Amazon Launches "Project Zero" Unlisted Video

Amazon announced Project Zero on Thursday.
What is "Project Zero?"
Business Insider reports it's a new suite of tools for brands to combat counterfeits on the website.
It involves three new ways for brands to stop fakes on Amazon.
The system can use machine learning.
Brands can now remove counterfeits from Amazon directly.
"Project Zero" also allows companies to serialize products to prevent counterfeiting.
Counterfeits have dogged Amazon for as many years as it has had a marketplace platform.