Covid "nudging" - Are we being manipulated?

Published December 21, 2020 200 Views

Rumble Is government able to manipulate us into compliance without us even realising it? The UK government has been interested for some time in behavioural science, since it set up the so-called nudge unit under prime minister David Cameron in 2010. Some are now arguing, both with the pandemic and also with climate change, that governments are using these techniques in ways that should concern us. That this is an insidious and powerful form of control. Are they right?

In this video, we’ll look at how this works, what are the key objections people have raised. How is it being used around Covid-19 and has it crossed the line?

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The Mallen Baker Show is aimed at all people who see themselves as change makers, with commentary on issues and change movements with a particular focus on climate change and environment, social issues, free speech and corporate social responsibility.


Mindspace, Cabinet Office document

Nudge in the Time of Coronavirus: The Compliance to Behavioural Messages during Crisis, Hume et al 2020

‘Crafting effective communications during a crisis’ - Behavioural Insights Team [Nudge Unit] – Webinar

Automatic pensions enrolment 2017 report

Loss aversion fails to replicate in the coronavirus pandemic: Evidence from an online experiment

Further reading

Nudge: Improving Decisions About Health, Wealth and Happiness, Thaler and Sunstein

Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini,