SWNS

The average American finds happiness in the “little things” 57 times per week, according to new research, commissioned by True Lemon and conducted by OnePoll. The survey of 2,000 general population Americans revealed that, on average, respondents find happiness in small things about eight times per day, adding up to just under 60 per week. To improve their mood throughout the day — and give themselves something to smile about — respondents make an effort to stay hydrated (36%), eat enough that they avoid getting “hangry” (31%) and take walks (30%). And it seems many aim to start their day off on the right foot, as results revealed that after reaching for their phone (40%) as soon as they wake up, 20% look for a glass of water.

Americans admit to forgetting to brush their teeth five times per week. That’s according to a new survey of 2,000 U.S. adults, which also found that it’s not only the toothbrush that’s being forgotten — they also admit to skipping out on the floss and mouthwash four days each week. Despite their forgetful nature, an astounding 92% of Americans do believe that their oral care routine is important to their overall health. In fact, 51% believe that oral hygiene is so important that they’d speak to a loved one if they noticed they had poor oral care habits or bad breath. Taking that a step further, respondents would also be willing to look inside their mouth (32%) or even lend them their toothbrush if needed (14%). Conducted by OnePoll on behalf of LISTERINE® Clinical Solutions for World Oral Health Day, results found that a majority (75%) of Americans agree that there is a “right” way to care for your oral health. This includes no-brainers like going to the dentist regularly (81%), brushing your teeth multiple times a day (75%) and using mouthwash (60%). Those sentiments toward oral care extend beyond physical appearance, as 89% of Americans surveyed agreed that they feel more confident when they feel good about their oral health. But for all the right approaches Americans are taking, there are always some that are atypical. When asked the most unconventional oral care method they’ve witnessed, respondents outlined, “using a washcloth to clean their teeth,” or “using fishing line to floss.” One-quarter of respondents even admit that they are embarrassed by the current state of their oral health. “While it’s promising to see that people are keeping dental health top of mind, as a dentist, I encourage more commitment to maintaining each of the critical steps of the oral hygiene routine — all of which are crucial to healthy teeth and gums,” said Dr. Marie M. Jackson, dentist and LISTERINE Clinical Solutions partner. “Brushing, flossing, and rinsing with mouthwash twice a day, every day really are our best tools when it comes to fighting and preventing common oral health issues.” The survey revealed that in the last year, Americans have experienced dental woes such as sensitive teeth (34%), plaque build-up (28%) and bleeding gums (24%). And for some respondents, these issues are chronic: one in five (21%) said they suffer from oral pain or discomfort in their teeth and gums at least every other week. Perhaps because of how common these dental issues are, almost all respondents (93%) indicate that they understand the importance of addressing bleeding gums for their overall health. This may be why three in four (76%) aim to seek out products that are catered to their specific oral needs. Finding products that fit their needs is one way that respondents are prioritizing their oral health — and motivators to do so include preventing bad breath (73%), cavities (72%) and avoiding gum disease (68%). “It can be alarming when experiencing dental issues like seeing blood in the sink after brushing or flossing,” said Dr. Jackson. “However, there are ways to tackle these problems, and I’m glad to see the data trends toward a top recommendation of mine, which starts with personalizing your home care routine with products that can help suit your unique dental health needs for a fresher and cleaner mouth.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LISTERINE® Clinical Solutions between Feb. 23 and Feb. 29, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A new study has found a majority of American men are self-conscious about how they smell. The poll of 2,000 US millennial men, commissioned by Old Spice Total Body Deodorant and conducted by OnePoll, found 72% of men are anxious about how their body smells on any typical day. Body odor was found to be a heavy weight on men’s minds: 52% worry they have body odor and aren’t aware of it. Nearly as many (51%) have concerns they don’t know how to fix their body odor. Still, 59% said they’d want someone to tell them if they have bad body odor. The body parts men are most concerned about when it comes to odor include their armpits (71%), neck (40%), head and hair (39%), arms (30%) and hands (25%).

Only a fifth of respondents have experienced “true comfort” in the past 24 hours, according to new research. The survey of 2,000 general population Americans, commissioned by Serta and conducted by OnePoll, revealed that true comfort — feeling completely relaxed or at ease — can be hard to come by, as just 21% have experienced this within the past day. The survey also found that the average American polled only feels comfortable for a third of the day, about eight hours. Despite potentially harsh temperatures and gray skies, prioritizing well-being this winter is important, and respondents were asked what their preferred way to find comfort is.

Nearly half of American voters believe AI-generated content will negatively impact the outcome of 2024 elections (43%), according to a recent poll. The survey of 2,000 registered American voters revealed not only that people are increasingly pessimistic about a political digital-verse full of deepfakes, but also that people can’t distinguish between AI-generated content and human-created content. As part of the study, respondents were asked to differentiate between AI-generated images and human-created images and the majority misidentified all AI images as human-created. On average, only a third of respondents (33%) were able to correctly spot AI-generated images. Comparisons between AI audio and a human voice were not more promising. When an audio clip with an AI voice was played, a fifth of respondents (20%) were unsure if it was human or AI, while 41% believed the AI voice was authentically human. Commissioned by Yubico, in partnership with Defending Digital Campaigns, and conducted by OnePoll, the study found that politics is the number one media sector that has been negatively affected by deepfakes (AI-generated content intended to mislead), according to respondents. Over three-fourths (78%) are worried about AI-generated content being used to impersonate political candidates and spread misinformation and 45% say they’re “very concerned” about this issue. Almost half (49%) of respondents tend to question whether political videos, interviews, and ads online are real or are deepfake content. And seven in ten (70%) are worried that authentic and truthful political information will be lost amongst misinformation online. “In addition to the threat of AI and deep fakes spreading misinformation, 85% of respondents don’t have a high level of confidence that political campaigns effectively protect their personal information,” said David Treece, vice president of solutions architecture at Yubico. “This can have detrimental effects on a campaign, as a loss in trust for a campaign could mean voters avoid getting involved with the electoral process, from withholding donations, to even going as far as not voting for the candidate. It’s imperative that candidates take proper steps to protect their campaign and more importantly, to build trust with voters, by adopting modern cybersecurity practices like multi-factor authentication.” Respondents said their top cybersecurity concerns during the 2024 election season were that a politician they support will be successfully hacked spreading false information and opinions (24%) and that political campaigns don’t take cybersecurity seriously enough in general (24%). To remedy this, registered voters would like to see campaigns and candidates taking precautions to prevent their websites from being hacked (42%), using strong security measures like multi-factor authentication on their accounts (41%), and creating cybersecurity protocols and staff training (38%). Only 15% have a high level of confidence that political campaigns effectively protect the personal information they collect. In fact, more than two in five respondents (43%) say they’ve shared personal information with a company or organization that’s been hacked. And of the 60% of registered voters who have donated to a political campaign, 42% have not completed a donation transaction online due to concern about the security of the transaction and how their personal information would be handled. Nearly a third (30%) doubt that campaigns meet their expectations for implementing cybersecurity standards to protect their personal information. Public perception in this area has had a big influence on electoral outcomes: 36% of respondents said their opinion of a candidate would change if the candidate experienced a cybersecurity incident, like their email being hacked. Forty-two percent of those who have donated to a campaign said their likelihood of donating again would change if the campaign was hacked and 30% report this would even change the likelihood of a candidate receiving their vote. “Political campaigns are targets for bad actors including nation states, cybercriminals, and hacktivists. Given the high stakes this election year, the risks are even greater,” said Michael Kaiser, president and CEO of Defending Digital Campaigns. “The entire campaign staff — from the candidate down to the volunteers — should understand that they are targets and protect themselves and the campaign with the right cybersecurity tools and technology. Any breach can throw an entire campaign off course and consume precious time as the clock ticks toward election day. As this important poll shows, voters have high expectations about how campaigns protect their information.” Survey methodology: This random double-opt-in survey of Americans who are registered to vote was commissioned by Yubico, in partnership with Defending Digital Campaigns, between Feb. 13 and Feb. 18, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three Americans (67%) feel guilty when dining out, according to a new poll. A recent survey of 2,000 American adults revealed that tighter budgets have made eating out less enjoyable than before, with almost a quarter (23%) reporting the simple act of spending money on a meal out is stressful and 44% saying the guilt is a result of both the act of spending and the amount spent. Conducted by OnePoll on behalf of The Habit Burger, the research found that Americans are getting creative to make the most of their money when choosing outside food options, from kids’ menu hacks to customizations and ordering off of secret menus. In fact, three-fourths of Americans believe adults should be allowed to order from the kids’ menu (77%). And although most think age shouldn’t stop you from enjoying a kids’ meal, only one in five have had the bravery to order off the kids’ menu (21%). But it hasn’t always gone smoothly: A third of Americans who have tried to order off of the kids’ menu have felt embarrassed in the moment and a similar percentage have even been denied (34%). And, a quarter of those surveyed have used a hack they’ve seen on social media to make their money go a little further when dining out (24%). Those who have used hacks shared some of their favorite ones, like using coupons (41%), taking advantage of special offers (34%) or ordering a meal that will give them enough food for leftovers (28%). “We've spotted a trend: Savvy adults covertly ordering off the kids’ menu to manage expenses," said Jack Hinchliffe, chief marketing officer at The Habit Burger Grill. "But why the hush-hush? We say, own it! That's why we're flipping the script by allowing grown-ups to experience kid's meals, giving them the savings you’d get from ordering a kid’s meal but without the child-size portion. