Scott Heuerman, GM of BubbleUp: The Changing Face of Music Promotion

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Ever wondered how a trombone-playing college student from Alexandria, Virginia, could break into the music industry? Join us as we talk to Scott Heuerman about his journey from his musical roots to an internship in Nashville, and the lessons he learned along the way. Explore the evolution of music marketing from the early '90s through the 2000s, where data-driven approaches transformed how the industry gauged hits and artist success. Hear firsthand accounts of how artists like Blake Shelton and Derek Webb used innovative marketing strategies to build their careers and connect with fans. We reflect on the pivotal role of fan engagement and merchandise sales, showcasing stories of artists who leveraged these tools for independent success. In this episode, we also examine the ongoing challenges artists face in the modern music landscape, such as branding and utilizing social media effectively. With unlimited channels at their disposal, artists must balance connecting with their audience and staying true to their craft. Listen as we highlight Taylor Swift's mastery of this balance and the value of authenticity as demonstrated by legends like Bruce Springsteen and Dwight Yoakam.

Connect with Scott Heuerman:
BubbleUp - https://www.bubbleup.net

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Chapters:
(0:00:00) - Introduction
(0:02:49) - Navigating the Music Business Journey
(0:12:52) - Marketing Evolution in the Music Industry
(0:20:07) - Revolutionizing Music Marketing
(0:24:27) - Country Music Industry Stories and Insights
(0:30:49) - Music Industry Evolution and Opportunities
(0:43:37) - Navigating the Modern Music Industry
(0:51:51) - Navigating Branding and Marketing Challenges
(1:04:03) - Building Fan Connections Through Direct Marketing
(1:13:01) - Navigating Music Business Tools and Trends
(1:26:57) - Artist Evolution and Authenticity
(1:33:28) - Remembering the King

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#Podcast #Interview #digitalmarketing #musicindustry #musicmarketing #independentartists