From Louis Vuitton to Ledger (w/ Ian Rogers) | PubKey Spaces

Thomas Pacchia⁠ (https://x.com/tpacchia) and ⁠Mike Germano (https://x.com/mikegermano)⁠ sit down for a livestreamed chat with ⁠⁠Ian Rogers⁠⁠ (https://x.com/iancr), who went from managing the Beastie Boys’ digital presence to running Beats Music, building luxury tech at LVMH, and now pushing self-custody mainstream as Chief Experience Officer at Ledger. They discuss:

- What the Beastie Boys taught Ian about decentralization LONG before Bitcoin
- How iTunes reshaped digital commerce (and what it got wrong)
- Why Louis Vuitton made him rethink scarcity, status, and what it means to “own” something
- How Ledger is designing hardware wallets for the next 100 million users
- Why streetwear, skating, and Bitcoin all thrive on earned identity, not marketing

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