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?" The research revealed a snapshot of Americans’ dining out tendencies and found that the average person spends more than $2,500 a year on eating out. But nearly seven in ten Americans (67%) are currently stressed about money and 39% have decreased their dining out budget over the past year in response. It doesn’t help that, according to nearly eight in ten respondents (78%), restaurant prices have also increased over the past year. And for nearly half of those surveyed, payday means treating yourself: 48% said they’re more likely to eat out shortly after receiving their paycheck compared to any other time. Yet, one in six Americans said that they always find themselves refraining from ordering the menu item they really want in favor of a cheaper item. A third of respondents eat at least three meals out a week, with the average respondent spending $51.70 per week. On average, those surveyed have varying tastes when it comes to dining out, eating at both fine-dining and casual restaurants twice a month. Fast-casual restaurants are more common, at three times a month — and fast food is even more popular, with the average respondent eating this four times a month. Ideally, those surveyed would be willing to spend $20.30 on their ideal meal, although 53% would prefer an even cheaper meal option. "It’s tough out there right now and finding a meal that satisfies when it comes to quality and cost can feel like searching for a needle in a haystack,” said Hinchliffe. “We've stayed true to a simple philosophy: Consistently delivering fresh, chargrilled food at affordable, everyday value. It's not just about the meal; it's about an experience shared with friends or family that you can feel good about." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by The Habit Burger between Feb. 20 and Feb. 25, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not fortune or fame Americans want to be remembered for — it’s their creativity. A survey of 2,000 U.S. adults revealed that at the end of their lives, almost one-third (31%) would rather leave their mark through creativity, even over traits like intelligence (20%), wealth (14%) or humanitarian efforts (10%). The good news is that 79% of Americans surveyed consider themselves creative, with only 5% sharing that they don’t. Yet nearly three-quarters (72%) still wish they engaged in creative activities more often. This may be because Americans use writing (14%), painting (12%) and drawing or doodling (10%) as a way to alleviate and combat stress. In fact, along with bonding with friends and family (24%) and sharing their creativity with others (27%), Americans find relaxing or relieving stress (22%) as one of their top three motivators for engaging in creative activities. Regardless of how respondents categorized themselves, 77% admitted they'd be more likely to explore their creativity if they were more confident in their abilities. Conducted by OnePoll on behalf of Sharpie® and Paper Mate®, the survey also explored all of the ways Americans are basking in their creativity and found that many are thinking outside the box. When asked to define “creative,” the top ways Americans described the word vary — 65% defined it as either “expressing yourself” or “coming up with new ideas,” yet 43% still associate creativity with artistic ability. “It’s inspiring to see just how many Americans consider themselves creative, though it’s clear that there is more creativity to be unleashed,” said Gina Lazaro, Vice President, Brand Management, Sharpie and Paper Mate. “In addition to a lack of creative confidence, people are looking for encouragement to be creative from people they care about (44%), more practice (43%) and products that aid with creativity (36%) to help them. With the right tools in-hand Americans can overcome some of those barriers to creativity and improve their wellbeing.” The survey revealed that respondents felt the most creative at age 25, on average, though 20% harnessed the most creativity during their childhood. But this wasn’t the case for Gen Zers surveyed — almost half (49%) of the 90 Gen Z respondents are in their “creativity era” and feel most creative at their current age. Overall, 75% of respondents agree that their creativity is a reflection of their personal brand. This was especially true for the youngest generation, as 94% of Gen Z respondents agree. Almost one in five (18%) of all respondents engage in creative activities daily, while another 37% do so weekly, and noon is their peak creative hour. Results also revealed that the youngest generation is perhaps most immersed in their creative side. Two in five Gen Zers surveyed (41%) participate in creative activities every single day. “Results revealed that an astounding 77% of respondents admit they’d be more inclined to explore their creativity if they were more confident in their abilities,” said Lazaro. “Whether it’s simple activities like doodling on the margins of a paper or adding color to your calendar, creative confidence can be built in small ways on an everyday basis.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Sharpie and Paper Mate between Dec. 21 and Dec. 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research. The survey of 2,000 Americans who live with a partner found 36% appreciate when either they or their partner isn’t at home, as they don’t have to share a bed. Maybe that’s because the results show that four in five respondents (82%) admit their partner’s sleeping habits consistently wake them up during the night. Their partner snoring (52%), scrolling through their phone before bed (33%) and getting up at night to use the bathroom (33%) were found to be the most common sleep-disruptive habits. Not only that, but a quarter of respondents also deal with their partner hogging the covers (27%), tossing and turning during the night (25%) or “starfishing” across the bed (21%). Conducted by OnePoll on behalf of Avocado Green Mattress, the survey found that despite these annoyances, the majority of respondents aren’t quite ready to consider a “sleep divorce” from their partner. Seventy-nine percent of respondents share a bed with their partner, while the remaining 21% either sleep in different rooms (10%), sleep separately in the same room (5%) or admit it “depends on the night” (6%). This varies dramatically by generation: only 2% of Gen Zers surveyed said they sleep in a different room than their partner, compared to one in five baby boomers (18%). Regardless of generation, only a fifth (21%) of those who currently share a bed believe they’ll sleep in separate beds in the future — but that’s not to say some couples haven’t found benefits in sleeping separately. Results revealed that 42% of those who sleep separately from their partner believe it’s “rejuvenated” their relationship — and 23% believe it’s also improved their sex life with their partner. Not only that, but 70% believe their quality of sleep has increased as a result of sleeping in a separate bed from their partner. “If your partner snores, consider gifting them a wedge pillow. It can be hard to sleep when someone’s snoring in the same bed as you, but a wedge-shaped pillow can help reduce snoring throughout the night and ensure both you and your partner wake up feeling refreshed,” said Christine Carpio, Avocado's Senior Manager of Community + Social Impact. Even if they’re not looking for a “sleep divorce,” 48% of all respondents admit their sleep quality does improve when they’re sleeping in a bed alone, versus sleeping with their partner. But they might not truly be alone — the survey also asked respondents if they have young children, under the age of six (20% of respondents), or a dog or cat (38% of respondents). Of those respondents (74% of the total), 24% admitted they’d rather sleep with their child and/or their pet than they would their partner. “The good news is, ‘sleep divorce’ isn't the only way to improve the quality of your sleep. Investing in a mattress, pillows and bedding made of comfortable and supportive materials can improve sleep for you and your partner — as well as child or a pet, if they’re in bed with you — leading to less tossing and turning and significantly better sleep,” said Laura Scott, Avocado Green's Director of Brand Marketing. Survey methodology: This random double-opt-in survey of 2,000 Americans who live with a partner was commissioned by Avocado Green Mattress between Feb. 27 and March 1, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans have no idea if they'll get a tax refund this year, according to new research. A survey of 2,000 U.S. adults looked at how many are thinking ahead when it comes to their taxes and found the percentage of those who aren’t sure if they’ll get a tax refund is up to 25% from 20% last year. On the other hand, 43% anticipate getting a tax refund in 2024, slightly up from 40% last year. The average respondent who thinks they will be getting a tax refund estimates that they’ll get back $2,023.50 this year, down from the average of $2,338.40 last year. Conducted by OnePoll for Cricket Wireless, the annual tax time survey found that two in three Americans said that if they received a tax refund in 2024, they would use it in a more “mature” way than years past (67%). Of those who anticipate a tax refund, three in five are relying on that extra income and 36% plan on saving it, compared to just 26% last year. Half of those who have gone through a major life event like putting contributions into a retirement plan (17%) or getting a new job (11%) also said that they would use their tax refund to help financially support new changes. However, a quarter of Americans admit to feeling stressed leading up to the tax deadline (28%). What’s causing that stress? For many, it’s uncertainty over what to expect. For instance, of those who