This random double-opt-in survey of 2,000 general population Amercians was commissioned by KAL Vitamins between Oct. 31 and Nov. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It takes less than 30 minutes for Americans to start to feel relief after indulging in their favorite sick-day foods. That’s according to a survey of 2,000 millennial parents of school-aged children. Results revealed that soup (65%), broth (42%), crackers (35%) and popsicles (35%) topped the list of parent’s favorite comfort foods. Other less common but still favorite comfort foods include stew (21%) and pasta (14%). While the top sick-day foods list came out similarly for children, they are more likely to prefer mac and cheese (23%), toast (21%), pudding (20%) and oatmeal (14%) than their parents. When parents were asked their least favorite sick-time meal, spicy foods (37%), chili (21%) and ginger (16%) came out on top. Interestingly, parents don’t share the same love of mac and cheese with their kids, as 12% admit it is their least favorite comfort food. Conducted by OnePoll on behalf of Delsym, results also revealed that the average parent has been enjoying their favorite comfort foods, like honey (27%) or toast (21%), for 13 years. Sickness strikes an average of three times per year, according to respondents. And from when the first person starts feeling bad, 60% have 48 hours or less before the rest of the house becomes symptomatic. In fact, most respondents (68%) admit their child is usually patient zero, more so than themselves (18%) or their partner (11%). Household responsibilities such as chores and cleaning (62%), running errands (61%) and hobbies (53%) get pushed by the wayside until they’ve recovered. More than one-third (36%) also admit that cooking tends to also be brushed off. This may have something to do with the fact that 83% of respondents believe they can recover faster if they’re able to properly take a break and rest. But that doesn’t mean parents aren’t indulging in their necessary R&R with their kids. When the whole household is sick, families come together and watch TV (71%), take a nap (69%), sip hot beverages (50%) and cook comfort meals (40%). “When sickness strikes, it’s no secret that it can bring a functioning household to a complete stop,” said Albert So, Marketing Director, Upper Respiratory Brands at Reckitt. “Not only is it important to let your body recover, indulging in favorite feel-better foods can bring not only symptom relief but bring the whole family together.” To prepare for sick days, most parents purchase over-the-counter medications (70%), monitor the rest of the household for symptoms (56%) and contact work or school (51%). Others jump straight into changing the bedding (41%) and stocking up on favorite drinks (38%) and meals (28%). Symptoms that typically keep respondents out of work or school include headaches or migraines (62%), congestion (57%) and a sore throat (55%). While 34% try to power through a dry cough, a similar number (32%) would want someone else with that symptom to stay home. Respondents also feel that if someone else has symptoms like a juicy cough (52%), sore throat (51%) and a stomachache (49%), it’s best to stay away from school or work. “There is never a “perfect” time to be sick. But the survey revealed that small things like having a clean house (58%) or ready to make comfort meals (55%) can make things much easier,” said So. “In fact, respondents shared that many of them (43%) relieve their symptoms by eating soothing or comforting meals. When the whole family is down for the count, spending time with one another can lead to feeling better together.” TOP 5 MOST IMPORTANT ASPECTS OF A COMFORT MEAL ● Relief from symptoms - 62% ● The ingredients - 44% ● The temperature - 41% ● Who made it - 22% ● If it’s reheatable - 22% PARENTS’ FAVORITE FEEL BETTER FOODS ● Soup - 65% ● Broth (chicken, vegetable, bone, etc.) - 42% ● Crackers - 35% ● Popsicles - 29% ● Honey - 27% ● Toast - 21% ● Stew - 21% ● Ginger - 18% ● Applesauce - 16% ● Rice - 14% ● Pasta - 14% ● Oatmeal - 13% ● Chili - 13% ● Spicy foods - 12% ● Mac and cheese - 12% ● Roasted chicken - 11% ● Pudding - 10% Survey methodology: This random double-opt-in survey of 2,000 millennial parents of school-aged kids was commissioned by Delsym between Oct. 11 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A new study has identified a growing concern compelling American homeowners to take action for their homes and families: over the next five years, a third of Americans believe severe weather events will leave their homes without power more often. The poll of 2,000 US homeowners found three in four have made improvements to their homes to address severe weather concerns, 73% of whom made modifications proactively to prevent future damage to the home. Homeowners stated they’re the most concerned about tornadoes (44%), hurricanes (30%) and thunder and lightning storms (30%), and that their top concerns as a result of severe weather are structural damage to their home (65%), power loss (58%), and the health and safety of their family/friends (57%). Sixty-four percent were concerned about power loss in their home — so much so that 59% would prioritize buying a portable power supply over other essentials like extra food (54%) and water (53%). To address concerns about their homes, the survey, commissioned by Generac and conducted by OnePoll, found homeowners implemented improvements including repairing or replacing the roof (34%), getting a power generator (32%) and improving the drainage system (24%). If they were to lose power today, nearly half (45%) said that compared to options like relying on an existing backup power source they already have at home (27%) or depending on a home solar system (7%), they would be stuck simply waiting for the utility to restore power. Over one in four (29%) said they “don’t feel confident” their local power provider can keep the power going during severe weather events. “As evolving climate patterns cause more extreme weather events, homeowners are assessing how power loss may affect their homes, and how they can plan ahead before it does,” said Kyle Raabe, president of Consumer Power for Generac Power Systems. “Millions of Americans are left in stressful, potentially dangerous situations amidst severe weather while they wait for power to be restored. No one should ever have to feel powerless at home.” The new data indicated homeowners’ concerns while simultaneously demonstrating a knowledge gap in home power. Half reported they understand how their home is powered only somewhat, a little, or not at all. The survey also looked into the awareness Americans have and lack when it comes to energy use habits and how electricity works within their home. Only 32% somewhat understand how their home consumes electricity, while 30% somewhat understand how their home is powered and 28% somewhat understand how their home is connected to the larger electrical grid. Only two in five (45%) believe their homes need the most power in the evenings, from 6 p.m. to midnight. Likewise, 34% believe their homes consume more than the standard average of 886kWh per month. However, the lack of knowledge isn’t for naught: many respondents monitor and attempt to manage energy consumption within their homes. They do so by checking their energy provider’s statement on a regular basis (50%), estimating energy use based on personal observations (29%), or by using smart energy devices (28%). TOP 9 CONCERNS AMERICANS HAVE OVER SEVERE WEATHER Structural damage to the home - 65% Losing power/electricity in the home - 58% The health and safety of family/friends - 57% Their own health and safety - 49% Damage to personal belongings - 40% Damage to their vehicle - 36% Their pet(s) experiencing discomfort or danger - 32% The home flooding - 31% Mold growth - 23% Survey methodology: This random double-opt-in survey of 2,000 American homeowners was commissioned by Generac between October 11 and October 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

With New Year’s resolutions top of mind for many, over a third (34%) of people think their diet will be the most challenging to improve this year, more so than their romantic relationship (22%) and even their career (9%), new research suggests. A survey of 2,000 participants found dietary changes are front and center for 2024 — making more ethical food choices is the biggest goal of the year for nearly six in 10 (57%) respondents, followed by developing more eco-friendly daily habits (56%) and limiting red meat consumption (37%). And 63% will likely swap what they’re currently consuming for healthier alternatives, with 67% planning to make at least three healthy swaps. Those swaps include eating more turkey instead of pork (31%), drinking more water in place of sugary beverages (62%), making homemade salad dressing instead of store-bought (59%), eating fruits instead of candy (34%). Half will also reexamine their breakfast choices, with 85% of those making healthy swaps next year opting for turkey over pork in their choice of bacon. Conducted by OnePoll on behalf of Godshall’s Quality Meats, the survey also found people’s biggest motivator is being healthy for their partner, more so than for themselves (28% vs. 19%). But they also anticipate some roadblocks ahead. More than seven in 10 (73%) think it’ll be difficult to learn how to cook or prepare healthier alternatives for the swaps they’re making. Others believe getting their household to enjoy these options (59%) and finding new favorites for go-to foods (51%) won’t be so easy. “For anyone who is eating a high protein diet or looking to reduce their fat consumption, swapping turkey bacon for pork bacon is a simple, healthy change to make,” said Parker Wallace, owner of Parker’s Plate. “All-natural turkey bacon has less total fat and half the saturated fat compared to pork bacon, plus it tastes delicious!” When it comes to making healthier choices, nearly eight in 10 (78%) said it’s easier to start with small swaps than to change their entire diet. And they’re letting their experience do the talking — six in 10 (60%) have previously made some of the healthy swaps they plan to make next year in prior years. “With eco-friendly habits becoming more of a priority for consumers in 2024, it's important to look for brands that take sustainable actions to create an environmental impact," said Ron Godshall, President of Godshall's Quality Meats. "We've made a commitment to going green by using solar energy and clean burning natural gas in addition to reducing our carbon footprint." MOST CHALLENGING AREAS OF LIFE TO IMPROVE IN 2024 Personal hobbies and interests - 49% Fitness - 43% Diet - 34% Family and friendships - 27% Romantic relationship - 22% Career - 9% PEOPLE’S BIGGEST GOALS FOR 2024 Make more ethical food choices - 57% Develop more eco-friendly daily habits (e.g., conserving water/electricity, using reusable tote bags, etc.) - 56% Limit red meat consumption - 37% Eat healthier - 37% Spend more time with family - 29% Find a more fulfilling job - 13% Increase my income - 11% Survey methodology: This random double-opt-in survey of 2,000 people who follow an omnivore diet was commissioned by Godshall’s between Nov. 6 and Nov. 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Is Gen Z committed to cars more than any other generation? A new poll has revealed a trend about just how serious the nation’s newest set of consumers are about vehicles. In a poll of 4,000 U.S. adults split evenly by generation, 76% of Gen Z reported purchasing their first vehicle before they were 21 — a stark contrast to 56% of millennials who purchased at the same age. When starting their vehicle shopping process, 54% of Gen Zers said price plays the biggest factor in their decisions. Other major considerations when looking for a new car include fuel efficiency (42%), longevity and reliability (36%), safety rating (29%) and comfort (28%). Two-thirds of those in the Gen Z generation said they feel more confident in understanding how cars are priced versus older generations (Gen X: 53% and baby boomers: 37%). Commissioned by Cars.com, the study found 62% bought their current vehicle from a dealership or pre-ordered their vehicle from a dealer. Eighty-one percent overall agreed it’s important to touch, feel and test drive a car before buying it. Four in five Gen Zers also said they prefer purchasing their vehicles in person, as opposed to online shopping (9%), in contrast to the tech-focused millennials who prefer online shopping (16%). “What we’re especially keen on is how Gen Z is going to shape the vehicle purchasing landscape,” says Jenni Newman, editor-in-chief, Cars.com. “What’s most interesting is how Gen Z is bucking the trend set forth by millennials when it comes to car shopping. Though arguably the most tech-savvy generation, “We're seeing this younger generation care more about talking to people in person when it comes to buying a big purchase like a car — valuing the role local car dealerships have in that last mile of car buying — and taking more time to research what they want before making a major decision.” Conducted by OnePoll, results found Gen Z is also taking more time when shopping before they pull the trigger — 64% take up to four weeks to do research on vehicles before buying. Interestingly, it was also found 55% of Gen Z purchased a used car; compared to 55% of Millennials who purchased new. To make things easier for themselves, respondents said they prefer using car shopping tools that give them history reports (52%), total cost transparency (47%) and vehicle price history (44%). Research showed a number of financial differences between Gen Z and other generations when car shopping, as well. Over half (57%) of Gen Z is comfortable with car payments as high as $400, similar to 60% of Gen Xers; although millennials (48%) were the least comfortable with these prices. While confident in the amount they can spend, Gen Z admitted fears about not getting a fair price (22%) and the financing process and getting approved (16%) as some of their biggest pain points during the car buying process. Most Gen Zers will shop for vehicles by first consulting friends and family members (60%) then car dealer websites and salespeople (55%). This differs from their Millennial counterparts who first seek out car dealer websites and sales people (63%) and friends and family second (51%), however the third rank is where all age groups (36%) align: the value of online auto expert review articles, websites or apps. Testing a vehicle’s capabilities was found to often come in the form of an initial test drive (78%), having a more-knowledgeable friend or family member take a look at it (56%) or taking a look under the hood themselves (42%). Over half (54%) of Gen Zers would consider buying an electric vehicle (EV) in the future, different from their Gen X parents (41%), due to long-term financial benefits (52%). Additional factors cited include their environmental impact (54%) and not needing to pay for gas (52%). “For years, we joked about younger generations seemingly prioritizing their personal satisfaction over practicality,” adds Newman. “Now, we’re seeing a blend of both — Gen Z wants to afford a vehicle that’s not going to leave them feeling desperate with their budget, but is willing to do the work to make sure it fits their lifestyle.” TOP 13 MOST IMPORTANT CAR SHOPPING FACTORS FOR GEN Z Price - 54% Fuel efficiency - 42% Longevity and reliability - 36% Safety rating - 29% Comfort - 28% The brand/manufacturer - 19% Family/friend recommendations - 15% The color - 13% Apple CarPlay/Android Auto - 10% The dealership/platform I bought the vehicle from - 9% Cargo space - 9% Ease of access getting in and out - 7% Blind spot monitoring - 7% Survey methodology: This random double-opt-in survey of 1,000 Gen Z American car owners and drivers was commissioned by Cars.com between August 30 and September 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans with limited savings stress about their finances for nearly an entire work month (18.63 days) each year, new research suggests. A survey of 2,000 U.S. adults with less than two months of liquid savings or assets on hand found that while their finances are often top of mind, a third (33%) feel paralyzed to act when a financial disruption occurs. The most common disruptions that make people feel paralyzed include an unexpected bill or expense (55%), medical emergency (52%), increase in cost of necessities (44%), increase in loan payments (37%), or job loss (36%). Financial tasks take up a lot of time in an average month, with about a quarter of respondents devoting one full week per month to budgeting, checking their bank account balance and reviewing their credit transactions. Commissioned by Best Egg and conducted by OnePoll for Financial Wellness Month, the survey also found a whopping 77% of respondents say they carry the mental load of their finances for their household. Forty-six percent find it difficult to balance their financial wellness and other priorities — especially Gen Z (53%). Those priorities include spending time with friends (41%) and family (40%), as well as their mental well-being (39%) and day job (39%). It’s no surprise, then, that people’s hobbies (46%), personal relationships (44%) and sleep patterns (41%) have all been affected by their unique financial situations. Additionally, the data looked at how people define financial wellness and financial confidence, and what they need to support them in their journey to becoming money confident. Respondents characterized financial wellness as being able to pay their bills on time (50%), maintaining good credit (47%), and being able to afford necessities (47%). Other definitions included not having any debt (46%), having an emergency fund (45%), being able to save for retirement (42%) and being able to save for their children’s education (42%). When it comes to financial confidence, though, most said it’s about feeling prepared for unexpected expenses (54%), knowing how to make the right decision when it comes to money (53%) and understanding their financial situation and goals (52%). However, only 57% rated their current level of financial confidence as “high.” “The keys to financial confidence are having knowledge, control and security about your finances so you feel prepared to handle the financial challenges that may come your way,” said Bobby Ritterbeck, President, Best Egg. “When people have the right tools to take control of their finances, their budget gets some room to breathe, empowering them to continue working on their short and long-term financial goals.” While people are most likely to devote their time to managing their finances after paying their bills (50%), their financial stress typically peaks at the end of the month (24%). Thankfully, 85% feel they have support from their family to help with financial stress. However, this sentiment differs by generation, as younger age groups, especially millennials (90%), were far more likely to feel their family has their back compared to baby boomers (60%). When a financial disruption occurs, nearly a third (32%) will tap into their savings, with 28% asking family for assistance and only 10% considering loan options. “Everyone’s financial situation is different, which is why we understand the importance of providing flexible, personalized solutions tailored to fit people’s specific needs, whether that be helping them pay rent on time or an unexpected bill. Finding the right product that supports your financial needs will help you make smart financial decisions and be money confident,” said Ritterbeck. HOW DO PEOPLE DEFINE “FINANCIAL WELLNESS”? Being able to pay my bills on time - 50% Maintaining good credit - 47% Being able to afford necessities - 47% Not having any debt - 46% Having an emergency fund - 45% Being able to save for retirement - 42% Being able to save for my children’s education - 42% Being on track for long-term financial goals - 41% Being able to afford nice-to-haves - 41% Knowing how to live within my means - 37% Sticking to a budget - 35% Being able to invest - 33% HOW DO PEOPLE DEFINE “FINANCIAL CONFIDENCE”? Feeling prepared for unexpected expenses - 54% Knowing to make the right decision when it comes to money - 53% Understanding my financial situation and goals - 52% Having control by understanding the full financial picture - 51% Feeling financially secure - 49% – 24.5 minutes a day thinking about finances x 365 days a year = 8942.5 minutes / 60 minutes in an hour = 149.041 hours a year / 8 hour work day = 18.63 work days Survey methodology: This random double-opt-in survey of 2,000 U.S. adults with limited savings (defined as having less than two months of liquid savings or assets on hand) was commissioned by Best Egg between Nov. 20 and Nov. 