Shuhei Yoshida: 10 Million Sales Is "Ordinary"?! | AAA Gaming Budgets Are Out of Control

🧨 Shuhei Yoshida, former PlayStation president and current head of indie development at Sony, just said that selling 10 million copies of a game is now seen as “ordinary” in the industry — and that’s a massive red flag for how unsustainable AAA game development has become.

In this video, we break down:

Why 10 million copies should be a huge success

How ballooning AAA budgets are warping expectations

The dangerous pressure on studios to hit blockbuster numbers

What this means for creativity, risk-taking, and innovation in gaming

Why the industry must reduce budgets before it's too late

🎮 Not every game needs to be a $200 million cinematic epic — and redefining success in the gaming world might be the key to saving it.

💬 Let us know in the comments: Should budgets come down? Are AAA expectations killing the industry?

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