The Importance of Stock vs. Unique Images in Social Media Marketing - Mickey Anderson * BCWA S7:E26

Today was National Custodians Day and you have to watch and listen in as Mickey and Dave discuss a marketing blunder and how a picture resulted in the removal of the post on LinkedIn in less than an hour.

Discover how the right visuals can propel your brand to new heights, creating a more authentic and engaging connection with your target audience.

Learn from our conversation as we explore the pitfalls of using generic stock photos and the importance of investing in brand photography.

If you're a marketing professional looking to elevate your brand's image, this episode is a game-changer.

Don't miss out on valuable insights for crafting a compelling visual identity. Tune in now and take your brand to the next level!

The key moments in this episode are:
00:00:00 - Introduction,

00:01:25 - The Importance of Thoughtful Marketing,

00:05:04 - Marketing Gone Wrong,

00:08:24 - Outsourcing Marketing,

00:10:46 - Taking Accountability,

00:14:35 - Importance of Communication and Quality Control,

00:16:26 - The Approval Process for Content Creation,

00:19:04 - The Importance of Personalized Images,

00:21:46 - Updating Website Images and Content,

00:23:15 - Challenges of Navigating Constant Changes,

00:28:39 - The Value of AI in Business,

00:29:59 - Leveraging Free Trials and Monthly Payments,

00:30:46 - Repurposing Old Videos,

00:33:02 - Regularly Reviewing Tech Stack,

00:35:11 - Learning from Mistakes and Helping Each Other,

Reach Mickey at: https://www.heymickeyanderson.com/

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