Guru Dush Advocates Self-Love in First Music Video

StoryfulPublished: May 30, 20171 views
Published: May 30, 2017

These days all you need to make a great music video is an iPhone 7, a mantra, and the right pair of white sweatpants.

Dušan Sekulović describes his alter-ego, Guru Dush, as “a comic experiment, a lovable narcissist” and in his first music video it’s easy to see why.

Sekulović, a successful filmmaker in his own right, told Storyful the idea for his character came to him as a way to poke fun at the world of self-obsessed social media stars. The video was even shot on an iPhone 7 to mimic the “Instagram look”.

The hardest part was finding white sweatpants.

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