Generative AI & Crazy Data Strategies for Amazon Sellers | SSP #515

Today, we’ve got a first-time guest who I think is probably top five in the world as far as actionable Amazon strategies. Get ready for a value-packed episode full of tips on generative AI, Amazon PPC, and more!

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

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Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You’ll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide.

The conversation doesn’t stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using ChatGPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management.

To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how ChatGPT and mid-journey can elevate your selling game. Don’t miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data.

In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss:

00:00 – AI Power for E-commerce Sellers
07:54 – Utilizing AI for Amazon Sellers’ Success
09:05 – AI in PPC Strategy With Chat GPT
20:52 – Search Term Modifiers and Word Order
23:04 – Enhancing Amazon Ads With AI
31:24 – Generating Posts Using Canva and Amazon
32:19 – Utilizing Search Group Performance Data
33:47 – Optimizing Data Strategy for Efficient Analysis
41:23 – Convert Snapshot Data to Time Series