NFL Enters Multiyear Deal with Its First Official Casino Sponsor
NFL Enters Multiyear Deal with Its First Official Casino Sponsor The NFL entered a partnership with Caesars Entertainment on Thursday, making it the league’s first official casino sponsor. The arrangement begins with this weekend’s playoffs and is worth $30 million annually for three years, a person with knowledge of the agreement told The Associated Press. This latest development is part of a dizzying turnabout for the league. For years, the league insisted gambling was one of the biggest threats to its existence. Caesars will host parts of the 2020 draft. The Cowboys, Ravens, Saints, Falcons, Eagles, Bears, Raiders, Jets, Lions and Seahawks already have advertising agreements with casinos. With the expansion of sports betting to other states made possible by last year’s Supreme Court ruling, other gambling companies have reached partnerships with leagues. Last year, MGM Resorts became the official gambling partner of the NBA, the NHL and Major League Baseball. Things began changing in 2017 when the NHL put a team in Las Vegas, the first major sports franchise for the city. They changed even more when the city lured the Raiders beginning in 2020 with a $1.9 billion stadium built across the freeway from the Mandalay Bay hotel-casino.