Michael Saylor: 100x Return Strategy, Bitcoin vs Macro Panic & the BTC Corporate Treasury Revolution

Natalie Brunell is joined by Michael Saylor, Executive Chairman of Strategy ($MSTR) and arguably the most prominent Bitcoin advocate, for a compelling discussion on corporate Bitcoin adoption.

Topics discussed include:
- Why Zombie corporations are embracing Bitcoin
- The promise of Bitcoin for all corporations and business
- Market uncertainty, macro headwinds, and why Bitcoin is the solution
- How to remain calm during market chaos
- Innovative financial instruments and the latest Strategy product offerings, $STRF and $STRK
- What has surprised Saylor most about the U.S. warming to Bitcoin
- How average wage-earner can 100x their money
- Why Bitcoin’s price isn’t closer to $200k
- Michael’s latest price prediction
- The “secret of Bitcoin”
And much more.

This insightful conversation offers a comprehensive look at why Bitcoin is emerging as a strategic imperative for corporations and a cornerstone of the future financial system. As a bonus, Saylor shares personal advice that could prove to be life-changing.

Guest Bio: Michael J. Saylor is an American entrepreneur and Executive Chairman of Strategy (formerly MicroStrategy), a business intelligence firm he co-founded in 1989. A graduate of MIT, Saylor is renowned for transforming his company into the largest corporate holder of Bitcoin, with holdings exceeding 500,000 BTC as of 2025.

Coin Stories is powered by Bitwise Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com

Bitdeer Technologies Group (NASDAQ: BTDR) is a publicly-traded leader in Bitcoin mining and high-performance computing. Learn more at www.bitdeer.com

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IN THIS COIN STORIES EPISODE
00:00 Era of corporate Bitcoin treasury strategy
02:48 The conventional corporate playbook
03:32 Treasury reserve asset options
03:57 Bitwise Investments
04:25 Bitdeer Technologies Group
04:48 Bitcoin 2025 Vegas - Women of Bitcoin Brunch
04:58 Macro Headwinds and Financial Market Uncertainty
06:15 The problem with being businesses being decapitalized
07:25 Bitcoin’s collateral advantage
08:56 Best way to 100x your money
11:29 Saylor’s greatest compliment
11:55 Casa
12:24 Bitkey
12:44 The Bitcoin Way
13:06 Coinkite - securing your Bitcoin
13:22 Speed Wallet
13:37 New Strategy product offerings explained
15:39 Innovative financial instruments & BitBonds
17:05 Bitcoin “The Sucrose of Finance”
17:28 U.S. Bitcoin adoption
18:37 Why isn’t Bitcoin’s price higher than $100k?
19:55 Calm during financial market chaos
21:17 Bitcoin in times of macro panic
24:00 Strategy (Microstrategy performance)
26:16 The “Secret of Bitcoin”

OTHER RESOURCES
Natalie Brunell’s website https://www.talkingbitcoin.com/

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Producer: Aron Bender / aron-bender
Editor: Silas Foley

DISCLAIMER Coin Stories is for entertainment purposes only and does not give financial advice. #bitcoin #crypto #bitcoinpodcast