experienced life changes over the past year, such as getting married or having a kid, only 38% knew that these events will affect their tax return. Knowledge also plays a role in respondents’ uncertainty, as one in five couldn’t define common tax terms like “adjusted gross income,” “dependent” or “filing status.” The economy is also a culprit for those who are less certain about their finances this year. Only a third of Americans think the 2024 economy will be better than the previous year (34%), with 45% sharing that this perspective impacts their decision to spend or save their tax refund. To combat this, a majority of respondents have done more budgeting (68%) and 44% have spent less money, overall. “High inflation and an unpredictable economy make many Americans feel uncertain around tax season,” said Tony Mokry, chief marketing officer at Cricket Wireless. “For many, this is the only time of year that they receive a windfall and how they treat these funds oftentimes sets the tone for their year financially. We continue to encourage consumers to look for value where they can, particularly on recurring bills like phone plans.” However, those surveyed are taking control of their finances, keeping track of them on their phone (51%). While only half of respondents last year used a banking app (52%), that number is up to 92% of those who use finance apps today. Mobile wallet (48%) and investing apps (42%) were also among the most common finance apps last year, and are still popular among respondents this year (66% and 39%, respectively). Credit score management apps have also climbed in popularity (39%) and one in five have a tax filing app, too (18%). To make use of their resources, nearly a quarter of those who own a smartphone will use it to file their taxes in 2024 (23%). “It's reassuring to see that more people are using their phones to manage their finances,” said Tony Mokry, chief marketing officer at Cricket Wireless. “It's difficult to stay on top of it all, but having access at your fingertips takes the headache out of managing money, making it easier than ever to track your spending, budget effectively, and work towards your financial goals.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cricket Wireless between Jan. 11 and Jan. 16, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Basketball fanatics will spend more than a full day — 36 hours — completely consumed by the sport during March Madness in 2024. Between watching games (13 hours), creating brackets (three hours) and discussing it with family and friends (five hours), a survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters. And that’s not even counting the time they’ll spend engaging with online content (five hours), watching highlights (five hours) and placing bets (three hours). Data also shows that March Madness can take precedent over their daily routines and social events. In fact, more than one-quarter (26%) admit they’ve skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don’t miss the action on the court. Lifelong or bandwagon, more than three-quarters (76%) of respondents have a favorite team they're rooting for this March and 59% of those fans believe their team has what it takes to make it to the Final Four. Furthermore, 57% are confident that their team can go all the way and will win it all this year, yet only 30% will pick them as their bracket champ no matter what. According to respondents, the top three most likely conferences to come out on top this year include the Big Ten (21%), SEC (14%) and Big East (12%). Conducted by OnePoll on behalf of Tipico Sportsbook, results also revealed that an astounding 88% of fans are likely to stay loyal to their team and will watch every second of their games, even if they’re losing big. Taking that a step further, die-hard fans will also sport their team’s apparel while watching other games (47%) and passionately always root against their rival (41%). In fact, respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%). But everyone has their limits — if their team is down by 19 points in the second half, the average fan starts to give up hope that they can win. “March Madness is a cultural phenomenon unlike any other because anyone can be a hero; every year, new storylines captivate a diverse audience and define the fabric of the college basketball world,” said Brian Becker, Tipico Sportsbook SVP of Marketing. “For fans nationwide, it is a battle between knowledge and pure luck, but this survey data highlights that basketball fans are overwhelmingly loyal and trust that the time they spend educating themselves will give them an edge.” The survey also found basketball fanatics are willing to spend a whopping $570 on their overall March Madness experience this year. This year, 39% of basketball fans plan to place bets on the tournament this year. Not only that, but they’re also planning to win more than in previous years. The average bettor has won about 46% of the bets they’ve placed in the past, but this year, bettors plan to average winning 59% of their bets. In total, bettors plan to claim an average total of $261 this year. This may be why 46% of basketball fans are more likely to place bets during March Madness than any other time of the year. However, few fans are willing to throw loyalty out the window for a shot at a higher payout. Only 24% admit they have placed bets against their favorite team and that they would do so again. More than half (54%) say that their loyalty to their favorite team runs so deep that they have never placed bets against their favorite and never will. “It’s encouraging to see that basketball fans are feeling optimistic about their betting prospects and are taking advantage of the chance to win big money during the March Madness tournament,” said Andre Zammit, VP of Sportsbook at Tipico. “Whether it’s your first time betting or a yearly tradition, we’re excited to see where the bets fall during the pinnacle sports saga of the year.” Survey methodology: This random double-opt-in survey of 2,000 basketball fanatics, ages 21+ was commissioned by Tipico between February 8 and February 14, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, half of women said showers are the only “me time” they get in a given day (52%). A survey of 1,000 women aged 18-35 found that 79% are in need of that “me time” right now. For many women, the shower is a place to process their stressors, various emotions, and the ups and downs of daily life. They can get bogged down with finances (27%), work (24%) and thinking about the best way to care for their kids (19%), and these thoughts often sneak up on them in the shower. To escape from it all, respondents turn to the shower to let their random thoughts roam (60%), reflect on the past day or day ahead (44%) and think about their memories (42%). One in six has even imagined themselves as the triumphant winner of a past argument while in the shower. This newfound energy may be just the boost they need: two in three women feel like they can do anything after a great shower (68%), enjoying a boost of confidence that lasts over four hours. Conducted by OnePoll in partnership with OLAY to launch their Indulgent Moisture Body Wash, results revealed that shower routines are an essential part of self-care, as 79% of those who have a shower routine agree that spending this time on themselves makes them feel good from the inside out. For example, when they don’t have time for a spa day, 78% of women will elevate their shower routine. Women shared that they play soothing music (62%), use aromatherapy products (44%) and massage with lotion afterward (44%) to make their shower routine feel more luxe. For many, how their shower goes also influences how their day will go. The majority of women agree that missing out on their sacred shower routine impacts how they feel mentally (61%), physically (54%) and emotionally (53%), and 67% shared that how their skin looks and feels can make or break their day. Although showers influence how the day will go, all showers are not created equal. In fact, of the average six showers a week, the women we surveyed said only four are considered “great showers.” So what makes a great shower? The survey looked at what women want from their shower experience and found that more than half of women want to feel renewed (56%), calm (60%) and more confident (43%). However, only 29% of women are very confident that they’re currently getting those feelings out of their current shower routine. “A shower is more than just a way to get clean, it’s an escape that provides physical and emotional benefits. In fact, the majority of women agree that a great shower with the right body care routine can result in glowing, healthy-looking skin (82%) and believe that achieving this would positively impact their wellbeing (82%),” said Dr. Maiysha Jones, principal scientist at Olay. “Just like feeling confident comes from within, glowing skin starts beneath the surface, so it's important to consider how your shower routine is impacting your skin.” This confidence impacts how women see themselves, as more than half of the women surveyed said they’d feel more confident for a job interview (51%) or feel less nervous about a date (65%) after a good shower. A “great” shower boosts productivity in 55% of respondents, too. Women also shared that showering (71%) — along with watching TV (68%) — helps them unwind the most at the end of a stressful day. Feeling clean (73%), renewed (56%) and ready for the day (55%) are the most important benefits women want from their showers, even though one in eight aren’t sure if their current shower routine is improving their skin’s health. Respondents also shared that they look forward to feeling energized (52%) and beautiful (45%) after showering in the daytime, as well as relaxed (78%) and like they’re glowing (30%) at night. “With the right shower routine, you can unlock an inner and outer glow that sets the tone for how you approach everyday life. Remember to look for products with moisturizing skincare ingredients that deliver an immersive, luxurious experience in the shower, because you deserve to have it all!” said Dr. Maiysha Jones, principal scientist at Olay. Survey methodology: This random double-opt-in survey of 1,000 women 18-35 of different races (White, Black, Hispanic and Asian) was commissioned by OLAY between Nov. 11 and Nov. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average Gen Z American estimates that they only understand about 44% of the tax filing process, according to new research. A survey of 2,000 Americans 18-26, conducted by OnePoll for TurboTax, looked at how they’re feeling about tax season and found that over half (56%) admit they’re intimidated by the process of filing their taxes. Interestingly, the same percentage of respondents “very much” look forward to filing their taxes (29%) as those who aren’t looking forward to it at all (28%). Gen Z is even looking to get ahead of the curve — by the time of the survey, nearly a fifth of respondents already filed their taxes for this year (17%).

