Amazon's Third-Party Sellers Unlisted Video

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. More first-party suppliers will move to the third-party marketplace. < Ruobing Su/Business Insider > Amazon's wholesale suppliers, commonly called first-party vendors, account for roughly 40% of Amazon's sales volume. Their products are bought by Amazon, who then resells them at a higher margin.