Carbon Digital

Create Captivating and Engaging Stories with a Simple Narrative Twist And that's what that's about. It's about spinning something a little bit, kind of reframing it, to tell the story under a different limelight. You know paint the narrative a little bit differently without complete fabrication. And that's something that people understand. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Maximizing Profits with Merchant Processing: The Truth About Cutting Fees And the reason why it's typically that level is, because you have to prove yourself before you can work directly with the bank. And you have to prove yourself even more, before you can go directly to the cards. Like if I'm starting today doing merchant processing, I can't go to the very top and say, “hey Visa I want to work directly with you”. It's not going to happen. They got to have a reason to work with you. And that's going to come in the form of having a large client base with a large amount of billing. So it is virtually guaranteed that no small business merchant processor is going to be cutting out any fees. When they tell you they can cut your fees, they can't really do that much for you in a lot of situations. Because Visa has to get paid. Because the banks have to get paid. Because the organization that they're working with, under the bank, that third level down those guys got to get paid too. So there's a lot of people out there trying to spin it. And to be fair you can make a lot of money with merchant processing, but you also have to be on the grind twenty four seven, because you have to constantly be looking for new clients. It's a thing. And the reason why I'm not doing it anymore is, because every time I went to go spend money, I would just see dollar signs of how much money I was losing by not signing that client. And it kind of drives you crazy sometimes if you let it. And it did for me at least. So the claim that this guy made was that he said I can get rid of “all” of your merchant processing fees. Well, unless you have created a company on the same level as Visa, and you are a new card provider in the market, then no you can't. That is impossible. So I started probing and asking questions trying to figure out what he's talking about, because clearly, either he doesn't understand what he's talking about, or he's just straight up lying. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Unlock Massive Savings with Cash Discounts! Learn How to Pay Less for Your Purchases So the cash discount is to entice people to pay in cash, to pay less for their product or service. So a merchant processor, who charges fees that are based on a credit card transaction, are not going to charge fees for a cash transaction. That is pretty much common sense. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Integrity in Business: Exposing Lies in the Credit Card Processing Industry My name is Jared, and today here on Real Building Blocks, our sidebar is about having integrity in your business, and not lying about your services. So today's situation comes in from a Veteran that posted about their credit card processing services in a Veteran group. They said something that really crossed the line. Basically, I just had to deal with the situation, and say something about it. Let me give you the context. The entire credit card processing industry, all merchant processing, is a pyramid architecturally. It's structured as a pyramid on purpose. That doesn't make it a pyramid scheme, but the architecture of it is like a pyramid. Meaning everyone gets paid. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Cash Discount vs Surcharge: What You Need to Know I misspoke. It's actually supposed to be this, and that's kind of what I was expecting to happen. But he doubled down. So then he started going into what he's actually talking about. And what he's talking about is not even close to merchant processing, excuse me. What he's talking about is something called cash discount. Which if you've ever driven by a gas station and you see a price listed for the gas, and then under that it says credit, and then the price changes to something either more expensive, or less expensive, and then it says cash. That's what this is. So there's two flip sides of this. There's a surcharge, and then there's a cash discount. So a surcharge would be basically, let's say the price is ten bucks, and the expectation is that you're going to pay in cash, a surcharge is charging extra for the ability to pay with a card. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Exposed: The Truth Behind the Industry's Architecture That is it’s the entire industry's architecture. Someone's getting paid, so when this guy said that, I knew for a fact that it was a lie, and I called him out on it. Typically when that happens you know, people will kind of bow down like oh yeah you know you're right. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

