Amazon Launches, SEO strategy & UGC Tips | SSP #520

In this episode, Alina Vlaic is back on the show to talk about what’s working with ranking strategies on Amazon and Walmart and some cool Amazon virtual bundle updates!

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Ever wonder how an Amazon ranking maestro maneuvers the complex chessboard of e-commerce strategy? Alina Vlaic, the founder of AZRank and our go-to guru, returns to the show with a fresh cache of tactics for conquering Amazon’s ever-changing TOS and algorithm. With a pivot towards market research and feedback-driven methods, she reveals how her business remains a tour de force in enhancing keyword relevance. Our conversation is a riveting game plan for sellers eager to sink their teeth into compliant and effective ranking strategies, tailored for those who play to win.

Navigating the e-commerce seas requires a versatile captain, and in this episode, we chart the course through the distinct waters of Amazon, Walmart, and Etsy. Discover how social proof anchors Etsy’s success, why Walmart’s ecosystem is the new frontier to watch, and what Amazon’s virtual bundles mean for your bulk sales strategy. I even share a personal tale of triumph with these virtual bundles that’s revolutionized how my industrial scientific brand approaches the bulk market. This is your masterclass in adapting to the unique currents of each platform, a conversation not to be missed by merchants sailing towards profitable shores.

When it comes to marketing artillery, press coverage and user-generated content (UGC) are the cannons of the day. We dissect when press really packs a punch for brand awareness and the shift towards a cost-per-click payment model. Then, we turn the spotlight on UGC, contrasting its current clout with the fading glitz of external traffic channels. To cap off, I let you in on a strategic secret using Amazon’s Opportunity Explorer to sharpen your PPC and ranking initiatives. For visionaries ready to unleash the power of authenticity and innovation in their online presence, this episode is your treasure map to success.

In episode 520 of the Serious Sellers Podcast, Bradley and Alina discuss:

03:13 – Dynamic Year in Amazon and E-Commerce
05:34 – New Strategies on Amazon, Walmart, Etsy
15:05 – Ranking and Variations in Virtual Bundles
18:50 – Press X and UGC in Marketing
22:07 – Discussion on UGC and Expanding Opportunities
23:03 – UGC and AI in Amazon Selling
31:03 – Expanding Brand With Miraclecom Dashboard