Practicality and price shape this year’s holiday gift-giving: survey

Smart shopping is in this holiday season: Nearly one in four shoppers are setting firm spending limits, according to new research.

A survey of 2,000 adults who shop online found that Americans are keeping budgets at the forefront of their mind.

More than a third (36%) are splitting at least one gift with a friend or family member - a growing trend of collaboration that stretches budgets while keeping the sentiment strong.

Millennials are the likeliest to split the cost of a gift with someone else (49%), more than twice as likely as baby boomers (23%).

According to new research conducted by Talker Research for AliExpress, six in 10 (59%) of all respondents said that getting a good deal matters more to them during the holidays than at any other time of year.