Smoking Monk Imperial Stout pairing by Drew Estate

Beer is not always the best pair with a cigar. However Drew Estate has a limited line just for that sort of par. The Imperial Stout has been designed to balance the strong flavor of a stout beer. Is this a marketing gimmick so something more.
I tried it with the Classic 'Old Rasputin" Russian Imperial Stout...
We all know black coffee is the best paring for cigars.
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