Normal Doesn’t Sell.

Sometimes the best decisions in business are the ones everyone else thinks are insane.

In this video, I break down what it really means to “go against the grain” — and why it costs you before it pays you.

You’ll learn:

The story of how I sold nearly everything I owned to start a store that scaled to nearly $1M/month.

Why “normal” marketing doesn’t work anymore.

How AI is reinforcing mediocrity across the industry.

Why being honest, uncomfortable, and different is the only way to stand out.

Normal doesn’t sell. Different does. Honest does.