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American only believes they’re 70% healthy, according to new research. Based on a survey of 2,000 U.S. adults, 42% percent of those who did not rate their health as 100% can’t even remember the last time they felt completely healthy. According to respondents, being healthy means eating healthy foods (45%) and being physically active (41%). But this view may be holding Americans back from other factors that impact their health: just 29% consider getting 7-9 hours of sleep as part of being healthy and even fewer respondents see the health value in having a positive mindset (25%) or seeking mental health care (12%). Conducted by OnePoll on behalf of Cambia Health Foundation, the survey found that a majority of those surveyed believe there are too many different ideas of what it means to be “healthy” (62%). Mental health, particularly, is an area that respondents pay less attention to, as half of Americans shared that they have never received mental health care. Besides those who felt like they didn’t need it (42%), others may have been open to mental health care but haven’t sought help because it was too expensive (14%) or they couldn’t find the time (11%). The amount of time spent with loved ones also has an impact on people’s mental health; a fifth of respondents feel unsatisfied with the quality of their connections to others (19%) and how often they interact with their loved ones (20%). The effects of mental health are important to keep an eye on — 39% weren’t aware that it can have a direct impact on physical health. And while 80% said their doctor always asks about their physical health, nearly a third of respondents said that they’re never asked about their mental health (29%). One thing that respondents can agree on is that being healthy means more than just visiting the doctor (82%). Yet, a third of survey-takers admit that they’re currently putting off taking care of certain health concerns (34%). “We believe that health is vital, personal and shaped by multiple factors including social connection and access to resources,” said Peggy Maguire, president of the Cambia Health Foundation. “That’s why we’re focused on advancing equity through whole-person health, so every person has the support they need to live and age well.” Similarly, 34% admit to avoiding seeking medical care not only because of concerns over what the doctor will find (33%) but also due to inaccessibility. Americans expressed that different social determinants of health impact them, like their economic stability (38%) and healthcare access and quality (36%). For instance, a fifth of those surveyed would rate their access to healthy foods as below-average. When it comes to their doctor, 22% of respondents struggle with finding transportation to their doctor’s office and another 19% have difficulty securing an appointment. The average person needs to set aside an hour of their day just to travel to and from their healthcare provider. Telehealth options are helpful to the 36% of respondents who feel more connected to their healthcare provider with these services. However, one in six see their provider less than once a year or don’t even have one (18%). Looking toward the future, 84% of Americans want to do better in making their health a priority as they get older. Currently, 65% are feeling inspired to care for their health. “All people deserve an equal opportunity to live their healthiest life possible, no matter who they are or where they live,” said Maguire. “There isn’t a one-size-fits-all solution, but we continue to be inspired by people who prioritize health and are honored to work alongside our community partners to bring this vision of whole-person health to life.” TOP WAYS AMERICANS WILL CARE FOR THEIR HEALTH IN 2024 Be more physically active — 40% Eat healthier foods — 37% Maintain a positive mindset — 30% Spend time doing things they love — 22% Sleep more — 22% Spend more time with loved ones — 19% Set goals for themselves — 16% Monitor stress levels — 16% Utilize products that help their body internally (e.g., vitamins, superfoods, etc.) — 14% Visit their health care provide more often — 12% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cambia Health between September 19 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average “afternoon slump” starts at 3 o’clock on the dot, according to new research. For those who experience a loss of motivation or lack of energy in the afternoon, the average afternoon slump will last almost 29 minutes. Of those who experience an afternoon slump — 21% of the 2,000 general population Americans surveyed — half (49%) said there’s a specific day of the week when they’re more likely to experience an afternoon slump. And Tuesday was revealed to be the most “afternoon slump”-inducing day for respondents. Commissioned by Second Nature Snacks and conducted by OnePoll, the survey looked at the causes of a “slump” (in the afternoon or otherwise), and the steps respondents take to regain their motivation once a slump starts. For those who experience slumps (74%), the top cause was a lack of caffeine (56%), followed by boredom (53%) — with a lack of energy (53%) rounding out the top three reasons. A lack of food (51%) and a lack of sleep (41%) rounded out the top five causes for a slump. Respondents should be extra mindful of preventing slumps now: over a third (37%) said the season (e.g., colder/darker days in winter) will increase their likelihood of experiencing a slump. They should be careful of their workday, too, as sitting in one place for too long (23%) and not having taken a break in several hours (20%) also lead to slumps for respondents. “As the afternoon slump sets in, it’s your body’s gentle reminder of the need to re-energize. We weren’t surprised to see that a lack of food is one of the top causes of an afternoon slump, which is why we’ve developed a range of delicious snack mixes to boost energy and satisfy your craving — our trail mix and nut blends offer tasty flavor combinations with vital nutrients to help you through the slump and keep your day going,” stated Jen Bauer, Chief Marketing Officer at Second Nature Snacks. The good news is that the majority (67%) of respondents think it’s easy to get out of a slump when it hits — and 74% use the same steps each time, to get themselves back to normal. This involves taking a walk (58%), eating a meal (55%) or exercising (49%). Respondents will also take a nap (47%) or eat a snack (45%). And it takes less than 15 minutes for people to turn to food, to help them get out of a slump. The top food they turn to? According to the survey results, it’s nuts or trail mix (56%). Nuts or trail mix was followed by pretzels (52%), chips (52%) and candy, other than chocolate (46%). For those who eat nuts, peanuts (67%), walnuts (64%) and Brazil nuts (55%) were the top choice — and when it comes to trail mix, respondents want chocolate (63%), seeds (50%) and granola (48%) to be incorporated. Sixty-four percent of respondents said eating healthy foods keeps them motivated in the afternoon. Not only that, but respondents also reported a boost of energy (68%), feeling more optimistic (63%) and more productive (52%) after eating a healthy meal or snack in the afternoon. “Afternoons are better with healthy snacks — they’re the antidote to afternoon slumps, providing the fuel your body needs to get through the busy day. Whether it’s the satisfying crunch of nuts or the sweetness of dried fruits or chocolate, trail mix is a tasty, nutrient-packed snack that provides a boost of antioxidants and plant protein, so you’ll be full and satiated any time you need a boost,” stated Ashley Wilson, Senior Associate Brand Manager at Second Nature Snacks. TOP CAUSES OF A “SLUMP” Lack of caffeine — 56% Boredom — 53% Lack of energy — 53% Lack of food — 51% Lack of sleep — 41% The season (e.g., colder/darker days in winter) — 37% Sitting in one place for too long — 23% Not having taken a break in several hours — 20% Anticipation for the day to be over — 18% Repetitive tasks/assignments — 18% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Second Nature Snacks between Nov. 7 and Nov. 