The Honest Marketing Guide: Framing Without Lying You should not be lying about your services. There is a level of dishonesty tied into marketing and that's going to happen, but just straight up lying just so you can get to sell it's not how things should be. You know because in marketing you're going to have to frame things a certain way. You're going to have to spin it a little bit sometimes, to try to frame it correctly, so that it sounds the way you want it to sound, without really lying completely. And there's a book out there called All Marketers Are Liars, and that's what that's about. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Ancillary Services: What You Need to Know Before Hiring | SEO and Marketing Tips An ancillary service is a complementary service, that complements something else. So for instance if your photographer says, “oh yeah I build websites”, that's an ancillary service. It's not their primary focus. It's something else that they say they can do, in order to sell you more shit. That is what I'm talking about. So, whenever you're looking at working with someone, make sure that the service that they're offering is what they actually do, and do well. I'm actually probably gonna have to terminate a contract because of an ancillary service that was done. So, I'll tell you. There's a martial arts school that I was hired to do their SEO and their marketing. First thing I'm gonna do, is I'm gonna run an audit, and once I run an audit, I'll be able to tell you exactly what type of roadmap I'm looking at to actually unfuck all your shit. Pretty standard stuff. So I ran the audit. I saw what needed to be done. I went and located their competitors in their area, and ran an audit on them. So I have a full picture of what needs to be done to kind of unfuck their shit. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Real Building Blocks Podcast - E065. Sidebar - Don't Lie About Your Services Summary The conversation is about having integrity in business and not lying about services. The host shares a situation where a veteran posted about their credit card processing services and made false claims. The host explains the structure of the credit card processing industry and how fees are involved. He emphasizes the importance of not lying about services and discusses the concept of cash discount. The host concludes by highlighting the need for integrity in business. Keywords integrity, business, lying, services, credit card processing, fees, cash discount Takeaways -Integrity is crucial in business and it is important not to lie about services. -The credit card processing industry has a pyramid structure and involves multiple levels of fees. -Cash discount is a concept where customers are enticed to pay in cash to receive a discount. -Lying about services is not the right way to market and promote a business. -Having a code of ethics and standards is important in business, especially for Veterans. Sound Bites "You should not be lying about your services." "Cash discount is to entice people to pay in cash to pay less for their product or service." "If you're not swiping a card, you're not going to pay a transaction fee to Visa, right?" Chapters 00:00 Introduction: Integrity in Business 03:55 The Structure of the Credit Card Processing Industry 08:17 Explaining Cash Discount 10:33 The Consequences of Lying About Services 13:31 Maintaining a Code of Ethics and Standards #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Lower Your Merchant Processing Fees in 2024 with Cash Discount and Save Money He's talking about lowering your merchant processing fees using cash discount, which gives people a discount. It kind of entices them to pay in cash, but in reality we're in 2024 and you know most people don't even carry cash. So that's not even a real option. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

The Challenges of Designing from Scratch So I can build shit all fucking day but I got a problem designing something from scratch And if I were presented a design I could tell you that it looks like shit I can tell you all day how bad it is And in a lot of cases I could tell you how to make it better But I can't go create that from scratch I've never been able to do that I probably won't ever be able to do that #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

How to Build an Empire: Exceeding Expectations for Growth You're going to get what you pay for. And that's not to say that it's not a good website, I'm just saying that it's not a great website. It's good for what it is. It's a check in the box. For a check in the box website, it's pretty fucking awesome. But you don't grow by checking a box. You grow by exceeding that box for which the check is being placed. Right? There's a story. There's a quote from a movie, uh it's called Founder. The story of McDonald's. And in this movie, the guy from The Office (who was working on the office that guy I can't remember his name) [BJ Novak] but he says you don't grow an empire by selling a fifteen cent hamburger. You grow an empire by owning the real estate for which that hamburger is cooked upon. That is what I'm talking about here. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Why Hiring the Cheapest Web Developer is a Costly Mistake What I do care is, when I have talked to a lead about their website, and they said that I'm too expensive, and then they go to the next guy who I know provides substandard work, and they hire that guy. That is what sucks. But at the same time It hurts, because I know that I do better work. They don't care about you. They don't care one bit about what your website's going to do for you. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Managing Admin Access for Clients: A Strategic Approach Additionally you're kind of a dick if you don't give people access to their own website. One of them is an admin, and the other one is an editor, and then I will give the client editor access as their primary, and then we will use their admin access as a firefighter type of role. When a fire comes up, they put out the fire, and then they get out of there. So that is the way that we approach admin access for clients. Use it as a firefighter, break glass in case of war, or in case of fire. That type of situation. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

From Graphic Design to Web Design: The Lucrative Transition I've actually been told directly why a graphic designer got into making websites. Because they were charging a hundred bucks for a logo, but they could sell a website for two thousand. That's why they started making websites. And that is fucking crazy. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Why Most Graphic Designers Can't Build Good Websites They don't specialize in websites. And in reality, there's a lot of graphic designers out there building websites. But I can count on one hand how many graphic designers that I know of that actually build good websites. One hand. So that means all the other ones out there are just in it for the money. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

