Fundzinger Makes a Backpack Famous Worldwide
We used the pitch and our contacts to break the backpack into the mainstream press. Mashable, one of the largest news blogs in the world, created a custom video for the backpack and followed it up with a great write-up. Soon the backpack was on AOL and the Huffington Post. We reached out to our contacts at Bloomberg News, a nationally syndicated business channel, and got the backpack ON AIR live for over 2 minutes. That's right ... we got the founder of the backpack doing a satellite interview with two reporters who are used to talking about the economy... SURREAL!
The Drawstring Backpack blew right past their funding goal, raising $146,824 in just 35 days. All of the press built up so much momentum that they ended their funding on a high.