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in 10 homeowners admit that their home is far from their dream, according to new research. A survey of 2,000 American homeowners showed that people have great visions for their home, but are not quite there yet, as 36% are unsatisfied with certain parts of their home. Specifically, homeowners said the areas of their homes that need the most work include the bedrooms (34%), bathrooms (31%) and living rooms (26%). Interestingly, the bedroom (37%) and bathroom (33%) were already some of the rooms they tackled in early renovations, but are not in tune with their current visions. Lesser-thought-about parts of the home that fell behind early on include the dining room (22%), roof (12%) and garage (6%). Despite the work it needs, there’s no place like home for the 81% who said that their home has been their greatest investment. Conducted by OnePoll in partnership with Mr. Roof, the survey found that although they want more for their homes, two-thirds of homeowners feel stressed when thinking about doing home renovations on their own (67%). The average homeowner has put $4,461.64 into renovations since owning their home. This amount may seem low when thinking about the entire home, which aligns with just 40% having taken the leap to make large renovations. And more than a fifth of homeowners haven’t made any renovations to their home (22%), despite the average respondent owning their home for six years. Why has it taken so long? Time and comfort may be key factors, as a quarter of those who have renovated before said it’s taken about six months to complete the project (27%). And that’s if everything goes according to plan, which doesn’t always happen. The average homeowner who has made renovations to their home has begun four renovations that they never finished. In fact, 31% have an ongoing home improvement project that they’ve been working on for an average of 52 days so far. Fear of messing up also contributes to putting off renovations, as homeowners named the biggest home improvement fails: trying to paint or wallpaper the walls on their own (32%), put down new floors or carpet by themselves (29%) and attempting to install new roofing without professional help (22%). It’s no surprise that when asked what renovations should be left to the professionals, homeowners named the same tasks: redoing walls (60%), putting down new flooring (57%), and installing new roofing (46%). The new year looks bright for the 29% of homeowners who plan to do some kind of renovation in 2024, like installing new windows (42%), putting in carpentry like moldings and trims (35%) and redoing the walls again (62%). They’re putting aside $3,762.79 to complete these projects. Looking long-term past 2024, homeowners have even bigger plans for their home like putting in new roofing (33%), new electrical or plumbing work (34%) and even demolishing parts of their home (19%). Survey methodology: This random double-opt-in survey of 2,000 homeowners was commissioned by Mr. Roof between Nov. 20 and Nov. 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Beware those unwanted house guests — Americans are worried their holiday plans will attract bugs to join in on their festivities. A survey of 2,000 US adults showed 77% agreed they’d start to feel worried if they came across only a couple of bugs in their home over the holidays. Nearly nine in 10 (87%) said they host more people in their home during the holiday season than any other time of year and 78% are concerned about spotting bugs in their home while hosting guests. During the holiday season, the study — commissioned by Zevo, developed by P&G Ventures, and conducted by OnePoll — found 72% are concerned about finding bugs hiding amongst their holiday decorations when it comes time to dig things out of storage. People are most concerned about spiders (49%), fruit flies (46%), ants (45%) and cockroaches (44%). Sixteen percent are afraid of finding fungus gnats among their holiday decorations. Respondents said they’re especially concerned about finding bugs in their wreaths (63%), holiday lights (60%), trees (52%), garlands (51%) and ornaments (40%). Forty-five percent are at least lucky enough to find bugs in their decorations before putting them up; 43% don’t realize it until it’s too late. “When people think of winter, they’re probably not thinking about bugs,” said Daniel Perry, P&G’s go-to entomologist at Zevo. “But the truth is, many of the same pests we try to avoid in the summer are just as alive in the winter. And more often than not, they’re hiding out in our homes or among our stored belongings to get reprieve from the colder weather.” Results also found that 65% of Americans like using fake plants as their holiday decorations, while 59% like using real plants. Those who prefer live plants said it’s because they seem more “holiday” like (61%), they smell better (56%) and it’s part of a family tradition (52%). Yet 91% are concerned about bugs hiding out in them. Alternatively, those who prefer fake plants said it’s because their pets would destroy real plants (52%), it’s better quality (50%) and their pets are allergic or would be harmed by live plants (47%). And compared to live plants, only 64% are concerned about bugs hiding in fake plants. Regardless of where bugs are hiding, people said they’d react to seeing bugs in their home during the winter months by calling an exterminator to take care of them (39%), killing them immediately (32%) or simply being embarrassed (27%). “Spotting insects in the colder months can potentially spell disaster when the weather warms up,” continued Perry. “Aside from just finding them among holiday decorations, these bugs can be an early warning sign to a bigger infestation developing later in the home. “The last thing anyone wants is to face a bug problem that’s out of control, especially during the holiday season, so it’s best to implement a proactive solution.” Survey methodology: This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Zevo between October 31 and November 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, more than half of millennials think they’re more mature than their parents — financially, that is (58%). A survey of 2,000 millennials examined their financial knowledge and found that while many feel they know more than their parents, 71% still want to learn more. But respondents aren’t sitting on their hands — half of those surveyed said they’ve already taken more of an interest in managing their finances this year than last year. So much so, that eight in 10 are confident in their ability to manage their finances. Conducted by OnePoll and commissioned by BOK Financial, the survey found that still, there’s plenty to learn, as just over a third were able to correctly match each of six basic financial terms to their correct definitions. One in nine millennials admit that they’re not confident in understanding how the credit score system works. Similarly, nearly a fifth of respondents haven’t heard of the term “rising rate environment” (19%), and even more aren’t aware that they’ve likely been impacted by this kind of economy (36%). Surprisingly, 62% of millennials could not correctly identify the definition of “credit” and others couldn’t define “net worth” (66%), “mutual fund” (66%), “home equity” (68%) or “bonds” (68%). To avoid misinformation and make sure they’re guided correctly, most have sought information from a financial professional (59%), citing that this is the top source (33%) they trust beyond their own research. Interestingly, the second most go-to resource for financial information is their friends (54%) and another 47% look for guidance from social media or influencers. “Millennials gather information from a variety of sources and the survey reiterated the importance of having a financial professional you can rely on,” said Kimberly Bridges, director of financial planning at BOK Financial. “With all of the information out there coming from many directions, we encourage you to double-check the qualifications of your sources and consult a professional advisor prior to making significant financial decisions.” Many are playing the long game when it comes to their finances, but one in seven still lack confidence in their financial plans to save for long-term goals, especially female respondents (58% of women feel confident compared to 65% of men). But maybe millennials are being too hard on themselves. While the average respondent expected that they’d purchase a home at 37 years old, the average millennial homeowner surveyed accomplished this feat at age 29. Seventy percent of millennials surveyed are homeowners, and while women felt less confident in their long-term financial plans, more women (78%) than men (63%) currently own their home. However, times have changed according to one in eight who believe it’s impossible for others their age to afford a home today. A quarter of millennial non-homeowners have saved up money to purchase a house (26%), but most of these respondents have put those plans on hold (62%) in the current economic cycle. The average millennial who was saving up for a home, but hasn’t yet purchased one, has $46,560.51 from their home fund in the bank. Further, half of all respondents said the current economy has had an impact on where they always imagined themselves living (48%), putting their plans for moving somewhere secluded (27%) or to a big city (22%) on hold for now. “Millennials are confident and optimistic on the whole, in spite of the economic challenges they have experienced. Even with today's rising home prices they are not deterred, with 70% still believing it is possible for people their age to afford to purchase a home,” Bridges said. “With their positive outlook, willingness to educate themselves and desire to partner with trusted financial professionals, I have no doubt they will be able to accomplish their long-term goals.” Survey methodology: This random double-opt-in survey of 2,000 millennials was commissioned by BOK Financial between Nov. 15 and Nov. