20 Powerful Social Media Post Ideas for Contractors' Marketing on Facebook, Instagram, TikTok.

In this video I’ll show you how to be a giver with these 20 "non-promotional" social media post ideas for contractors. 20 best social media post ideas for home builders and general contractors.Show more

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How Should Contractors Use Facebook?
You really should look at it like a marathon. You are there not to sell but to communicate with people who will need your services in the future. You want to build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home.

So, If we think about Facebook or instagram as a marathon that includes, Know, Like, and Trust, then contractors should use Facebook to make people like them.

Ask yourself this question:

What can you do on Facebook or instagram to make people like your company?

"On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others." Gary V

The answer, more than likely, will include giving away something of real value.

Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat, or an infographic teaching them the easiest 10 ways to lower energy bills in the summer.

Give. Give. Give.

When you give them information, instruction, and real value, people WILL like you.

There is an ancient proverb that says:

"Everyone is a friend to a person who gives gifts."

So think outside the box. Stop promoting. And give.