CEOs Get Real: Episode 9 - Michael Malkasian, CEO of True North Testing Analytical Cannabis Lab

Presented by Exemplar Companies, learn more about us at ExemplarCompanies.comShow more

Guest Michael Malkasian of True North Testing in Los Angeles talks about how to grow a cannabis lab and a different approach he took on how to make cannabis work for him as a business.

Host Christopher Marston Esq., CEO of Exemplar Companies guides us through an exploration of cannabis law, business, and misconceptions that will help cannabis entrepreneurs and help startups and small businesses expand their knowledge and expertise.

Michael Minkasian is an experienced business owner and entrepreneur. He recently created
True North Laboratory LLC, which is a full service medical marijuana Testing Laboratory with locations in Michigan and California. True North Laboratory provides comprehensive potency and safety testing services using the most advanced methods and procedures to ensure that the needs of our clients are met.

Mr. Minkasian spent 25 years in the advertising industry before entering the Cannabis industry in 2017 through a friend. He took his advertising and marketing experience and analyzed the cannabis industry from being a manufacturer, distributor, lab, retailer, home delivery and cultivator. He decided that owning a Cannabis lab made the most sense, since every product must go through a lab. Additionally, the demand for labs is going to grow exponentially due to the legalization of marijuana across many states. His impressive experience in advertising and marketing combined with his industry knowledge of cannabis make him an inspirational expert and entrepreneur in the cannabis industry.

Tune into Episode 9 for further insight:

• How legalization triggered the need for labs
• How the cannabis lab business works
• The goals of advertising in 2020
• His perspective on President Trump & Chaos
• Insight into Rioters, Looters and BLM

The series of “CEOs Get Real” and “Influencers Get Real” provide their viewer’s insight into emerging new businesses, gives a glimpse into the minds of influential entrepreneurs, and gets real with candid conversations about everyday life.