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A majority of parents believe their kids ‘need’ to follow the same holiday traditions they grew up with, according to a new study. The poll of 2,000 US parents who celebrate winter holidays revealed 78% of parents believe it’s important to share traditions they grew up practicing with their own children and for 73% of them, giving gifts to their children is a large part of their holiday traditions. For kids, receiving gifts was found to be the most exciting part of the holidays (22%), beating out traditions like visiting Santa (20%) or decorating the house (20%). Over half (53%) of parents who celebrate Christmas said they start placing gifts under the tree two weeks in advance. Forty-six percent said gifts are more exciting to them now than they were when they were kids. A further 25% said they’re just as excited now as in their childhood. This is cemented by the fact that 77% of parents agreed the holiday season is just as magical now as it was when they were kids. Commissioned by BJ’s Wholesale Club and conducted by OnePoll, the survey found during the holiday season, 56% look forward to spending time with their family and friends. Seventeen percent said they also look forward to gift shopping, either for themselves or for others. Forty-two percent spend the most amount of their time shopping for gifts during the holidays — more than cooking (34%) and grocery shopping (27%). Money spent during the holidays mirrors this: 52% spend the most on gifting others, while 34% spend the most on gifting themselves. “We understand how much our members treasure traditions,” said Tim Morningstar, Chief Membership Officer, BJ’s Wholesale Club. “It’s about the memories that are passed along from one generation to another and celebrated each year. “Spreading the joy with gifting and sharing meals are central to core holiday memories, and we delight in being a special part of those traditions by the value our membership offers to the families who depend on us.” The survey also found the top traditions followed by each majorly celebrated winter holiday: Christmas, Hanukkah, Kwanzaa and Winter Solstice. Overall, holiday traditions seem to follow people from their childhood to parenthood. As kids, many Christmas celebrators followed traditions such as giving gifts (71%) and decorating the tree (69%). From children to adults, these traditions continue as the years go by. Adults also still give gifts (66%) and decorate the tree (60%). Kids who celebrated Hanukkah played with the dreidel (49%) or ate dairy (49%). As adults now, they give gelt (48%) and eat fried foods (45%). Children who grew up celebrating Kwanzaa would reflect on principles (56%) and prepare and share food (54%). Now as adults, they showcase talents (54%) and prepare and share food (52%). Winter Solstice celebrations were alike for both kids and adults: kids decorate animal-friendly trees (65%) and make art (59%). As adults, they continue to decorate animal-friendly trees (61%) but also prepare food (61%). Results also showed for many people across different holiday cultures, food is central to their traditions. Those who celebrate Christmas were found to feast on turkey (55%), cake (36%) and steak (36%). Recognizers of the Winter Solstice are likely to eat cake (29%), fish (24%) and casseroles (24%). Meanwhile, Hanukkah and Kwanzaa celebrations shared the same appreciation for cake (28% and 25%, respectively), pies (26% and 24%, respectively) and casseroles (24%, equally). “We know how personal sharing meals and gift giving are, across all holiday celebrations,” continued Morningstar. “We will continue to provide unbeatable value to our members to support their holiday traditions and help them create new ones.” WHAT DO KIDS GET EXCITED ABOUT DURING THE HOLIDAYS? The gifts - 22% Visiting Santa - 20% Decorating the house - 20% The meals - 11% Being off from school - 8% Seeing family - 6% The treats/baked goods - 5% Survey methodology: This random double-opt-in survey of 2,000 American parents who celebrate a winter holiday was commissioned by BJ’s Wholesale Club between October 13 and October 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans (43%) believe that their loved ones are more excited to see their pet this holiday season than they are to see them. According to a new survey of 2,000 cat and dog owners, that’s a two-way street as 32% admit they’re more excited to see a family member or friend’s pet than they are to see them. In fact, 20% believe that their pet enjoys the holiday season more than they do. Almost half (48%) of respondents do something special for their pet during the most wonderful time of the year. This includes custom ornaments or decorations (64%), dressing them up in holiday clothing or pajamas (60%) as well as giving them their own tree (49%) and stocking (47%). Half (49%) also like to give them extra treats, and 45% admit they give their pet more treats at Christmas than any other time of the year. More than two-thirds (68%) are likely to give their four-legged friend their own special holiday meal. Conducted by OnePoll on behalf of Nulo, the survey found that more than three-quarters (77%) of pet owners believe that their pet is happier with increased visitors during the holiday season. Begging for attention (51%), welcoming guests (47%) and playing with a new holiday toy (34%) are some of the top ways respondents can tell if their pet is in the holiday spirit. Forty-two percent give them gifts for the holidays. Those respondents give an average of three gifts and will spend over $100 total ($106.54). The most popular gifts include toys (61%), clothing (59%) and treats (56%). But who’s most likely to spoil their pet? According to the results, their brother comes out on top (37%), followed by their pets' grand”paw”rents, or the respondents’ father (36%) and mother (34%). “Healthy treats and special occasion meals are a great way to involve your dog or cat in fun holiday moments – and can add a nutritional boost as a bonus,” said Heather Mendoza, Ph.D., Nulo's Director of Research & Development. “It’s wonderful to see that pet owners are already giving their pets special meals that align with their own holiday feasts (30%) or their favorite kind (49%) this season. The holidays offer the opportunity for quality time and memorable experiences with our families, including finding meaningful ways to show extra affection for our incredible pets.” During the holiday season, pets are spoiled by having their person home with them (60%), going on more walks or adventures (42%) and getting to sleep more (40%). Pets also partake in traditions such as bringing them along to celebrations at other people’s homes (59%), “opening presents” with the rest of the family (50%) and even going to visit Santa (45%). Almost one-third (30%) have a bed for their pet in the dining room so they can be near the table during holiday meals, and 73% admit their pet is likely to be underfoot while cooking in the kitchen. This may be because an overwhelming 78% of pet owners agree that it doesn’t feel like the holiday season if they aren’t able to spend it with their pet. “Results showed that 40% of respondents believe Christmas is their pet’s favorite holiday – far ahead of the second favorite (New Year’s Day) at 19%,” said Mendoza. “Between more together time, more treats and more spoiling, it's no surprise that pets love this most wonderful time of the year. Giving your pet the highest quality treats and meals can make the holiday celebrations extra tasty and nutritious!” Survey methodology: This random double-opt-in survey of 2,000 U.S. cat and dog owners was commissioned by Nulo between Nov. 28 and Nov. 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Between planning and decorating, it takes the average American six weeks to prepare for the holiday season. According to a new poll of 2,000 U.S. adults who celebrate a winter holiday, planning takes the majority of those six weeks. Results found it takes the average American five weeks to plan presents, meals and the “perfect” holiday season. And respondents spend an entire week, or seven full days, simply getting decorations in place. And for all that goes into decking their halls, 22% of respondents admit that they spend more time planning and putting up their decorations than they do actually relaxing and enjoying them. This six-week lead time may be why 23% received an invite to a holiday gathering in September or October, however, 9% said they’ve had to put a seasonal gathering on their calendar as early as the summer. Conducted by OnePoll on behalf of Minted, the survey revealed that 9% are in “holiday season mode” as soon as the clock runs out on Halloween, kicking decorating off on Nov. 1. However, a similar number (8%) don’t shift gears until the day before Thanksgiving. Another 49% will use the days and weeks after Thanksgiving to hang their decorations. Americans are adorning their homes with trees (47%), lights (46%), Santas (37%), stockings (35%) and candy canes (35%). Other popular seasonal decor includes wreaths (35%), candles (33%), garlands (28%) and even holiday-themed table linens (27%). While decorating may be the way many Americans start feeling festive (52%), others listen to holiday music or watch seasonal movies (both 34%). More than one-third of respondents (36%) still listen to and watch the same holiday movies and music as they did when they were young. Only 16% said the holiday movies and music they consume today is totally different from their childhood. Respondents admit that listening to holiday music (29%) and watching holiday movies (26%) ignite holiday nostalgia. “We know how much dedication holiday lovers put into planning out their celebrations,” said Marissa Cedarleaf, Minted GM of Holiday. “Holiday planning is all about the end result of spending time together with our loved ones, which will bring a joy one remembers for seasons to come.” Results also showed that approaches to shopping for holiday gifts vary. One in five (22%) will casually browse throughout the year, while a similar number (19%) do their shopping in early December. Sixteen percent said