FFL Dealers: Don't Stock the S&W 1854 Until You See This Data

The new Smith & Wesson 1854 lever-action was one of the most hyped releases of the year, but has the market already been ruined for local gun stores? We’re diving deep into distributor sales data from platforms like Gearfire to expose the massive difference between the "units moved" and the actual units sold. Before you invest your inventory dollars, this is a critical analysis of how drop-shippers are driving the price to the bottom on GunBroker, making it nearly impossible for brick-and-mortar FFLs to profit.
In this video, we analyze the real-world sales performance of the S&W 1854 in .45-70 since its launch. You will learn how to interpret the often misleading sales reports from distributors and see a realistic breakdown of how many rifles have actually been sold versus what the initial hype suggests. This is the definitive product analysis to help you decide if the S&W 1854 is a wise investment for your store.
Are you an FFL dealer who has had a similar experience with a newly released firearm? Share your story in the comments below.

00:00 - A Product Ruined by Drop-Shippers?
00:09 - The Smith & Wesson 1854 .45-70: Product Analysis
00:14 - Release Timeline & The Hype from Smith & Wesson's CEO
03:27 - Analyzing Sales Data: The Gearfire Report
05:57 - The Truth Behind the Numbers: Moved vs. Sold
07:50 - A Realistic Sales Estimate: Doing the Math
11:55 - The Impact of Drop-Shipping: A Race to the Bottom
16:22 - Wholesale vs. Retail: Why You Can't Compete
18:10 - GunBroker Completed Auctions: The Real Market Price
18:36 - Who are the Drop-Shippers?
20:30 - Final Analysis: Should You Stock the S&W 1854?
21:55 - Conclusion & Call to Action

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