Three in four parents think their child is growing up too fast (78%), according to new research. A survey of 2,000 parents with kids ages 0–18 looked at how they hold on to their child’s younger years and found that a majority feel like a more sentimental person since becoming a parent (83%). The average parent misses their child being two years old the most and would go to great lengths to get that time back. Respondents would be willing to give up social media (46%), time off at work (37%) and dining out (36%) to spend one more day with their child as a baby. Since they can’t go back, the survey conducted by OnePoll for Stokke found that 84% have kept something related to an important milestone their child achieved.

Four in 10 small business owners believe 2024 will be a “make or break” year for their business, according to new research. The survey of 2,000 small business owners — half of whom work in tech or retail — revealed that 40% think this next year will be pivotal for their business. Respondents listed the economy, the upcoming election and declining sales as some of the reasons this year will be a “make or break” for their business, while others mentioned continuing supply chain issues and retaining good employees. But it’s not all “doom and gloom” for small business owners: 49% said their business performed better than anticipated in 2023, while only 21% said it was worse than anticipated. The survey also revealed that 71% are optimistic about the state of their business as we enter 2024 — but there’s a juxtaposition between the unexpected success of the past year and the perceived pivotal nature of the upcoming one. With that, a third of respondents (32%) are worried their business won’t survive through the end of 2024. Even if they’re not pinning all their hopes on this upcoming year, 38% are more worried about their business as they enter 2024, compared to 2023 — while only 26% are less worried. Conducted by Slack and commissioned by OnePoll, the survey delved into small business owners’ worries and looked at what respondents are doing to alleviate them. Top worries included inflation and economic conditions (47%), followed by the need to raise prices (32%) — and an increase in competition (24%). Respondents are also worried about needing to update their technology without the budget to do so (16%), and feeling like the tech they use for their business is outdated (14%). But small business owners aren’t sitting idly by as these worries mount: the survey revealed 74% of respondents are currently taking steps to help alleviate their concerns. This includes expanding marketing efforts to bring in new customers (51%), setting money aside for emergency use (45%) and exploring new technologies to increase productivity and efficiency (43%). A quarter (26%) of small business owners surveyed also implemented new technology in 2023 — with 41% of those implementing new productivity or collaboration technology. For those respondents, they believe these enhancements will help them better communicate with customers (70%) and internal teams (55%), share information across their teams (54%) and reduce the number of software tools their team uses (40%). “The state of small businesses in 2024 reflects a clear desire to maximize efficiency with limited resources,” said Jaime DeLanghe, Senior Principal, Product Management, Slack. “Regardless of what sector the business is in, productivity and collaboration tools can be a key driver of businesses’ growth and productivity.” Small business owners also worked to improve their business throughout 2023, and they ended last year with some positives. By the end of 2023, respondents earned new customers (47%), made a profit (30%) and implemented new technologies (26%). When asked what these new technologies were, respondents were most likely to have implemented technology for AI (50%), productivity or collaboration (41%) and communication (34%). And 75% believe the changes and improvements made to their business in 2023 will pay off throughout 2024. As we look ahead, 60% of small business owners expect to increase their budget this year, with 50% planning to allocate that budget toward technology and infrastructure. Results found that 35% are excited to implement new tech or update tech for their business in 2024 — and of those, they’re planning to implement new productivity and collaboration tools (49%), as well as other software tools (53%). “The insights from this research highlight the forward-looking aspirations of small businesses, showcasing their remarkable resilience and adaptability,” said DeLanghe. “By recognizing the evolving landscape of tools and productivity practices among these businesses, we gain a better understanding of their needs — particularly in the current economic climate — and how best to support them.” WHAT ARE SMALL BUSINESS OWNERS WORRIED ABOUT IN 2024? Inflation/economic conditions — 47% Needing to raise prices — 32% Rising competition — 24% Needing to update my technology tools and software but not having the budget to do so — 16% Feeling like the technology I use for my business is getting outdated — 14% Survey methodology: This random double-opt-in survey of 2,000 small business owners (businesses with 2,000 or fewer employees) — including 1,000 tech and retail business owners — was commissioned by Slack between Dec. 22, 2023, and Jan. 8, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do cheesy movie lines really have Americans at “hello?” New research suggests that they do. That’s according to a survey of 2,000 U.S. adults conducted by OnePoll on behalf of Daiya, which aimed to highlight the cringiest, most quote-worthy movie lines, and found that 63% are more likely to remember the cheesy kind than the serious kind. “Jerry Maguire” was voted as the king of cheese, with “you had me at ‘hello’’’ ranking as America’s favorite cheesy movie line. That was followed by Patrick Swazye’s iconic “I'm scared of walking out of this room and never feeling the rest of my whole life the way I feel when I'm with you,” line from “Dirty Dancing” and “I want the fairytale,” from “Pretty Woman”.

Burgers, chicken wings, and hot dogs are considered the ‘good luck’ game day foods – while deviled eggs and garlic bread are deemed bad omens. A poll of 2,000 sports fans found 44% have food-focused superstitions when it comes to a big game, with 85% of those only ever eating or serving certain dishes on game day. Pizza, popcorn, and chips are also considered to bring positive energy, but mozzarella sticks, salsa and queso dip seem to have the opposite effect. The study, commissioned by brioche brand St Pierre and conducted by OnePoll, found that when it comes to wider superstitions, 79% will carry out strict rituals ahead of a game to help improve for the chances of a good result. Of these, 34% must sit on the same part of the sofa for any game when watching at home, while 40% will wear a ‘lucky outfit’. And to avoid cursing their favorite team, 32% will refuse to watch a match with specific people they deem ‘unlucky’. “It seems people take sport and their superstitions very seriously – so much so that almost three-quarters of fans believe the final outcome of the game could depend on it,” a spokesperson for St Pierre said. “We are big believers that food is more than a meal on your plate – it helps make memories, bring people together – and – judging by the results of this research, it helps sports teams win titles!” More than seven in 10 (71%) of those who are religious with their rituals have gone as far as refusing to watch the game until they have been performed. What’s more, 74% believe the outcome of a previous sporting event was determined by whether they took part in their pre-event ritual, or not. Of the 58% who label themselves superstitious when watching their favorite team play, half are this way because of their parents, while 43% developed it themselves. As 38% will eat a specific type of food as part of their own sporting ritual, 32% of those who have ever hosted a Super Bowl party say serving the correct food was their highest priority. While 69% agree the snacks are almost as important as the event itself. Making sure the game was displayed properly and having a good mix of friends round was also on the list of must-haves for a successful gathering. It also emerged that almost half - 48% - admit they have attended a Super Bowl party for the food and drink only – while having no particular interest in the game itself. A further 37% prefer to socialize rather than watch the teams play, and exactly three in 10 only take an interest in it because of the famed halftime show. Kayleigh Swift, US Brand Manager for St Pierre, added, “With Super Bowl just round the corner, it’s been great to get an insight into what people think about the build-up and the social gatherings which take place all over the country.” TOP 20 ‘GOOD LUCK’ GAME DAY FOODS 1. Pizza 2. Hot dogs 3. Burgers 4. Chips 5. Popcorn 6. Chicken Wings 7. Ice cream 8. Chicken sliders 9. Cupcakes 10. Cookies 11. Tacos 12. Potato skins 13. Assorted cheeses with crackers and fruits 14. Nachos 15. Salsa and queso dip 16. Chicken tenders 17. Trail mix with nuts, pretzels, and dried fruit 18. Mozzarella sticks 19. Chili 20. Vegetable platter TOP 20 ‘BAD LUCK’ GAME DAY FOODS 1. Deviled eggs 2. Garlic bread 3. Salsa and queso dip 4. Ice cream 5. Chicken Wings 6. Mozzarella sticks 7. Mini burgers with various toppings 8. Trail mix with nuts, pretzels, and dried fruit 9. Pretzels 10. Pasties 11. Pulled pork sliders 12. Jalapeño poppers 13. Chicken tenders 14. Chicken sliders 15. Tacos 16. Popcorn 17. Vegetable platter 18. Hot dogs 19. Assorted cheeses with crackers and fruits 20. Potato skins

