How to Start a Publishing Company w/ Celebrity Ghostwriter & Persuasive Writing Coach Joshua Lisec

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In the video “How to Start a Publishing Company w/ Celebrity Ghostwriter & Persuasive Writing Coach Joshua Lisec,” viewers are introduced to a breakthrough approach to publishing developed by certified ghostwriter Joshua Lisec, a renowned celebrity ghostwriter, writing coach, and international bestselling author.

This episode showcases Lisec’s unique ghostpublishing model—an innovative system that merges the best of traditional publishing and self-publishing into one streamlined process. It is designed for aspiring authors, entrepreneurs, and experts who want to learn how to write a book and get it published without the frustrating trade-offs that usually come with choosing between full creative control and professional support.

Joshua Lisec begins by addressing the question many first-time authors face when writing a book for the first time: should they pursue traditional publishing and compete for a limited number of book deals, or should they take the digital publishing route and manage everything themselves? Traditionally, authors had to choose between the two—either the structure and distribution of traditional publishing or the independence and higher royalties of self-publishing.

Lisec presents a third option: ghostpublishing. This model takes the pros of both worlds while eliminating the cons. As a certified ghostwriter and writing coach, Lisec explains how this process lets authors enjoy the creative freedom and profit potential of self-publishing while benefiting from the professional editing, design, and marketing support that usually come with traditional publishing.

In this system, Lisec and his team handle everything from manuscript refinement to cover design, formatting, printing, and distribution. Authors no longer need to spend endless hours figuring out logistics or worrying about the traditional publishing process. Instead, they get the perks of a complete publishing infrastructure—without losing ownership or royalties.

This makes the video especially valuable for viewers curious about how to start a publishing company or those researching how much it costs to start a publishing company. Lisec breaks down the elements that go into creating a small press publishing company, explaining how authors and entrepreneurs can build their own ebook publishing company or book imprint within their existing business.

By combining persuasive writing principles with business systems, Lisec shows how publishing can evolve from an overwhelming DIY project into a turnkey operation that generates passive revenue through royalties. Authors can focus on their expertise and audience while professionals handle the behind-the-scenes work.

The video further explains how ghostpublishing works in practice. Just as ghostwriting allows someone else to craft a book based on an author’s ideas and message, ghostpublishing allows experts to launch their own publishing company—without the administrative burden of sourcing editors, printers, distributors, or marketing teams. Lisec describes it as “building a publishing business inside your existing business.”

This means that rather than submitting proposals, waiting for approvals, or giving up creative control, authors can produce and distribute their books under their own brand name. They get to keep the high royalty rates typical of self-publishing—often $5 to $10 or more per copy sold—while benefiting from professional-grade editing, design, and promotional tools.

Joshua Lisec emphasizes that traditional publishing vs digital publishing is no longer an either/or decision. With ghostpublishing, authors can take advantage of both worlds. They receive expert guidance and industry-quality production like traditional publishing, but they retain their creative voice, intellectual property, and revenue streams like digital publishing.

In his role as a celebrity ghostwriter, Lisec has helped numerous authors and entrepreneurs bring their books to market successfully. His approach to persuasive writing ensures that every project not only informs but also inspires readers to take meaningful action. His background as a writing coach helps clients shape their ideas into books that reflect their voice while appealing to their target audience.

The video also introduces the concept of combining publishing strategy with business growth. Viewers who have considered starting a small press publishing company or wondered how to start a publishing company PDF will see how the ghostpublishing model can serve as both a publishing venture and a brand-building platform. By owning the publishing rights and infrastructure, authors can extend their influence across multiple products, from books to courses to speaking engagements.

Lisec explains that many first-time authors struggle because they underestimate the demands of writing a book for the first time and the complexity of the traditional publishing process. Self-publishing gives freedom but requires authors to manage editing, design, and marketing alone. Traditional publishing, meanwhile, provides professional support but often takes years and offers little control.

With ghostpublishing, those barriers disappear. The model allows anyone—from entrepreneurs to thought leaders—to publish their work professionally and profitably while maintaining ownership. This hybrid approach creates an efficient path for anyone wondering how to write a book and get it published on their own terms.

To help authors evaluate their potential returns, Lisec also introduces a practical tool—the Book Revenue Calculator. This tool helps users estimate how much income their book could generate if launched today. It provides clarity on when it makes financial sense to move forward with publishing and helps determine whether it’s time to start or scale back.

For those exploring how much it costs to start a publishing company, this video provides clear insights into how ghostpublishing eliminates unnecessary expenses while maximizing revenue potential. By leveraging the existing structure of an author’s business, it turns publishing into a seamless extension of their brand rather than a separate venture requiring major capital investment.

Lisec’s system reframes what it means to publish in the modern era. Instead of relying on gatekeepers or struggling with DIY tools, authors can now access the expertise of a certified ghostwriter, the strategic guidance of a writing coach, and the infrastructure of a publishing company—all in one service. The result is faster time to market, higher profitability, and complete creative control.

This approach appeals not only to those who want to know how to start an ebook publishing company but also to professionals who see publishing as a long-term business strategy. By integrating ghostpublishing into their operations, business owners can generate new revenue streams, attract clients, and establish themselves as credible authorities in their fields.

Throughout the video, Lisec demonstrates the power of combining creative collaboration with business acumen. His proven methods in persuasive writing help clients craft messages that connect with readers, while his writing coach expertise ensures every manuscript achieves clarity, consistency, and emotional resonance.

Viewers who are curious about traditional publishing vs digital publishing will come away with a clear understanding of how ghostpublishing bridges the gap. They’ll see how the process draws on the strengths of both systems—professional polish from traditional publishing, and flexibility and control from digital publishing—creating a hybrid that works for modern authors.

By the end of “How to Start a Publishing Company w/ Celebrity Ghostwriter & Persuasive Writing Coach Joshua Lisec,” it becomes clear that the future of publishing lies in integration, not division. The ghostpublishing process offers an unprecedented opportunity for authors to build wealth, credibility, and impact while maintaining ownership of their work.

For anyone wondering how to start a publishing company, launch their first book, or partner with a certified ghostwriter who understands both writing and business, Joshua Lisec provides a roadmap that is practical, profitable, and persuasive.