How is a Customer Journey structured?

➡️ CLAMS Consulting FAQ No.18

How is a Customer Journey structured?

Oh, that’s a very good question. Thank you.

The Customer Journey consists of 5 different Phases and is based on Sales Psychology.

You have to imagine it like a funnel.

Start.
Middle.
End.

Each Phase requires different approaches and information for your Customer.

At the beginning in the first Phase, the information is very general and entertaining.

The further you progress along the Customer Journey, the more specialised and serious the information needs to be for the Customer.

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