Almost two in five Americans (17%) plan to watch 20 minutes or less of the actual game during the Super Bowl this year. According to a survey of 2,000 U.S. adults who watch the Super Bowl, 40% look forward to attending or hosting a party for the big game, but they barely spend any time in front of the TV. Respondents average viewing only 29 minutes of game play and 9% admit they are unlikely to know which teams are playing before they turn it on. And when asked who won last year’s Super Bowl, only one-third were able to correctly identify the Kansas City Chief as the reigning champions. This may be because 29% spend more time in front of the snacks and food than anywhere else. Conducted by OnePoll on behalf of Char-Broil, results revealed that the half-time show (55%), commercials (45%) and the drinks (40%) all outweigh the competition on the field (38%). And though they may disagree on the best parts, more than three-quarters (77%) can agree that it’s rude to stand and talk in the same room that people are watching the game. When hosting a viewing party, respondents typically spend about eight days planning the menu, inviting guests and preparing. And it seems Americans take their Super Bowl parties seriously as 31% are likely to spend more time planning for that than for a holiday celebration (24%) or a graduation party (8%). In fact, many respondents have gone so far as to purchase a grill or outdoor cooking appliance (57%), nearly twice the amount of those who’ve purchased a TV (32%), in order to prepare for the big game. Others bought serving bowls and dishes (52%) and a couch (46%). “Super Bowl gatherings are about celebrating the highs and lows of the big game with good friends and great food,” said Tom Penner, CEO, Char-Broil. “Think of your grill as your game day MVP — making the food prep easy so you can focus on the fun. There are many quick, tasty recipes to help you plan a winning menu with ease.” More than three-quarters (77%) believe that the food and snacks are imperative to the overall Super Bowl experience. The best game-time party foods include chips (55%), dips (50%), hot dogs (42%), pizza (39%), hamburgers (37%) and even grilled veggies (15%). In order to cook these foods to perfection, respondents use a pizza oven (54%), a smoker (48%), a griddle (41%) and gas (39%) or electric (20%) grills. And for all that goes into this feast, the average respondent will start cooking five hours before game time and ideally, needs three people helping them out. But what elements specifically make up the perfect Super Bowl snack? For most (64%), that means something relevant to the game, such as Philly cheesesteaks if the Eagles are playing or barbeque in support of Kansas City. “Super Bowl snacking is all about that unique twist, and 43% of fans are craving something out of the ordinary this year,” said Penner. “Versatile, multi-functional grills are perfect for those looking to experiment — from classics like wings, to on-trend smash burgers — without extra clutter or cost. We invite everyone to explore new flavors and make this Super Bowl spread one to remember.” Survey methodology: This random double-opt-in survey of 2,000 American adults who watch the Super Bowl was commissioned by Char-Broil between Dec. 8 and Dec. 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Your money mistakes may just cost your relationship, according to new research. A survey of 2,000 Americans looked at the importance of decision-making and found that 40% have ended a relationship over a poor financial choice. Overall, nearly three-quarters of respondents feel sure about their decision-making ability, describing themselves as decisive (74%). Just one in six admit to being indecisive. Those who are sure about their choices chalk it up to good judgment skills (68%), confidence (63%) and strong intuition (62%). They also pride themselves on their ability to think quickly (58%) and gauge others’ behaviors like tone or body language (54%). On the other hand, those who are indecisive fear making the wrong decision (55%) and seek to understand as much information as possible (56%). For nearly half of these respondents, opposites attract, as they look for someone more decisive when considering a relationship (46%). This holds true except in the Midwest, where only one in five seek someone more decisive. While most Americans believe they’re decisive, many seek advice from someone at work (35%) or the news (29%) — above their partner’s advice (18%) — when considering money-related decisions. Conducted by OnePoll in partnership with SurePayroll By Paychex, the survey also found that some of the daily decisions people struggle with regularly are what to eat for different meals (44%), what to watch on TV (40%) and hobby-related decisions like what book to read or what to create (39%). Respondents are most open to negotiation when it comes to household debates about meal choices (47%) or chores (37%), but less so about work-related decisions like switching areas with a colleague (4%) or adjusting their pay (2%). When it comes to big decisions, survey-takers put more faith in research (55%) and make pro- and-con lists (55%) to help them out. Most respondents indicate they would want to be 100% sure before making a significant purchase, like a house (60%). This requires more certainty than the decision to get married or divorced (57%), start a family (44%), change jobs (48%) or move (40%). Surprisingly, 40% said they would leave a major decision up to random choice. On average, Americans would do six hours of research before making a big decision. One in nine said they would need to mull it over for at least 10 hours before deciding. Some of these major decisions people have committed to are related to time or money, like moving somewhere new (41%) or investing a large sum of money (15%). Others have made career-changing moves like starting a new job or career path (52%) or becoming a business owner (13%). Of the major decisions to consider, respondents agree that starting a business (21%) and investing a large sum of money (22%) would take the longest deliberation. “Whether making large or small decisions, the survey clearly shows people want to be sure about their decisions. The results highlight ways small business owners can help customers and prospects simplify and validate their decision-making process,” said Melissa Smiley, associated head of brand and content at SurePayroll By Paychex. “With the faith people put in reviews and research, small business owners can boost customer confidence by adding a link to independent review sites to their home page, posting testimonials on social media, or providing a comparison against leading competitors.” Just 21% are more concerned about how their decisions affect them in the long run than in the present (16%); more than half fall somewhere in the middle (58%). Those surveyed admit to having regrets about decisions they made when they were young (27%) and about their career (27%). Interestingly, 23% have misgivings about their partner and another 22% regret certain parenting decisions they made. Respondents even feel contrite when it comes to choices like shopping; 43% are remorseful about purchases at a big box store because of quality concerns (63%), cost (53%) and worry about the business’s practices (60%). Instead, 23% believe spending more shopping with a local business is a better use of their money compared to saving at a large chain. “Americans feel sure about shopping at small businesses. The level of personalized service they receive from a local business serves to validate their purchase decision better than a purchase from a chain,” said Smiley. “Americans clearly appreciate the vibrancy and support local businesses — owned and operated by those active in the community — bring to their economy and the communities in which they operate.” DAILY DECISIONS AMERICANS STRUGGLE TO FEEL SURE ABOUT 1. What to eat for different meals — 44% 2. What to watch on TV — 40% 3. Hobby-related decisions — 39% 4. What to wear for the day — 37% 5. What to purchase at the grocery store — 36% 6. Order of getting ready — 32% 7. How much/little of their money to spend — 31% 8. Breakdown of the day — 25% 9. When to take care of their personal hygiene — 18% [TIED] 10. Social-related decisions — 18% [TIED] Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by SurePayroll By Paychex between Sept. 13 and Sept. 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Those looking for a good night’s rest should head to the Golden State: new research found that Californians get the best sleep. The survey of 5,000 Americans, split evenly by state, asked respondents about the average quality of their sleep, how many high-quality nights of sleep they receive in a week and the number of hours they average per night. Looking at an average of those three numbers, respondents in California were found to receive the best sleep — but despite California coming in first, the rest of the top five was dominated by East Coast states. South Carolina and New York came in second and third, respectively, with Maryland and New Jersey tied for fourth and North Carolina taking fifth. Commissioned by Herbalife and conducted by OnePoll, the survey revealed there’s still a lot left to desire when it comes to respondents’ sleep. Despite coming in first place overall, Californians said their sleep only averaged six and a half for quality (out of 10) — and they spend just over half the week (four nights) receiving high-quality nights of sleep. And even though experts recommend that adults sleep between seven and nine hours a night, those in California receive just over six and a half hours of sleep per night. Regardless of where they live, 55% of respondents can’t remember the last time they had a “perfect night” of sleep — and 78% can’t recall when they last had a “perfect week” of sleep. While “perfect” sleep might not be attainable, the survey also asked respondents if they know how to get a good night’s sleep: something less than half (48%) said yes to. Even then, respondents admit to watching TV (66%) or scrolling through their phone for an extended period of time — either on social media (38%) or otherwise (29%) — in the two hours before bed, activities which aren’t recommended ahead of sleeping. Californians were slightly better than average, which might be why their state came out as No. 1 for overall sleep. Only 54% watch TV before bed, while 32% scroll through social media and a quarter (25%) do something else on their phone before falling asleep. “The unfortunate truth is the blue light from TVs, phones and digital devices unequivocally impairs sleep quality. Even if you’re able to fall asleep, the quality of sleep is reduced and your brain biology is disrupted,” said John Heiss, Ph.D., vice president of Global Product Innovation at Herbalife. “The additional problem with blue light is that it disrupts your circadian rhythm, which controls mood, organ function and metabolism. If you’re experiencing food cravings, blue light may be the culprit.” Seventy-eight percent of respondents said they’re trying to improve their sleep in 2024. This involves making their bedtime and morning routines more consistent (44%), taking time away from screens before bed (39%) and eating less in the evening before bed (30%). Forty-four percent of respondents also said that improving the quality of their sleep is their No. 1 priority in life right now. Getting better sleep is key, as 74% of respondents agreed that when they receive poor-quality sleep, their overall health is negatively impacted. This was true across generations, but Gen Zers were the least likely to agree: 67% of Gen Z said poor-quality sleep impacts their health, compared to 78% of millennials surveyed. Regardless of their age, respondents said poor-quality sleep leads to a lack of energy (67%) and feelings of anxiety or depression (41%) — it also makes them short-tempered with loved ones (38%) and less motivated at work (33%). Bad sleep can also be a cycle: those surveyed said when they sleep poorly, they sleep less well the following night(s) (21%). The effects of poor-quality sleep varied by generation, too: baby boomers were most likely to report a lack of energy (71%, versus 63% of millennials), while millennials were the most likely to become short-tempered (45%, versus 25% of baby boomers). The survey also revealed some interesting differences between how men and women sleep. Thirty-seven percent of men said they “often” or “always” feel sleep deprived — compared to half of women. And while 52% of men remember the last time they got a “perfect night” of sleep, only 42% of women said the same — with a similar pattern emerging when respondents were asked about a “perfect week” of sleep. Twenty-seven percent of men were able to recall the last time they had a week of flawless sleep, compared to 19% of women surveyed. “Getting enough quality sleep is essential to our well-being. In fact, sleep supports a variety of important functions including our metabolism, brain health and can have an impact on certain health conditions like heart disease, obesity and depression,” said Dr. Heiss. “A New Year resolution to improve your sleep quality will undoubtedly have many health benefits. Specific actions you can take are limiting screen time an hour before bed, keeping a consistent sleep schedule — especially on weekends, regular exercise, limiting food within three hours of sleep and relaxation techniques such as reading, breathwork or meditation before bed.” WHAT STEPS ARE RESPONDENTS TAKING TO IMPROVE THEIR SLEEP IN THE NEW YEAR? ● Making my bedtime and/or morning routine more consistent — 44% ● Taking time away from screens before bed — 39% ● Eating less in the evening/before I go to bed — 30% ● Making time for quiet hobbies before bed (reading, yoga, etc.) — 30% ● Changing my diet — 23% STATE “SLEEP SCORES,” FROM BEST SLEEP TO WORST 1. California 2. South Carolina 3. New York 4. Maryland (tied for fourth) 5. New Jersey (tied for fourth) 6. North Carolina 7. Pennsylvania 8. Ohio (tied for eighth) 9. Arizona (tied for eighth) 10. Washington (tied for eighth) 11. Michigan (tied for 11th) 12. Colorado (tied for 11th) 13. Georgia (tied for 13th) 14. Texas (tied for 13th) 15. Virginia 16. Illinois (tied for 16th) 17. Rhode Island (tied for 16th) 18. Wisconsin 19. Arkansas (tied for 19th) 20. Tennessee (tied for 19th) 21. Alabama 22. Florida (tied for 22nd) 23. Missouri (tied for 22nd) 24. Mississippi (tied for 22nd) 25. Alaska 26. Delaware (tied for 26th) 27. Indiana (tied for 26th) 28. Nevada (tied for 26th) 29. New Hampshire (tied for 26th) 30. Louisiana (tied for 30th) 31. South Dakota (tied for 30th) 32. Kentucky 33. Utah (tied for 33rd) 34. North Dakota (tied for 33rd) 35. Vermont (tied for 33rd) 36. Oregon 37. Idaho (tied for 37th) 38. Iowa (tied for 37th) 39. Nebraska (tied for 37th) 40. Massachusetts (tied for 37th) 41. New Mexico (tied for 37th) 42. Connecticut 43. Kansas (tied for 43rd) 44. Oklahoma (tied for 43rd) 45. Minnesota (tied for 43rd) 46. Hawaii (tied for 46th) 47. Wyoming (tied for 46th) 48. Maine 49. West Virginia 50. Montana Survey methodology: This random double-opt-in survey of 5,000 Americans, split evenly by state (with quotas for age) was commissioned by Herbalife between Oct. 20 and Nov. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American says financial independence is making upwards of $94,000 per year and 60% feel optimistic they can reach this money milestone. In a recent poll of 2,000 U.S. adults, spenders and savers say financial freedom is synonymous with resilience and independence: not needing money from family and friends (47%), reaching a certain net worth (44%) and contributing to a 401(k) (42%). The new study by financial services company Empower, conducted by OnePoll, reveals that more than 2 in 5 define “making it” as reaching financial independence (44%). Doing so is important to 67% of Americans, though nearly a quarter (24%) say they haven’t yet achieved it. Definitions of success extend beyond Americans’ wallets to the workplace by moving up in their career (39%) and having a job they love (37%). Despite having financial aspirations for the future, a majority of people (72%) admit they currently stress over their finances at least once per month and nearly 1 in 5 (17%) say they worry about money daily. Over half (57%) of Americans say they still rely on their family and friends for financial support, especially for help paying their rent (62%), internet and streaming services (56%) and their phone bill (54%). Of those who don’t feel financially independent, 3 in 10 (31%) are optimistic they will be in the future, while 54% don’t think they’ll ever be able to pay their bills without help. The majority (92%) of financially independent Americans say they only started to feel that way once they reached the age of 36. “No matter your age, financial independence starts with clarity,” says Keith Jones, senior financial professional with Empower. “Ask yourself what you want and why you want it. Establishing clear financial goals provides both direction and purpose, motivating you to work towards a more secure and satisfying financial future.” The poll found many parents believe their kids should be able to pay their own bills and expenses by the time they reach age 23. Of those with adult children aged 20 or older, 2 in 5 (40%) parents surveyed currently support them financially, and more than half (53%) are dipping into their retirement savings to do so, and 49% say they live with their children to help manage expenses. More than half of parents regret not having more money conversations with their children while they were growing up (57%). If they could turn back the clock and do things differently, 60% would have made financial literacy (60%) a priority. TOP 10 SIGNS YOU’VE FINANCIALLY “MADE IT” IN LIFE Being financially independent/not relying on anyone else for money - 44% Moving up in my career/getting promoted - 39% Having a job I love - 37% Making a certain amount of money - 25% Not having to work at all - 25% Being able to spend money without worrying - 22% Being able to pay my bills on time - 9% Buying luxury items I want - 7% Being able to retire comfortably - 7% Buying a home - 6% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Empower and fielded by market research company OnePoll between December 11 and December 12, 2023. OnePoll team members are part of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

People who like to read action/adventure books are the most generous tippers, according to new research. A survey of 2,000 Americans who read frequently looked at the personality differences between lovers of different genres and found that adventure readers are the likeliest to tip over 20%. Unsurprisingly, romance readers “always” or “often” daydream the most (37%), but are also the likeliest to say they worry often (52%). Those who enjoy reading biographies, on the other hand, are the least likely to have worries regularly (49%). Of all of the genres, fiction (37%), mystery or crime (35%) and romance (26%) are some of the most well-loved books. On average, respondents spend 10 hours a week reading — although 45% admit they have their head in a book for longer than this — with those who prefer historical fiction or thriller books the likeliest to have the highest average time spent reading. Conducted by OnePoll for Apple Vacations, the survey found that while most read from the comfort of their home like their bed (59%) or couch (51%), another 40% read while traveling and on vacation (31%). Seven in 10 book lovers said they’re fascinated by stories because they’re a daily vacation away from life. In fact, 47% say books are just as effective as vacations to “escape from real life for a while.” Respondents love their books so much that 71% make reading a priority compared to other chores. Three in four carve out time for reading at home (78%) and 66% also make time for reading while on vacation. Those who enjoy romance books (82%) and adventure books (79%) especially prioritize time for reading on vacation. They’re