Community: Adventure was supposed to unite us But has it?

Adventure riding was supposed to bring us together — riders from every background, every bike, chasing the same horizon.
But lately, it feels like something’s changed.

We talk about freedom and exploration… yet the ADV world has started to look divided — by brands, budgets, and ego. Somewhere along the way, the word “adventure” stopped meaning “everyone’s welcome.”

In this video, we take a hard look at the growing elitism in the ADV community — how it crept in, what it’s doing to new riders, and what we can learn from communities that never lost their sense of connection, like Harley riders who wave to everyone, no questions asked.

Because real adventure isn’t about proving something — it’s about sharing something.

☕ Zero Mile ADV — From Trail to Coffee Shop.
Refined adventure for riders who care more about the ride than the image.

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