BBC The Apprentice - Series 18 (2024) Episode 8 - XBUS Advertising (21 March 2024)

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The teams are sent to the Science Museum in South Kensington and are challenged to create a branding and advertising campaign for an XBUS electric van, which they must later pitch to industry experts. Nexus are instructed to brand a camper van targeting consumers in the leisure market, leading to a comedy-style advert and a brand name inspired by the Bed & Breakfast market. Supream are told to pitch a commercial vehicle for business owners, resulting in an advert with issues such as a non-moving vehicle, and disagreements in the sub team about branding. Both teams conduct market research at the Brent Cross Shopping Centre, which along with the pitches reveals issues with both campaigns. In the end, Lord Sugar labels Nexus's brand as the best, leaving Supream to face severe questions over their campaign. Amongst the losing team, before being able to select a final three, Noor Bouzaine is dismissed for directing a poor advertising campaign, refusing to accept the flaws of the team's campaign, and for failing to demonstrate any leadership skills to Lord Sugar.