Lara Acosta - Founder and Personal Brand Strategist, LA Digital | Personal Branding Beyond LinkedIn

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➡️ About The Guest

Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.

She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.

Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.

➡️ Show Links

https://www.instagram.com/laraacostar/
https://x.com/Laraacostar/
https://www.linkedin.com/in/laraacostar/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/
Hustle & Flowchart Podcast - https://hustleandflowchart.com/
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
Range Rover Sport - https://www.landroverusa.com/
CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/
SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)
NerdWallet - https://www.nerdwallet.com/learnmore
LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Introduction
02:58 - Teen Immigrant’s Solo Move to London
06:20 - Lara’s First Taste of Entrepreneurship
14:14 - COVID: Lara’s Unexpected Opportunity
27:03 - Building Her LinkedIn Tribe
29:00 - Returning to School
30:34 - Is College Worth It?
34:05 - Sponsor: Hustle & Flowchart Podcast
34:47 - Why Lara Changed Her Mind on Education
45:41 - Accidental Entrepreneur, Intentional Success
50:35 - Career Lessons from Lara’s Journey
52:34 - Standing Out on LinkedIn
54:15 - Lara vs. Justin: LinkedIn Tactics
59:15 - Lara’s Top LinkedIn Tips
1:08:09 - Sponsor: LinkedIn Jobs
1:09:22 - Success Has No Timeline
1:14:19 - From 9-to-5 to Freedom
1:17:37 - Why Entrepreneurs Burn Out
1:19:55 - Why YouTube?
1:24:42 - Celebrating Recent Wins
1:29:56 - The ‘X Factor’ in Content Creation
1:34:05 - Balancing Workflow as a Creator
1:36:05 - Reforming Education with LinkedIn
1:46:56 - Lara’s Advice to Her Younger Self

➡️ Success Story Podcast - Stories Worth Telling

Subscribe & Watch The Full Podcast⁣ - https://www.successstorypodcast.com/

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

Website: https://www.scottdclary.com
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