they finish their shopping before the holiday season even starts and another 15% wait for Black Friday and Cyber Monday deals. But who gives the best gifts? The survey revealed that the top three gifters are their mom (29%), friends (22%) and their child (21%). Only 10% of respondents said their in-laws are good at giving holiday gifts. With many getting their shopping out of the way early, it leaves time for Americans to work on other holiday traditions like sending holiday cards, which three in five respondents (62%) are likely to send out holiday cards. Top holiday card images are photos taken at home (35%), with extended family (34%) and on vacation (30%). Almost three in 10 (29%) of respondents said they would include a photo with their pets and 25% said they would feature matching outfits. Fifteen percent of respondents said they would even include a photo of just themselves. And it seems just about any season will do when it comes to taking those photos, though 35% prefer a winter backdrop. “Holiday cards are a great way to personalize the magic of the season. Results revealed that 31% of respondents choose their card’s design to make others laugh, while 22% look to highlight life milestones. No matter the reason you’re sending cards, there are many customizable options to help capture any milestone” said Marissa Cedarleaf, Minted GM of Holiday. WHAT IGNITES THE MOST NOSTALGIA DURING THE HOLIDAY SEASON? ● Spending time with loved ones - 39% ● Decorating the tree - 38% ● Seeing holiday lights - 30% ● Holiday music - 29% ● Holiday movies - 26% ● Baking holiday cookies or snacks - 25% ● Cooking holiday meals - 24% ● Receiving a holiday card - 21% ● Vintage decorations - 19% Survey methodology: This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Minted between Nov. 9 and Nov. 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans say responding to texts is one of their least favorite daily tasks (46%), according to new research. A survey of 2,000 adults looked at all the planning that goes into different parts of life and found that 59% “always” or “often” find themselves wishing they could find an easier way to do the tasks they dislike. Other tasks they wish they could take the easy way for include planning their meals (52%), looking ahead at their workday (43%) and planning their travel (37%). The average American spends 48 minutes planning for the following day, with men averaging spending longer than women (52 minutes vs. 44 minutes). But is all the planning worth it? Three-quarters of respondents admit that they spend too much time planning for things that go by in the blink of an eye, like what outfit they will wear to work or the food they will eat on vacation (76%). Conducted by OnePoll for Apple Vacations, the survey found that respondents wouldn’t mind having help when it comes to doing their laundry (47%) and planning their vacation (32%). Others could use a hand shopping for their groceries (33%), cooking dinner (38%) and organizing their calendar (37%). To more easily get through these tasks, Americans get products or groceries delivered through auto-subscriptions (54%), multitask (50%), use “autofill” on their phone (50%) and get help from a travel planner (48%). “Prospective travelers oftentimes feel overwhelmed when planning a vacation due to the amount of steps that need to be checked off the to-do list. To combat the stress, travelers should consider ways to combine steps such as by building their flights and hotel stays. In addition, all-inclusive resorts also take a lot of the guesswork out of vacation planning as meals and activities are included, leaving more time for travelers to pick out the best book to read on the beach,” shared Dana Studebaker, Vice President of Marketing, Consumer Brands at Apple Vacations. Although they sometimes may need another set of hands, 35% of those surveyed said they have difficulty asking for help from others. And when they do get around to asking for help, a majority admit they’d be worried that the tasks wouldn’t be done to their standards (81%). Giving up control may be necessary, though, especially for those who wish they could “skip to the good part” of time-consuming activities like enjoying a vacation after planning it (57%), moving into the home of their dreams (50%) and having a fresh home after cleaning (14%). The survey also asked respondents about how they go about making travel decisions and found that eight in 10 agree that they’d want to spend as little time as possible planning and as much time as possible enjoying their vacation (83%). Planning, even if they’re not the ones doing it, is necessary to achieve this since more respondents are at ease when they have their travel days scheduled in advance (55%). A majority of Americans claim that they’re usually the ones who take the lead on making travel plans (58%), and an overwhelming 88% of these respondents wish they could be on the other side of enjoying a vacation without being the one in charge. Many are trying to get ahead of the curve as the average person surveyed is currently planning two trips about five months from now. “Taking the easy road is nothing to be ashamed of. It simply gives people time back in their lives to focus on the things that are important to them. With so many online tools and resources out there to help make daily tasks more efficient, it can be a badge of honor to get through mundane tasks and have more time for the main events. For example, instead of researching dozens of individual hotel websites looking for the best deal, online travel agencies can inspire and book your vacation in just a few clicks,” shared Greta Hidalgo North America Sales Director for Catalonia Hotels & Resorts in Mexico and the Dominican Republic. Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Apple Vacations between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 Americans consider cooking and eating as the sixth ‘love language.’ The poll of 2,000 Americans who cook regularly revealed 80% use food as a way to comfort themselves after a stressful day and 65% will use food as a way to comfort others. Ice cream was crowned as the top go-to comfort food (34%), followed closely by pizza (31%), pasta (24%), burgers (22%) and grilled cheese (19%). Over three-quarters (78%) agree cooking is a calming task for them to do, and it was ranked as the top activity people do when they need to relieve stress (65%), more than twice as high as the second leading choice: cleaning (31%). People also turn to chores like gardening (30%), doing laundry (25%) and folding laundry (23%) to reduce stress. Commissioned by Noom and conducted by OnePoll, the study found by the end of the day, 90% feel some degree of stress. Over a quarter (28%) claimed to feel stressed “all the time” or “often” after their day is done. People feel their end-of-the-day stress is most often caused by their job (40%), their to-do list (32%) and their social life (28%). Eighty-nine percent said it’s important to them that they feel mentally healthy, which could explain why 81% try to make sure they’re stress-free and worry-free by the time they go to bed. Four in five will at least occasionally find themselves reflecting on their day while doing the daily tasks they enjoy, which were found to mirror the tasks that relieve stress. Respondents said they enjoy tasks such as cooking (80%), cleaning (43%), doing laundry (41%), gardening (39%) and folding laundry (34%). “It’s easy to find a task like cooking to be therapeutic and relaxing,” said Dr. Andreas Michaelides, Ph.D., chief of psychology at Noom. “It’s a way to focus on a singular task, practice reflection, and create something positive that nourishes you and makes you feel good.” According to the findings, the most effective ways to relieve stress at the end of the day include listening to music (35%), watching TV (34%), taking a bath or shower (34%), eating a comfort meal (23%) or cooking for themselves (21%). As one in five turn to social feeds for stress relief, respondents also shared the types of social media videos they felt were either beneficial or detrimental to their mental health: cooking videos (85%), animal videos (76%) and music videos (72%) were all beneficial. Two in three (65%) find food-related media, like cooking shows and videos, to be relaxing and a third “always” or “often” watches food-related media to unwind before bed. The average person watches 13 food-related videos in any given week. The best food media personalities and chefs to watch are Gordon Ramsey (30%), Guy Fieri (24%), Alton Brown (18%), Uncle Roger (15%) and Matty Matheson (14%). Michaelides added, “Of course, staying on social media for too long will start to make you feel burnt out and stressed. But it’s interesting to see what types of content people interpret as beneficial for their mental wellbeing and see it follow the pattern of food being a key component in relieving stress.” TOP 10 TASKS THAT RELIEVE STRESS - Cooking - 65% - Cleaning - 31% - Gardening - 30% - Doing laundry - 25% - Folding laundry - 23% - Mowing the lawn - 22% - Doing dishes - 20% - Organizing - 20% - Sweeping/vacuuming/mopping - 19% - Weeding - 18% Survey methodology: This random double-opt-in survey of 2,000 Americans who cook on a regular basis was commissioned by Noom between November 3 and November 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average pet parent spends about $4,800 a year on their furry friend, according to new research. A survey examined a year in the life of a pet parent and looked at various factors impacting 2,000 dog and cat owners in 2023, including finances, and found that these costs come from food, toys, clothes, treats and health needs. This year, pet parents spent about $633 on food for their pets — but even more on treats ($645). Pet parents also averaged spending close to $600 on