not the only ones: half of all book lovers said that books are an “essential” to bring while traveling (51%). What makes the best vacation read? Respondents said mystery or crime books (38%), fiction (25%) or thriller books (25%) are the best for traveling. Other criteria for the perfect vacation book are taking place at a similar location as the trip (45%), being a classic or old favorite (43%) or being outside of your comfort zone (31%). According to respondents, the best places to read on vacation are by calming waters like the pool (38%) or the beach (32%). “Whether they're downloading a new novel to their tablet or throwing a few paperbacks into their beach bag, reading continues to remain a popular travel pastime. Even when you're not able to get away, books can help provide an escape or inspire a new adventure!" said Dana Studebaker, vice president of marketing, consumer brands at Apple Leisure Group. More than a third of those surveyed have also been inspired to travel somewhere because of a book (38%) and 77% of these respondents have followed through on these travels to places like Wordsworth’s home, the Great Wall of China and Peru. And a majority of those who have found travel inspiration in books are currently planning that trip (71%) to destinations like South Africa, Costa Rica and New York. Vacation spots vary by what book you enjoy, too. Romance readers enjoy family-friendly vacation spots the most (51%), while tropical getaways are favored alike by respondents who read fiction (39%) and non-fiction books (38%). Interestingly, horror lovers are the only group to have a preference for small towns (44%). “There are so many beautiful places in this world and sometimes that can make it hard to decide on where to plan a vacation. Reading about the many adventures of the characters in books often inspires me to get out and create my own exciting experience whether it means talking to a stranger in a coffee shop or planning the trip of a lifetime,” said Mike Lowery, head of global consumer business at Apple Leisure Group Vacations. Survey methodology: This random double-opt-in survey of 2,000 Americans who read regularly was commissioned by Apple Vacations between Dec. 1 and Dec. 4, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Over the last year, Americans have lost 26 hours with loved ones, missed eight social events and canceled nine dates due to not feeling their best. A survey of 2,000 U.S. adults split evenly by generation revealed that the average American is only on their “A game”, or feeling their best, about 15 days each month, or six months out of the year. Results also revealed that the top three reasons Americans tend to feel badly are not getting enough sleep (43%), stress (43%) and being sick (22%). Almost three in five (57%) Gen Xers are likely to be brought down by stress, more than any other generation. Employed respondents (62%) estimate that they’ve missed four days of work and spent another four whole days in bed over the last year simply due to being sick. In that same timeframe, the average respondent lost more than $350 ($361.90), by way of either missing work, going to the doctor or purchasing medications. Interestingly, millennials forked over more than $500 ($507.90) on those expenses, nearly three times what baby boomers spent ($185.90). But that isn’t what’s keeping Americans up at night — 46% admit that they’re more concerned about missing out on experiences with loved ones than their 9-5. Conducted by OnePoll on behalf of Mucinex, the survey also looked at Americans’ habits when they are feeling at their best and found they’re likely to spend time with family (42%), clean (27%), read (26%), hang out with friends (26%) and their pets (26%) in the evenings. Millennials are the most likely generation to spend their healthy hours getting creative (24%), while baby boomers are most likely to go out to eat (32%). If more hours in a day were readily available, many respondents would double down on socializing by visiting family and friends (25%), volunteering (9%) and even dating (9%). Spending time with family and friends is especially important to Gen X (30%) and baby boomers (33%), while 15% of millennials would look for love. On the flip side, respondents would also enjoy their peace and quiet and indulge in “me time” (27%), take a nap (25%), learn a new skill (16%) and catch up on work (16%). But if given the choice, Americans are more likely to opt for some R&R if an extra 12 hours were added to their day, rather than be productive (47% vs 39%). And though they may not be considered the hardest working generation by many, Gen Zers are the only age group that’s more likely to be productive with their additional 12 hours than they are to rest and relax (48% vs 38%). “These days, our schedules are busier than ever, and time is a precious commodity,” said Jeffrey Kozlowski, Brand Manager on Mucinex 12-Hour. “Wouldn’t it be great if we could seize every moment and make the most of our days from sunrise to sunset? During cold and flu season especially, it’s so important to take good care of ourselves so we can spend our time doing what we love – not suffering from a cough or cold.” The average American feels productive only about seven hours each day, though 13% of baby boomers are in their groove between 11 and 12 hours a day. Results also revealed that three in five (60%) respondents agree that even when they are healthy, there aren’t enough hours in the day to get everything they want done. This may be why half tend to try and carry on as usual when they’re sick. Respondents also react to being sick by immediately reaching for over-the-counter medications (38%), drop everything and go back to bed (26%) or call up their doctor (17%). Millennials, on the other hand, are most likely to head straight to the doctor (28%) or expect their partner to give them the prince/princess treatment (28%). But at the end of the day, 70% of Americans agree that it’s difficult to make up for lost time when you’re sick. “Everyone responds differently to being sick, but it’s a universal feeling to want to get back to feeling like yourself again, doing what you love — and with the people you love. This is why finding long lasting relief is key for allowing you to make the most of your day,” said Kozlowski. Survey methodology: This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Mucinex between Dec. 1 and Dec. 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

You feel what you eat — a new survey has found 93% of Americans feel a “physical impact” from what they eat, and many are being left feeling tired. The poll of 2,000 US adults found many feel either tired (54%), frustrated (22%) or even sad (17%) by the time their day is done, and many credit their diet to the cause. Overall, 20% reported their diets were “very healthy”, while 16% were willing to admit it was unhealthy. Nineteen percent even felt like their diet failed to meet all of their nutritional needs. Nearly one in four women (23%) were especially concerned that their diet didn’t meet their needs, compared to just 13% of men who felt the same way. One in five Americans said they don’t even have the slightest idea where their food comes from. Commissioned by Daily Harvest and conducted by OnePoll, the study found 18% are unaware of the origins of their weekly groceries and a quarter (24%) “rarely” or “never” inspect the nutritional labels of the groceries they purchase. Only 18% will always examine the nutritional labels of what foods they buy and 47% have come across ingredients they didn’t recognize on their favorite foods. Gen Z was found to be the most savvy when it came to examining the labels of their favorite foods (75%), while seniors over the age of 78 and millennials were the least likely to look before they eat (27% and 23%, respectively). Many admitted they would feel more motivated to purchase sustainably sourced food more often if it’s healthier for them to eat (48%), can improve their heart health (32%) or help them manage their weight (26%). “By examining this data, we can tell that there’s a persistent problem where people are coming across foods that involve ingredients or origins that aren’t familiar to them, which is then impacting how they feel at the end of the day,” said Carolina Schneider, MS, RD, Daily Harvest's nutrition advisor. “That’s something no one should have to worry about when their health is on the line.” The survey also took a look at how many are receiving their health and wellness information. While 42% still rely on their doctor as their primary source of health trends, a third instead turn their sights to either social media (35%) or their family and friends (33%). Those who use social media for their health info claim the best platforms to use are Facebook (71%), Instagram (44%), and of course, TikTok (41%). Only a third believe social media has had a positive impact on how they view their health. More than a quarter (28%) also credit social media for having the biggest impact on the popularity of GLP-1 medications — drugs intended for use in diabetes patients, but have found a new off-label use for weight loss. Over one-third (37%) said they’d be willing to try a GLP-1 medication to lose weight, with millennials as the most likely to try the new medications to lose weight (48%) and seniors over the age of 59 the least likely (66%). Gen Z also seemed to be in favor of the new medications (44%), but were willing to do more research on the meds beforehand than millennials (78%, compared to 75%). The new medications were also found to be more appealing to those with self-described “very healthy” diets than those who didn’t (53%, compared to 37% who admit to not having healthy diets). A larger percentage said they’d stay away from it (45%), citing their hesitations as being unsure about the long-term effects of GLP-1s (42%), not having a medical need for them (35%) or not being able to afford them (23%). “It’s