Marketing Monday Episode #45: Major Google Shifts in GBP Verification & Soaring Ad Costs

In this Marketing Monday episode, Eric breaks down three major changes shaking up the digital marketing world. First, Google Business Profiles are stricter than ever, demanding more proof of a legitimate address and in-depth video verification. Then, there’s Google’s crackdown on AI-generated content—sites relying on machine-created posts risk losing their rankings. Finally, learn why Google Ads costs are climbing, and how smart targeting can help you keep a healthy return on investment. Stay informed to avoid wasted spend and missed opportunities in this rapidly evolving landscape.