Alibaba lures older shoppers as market slows

ReutersNewsPublished: February 1, 2018
Published: February 1, 2018

China's e-commerce giant Alibaba is looking to tap older shoppers as broader growth in online retail revenues slows, with a spending spree to set up physical stores and with the launch of an "elderly friendly" version of its shopping app Taobao. Grace Lee reports.

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