clear that people have a healthy amount of caution around these new medications,” continued Carolina. “It’s all about taking the appropriate steps and understanding whether this is the best course of action for a person. People want to know what these medications are, what they can offer them, and — most importantly — the necessity of having a healthy diet to accompany their use.” TOP 5 MOTIVATORS TO BUY SUSTAINABLY SOURCED FOODS To eat healthier overall - 48% Improve my heart health - 32% Weight management - 26% In order boost my energy - 25% Manage my stress levels - 20% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Daily Harvest between Jan 2 and Jan 4, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Millennials are embracing the comforts of home — one in five would rather enjoy a special meal at home than go to a restaurant, according to new research. A recent survey of 2,000 U.S. adults saw 20% of millennials polled say they’d much rather have a night in with a bit of pampering than a night out. The rising cost of living obviously plays a big part in the increasing trend of making nights in a little more special — six in 10 millennials (63%) said they’re turning to treating themselves at home more now due to inflation. But for special nights at home, people will still do things in style. The average respondent polled said they’d be prepared to pay around $160 ($157.60) for a two-person, special meal at home. The research, conducted by OnePoll on behalf of Cabot Creamery, saw seafood, stuffed olives and a box of chocolates named as the most common “little luxuries” people treat themselves to on special occasions. Woodfired pizzas, premium ice cream, charcuterie boards and spreadable cheese also featured among the top 10 indulgences people consider for a real treat at home. While luxurious meals for two may not always be in the cards, little treats are important too - the average respondent said they treat themselves in some way close to three times (2.8) times a month. Results also revealed that 21% would rather have an indulgent appetizer over breakfast (15%) or even dessert (4%). “We’re seeing millennial consumers really embracing experiential eating at home; and looking for ways to make meals special and interactive,” said Sarah Healy, Cabot Creamery’s Senior Vice President of Marketing. “It speaks to the rise of social-spurred food trends, like charcuterie and snacking boards. Delicious food is a universal indulgence, and inflation is causing a shift in how consumers approach treating themselves.” And while everyone likes to be able to treat themselves, we’re a generous bunch at heart — respondents were three times more likely to want to treat their partner or spouse to a dinner at home than to simply treat themselves (35% vs. 10%). The generosity doesn’t stop there. When hosting or attending a game night, big game party or night with friends, Americans said their go-to food item to bring is a cheeseboard. A quesadilla ring and chile con queso were the second and third most popular social night mainstays. In fact, in order to make themselves feel more pampered, many respondents noted they will snack on artisan cheese (32%) or eat from a charcuterie board (24%). But despite a devotion to the cheeseboard, it seems certain cheese knowledge is lacking for some. When shown pictures of cheese, just 9% correctly identified brie (mistaking it for mozzarella) and 28% could accurately name cheddar. And a little more than two in five (42%) didn’t know that some types of cheeses are lactose-free, while 19% didn’t realize that cheese is a good source of protein. “I’ve seen so many faces light up when I tell them that cheddar cheese naturally has zero grams of lactose per serving and is a great source of protein for any diet,” said Sara Wing, Registered Dietitian for Cabot Creamery Cooperative. "As a dietitian, understanding nutrition is key to staying healthy without sacrificing flavor. Whether you are lactose intolerant or simply looking to increase your daily protein intake, cheese is a great nutrient-dense snack.” TOP 10 FOODIE TREATS 1. Seafood 2. Box of chocolates 3. Stuffed olives 4. Sushi 5. Homemade baked goods 6. Charcuterie board 7. Premium ice cream 8. Specialty jam 9. Spreadable cheese 10. Nuts and dried fruits Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cabot Creamery between Dec. 5 and Dec. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average active American would quit on their health-related resolutions about seven weeks into the new year, according to new research. A survey of 2,000 Americans who work out at least once a week examined how closely people stick to health-related resolutions and found that 29% confess they’d last less than a month. The average person surveyed reports they would miss their favorite “unhealthy” food just 14 days into giving it up. But are respondents defining “unhealthy” too harshly? One in six mistakenly believe that all foods high in calories are “unhealthy” and another 32% said eating “healthy” means committing to select foods or cutting out certain foods completely (31%). Similarly, others believe that carbs should be avoided (24%) and that healthy nutrition means sacrificing food that tastes good (18%). On the other hand, 36% believe it is important to prioritize protein. Conducted by OnePoll for egglife for Quitter’s Day on Jan. 12, the survey found that when it comes to healthy eating, the same percentage of respondents consider it a chore as those who say it’s an easy part of their lifestyle (34%, each). More than a quarter of those surveyed shared that the foods they want to eat often don’t align with what they consider to be “healthy” (28%). The takeaway? Health and nutrition look different for everyone, which makes a cluttered landscape even more difficult to navigate when aiming to make lifestyle changes in the new year. “Without a formal definition for ‘healthy,’ it’s no wonder you’ll find countless opinions on what constitutes a healthy food,” said Melissa Rifkin, RD, nutrition expert for egglife. “This word can be used to describe a food that possesses certain nutrients, the absence of some ingredients, how a food impacts one’s health or the way in which someone feels after eating the food. A healthy food can be all of these things, and more. “Most importantly, healthy food isn’t about eating a restrictive diet or low calorie count. Rather, eating healthy food means choosing nourishing options that provide an array of nutrients known to benefit the body while working within one’s specific dietary needs, restrictions and preferences. The good news is when it comes to choosing healthier foods, taste and nutrition don’t have to be mutually exclusive.” This may make it difficult for the 57% who often don’t know where to start with achieving their health-related goals. For many, the challenges come more frequently when setting goals that are difficult to achieve. The average person surveyed said that over the past year, a third of their health goals ended up being too extreme (34%). Some of these “extreme” goals were found to be cutting a food group they enjoyed out of their diet (40%), reducing their calorie intake (39%) and drinking at least 70 ounces of water a day (36%). The goals that they’ve had a particularly hard time achieving were trying to go to the gym every day (18%), cutting out a food group they enjoy (26%) and following a restrictive diet (17%). For many, success is measured by how long the goal lasts, as four times as many respondents prefer health goals that help them in the long term (78%) as opposed to the short term (18%). Thinking back to the “extreme” goals they’ve attempted, those surveyed learned that huge leaps don’t create lasting change, like cutting food groups out completely (23%) or losing weight too quickly (18%). When reflecting on their previous health goals, nearly half realized that smaller goals that change things incrementally have been easier to achieve (47%) and led to more lasting lifestyle changes (42%). Similarly, 41% said these kinds of goals have made them feel more accomplished on their health journey. This lines up with the 24% of respondents who said that if there was a need to remove a food from their diet, it would be easier to cut down on eating it over time and one in six said it would be most helpful if they had a convenient replacement for it. And they aren’t letting their past experiences with “extreme” goals deter them — 91% of Americans who exercise regularly are interested in setting health-related goals in 2024. In the new year, these respondents want to exercise more often (68%), eat more nutritious foods (60%), eat more protein (36%) and fewer carbs (31%). When asked about their specific health-related goals, respondents shared their desire to “have more energy,” “balance my overall health” and “tone up my body.” “Attainable goals help build a sense of success that encourages continued behavior,” said Rifkin. “What makes a goal attainable is specific to your lifestyle and desire to change, and should allow you to make progress toward your long-term goals. Small, attainable goals can serve as stepping stones, allowing you to work toward your long-term objective, building your confidence along the way. We all feel more accomplished when we meet a goal, which is why small, attainable goals are more beneficial than extreme changes that aren’t maintainable. Sure, these drastic changes can lead to faster results, but they are often harder to maintain and could actually make it harder for you to achieve your goals. Choosing a long-term goal that is specific, measurable, and attainable within a given time frame allows you to achieve smaller goals that make progress against your larger goal over time.” Survey methodology: This random double-opt-in survey of 2,000 Americans who exercise at least once a week was commissioned by egglife between Dec. 21 and 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).