Collin Stewart and Predictable Revenue™ Inc. Just Validated What We’ve Been Building Since 2019

Collin Stewart and Predictable Revenue™ Inc. Just Validated What We’ve Been Building Since 2019

I’ve said it since 2019 not as a theory, but as architecture. Widely misunderstood and thrown in lunatic groups on Slack, WhatsApp, Reddit, Inc.

Now, Collin Stewart’s breakdown on the death of “efficiency channels” isn’t just commentary…
It’s confirmation.

The Predictable Revenue playbook — send pointed relevant emails, get more replies is fading fast.

And those that also misunderstood the message in the book, in my eyes bastardised what it was about, to change meetings into the measure, which curbed the tools, which changed the behaviours, which washed out commercial acumen from the roles, as a result.

Saturation has killed the shortcuts.
Channels got crowded.
Signals got noisy.
And what’s left standing?

Human first, timing aligned, architecture led systems.
That’s exactly what Closed Circuit Selling™ (CCS) is.
That’s exactly why we built Revenue Alignment Architecture™.

We’re not saying “go back to old school cold calling” or nostalgia selling.
We’re saying...Build a system that can’t break.
One that can’t be saturated because it’s not a tactic...it’s alignment.

CCS™ isn’t about a channel.

It’s about the loop that closes between.
• Marketing (timing precision at 3, 6, 9 months)
• Sales (buying signals through real rapport, not demos)
• CS (entering early to pressure test serviceability)
• Product (anchoring roadmaps to first-party field data)
• Leadership (forecast accuracy built from truth, not guesses)

That’s how we stop the endless chase for the next “hack.”
That’s how we stabilize commercial operations.

What Collin Just Signaled to the Market:

“Efficiency channels are broken.”

“We need to go back to human-first, relationship-driven engagement.”

What I hear when he says that is:

“The market finally sees the need for Closed Circuit Selling™ (CCS).”

This is Why Chief Revenue School Exists

Not to teach cold calls.
Not to spam more people.
But to retrain the operating system that drives your GTM motion. Organizational Alignment and commercial viability.

So you never rely on a single channel or silo enhanacement tactics again.

If your system falls apart the moment your outbound reply rate drops…
You didn’t have a system.
You had a tactic.

Closed Circuit Selling™ Wasn’t Built to Survive the Change.
It was built to transcend it.

And now?

The market is catching up.

We’re not just here to ride the next wave.
We authored the tide.

Wanna see whats next and how to do better with less? You need to watch or listen this episode

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