1 year ago

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#LetaJaijoRe #CokeStudioBharat #RajasthaniSong
The legacy of Rajasthani culture echoes its history from its palatial havelis, speaks of furtive & shy romances through its stone walls and sings folk songs of tradition & meticulous courtship, cherished and passed down through generations.
‘Leta Jaijo Re’ is sung like a love song but experienced as a celebration. The song celebrates the beginning of a young couple’s love story, through the willingness to give away a token of your love.
Acclaimed music super producer Shashwat Sachdev strings together this piece of cultural story-telling through his global yet rooted pallette weaving beautifully Sunidhi Chauhan’s contemporary prowess.

CREDITS

Composed, Produced & Performed by Shashwat Sachdev
Artists: Shashwat Sachdev, Sunidhi Chauhan, Chotu Khan
Featuring Artists: Jaipur Kawa Brass Band, Kausar Munir
Creative Architect: Ankur Tewari
Music Supervisor: Ankur Tewari
Lyrics: Folk
Add. Lyrics: Kausar Munir
Music Prod. Assistants: Aniket Sharma, Abhisek Panda, Shanya Kashyap
Keys & Synthesizer: Yash Pal Singh
Drums & Percussions: Vetri
Add. Percussion: MT Aditya
Red Room Choir: Shanya Kashyap, Kaustubh More, Abhisek Panda, Aniket Sharma, Sudhir Yadhuvanshi
Manganiyaar Choir: Kutla Khan Barna, Dara Khan, Goram Khan, Pape Khan Barna
Khartal: Kutla Khan Barna

Shashwat Sachdev's team:
Creative Producer: Magic
Exec Music Prod.: Hrishikesh S
Exec Prod. at Kühn Labs: Hrishikesh S

Kawa Brass Band:
Hameed Khan Kawa, Aamir Bhiyani-Trumpet, ⁠Shoaib Bhiyani-Carnet,⁠ Azaad Bhiyani-Tuba, Shabir Bhiyani-Tuba,⁠ Shadak Ali -Dugga, Babu Bhiyani-SideDrum,⁠ Sarfaraz-Double Bass, Suresh-Tuba, Arslan Hussain-Saxophone

Percussion & Kawa Band Recorded @ Ramjilal Swarankar Auditorium
Recording Eng & Supervisor: MT Aditya
Recording Coordinator : Pradeep
Recording As.: Abhisek Panda
Choir Recorded - Aniket Sharma

Mixed by @shashwatsachdev
Mastered by Chris Gheringer @ Sterling Sound
ATMOS Mix & Master: Zach Szydlo @ Sterling Sound
Sunidhi's Vocals recorded by TanaY GajjaR @ Wow&flutteR Studio (as. by Kardamsharma)
Sunidhi’s team:
Managed by: Vijay Gupta @ TM Ventures
HMU: Tushar Gupta
Assistant: Surekha Nivate
Shashwat's team:
Managed by: Aayushman Sinha, Anirudh Voleti @ Represent
Prod. Manager: Shanya Kashyap
Stylist : Prashant Mangasuli
Wardrobe: Antar-agni
Hair: Rohit Mane

Special thanks to Dr. Vikas Swarankar, Dr. M L Swarankar
In loving memory of Pradeep Bhaiya
Think Tank Team: Kausar Munir, Swanand Kirkire, KJ Singh
Ankur Tewari & Think Tank Mgmt Team: Nayantara Kumar, Savinay Shetty (Misfits Inc.)

PRODUCED, DISTRIBUTED & MARKETED BY
Universal Music India & UMG for Brands

Executive Producer: Devraj Sanyal
Chairman & CEO, India & South Asia; SVP Strategy, AMEA (Africa, Middle East, Asia)

Universal Music Group Business Head: Preeti Nayyar
Project & Marketing Head: Navneet Sodhi
Creative Head & Showrunner: Prannoy Mathews
Project Creative Lead: Sehar Kaur
A&R & Operations Lead: Yash Nangare
Marketing Lead: Saumitra Gupta
A&R & Operations Coordinator: Siddhant Kini
Creative Consultant for UMGB: Megha Bissa
Commercial & Prod. Mgmt Consultant For UMGB: Ricky Saxena (Incredible Maharaj Films)
Legal Head: Priti Deshpande
Finance: Raj Chettiar
Accounts: Rahul Patil
External Legal (DZA Legal): Sunil Zalmi, Shivani Talati, Aakansha Sethi

VIDEO PRODUCTION

Production House: EO2 EXP
Producers: Rishabh Agrawal & Risheeta Agrawal
Director: Arjun Varain Singh
Director of Photography: Pratik Shah
Executive Producer: Seap Bhagchandani, Farzeen Khan
Creative Director: Pankhuri Ranjan
Director’s Assistant: Kalpit Vora
Associate Creative Directors: Shruti Sinha, Tryphene Fonseca
Creative Team: Vidhi Agrawal, Aishwaryaa Kunwar
Chief AD: Abhishek Nambair
AD Team: Sahil Parashar, Saavya Shetty, Paranjay
AC: Shefali & Laxmi
Gaffer: Ajay
Steadicam operator: Nitin Rao
Focus Puller: Siba Prasad, Milan Pokhrel
Dancers: Wonkru Ent.
Choreography: Ankan & Sahil
Senior Associate Producer: Ramin Yazeshani
Associate Producers: Jejoe Joseph, Manab Shah
Production Assistant: Rupali
Finance Controller: Karpu Swami
Line Production: Siva Konar, Strawberry Films
Associate LP: Ankit Satarkar
Production Manager: Mautaseem Khan
Sound Setup & Eng: Team Sonic Foldback
Production Designer: Risha Shetty
Art Director: Soumya Sharma
Set Decorator: Sayali
Graphic Designer: Janhvi Singh
Stylist: Sallony Mahendru & Lovedeep Gulyani
Styling Assistant: Poornima Nair, Ananya Swain
Hair & Make-up: Manasi Mhatre & Team
Head Of Post Production: Priti Rai
Associate Post Producer: Rishabh Agarwal
Offline editor: Sarthak Cheema
Online Studio Splice: Mahesh Gorakhnath Patil, Sujal Shetty, Rakesh Prajapati, Dhanesh Ghanate, Yash Yadav, Navin Upadhyay, Jitendra Bandarkar, Narendra Nath Singh, Ujwal Shetty, Anuj Pandey.
BTS/Social Content Agency: Throwbakc