fun items such as toys ($585) and clothes ($598) this year. Health needs were the most expensive cost pet parents faced, averaging $1,242 on vet visits. Conducted by OnePoll for MetLife Pet Insurance, the survey found that while half of pet parents said they tried to budget how much they spent on their pet this year — averaging $2,640 for the entire year — the reality of how much they spent nearly doubled this. Pet parents are recognizing the heightened spending, as 41% of respondents said they spent more money on their pets this year than anticipated, citing the financial climate of 2023 as a key issue. And it doesn’t stop there — 44% predict they’ll spend even more money on their pet in 2024. “Our survey found almost half of pet parents (45%) said their pet went through a major health event this year, but unfortunately, 82% of them weren’t financially prepared for the cost of this,” said Brian Jorgensen, CEO of Pet Insurance at MetLife. “With heightened spending across all areas of pet parenting, the last thing they need is an unexpected and expensive vet bill. Pet insurance can help with this, allowing pet parents to protect both their furry family members and their budgets.” Despite the increased costs, though, the majority of pet parents agree that, realistically, there’s no limit on what they’d spend to make sure their pet is happy and healthy (83%). This proves true since the average pet owner shared they have spent roughly $176 on a leisure splurge for their pal, like “a large swimming pool,” “a giant cat tree” and “a birthday party with neighborhood pets, cake, DJ and piñata.” Pet parents may have more to think about with the holidays around the corner, too, as 63% said they usually buy their pet a present for the holiday season — though only 54% are certain they will buy their furry friend a gift this year. Reflecting on the year, some of pet parents’ favorite memories of their fur babies include being active with them (47%), taking them outside (42%) and teaching them new tricks (38%). In addition, the majority of pet parents said they learned things that will help them take better care of their pet next year (79%), like knowing “they don’t want to be alone,” they “need a special diet” and how it’s important to “take care of your pet like a child.” “To make sure 2024 is filled with happiness with their pets, pet parents should consider how pet health insurance might be able to support their furry family member,” said Jorgensen. “We proudly support giving pets access to essential needs like exam fees and prescriptions, but also their broader well-being. Knowing that every pet and pet parent’s needs are different, it’s important to consider options that fit like 24/7 telehealth services, lost pet coverage and grief counseling for pet parents. Just as you think about how insurance should cater to your unique health needs, look for a pet insurance provider that can do the same for your pet.” Looking ahead to next year, many are setting pet-related resolutions, like spending more quality time with their furry friends (38%), being more proactive about their health (32%) and taking them to the vet more often (21%). Nearly two-thirds of those surveyed are even interested in getting a new pet in 2024 to keep their pal company (64%). Survey Methodology: This random double-opt-in survey of 2,000 dog and cat owners was commissioned by MetLife Pet Insurance between Oct. 27 and Oct. 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Visiting your family for the holidays? According to a new survey, you might need a vacation after your vacation. In the poll of 2,000 US holiday travelers, a third (34%) don’t count traveling home for the holidays as a true “vacation.” In fact, 71% of them said they’d likely need a separate vacation afterward to unwind and relax. In order to feel relaxed again, the study — commissioned by IHG Hotels & Resorts and conducted by OnePoll — found people would gladly jump at the chance to take a nap in a large, comfy bed (60%), soak in a jacuzzi (46%) or book a spa day (42%). Over half (57%) of travelers are planning to stay with friends and family for the holidays this year, while 34% are looking to stay elsewhere. Six in 10 said they love to visit their friends and family over the holidays, but admit they feel “exhausted” by the end of the trip. When visiting family, 43% said it makes them feel like they’re being parented as if they were a kid again. For a quarter of respondents (28%), that means being left feeling annoyed, frustrated or sad. Meanwhile, those choosing to not stay with friends and relatives are finding sanctuary in hotels (55%), bed-n-breakfasts (40%), hostels (40%) or in short-term rentals (25%). According to holiday travelers, the perks of staying in a hotel include having more space to themselves (34%), being able to relax and get taken care of by someone else (34%), getting some quiet time (32%), being themselves (29%) and not having to clean after meals (27%). The first thing they’ll do after checking into a hotel usually includes the simple pleasures: enjoying the silence (23%), booking a massage (18%) or just taking a nap (17%). “The holidays often go hand-in-hand with traveling to see loved ones – but as much as we enjoy visiting friends and family, it can leave us feeling drained,” said Connor Smith, Vice President of Masterbrand Strategy at IHG Hotels & Resorts. “When that happens, people want to relax, be taken care of and not worry about cleaning their room in the morning.” The poll found 86% of travelers prefer to stay somewhere quiet and clean to relax in after the hubbub of visiting with family all day during the holidays. Likewise, 83% also want to stay somewhere where they can have their own space and be able to recharge while they’re traveling. And more than two-thirds (69%) want to stay somewhere festively decorated if they’re traveling during the holiday season. “Staying at a hotel over the holidays gives travelers the opportunity to recharge and rejoin the holiday festivities on their own terms,” continued Smith. “When travelers are ready for a break during or after the holiday season, they can show up as themselves and leave the rest to us.” TOP 10 REASONS TO STAY IN A HOTEL THIS HOLIDAY SEASON More space for themselves - 34% They can relax and be taken care of - 34% They can get some quiet time - 32% They can be their authentic self - 29% They don’t have to clean up after meals - 27% They can sleep better in a hotel room - 27% They don’t need to worry about making their bed or doing chores - 25% They can have room service and eat it in bed - 24% There are more amenities than they would otherwise have - 24% They have more space for their own family/travel companions - 23% Survey methodology: This random double-opt-in survey of 2,000 Americans who plan to travel this holiday season was commissioned by IHG Hotels & Resorts between November 8 and November 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

People hit their “moderation era” at 29 years old, according to new research. A survey of 2,000 American wine drinkers, aged 21+ revealed that 86% agree that their alcohol intake is all about moderation. Beyond that, food and snacks (70%), shopping (65%) and socializing (49%) were some of the most important areas in life to practice moderation. Though it may be the most wonderful time of the year, the holiday season is also the busiest as the top areas Americans struggle to moderate are their spending (47%), snacking (43%) and alcohol and wine intake (29%). During the holiday season, Americans dedicate nearly four hours to both socializing (3.6 hours) and time spent on relationships and friendships (3.6 hours). When it comes to other aspects of their lives, respondents will dedicate a little more than three hours (3.4) to travel and about three hours (2.7) for their alcohol and wine intake. Conducted by OnePoll on behalf of wine preservation system Coravin, results revealed that the holiday season also brings about the start of “wine season”, as many respondents sip the most glasses during the winter (34%). Americans admit that they drink the least during the summer (30%), though to that same tune, they spend the most time socializing during that same season (48%). Almost half (45%) have a special bottle of alcohol or wine that they only break out on special occasions. Reasons for stashing that bottle away include it being a favorite (50%), having a high price tag (47%) or simply because it was a gift (41%). The top three people who would be considered worthy of sharing that bottle with include a friend (51%), their mom (30%) or a sibling (28%). “We’ve all heard the saying, ‘everything in moderation.’ And the survey proves just that — Americans are prioritizing their favorite things, without going to extremes,” said Greg Lambrecht, Founder and Inventor, Coravin Inc. “With the holidays and ‘wine season’ quickly approaching and as families gather, it’s important to remember that moderation is still key.” Though a little more than half (57%) already have a go-to drink for certain seasons, two-thirds (66%) crave more variety in their drink preferences. During the summer, respondents are most likely to drink either moscato (17%) or rosé (16%). Similarly, respondents opt for those same two options during the spring (15% and 16%), but respondents are more likely to break out a bottle of merlot (11%) during the fall. Looking at year-round preferences, rosé was ranked queen of the wines, as 21% called it their favorite wine to drink. That was followed up by two white wines in moscato (20%) and chardonnay (12%). Cracking the top five was also merlot (8%) and cabernet sauvignon (8%). But at the end of the day, 71% agree that quality is better than quantity when it comes to wine. “Adding variety to your drink preferences doesn’t need to break the bank,” said Lambrecht. “Results revealed that 47% of respondents are wary of purchasing high priced wines in fear that they won’t like it. We put care into wine preservation for those who want to enjoy their bottle in longer intervals, without having to worry about wastage. With the ability to keep your wine bottle fresh longer, people can spend time trying new types and flavors.” AMERICA'S TOP 10 FAVORITE WINES Rosé - 21% Moscato - 20% Chardonnay - 12% Merlot - 8% Cabernet Sauvignon - 8% Sauvignon blanc - 5% Pinot noir - 5% Zinfandel - 4% Pinot grigio - 4% Riesling - 4% Survey methodology: This random double-opt-in survey of 2,000 Americans 21+ who drink wine was commissioned by Coravin between Oct. 12 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans believe only 37% of the content they see on social media is “real,” or free of edits, filters and Photoshop. Between AI and “deep fake” videos — a survey of 2,000 U.S. adults split evenly by generation revealed that almost three-quarters (74%) can’t tell what’s real and what’s fake. Americans are wary of both targeted ads (14%) and influencer content (18%) but a little more than half (52%) find themselves equally likely to question the legitimacy of either one. And this goes beyond social media and what’s happening online, as the survey found that while 41% have more difficulty determining if an item they’re looking to purchase is “real” or “a dupe,” online, another 36% find shopping in-person to be just as challenging. While the average respondent will spend about 15 minutes determining if an item is “real,” the genuine model or high-ticket designer piece, or a “dupe,” knockoffs of genuine items that have a lower ticket price, millennials (ages 27-42) take it a step further and will spend upwards of 20 minutes trying to decide. Conducted by OnePoll on behalf of De Beers Group, results revealed that Americans already own a plethora of both real and dupe products. While 33% of respondents say they only own real items, another 36% own both. Only 7% of respondents only own dupe items and 22% admit they don’t own either. Almost half (47%) of Gen Z (ages 18-26) own a variety of each, more than any other generation. Of the respondents who own real items, most have clothing (55%) and shoes (52%). Others have handbags or wallets (46%), fine jewelry (37%) and even makeup (33%). Millennials are the most likely generation to own genuine fashion accessories, like belts or jackets (37%) and furniture or decor (31%). When it comes to those who own their share of dupes, clothing still ranked at the top (45%), but handbags and wallets slid into the second spot (38%), followed by shoes (35%) and fashion accessories (31%). Though 47% admit they’ve purchased a dupe item unknowingly, some respondents actually prefer that option. Those reasons include a lower price tag (54%), an almost identical look (38%) and even not feeling the need to own the real item (27%). “It’s important to note that 88% of respondents prefer to purchase items that they will get a lot of use out of,” said Sally Morrison, Director of PR for Natural Diamonds at De Beers Group. “While for some, that means sporting designer items, but for others, that means opting for the piece that they don’t mind getting damaged or ruined. It’s clear that these things perceived as either real or dupes play very different roles in their lives.” When asked to determine whether certain things were “real”, a “dupe” or “fake,” respondents deemed GMO vegetables (35%) and cryptocurrency (42%) to be real. However, respondents dubbed lab-grown diamonds (41%), plastic surgery (52%) and Chatbots and AI (40%) fake. Interestingly, one-quarter of both Gen Z and baby boomers think photos that have been enhanced with color or details are dupes, more than any of the other generations. To that same tune, millennials are almost twice as likely as any other generation to say that Chatbots and AI are real (43%). When asked about the difference between “real” and “real-ish”, 36% of respondents believe it simply stems from the fact that the average person couldn’t tell the difference. Others say real-ish items use some of the same materials as the real one (35%) or some real-ish items may be man-made (30%). Over the next 10 years, seven in 10 (71%) respondents think it will be harder to determine what’s real and what’s not. “We now live in a world where technology is successfully replicating natural items. Today, every consumer has to make their own choices based on their personal value equations— where they think it’s worth investing, and where it matters less to them,” said Morrison. “One thing seems clear though — whether it’s your meat, your makeup, or your diamonds — everyone deserves full transparency about how their products were made or sourced. In the case of diamonds, there is technology available that can easily help determine whether a diamond is lab-grown or natural. People should be able to make an informed decision about what they are putting into or onto their bodies.” Survey methodology: This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by De Beers Group between Oct. 11 and Oct. 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average pet owner has 72 “pet panics” over the course of a year, according to new research. Between incidents that have already happened (18%), hypothetical situations that could happen and both of the above (54%), a survey of 2,000 American cat and dog owners revealed these panics happen about six times every month. The most common pet panics were revealed to be throwing up unexpectedly (52%), falling off a chair or couch (48%) or slipping their leash outside (45%).

The average person has gone on $3,025.12 worth of dates within the past year, according to new research. A survey of 2,000 general population Americans looked at the cost of dating and relationships within the past year — the average respondent has gone on eight dates in the past six months, costing $189 each. This lines up with what respondents estimate a good date should cost: $196, but one in eight expect to spend even more, at least $300, on each date night. Results showed that men have higher expectations, believing that good dates cost about $220, while the average woman believes a good date costs $170. Conducted by OnePoll in partnership with LELO, the survey found that it may be time to start saving for the next date. When it comes to picking up the tab, the same percentage of respondents are likely to pay for a date (33%) as those who have the date paid for them (31%) and 27% said they split bills or take turns paying. Men are more likely to be the ones who usually sponsor dates (54%) compared to just 12% of women. Relationship costs don’t just stop at date nights. The average person has spent nearly $360 on gifts for their partner within the past year, with one in five saying they’ve spent upwards of $500. Men averaged higher expenses on gifts for their partner ($430) while women spent a little less, averaging $272. Don’t think about skipping out, either — 35% of respondents said regardless of how long they’re with a partner, they’d judge them if they didn’t receive a gift for a special occasion. But how long can respondents keep shelling out for love? Two-thirds of those surveyed said that dates have become more expensive over the past year. So much so that 37% see themselves going on fewer dates within the next year because of the economy and 60% will budget how much they’ll spend on relationships overall. "In the dynamic landscape of modern relationships, where 'infla-dating' is reshaping connection costs, we encourage couples to redefine their approach to love's expenses,” said Luka Matutinovic, chief marketing officer at LELO. “Navigate the currents of love wisely, prioritizing experiences that amplify togetherness. Stretch your budget wisely, opting for meaningful moments over extravagant expenses, and watch your relationship thrive without financial strain." Staying cuffed up may be the key, as 31% believe you should spend less on dates the longer you’re with someone. Respondents also shared their favorite money-saving tips for relationships, like going out to eat at places that are cost-friendly (42%), buying gifts when they’re on sale (40%) and going out for meals at less expensive times of the day like breakfast or lunch (35%). And nearly half believe it’s okay to take someone on a date that’s considered “budget-friendly” (45%), with a similar percentage claiming that they wouldn’t judge their date for taking them somewhere “cheap” (50%). Likewise, half of Americans also believe it’s okay to take someone on a date that’s completely free and 47% wouldn’t judge their date for doing so. Interestingly, women are less likely to be judgemental about going on a date somewhere budget-conscious than men (55% vs. 45%). Two in three respondents even said that one of the best dates they’ve ever been on was somewhere that was budget-friendly like a party (21%), their home (19%), their date’s home (13%) or a movie theater (11%). Money can’t buy love — according to one in seven who believe that money isn’t influential in having a good connection with someone. "A remarkable number of respondents have embraced the transformative potential of intimacy through investing in sex toys,” Matutinovic said. “Eighty-five percent of respondents who have purchased a sex toy in the past year said it’s improved the quality of their relationship. This trend underscores a commitment to enhancing pleasure and strategically elevating the connection within relationships. We proudly applaud those who recognize sex toys not just as items but as essential investments in passion, offering a sophisticated and thrilling way to switch things up and deepen the bonds of love." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LELO between Nov. 8 and Nov. 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).