Episode 6 - Selecting A Niche

Today we are going to talk about picking a theme, also known as a niche. There are lots of ways to go about doing this, but the most important question to ask yourself is who is my customer? If your customers are going to be couples, then you are going to have a different theme than if your customers are going to be familys.

Also, consider that you can have more than one type of theme. We decided that each glampsite would have a different twist to it...one will be focused on stargazing and we will include a telescope and some books on stargazing for beginners. Another idea we had was to have a meditation-themed site where we include comfortable pillows, yoga mats, and some books on meditation. We are hoping to find an outdoor spot near some water to set up a little spot for someone to enjoy too.

Our research shows that glampers are looking for an experience more than anything else! Consider reaching out to some local businesses and partnering up to provide an experience as an add on to the overnight...maybe ziplining, fishing lessons, local restaurants, and even local spas would love to connect with you and offer some great pairings!

We are also going to try adding some extras that our guests can purchase or rent in advance like meal kits, trekking poles, or a daypack.

Are you doing a theme? We would love to hear about it, so please leave us a comment!

Our HOT TIP of the day is furnishing your glamping site with thrifted and upcycled decor!

Still have questions? Ask us in the comments section.

Join us next time when we will talk about

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