U.S. firms tweak products to survive trade war

Published July 24, 2019 26 Plays

Rumble / Trending NewsAmerican importers have been tightening their belts ever since the U.S. and China embarked on a trade war last year, cutting costs where they can. But tariffs are pushing prices up. So firms like NewAir, an importer of appliances like beer fridges and ice makers from China, are turning to a new strategy: upgrading their products so customers feel they're getting more for their money. Michelle Hennessy reports.