3 years ago

In this video we will talk with Reebok founder Joe Foster about how he went from family business to global brand.
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The Foster family had been hand-making running shoes since the late 19th century, supplying the likes of Eric Liddell and Harold Abrahams - later immortalized in the film Chariots of Fire - as well as providing boots to most football league clubs.

But a feud between Joe Foster’s father and his uncle about the direction of J W Foster & Sons prompted Joe and his brother Jeff to leave the family business and set up a new company. Inspired by the success of brands such as Adidas, Reebok was born and Joe’s ambitions were sky-high.At first, money was so tight that Joe, Jeff and their wives all lived in their rundown factory, with the heavy shoe-making machinery strategically placed to avoid the floor collapsing.

As the business grew in fits and starts, Joe’s vision for the brand became ever clearer and the setbacks, near bankruptcies and tough lessons only served to push Joe and reebok harder towards the ultimate goal: breaking America

In this episode you’ll discover:
- The power of marketing
- Value of influencer marketing
- How to establish brand trust
- Adapting your business to social climate
- Corporate model for a family startup

TIMESTAMP
0:00 - Introduction
1:30 - Joe Foster's Background
3:00 - The Family Business
4:30 - Origins of Reebok
6:00 - Early Challenges in Building the Brand
7:30 - Growth Strategies
9:00 - Breaking into the Global Market
10:30 - Product Innovation
12:00 - Marketing and Advertising Strategies
13:30 - Collaboration with Athletes and Celebrities
15:00 - Competing with Major Brands
16:30 - Reebok's Influence on Sports and Fitness
18:00 - Overcoming Business Challenges
19:30 - Impact of Technology on the Industry
21:00 - Collaborations and Partnerships
22:30 - Sustainability and Social Responsibility
24:00 - Leadership and Company Culture
25:30 - Reebok's Acquisition by Adidas
27:00 - Lessons Learned from the Journey
28:30 - Advice for Entrepreneurs
30:00 - The Future of the Sports Industry
31:30 - Innovations in Footwear and Apparel
33:00 - Maintaining Brand Identity and Values
34:30 - Adapting to Market Changes
36:00 - Staying Ahead of Competitors
37:30 - The Role of Mentorship
39:00 - Work-Life Balance and Personal Growth
40:30 - Giving Back to the Community
42:00 - Reflecting on Reebok's Legacy
43:30 - Final Thoughts and Advice
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