How to Safeguard Your Admin Access and Protect Your Account That's how we manage that, because we know that clients are going to fuck it up. And a lot of times, they do. But if we educate them in something as simple as, hey this is your primary account, and if I die here's your admin access, they at least are covered, and they know to not use their admin account. And they know to use their normal account first, and they feel better because they're not able to fuck things up as much. And they feel better, because if something did happen to me, or the agency, then they could still do whatever they need to do. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

The Top Website Problem Revealed I went through forty different websites, and created videos on, and reviewed them. I did a topological analysis of these websites, and they all had problems. I mean, I'm sure I could look at my own website and find problems, but still a lot of these guys had a lot of problems. And some of that is because they didn't pay enough for the website. And it's not a money thing. It's a quality thing. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Real Building Blocks - New Episode! E064. Sidebar - Be Weary of Ancillary Services Summary Jared discusses the importance of vetting service providers, especially those offering ancillary services, to ensure they specialize and excel in those services. He shares an experience with a martial arts school where poor service led to a contract termination and touches on KickSight, a CRM designed for martial arts schools. The conversation also covers the challenges of website development, emphasizing SEO, admin access frustrations, and the significance of user roles and client education in website management. Jared critiques third-party software companies building websites and stresses investing in high-quality web design for business growth. Chapters 00:00 Introduction and Overview 02:41 The Story of a Termination 05:13 Website Building and Maintenance 07:26 Access Limitations and Communication Issues 09:44 The Role of the 'Firefighter' 11:56 The Risks of Not Having Admin Access 13:59 The Pitfalls of Relying on Third-Party Software for Website Building 19:31 Chapter 1: The Power of Integrations 20:02 Chapter 2: Enjoying the Process of Building Websites 21:31 Chapter 3: The Passion for Writing Code 23:38 The Joy of Building Websites and Writing Code 24:08 The Importance of Delivering High-Quality Products 24:29 The Challenge of Communicating the Value of Technical Work 25:09 Providing Solutions that Clients Can Understand and Use 25:18 The Challenges of Finding a Reliable Website Development Agency 26:20 Avoiding Substandard Work: The Importance of Vetting Agencies 27:38 Profit vs Quality: The Problem with Some Website Development Agencies 28:30 Making Informed Decisions in Website Development

Don't Rely on a Third-Party: Build Your Own Website for Business Growth It's the same premise. You cannot grow your business by letting a third-party software company, that you're paying for your software, to also build your website. And this is the same thing. It's a trickle-down effect too, other agencies, there's other agencies out there that do not make websites. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

How to Make More Money and Grow with SEO There's even AI tools that'll make you a website. That is not what I'm talking about. If you just want to check the box, and you are not looking to make more money, and you are not looking to grow, yeah, go over there. That's the same thing as, you know, go freaking hire somebody on Fiverr. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

From Substandard to Superb: Transforming Websites for Success It is substandard, against every possible measure I've seen, for all these companies out there providing ancillary services. These other agencies, that don't build websites, are now selling websites. I've seen what that looks like and it looks like shit. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Maximizing SEO: Overcoming Limitations in Website Design Imagine that you have a section on your website, and there's two columns, and one column you have an image, and the other column you have a title and a paragraph. So, in a normal scenario, I can manipulate everything within that section. No problem. In this scenario, I can only edit the text for the heading, for the title, and for the image, and I can't edit anything else. So that's going to be a problem. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

How to Leverage Colors and Logo for an Eye-Catching Website Design Okay. Logo will definitely go very prominently in the header and footer, and we will definitely take all of your colors and leverage them as background section colors, as buttons, as different heading and body text, different accents throughout the website, and stuff like that. Could be icons depending on the use case and whatnot, but yes there's a lot of different stuff we can do to leverage that. Can you provide case studies or testimonials from previous clients? Yes. Testimonials we have reviews on Google Business Profile, or Google Profile. You can just check those out. We send a link if you want. There's also a link on our website to those reviews. As for case studies and testimonials, there is a humongous section on our website called Projects, and you can go to that section and look at every project that we've documented there. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment

Creating User-Friendly Websites for Older Users: Expert Tips Yes we do that all the time. Do you have experience in creating websites that are easy to navigate for older less tech-savvy users? Yes, however if that is the audience then we need to make the whole website like that. Not just for them specifically because it's hard to, it's nearly impossible to identify, if they are coming to your website and kind of do it differently. So we would have to implement that for everyone. #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment