Asia Pacific helps Heineken raise the bar

ReutersNewsPublished: October 25, 2017
Published: October 25, 2017

Heineken NV , the world's second-largest brewer, has reported an increase in third-quarter beer sales, with growth in all regions except Europe and the United States. As Kate King reports, it's latest strategy involves betting on Formula One to help it reclaim the title of leading global lager from Budweiser.

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