How Rebel Road Hot Rod Garage Thrives in Auto Restoration with Joalda Lopez | S2 E2

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In this episode, Barry Alt and Annette Bauer sit down with Joalda Lopez, the powerhouse behind Rebel Road Hot Rod Garage, the only female-owned classic automotive restoration shop in her state.

Joalda shares her incredible journey of launching her business during the challenges of the pandemic and how she’s built a thriving restoration shop alongside her fiancé. She opens up about her SEMA show experiences, the power of networking in the automotive industry, and the grit it takes to succeed as a female entrepreneur in a traditionally male-dominated field.

This conversation dives into:
🚗 Building and restoring classic cars – the approach, quality control, and customer vetting that set Rebel Road apart.
📣 The role of marketing and word-of-mouth – how Joalda has grown a national clientele.
🛠 Training the next generation – why hands-on education and setting professional standards for interns are crucial.
👥 Teamwork, humility, and leadership – the values that drive her business forward.
⚠️ Customer expectations & safety – what car owners should know before bringing in a restoration project.
💡 The future of Rebel Road – goals, challenges, and the evolving role of women in the industry.

And, to wrap things up, a fun speed round where Joalda shares personal insights and industry wisdom!

If you love classic cars, entrepreneurial stories, and real talk about what it takes to run a successful restoration shop, this is an episode you don’t want to miss! 🚘🔥

Guest Bio:
Joalda is the proud owner and founder of Rebel Road Hot Rod Garage, the only female-owned classic automotive restoration shop in her state. Alongside her fiancé, she built the business through resilience and determination, navigating the challenges of a global pandemic.
Her journey into entrepreneurship began long before opening the shop—becoming a mother at just 16 gave her the grit and perseverance needed to thrive in business ownership. With a deep passion for restoring classic cars, Joalda is dedicated to keeping automotive history alive, one restoration at a time. She embraces the daily challenges of the industry and takes pride in the work her team does to bring more classic cars back to the road.

Guest:
[email protected]
https://www.rebelroadhotrodgarage.com/
https://www.instagram.com/mrs.rebel_road/
https://www.linkedin.com/in/joalda-lopez-38a50a239

Hosts:
Barry Alt, Motorhead Digital
[email protected]
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming businesses' online presence in the automotive aftermarket. His mission centers on elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence, their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy, ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep connection to the automotive world is underscored by his early trade school education in auto services and body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee, which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts, where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
[email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic marketing field, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She advocates encouraging more women to immerse themselves fearlessly in the automotive and motorsports industry, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio & Video by: Mantis Media: https://www.mantismediarochester.com/

#automotivemarketing #automotiverestoration #AutomotiveLife #Entrepreneur