Big pharma fights new rule that demands they reveal their drug prices in TV ads Unlisted Video
4 years ago
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Eli Lilly Industrialist
United States Department Of Health And Human Services
U.S. District Court
Association Of National Advertisers
Merck&Co Inc
Life Sciences
Eli Lilly and Co
Russell Boyce
U.S. Department of Health and Human Services
U.S. drugmakers are suing to avoiding having to list the prices of their prescription drugs in television ads. According to Reuters, as per a newly proposed government regulation. According to Reuters, the new regulation was finalized on May 8th by the U.S. Department of Health and Human Services. But drug companies have argued against the proposed rule, saying list prices do not reflect the final price paid by patients as it excludes rebates and discounts drugmakers may offer.
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