Navigating Brick and Mortar Businesses

Promoting Successful Brick and Mortar Businesses with Jojo Struebing

Jojo Struebing, an entrepreneur running a successful CBD wellness center and a consulting and coaching business for brick and mortar store owners, was a guest on The Ask Ralph Show. Jojo and Ralph discussed her journey from a tech salesperson to an entrepreneur, her introduction to the world of brick and mortar businesses, and the creation of her consulting and coaching business, Brick and Mortar Academy. They covered a range of topics including the importance of location, how to differentiate your business in a competitive market, the need for unique customer experiences, and the challenges of building out a physical store. Jojo also emphasized the importance of passion, resilience, and adaptability in running a business. She reflects on the journey thus far and provides insightful advice for prospective business owners.

00:00 Introduction and Guest Welcome
00:54 Jojo Struebing's Entrepreneurial Journey
01:35 Understanding Float Therapy
03:18 The Challenges of Brick and Mortar Business
03:33 Transition from Corporate to Entrepreneurship
04:30 The Reality of Franchise Business
05:06 The Birth of Brick and Mortar Academy
05:48 The Importance of Proper Business Setup
06:53 The Role of Brick and Mortar Academy
07:14 The Process and Pricing of the Academy
08:43 The Importance of Business Validation
16:01 The Challenges of Finding the Right Team
19:04 The Importance of Location in Brick and Mortar Business
20:16 The Importance of Location in Business
20:40 Effective Marketing Techniques: Email Marketing
22:17 Marketing Techniques That Don't Work Anymore
23:46 Dealing with Competition in Business
25:44 The Challenges of Business Budgeting and Buildouts
27:45 The Art of Negotiation in Business
28:09 The Reality of Being a Small Business Owner
32:19 The Power of Community in Business
35:25 The Challenges of Running a Brick and Mortar Business
36:24 Conclusion: The Constant Need for Reinvention in Business